Better Placed Ltd

Content Manager/ Content Lead

eCommerce Retail

£45k – £55k + Package

Greater Manchester, Hybrid working (2 days in the office)

The brand:

• Huge consumer brand – Highstreet brand name
• £multi-million+ turnover business, with continued growth
• Continued investment (people, technology and resource) – multi-million investment
• Award winning! FANTASTIC reputation!
• Hybrid working (2 days per week)

Key responsibilities include:

• Define and delivery the brands multi-channel content strategy, ensuring brand consistency with innovative and impactful content that customers love. Using content to tell a story..
• Ensuring content drives brand perception, awareness and engagement, which will then support the brands customer retention and ultimately sales.
• Multi-Channel content plan across, Website/ Social Media/ PR and Video. Supported by the in house Creative team (Asset creation).
• Supporting the Content Team; content marketing strategy, content calendar plan, performance and optimisation,using data to evolve strategy and future plans.
• Work with the wider marketing team; Digital/ Performance marketing, SEO, Brand and Marketing and CRM. As well as their in house Creative team.

Ideal candidate will have the following skills and experiences:

• Experienced Content Manager, previous experience managing a content strategy / content calendar, as well as people management experience.
• Previous cross channel content campaigns, working wider Digital, Creative and Brand teams.
• Ideally Ecommerce retail experience.
• Strong influencer and people management experience. Confident in idea sharing and creative thought.
• Ideally 5 years+ in a content role, with 3+ years in a Senior/ Leadership role

Better Placed Ltd

Snr. Global Marketing Manager

• Develop, lead and execute marketing plans for the key the UK market that delivers both financial and consumer related goals & objectives.
• Work closely with regions sales team to align on key retailer needs, regional strategies based on corporate objectives, market dynamics and competition.
• Work closely with US based Global marketing team for the categories to ensure strategic brand alignment. Share regional needs with HQ marketing and product development teams, based on competitive activity, consumer insights and market trends.
• Engage directly with HQ teams for support and execution of plans (including creative, finance, product development, ecommerce, social media)
• Be the key contact and market lead for all UK agencies, including Public Relations and media.
• Partner with European sales leads to engage with retail customers in the development and execution of all marketing activities. Participate in account meetings, engage with key retailer personnel, prepare all necessary sales and marketing tools for key retailer presentations.
• Manage all regional marketing budgets to ensure optimal allocation and general overall management of budgets.
• Identify key KPIs for all marketing activities and access performance regularly and take corrective action when necessary.
• Provide general marketing support for smaller, developing regions.
• Report regularly to HQ marketing & international sales/operations on marketing plans and activations globally.

Requirements

• 8 – 10 years brand marketing experience in beauty or other CPG categories
• Mass retail experience preferred.
• Experience in working in and across Global/Local marketing teams.
• Higher Education preferred
• Strong understanding of all aspects of the marketing mix (digital media, social media, merchandising, PR. influencer marketing, collaborations, partnerships, promotion, etc.)
• Clear track record of success and demonstration of progressive career growth.
• Strong communication skills both written and verbal
• Analytical capabilities and strong strategic thinker
• Comfortable working in a fast paced, dynamic environment
• Some travel required
• Fluent in English
• Exceptional computer skills

Better Placed Ltd

Better Placed are excited to be working in partnership with an incredibly fast paced and well-established business who are seeking a Senior Social Media Manager to join their enthusiastic team. If you are collaborative, creative and have a real passion for owning social media strategies, then this might just be the role for you! The business also have a super flexible working pattern, have a great culture and offer fast progression for high achievers. It’s an amazing opportunity that is not to be missed!

Key Responsibilities:

• Ownership and responsibility of developing social media strategy; driving brand awareness and preference, building a thriving community, and growing traffic and revenue from our social media channels.
• Strategically implementing powerful narratives across social channels, including TikTok, Instagram, YouTube, Pinterest and Facebook.
• Managing a team to deliver a social media strategy that reflects the brand’s point of difference and brand values.
• Keeping up to date with the latest developments and understanding how that affects the different businesses by understanding the best way to measure success
• Working collaboratively with the wider marketing team to deliver a cohesive social media strategy, ensuring our platforms supporting the wider business objectives.
• Community engagement – working with the Brand Manager to be the driving force behind delivering better community engagement activity across the UK and Ireland, liaising with our network and sales team where necessary.
• Key stakeholder management to improve how the brand uses social media at different points of the customer journey.

The ideal candidate will need to be self-sufficient and used to working on multiple projects at the same time, as well as being responsive to change. You’ll have the drive and assertion to look for opportunities, inspire change and push our social media strategy forward. You’ll understand the importance of brand cohesion and be commercially minded with a real focus on the customer.

Based in Nottinghamshire, hybrid working – 3 days in the office, 2 days working from home. Salary is up to £50k.

Better Placed Ltd