Snr. Global Marketing Manager
- Develop, lead and execute marketing plans for the key the UK market that delivers both financial and consumer related goals & objectives.
- Work closely with regions sales team to align on key retailer needs, regional strategies based on corporate objectives, market dynamics and competition.
- Work closely with US based Global marketing team for the categories to ensure strategic brand alignment. Share regional needs with HQ marketing and product development teams, based on competitive activity, consumer insights and market trends.
- Engage directly with HQ teams for support and execution of plans (including creative, finance, product development, ecommerce, social media)
- Be the key contact and market lead for all UK agencies, including Public Relations and media.
- Partner with European sales leads to engage with retail customers in the development and execution of all marketing activities. Participate in account meetings, engage with key retailer personnel, prepare all necessary sales and marketing tools for key retailer presentations.
- Manage all regional marketing budgets to ensure optimal allocation and general overall management of budgets.
- Identify key KPIs for all marketing activities and access performance regularly and take corrective action when necessary.
- Provide general marketing support for smaller, developing regions.
- Report regularly to HQ marketing & international sales/operations on marketing plans and activations globally.
Requirements
- 8 – 10 years brand marketing experience in beauty or other CPG categories
- Mass retail experience preferred.
- Experience in working in and across Global/Local marketing teams.
- Higher Education preferred
- Strong understanding of all aspects of the marketing mix (digital media, social media, merchandising, PR. influencer marketing, collaborations, partnerships, promotion, etc.)
- Clear track record of success and demonstration of progressive career growth.
- Strong communication skills both written and verbal
- Analytical capabilities and strong strategic thinker
- Comfortable working in a fast paced, dynamic environment
- Some travel required
- Fluent in English
- Exceptional computer skills
Better Placed Ltd
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