Digital Marketing Manager

Better Placed are delighted to be partnering with a Northern based promoter in their search for a Digital Marketing Manager – Festivals.

The successful candidate will take ownership festival digital channels in line with strategy set up by the Group Head of Marketing and Group Marketing Director to drive engagement, maximise ticket sales (selling tickets faster and more efficiently) and grow reach and first party data.

This not your average marketing role, it’s the opportunity to part of a busy, dynamic and rapidly growing team with world-class experience and expertise and to fast-track your already successful career in digital marketing to the height of success within music marketing.

The role:

• Management of Social Channels
• Working with the Group Head of Marketing on content strategy including identifying and creating new channels to speak to new audiences, building followers on existing channels and delivering incremental reach
• Planning, creating and posting organic content in line with campaign plan
• Working with the PR & Content Marketing Executive to plan and execute activity on TikTok, with a particular focus on growing this channel.
• Work closely with the Group Head of Marketing and external agencies to build paid media advertising plans
• Devise and execute a detailed email marketing plan, that includes marketing automation and email segmentation to send more targeted emails at the right time, with a focus on converting audiences through email and increasing revenue
• Adopt a data driven approach to measure the success of campaigns, working with the senior team to agree on KPIs and reporting frequently on performance against these targets to the team and adjusting activity accordingly.
• Maintenance of festival apps with support from the wider team.
• Ensuring festival website content is always kept up to date and the websites are SEO friendly, with regular SEO reviews

Please note is essential that applicants have music / festival / artist marketing experience. For much more information on our role and client please apply immediately,

Better Placed Ltd