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POSITION TITLE: Senior Creative Marketing Manager

REPORTS TO: SVP Sports Brand Management

 

ABOUT ICONIX: Iconix International is the world’s premier brand management company and owner of a diversified portfolio of strong global consumer brands across fashion, sports, entertainment, and home.

 

LOCATION: NY – NOTE we are working a hybrid arrangement and in the office a few days per week. In-office days are subject to increase to meet in-office business objectives, meetings, pre-production, and sample needs.

 

ROLE: The Senior Creative Marketing Manager is both creative and executional with strong communication skills and affinity for developing exceptional creative marketing presentations, content, and digital assets.

 

This role will be working on the Starter, PONY, DANSKIN, and UMBRO brands.

 

·      Responsible for developing marketing content and presentations to ensure that each deck is visually “on-brand”.

 

·      Execute the strategic vision for the brand through creative and innovative approaches that will include the development of fully integrated seasonal campaigns that incorporate; brand advertising, social content, web/ecommerce assets, direct-to-customer, digital experiences and content features, promotions, and store experiences.

 

·      This person will be the key point of contact for ensuring full visibility of creative marketing activities with internal business partners and licensees.

 

 

RESPONSIBILTIES:

· Work with cross functional teams internally and externally to drive projects forward and ensure full collaboration across partners: creative, business team, PR, social teams, agencies, retail partners and licensees.

 

· Design and produce marketing and communication materials, including presentation decks, digital advertising, web pages and email blasts, social assets, trade show and point of sale materials.

 

· Manage a calendar for all creative assets needed to support the business team brand initiatives

 

· Ensure that the integrity of the brand is present in all facets of the brand experience – balancing creative needs with financial goals, all presentation materials including retailer and presentation decks.

 

· Represent the Marketing team with business partners, including agencies and licensees.

 

· Develop and manage the creative brand voice through digital and social channels.

 

QUALIFICATIONS:

· Marketing leader with a minimum of 5-7 years of experience in brand or retail marketing

· An undergraduate degree in Graphic Design or Communications Design.

· Experience with on-set productions and photo/video projects preferred

· Exceptional communication and presentation skills: verbal, written, interpersonal and inter-departmental

· Highly creative with the ability to concept and design in various programs, Photoshop, InDesign, Illustrator. Experience editing or working in After Effects and Adobe Premier a plus.

· Experience with ideating and finding creative solutions for working within budget

· Thought leadership: A strong point of view; ability to contribute to the strategic development of an assignment; creative ideas and the ability to promote conceptual thinking.

· A strong ability to manage/collaborate with internal and external partners

· Ability to balance multiple priorities, provide recommendations and solutions while maintaining flexibility in fast-paced environment

· Strong awareness of pop culture and trends

 

 

 

CRITICAL COMPETENCIES FOR SUCCESS:

· Design Presentations

· Attention to Detail

· Executional Excellence

· Proactive and results driven

· Project Management

· Strong Verbal and Written Skills

· Strong Budget Management skills

Salary $90,000-$115,000

 

 

Iconix International

Phathom Pharmaceuticals is a biopharmaceutical company focused on the development and commercialization of novel treatments for gastrointestinal (GI) diseases. We are developing vonoprazan, a first-in-class potassium-competitive acid blocker (PCAB) with a New Drug Application under review by the FDA for the treatment of Erosive GERD and a late-stage development program in Non-Erosive GERD. Vonoprazan-based regimens are approved in the U.S. as part of a co-packaged product in combination with antibiotics for the treatment of H. pylori infection in adults, marketed as VOQUEZNA® TRIPLE PAK® (vonoprazan, amoxicillin, clarithromycin) and VOQUEZNA DUAL PAK® (vonoprazan, amoxicillin).

We are a growing team of highly driven professionals who are passionate in our mission to improve the lives of people suffering from GI diseases. Phathom has built a unique culture that embraces entrepreneurship, fosters collective ownership and accountability, and celebrates personal and professional achievement. We are looking for dynamic, self-motivated, and purpose-driven team players who embody our core values and are excited by the idea of working in a fast-paced environment to help us transform the GI treatment landscape.

The Senior Manager, Commercial Analytics is responsible for supporting Phathom’s performance reporting and commercial analytics requirements. This individual will partner closely with all commercial cross-functional teams (primarily Marketing and Market Access and secondarily Sales) to solve key business questions using data. The role requires in-depth experience with a variety of measurement and data methodologies, third-party data sources, reporting and analytic platforms, strategic planning, and project management.

Major accountabilities include overseeing production of business performance presentations and KPI reporting, ensuring data quality, initiating, and responding to various ad-hoc analysis requests to support decision making, supporting operational tools, managing business change, and using analytics to understand the customer and drive prescription and revenue growth.

ACCOUNTABILITIES

Performance Reporting & KPI Management

  • Responsible for supporting Commercial Leadership Team (CLT), Marketing & Market Access in the timely and accurate delivery of all reports and key performance metrics (KPIs) via Phathom’s Reporting Dashboard Platform.
  • Provide and support all training activities related for CLT, Marketing & Market Access

Executive Reporting & Monthly Business Review

  • Responsible for managing timely and accurate delivery of all standard reports and KPIs for CLT, Executive Committee (EC) and BOD as provided by our Analytics COE/Partner
  • Summarize findings and provide relevant context related to data analysis.

Digital Measurement

  • Partner with Head of Consumer Marketing to ensure the timely and accurate delivery of Phathom Digital Measurement Analytics
  • Summarize findings and provide relevant context related to data analysis.

Ad Hoc Analytics

  • Manage Phathom’s Analytics COE partner and ensure resources are trained on Phathom data and business rules. Ensure timely and accurate delivery of all analytics from partner.
  • Conduct hypothesis-driven investigations into detailed physician-level, patient-level and transactional-level data, to gain business insights from various customer perspectives (HCPs, patients, payers) independently or in collaboration with other analytics team members.
  • Interpret and contextualize analytical findings within the framework of existing body of research and market trends
  • Oversee ad hoc analyses to address issues in support of business objectives
  • Analyze market trends and product performance – identify drivers of performance and provide supportive evidence
  • Contribute to primary research engagements (scoping, design, methods, and project management) where appropriate, when needed.

EDUCATION & EXPERIENCE REQUIRED

· Bachelor’s degree required, preferably in Math, Science, Business Administration or related field; advanced degree preferred

· Minimum 5 years experience in related data or analytics functions in the pharmaceutical industry required

· Minimum 5 years related project management experience in the pharmaceutical or similar field required

· Direct experience working with multiple large data sources and combining relevant information to generate insights from analysis, creating effective reporting solutions (i.e., dashboard, reports)

· Experience in US market, small molecule, primary care, acid-related disorders desired

· Strong business and financial acumen and proven analytic skills including an understanding of drug development, commercialization, and lifecycle management

· Demonstrated ability to get up to speed quickly in a complex business

· Project management skills to manage analyses from initiation through closing to successfully meet project objectives

· Demonstrated ability to influence people at senior levels in the organization and facilitate cooperation of internal and external partners for both intelligence acquisition and recommendation acceptance

· Experience manipulating, analyzing, and reporting product and market performance from third party data sources such as IQVIA or Symphony Prescription Databases and Claims Databases. Experience working with a variety of data management and analytical tools such as Excel, Alteryx, SQL, Tableau or Power BI, AWS, Redshift, Python or R; required.

· Exceptional analytical and strategic thinking skills required – able to see big picture from scattered pieces of information and present complex and disparate data in a clear and concise manner; must have an ability to see beyond the confines of data to broader business issues.

· Solid PowerPoint, Excel and overall communication skills (verbal & written) including the ability to succinctly express point of view and deliver clear and crisp insights, in various formats for a variety of deliverables to a diverse audience across multiple specialty areas.

· Work independently and able to guide members of team toward achieving objectives

· Gather input about needs from business partners and sets direction accordingly.

Phathom Pharmaceuticals

Join one of our portfolio companies – Shelf!! This role will include Base Salary and Equity! https://shelf.io

Location – Stamford, CT (hybrid – requires a minimum of 2-3X per week onsite)

About Shelf

We are a ventured-backed, knowledge management automation technology company. We have created an award-winning, innovative SaaS platform for answer and knowledge automation to serve a changing and dynamic workplace. According to the International Data Corporation, the average company has over 500,000 files and it’s growing at 20% a year.

  • Our platform plugs into a company’s content systems, learns from the data, and then helps employees respond to queries without hunting for information. Without Shelf, the average worker currently spends 19% of their time tracking down answers, and COVID-19 made it worse.
  • Our goal is to turn every customer service representative into a super-agent by helping them find answers to questions instantly. We provide immediate Day 1 ROI for some of the world’s top brands and enterprises right now.
  • Our mission is to empower humanity with better answers everywhere and our vision goes far beyond solutions for contact centers.

Why Shelf

  • According to MarketWatch in November 2022, the global knowledge management market size was valued at US$405 Billion in 2021 and is expected to expand at a CAGR of 18.12% during the forecast period, reaching US$1.1 Trillion by 2027.
  • Our Leadership Team has deep knowledge management and AI domain expertise and enterprise SaaS background to execute this plan.
  • We have raised over $60 million in funding and our investors include Tiger Global, Insight Partners, Connecticut Innovations, and others.
  • Our platform has been consistently rated #1 for overall usability by Gartner Digital Markets, and has received Easiest to Use, Easiest to Admin, and Highest Adoption awards from G2, and product of the year and innovation awards from leading publications, such as CIO Review.
  • We have high velocity growth powered by the most innovative product in our category, 3X growth for 3 years in a row.
  • We now have over 100 employees in multiple U.S. states and European countries, and we have ambitious hiring goals over the next few months.

Senior Product Manager

As a Senior Product Manager – Product Led Growth (PLG) Expert, you will be responsible for guiding our company’s product strategy and execution through a data-driven, customer-centric, and growth-oriented approach. In this role, you will be at the forefront of our PLG initiatives, utilizing your expertise to drive user adoption, conversion, and expansion throughout the customer journey. You will collaborate closely with cross-functional teams, including engineering, design, marketing, and customer success, to deliver exceptional products that fuel customer acquisition and retention.

What We’re Looking For

  • Develop and execute a comprehensive PLG strategy to drive user acquisition, activation, conversion, and expansion within our target market.
  • Conduct thorough market research and analysis to identify growth opportunities and customer pain points that can be addressed through PLG strategies.
  • Collaborate with the engineering team to plan, prioritize, and deliver product features and enhancements that align with PLG objectives and drive user engagement and adoption.
  • Utilize quantitative and qualitative data to define key product metrics and goals, monitor product performance, and make data-driven decisions to optimize PLG initiatives.
  • Collaborate with the design team to create intuitive and impactful user experiences that drive product adoption and conversion.
  • Work closely with marketing teams to develop and execute go-to-market strategies for new product releases and feature enhancements, leveraging PLG tactics to drive user acquisition and conversion.
  • Partner with customer success teams to identify opportunities for product-led upselling and expansion, ensuring a seamless customer experience and maximizing customer lifetime value.
  • Track and analyze customer feedback, user behavior metrics, and market trends to identify opportunities for product improvements and new feature developments.
  • Stay current on industry best practices and emerging trends in PLG to continuously optimize our product strategy and stay ahead of the competition.
  • Act as a subject matter expert on PLG, providing guidance, training, and thought leadership to cross-functional teams and stakeholders.

What You Bring

  • A minimum of 7 years of experience as a Product Manager, with a focus on Product Led Growth (PLG) strategies and execution.
  • Proven track record of successfully implementing and optimizing PLG strategies that result in significant user acquisition, activation, conversion, and expansion.
  • Deep understanding of PLG frameworks, tactics, and best practices, with the ability to apply them strategically to drive growth and user engagement.
  • Strong analytical and data-driven mindset, with the ability to interpret complex data sets and derive actionable insights to inform product decisions.
  • Proficient in using analytics tools to track and measure user behavior and product performance.
  • Exceptional problem-solving and critical-thinking skills, with the ability to identify and address customer pain points and growth opportunities.
  • Strong leadership and influence skills with the ability to collaborate effectively with cross-functional teams and drive alignment towards product and growth objectives.
  • Excellent communication and presentation skills, with the ability to clearly articulate product strategies, goals, and plans to both technical and non-technical stakeholders.
  • Proven ability to prioritize and manage multiple projects in a fast-paced, high-growth environment.
  • Strong understanding of agile development methodologies and experience working in agile product teams.
  • Passion for AI, technology, innovation, and creating exceptional user experiences

What We Offer

  • Competitive salary
  • Generous equity grant in the form of company stock options
  • Comprehensive health and wellness packages

Connecticut Innovations

$$$

TECHNICAL PRODUCT MANAGER

$155,000 – $175,000 BASE I EQUITY

SAN FRANCISCO BAY AREA I REMOTE

This is an exciting opportunity to join a well-funded start-up defining the future of cutting-edge AI solutions for the manufacturing industry.

THE COMPANY

This AI start-up is employing new technology in the traditional manufacturing industry. The company is expanding its team with a senior-level Technical Product Manager. You’ll lead the team in shaping the product vision and strategy for their transformative AI platform.

THE ROLE

As Technical Product Manager, you will be responsible for defining the overall strategy, mapping out the product features, influencing the technical architecture, and delivering a quality product. You can expect to be doing the following…

  • Collaborating with teams to understand pain points and translate business requirements
  • Defining and driving long-term product vision & strategy
  • Breaking down the long-term plan into actionable next steps for Engineering teams to execute; improving requirements gathering, software engineering processes, and translating that research into products
  • Function as the product owner; having answers for all questions related to the product, managing risk, priorities, trade-offs to support a rapidly growing startup
  • Maintaining organization & ensuring technical documentation; planning releases, creating delivery plans, executing & ensuring delivery

YOUR SKILLS AND EXPERIENCE

  • Bachelors’ degree in Computer Science and/or another technical field
  • 5+ years of experience as a technical product manager for ML or AI-based products
  • Experience with project management and planning tools such as Jira, Azure DevOps, GitHub, Trello, etc.
  • Ability to work cross-functionally with research, engineering, program management, and leadership
  • Experience working in a fast-paced start up environment

Harnham

Text to Apply! Text JOIN3262 to 845-400-TEAM (8326)

This position can reside in either our Montvale, NJ or Maryland Heights, MO office.

Company Overview

Balchem Corporation develops, manufactures and markets specialty ingredients that improve and enhance the health and well-being of life on the planet, providing state-of-the-art solutions and the finest quality products for a range of industries worldwide. Our corporate headquarters is located in Montvale, NJ and we have a broad network of sales offices, manufacturing sites, and R&D centers, primarily located in the US and Europe. Founded in 1967, Balchem is a publicly traded company (NASDAQ – “BCPC”) with annual revenues over $900 million and a market cap exceeding $4.0 billion. The company consists of three business segments: Human Nutrition & Health; Animal Nutrition & Health; and Specialty Products. Balchem employs over 1,400 people worldwide who are engaged in diverse activities, committed to developing the company into global market leadership positions. To learn more about our dynamic, stable and growing company, visit www.balchem.com.

Position Summary

The Sr. Product Manager will use strong B2B product management skills combined with strategic portfolio optimization experience to lead the development and execution of the commercial portfolio strategy for Balchem’s Powder ingredient product line. The successful candidate will quickly gain a comprehensive understanding of the business, customers and build effective product plans and pricing strategies to drive the business forward. The individual must combine proven experience in strategic product management with a strong understanding of beverage, nutritional, savory and snack markets.

The individual will partner with sales, operations, supply chain, R&D and innovation, and will serve as the internal expert in product market trends and bring best practices in portfolio management to the Powders business. This position requires a deep understanding of S&OP process, premium ingredients pricing development, product life cycle management, along with strong people skills.

The Sr. Product Manager is dedicated to enhancing the Powders business commercial effectiveness through best practice adoption, operational excellence and team enablement. As a leader of the function, this individual will help to not only build new capabilities from the ground up, but also enable a world-class product management organization that fuels the rapid growth of our business.

Essential Functions

  • Develop deep understanding of the market, product trends, competitive landscape and Balchem’s relative positioning to develop an effective commercial strategy
  • Provide functional excellence to product management activities to ensure both short- and long-term health of business
  • Define KPI’s to drive product management and establish leading indicators to measure business progression beyond the financial metrics
  • Lead the pricing strategy development and develop unique pricing models to ensure Balchem’s competitiveness
  • Develop strong relationship at strategic customers and collaborate with sales team on pricing negotiations and product transitions
  • Communicate complex information in an easily understood and thoughtful manner both within the company and externally
  • Collaborate with supply chain team on inventory development, product transitions and demand planning to balance customer demands and internal production capacity
  • Act as the commercial product integration lead for future acquisitions in this space.

Requirements

  • Minimum of 10 years of product and pricing management experience for specialty ingredients and/or food and beverage ingredients industry
  • Strong understanding of market trends, product life cycles and competitive landscape
  • Bachelor’s degree from an accredited college/university preferably in business or a technical discipline.
  • Strong data analytic skills and experience with Power BI preferred
  • Ability to deal with ambiguity, navigate uncertain situations and drive for clarity.
  • Understanding and successful applications of how to enable teams across a matrix organization
  • Decisive planning and execution skills while maintaining a good judgement in a fast-paced environment
  • Uncompromising attitude towards the values of the company and safety at workplace
  • Strong analytical skills, experience with metrics, KPI’s, CRM, Power BI and web analytics
  • Key Leadership Competencies:
    • Strategic orientation
    • Results orientation
    • Collaboration
    • Influencing
    • Accountability for performance
    • Entrepreneurial spirit

Working Conditions

  • Office environment
  • Travel to support sales efforts at strategic customers and industry events
  • Some global travel may be required as a part of this role

Balchem is committed to a workplace culture that values and promotes diversity, inclusion, equal employment opportunities, and a work environment free of harassment and hostility.

#IN
Balchem Corporation

$$$

TECHNICAL PRODUCT MANAGER

$185,000 – $200,000 BASE I EQUITY

PALO ALTO I REMOTE

This is an exciting opportunity to join a well-funded start-up defining the future of cutting-edge AI solutions for the manufacturing industry.

THE COMPANY

This AI start-up is employing new technology in the traditional manufacturing industry. The company is expanding its team with a senior-level Technical Product Manager. You’ll lead the team in shaping the product vision and strategy for their transformative AI platform.

THE ROLE

As Senior Technical Product Manager, you will be responsible for defining the overall strategy, mapping out the product features, influencing the technical architecture, and delivering a quality product. You can expect to be doing the following…

  • Collaborating with teams to understand pain points and translate business requirements
  • Defining and driving long-term product vision & strategy
  • Breaking down the long-term plan into actionable next steps for Engineering teams to execute; improving requirements gathering, software engineering processes, and translating that research into products
  • Function as the product owner; having answers for all questions related to the product, managing risk, priorities, trade-offs to support a rapidly growing startup
  • Maintaining organization & ensuring technical documentation; planning releases, creating delivery plans, executing & ensuring delivery

YOUR SKILLS AND EXPERIENCE

  • Bachelors’ degree in Computer Science and/or another technical field
  • 5+ years of experience as a technical product manager for ML or AI-based products
  • Experience with project management and planning tools such as Jira, Azure DevOps, GitHub, Trello, etc.
  • Ability to work cross-functionally with research, engineering, program management, and leadership
  • Experience working in a fast-paced start up environment

Harnham

$$$

Our client in Dallas, TX is seeking a Marketing Director to join their team. This is a Onsite opportunity, with a outdoor sports / recreation client. This role is a new one, ideally looking for someone with a startup / entrepreneurial spirit.

This position will be responsible for overseeing marketing efforts and elevating strategy.

Requirements:

  1. Consumer Goods Background
  2. Someone who is not afraid of decisions and ok with the risks, self-manager and can manage a team, strong confident, focused.
  3. 3-6 years of strong marketing experience.

  • Develop and execute a comprehensive marketing strategy to drive sales and revenue growth.
  • Identify and pursue new business opportunities in line with company goals and objectives.
  • Formulate and manage budgets for marketing and advertising campaigns.
  • Attend industry events, trade shows, and conferences to stay updated on market trends and forge new partnerships.
  • Manage all marketing and advertising activities to OEM, Wholesale, and Direct sales channels to support company goals for revenue growth and profitability
  • Manage and lead the digital marketing and social media team.
  • Utilize data-driven insights to make informed business decisions and optimize marketing efforts.
  • Have advanced proficiency in Microsoft Excel for data analysis and reporting.
  • Work closely with internal teams to align business and consumer goods strategies.
  • Foster a positive and collaborative work environment, managing and mentoring a team of marketing professionals.
  • Understand and cater to the needs and interests of firearm enthusiasts while complying with legal regulations.
  • Demonstrate a solid foundation in marketing principles and have experience in marketing management within the consumer goods industry.

Robert Half

$$$

We are working with a growing B2B2C Fintech Startup firm based here in New York that is looking for a Performance Marketing Lead to join their team. This person will report directly into the CMO of the business, and should be a strategic B2B marketer with a special focus in demand generation & performance marketing. This is a hybrid role in New York, NY.

*Must have previous experience in Financial Services*

Responsibilities:

  • Drive paid media campaigns from strategy to execution
  • Work closely with legal & compliance to ensure requirements are met
  • Focus on marketing initiatives for new product launch including messaging strategy, content, email marketing, paid media, content, collateral and working with PR
  • Prepare analysis and presentation materials for partnership pitches, board meetings, and internal projects
  • Maximize exposure and brand engagements

Qualifications:

  • 7+ years of experience in a B2B marketing role, focus on performance/demand generation
  • Financial services experience
  • Previous agency experience a plus
  • HubSpot experience preferred*

Selby Jennings

$$$

Why You’re Here:

As Arbonne’s Content Marketing Manager, you will spearhead the development and implementation of the global content strategy working across functions to deliver an effective content marketing strategy and editorial plan to meet the business objectives in the most efficient manner. You will play a pivotal role in driving global brand awareness, engaging our target audience, and generating leads through compelling and strategic content. You are data-driven and use insights to steer content development and are goal oriented. You can manage and contribute to multiple projects while working in a fast-moving, constantly evolving environment. You have a knack for simplifying messaging for maximum impact for various types of audiences. You are a team player but can also work independently. You aren’t afraid to ask questions and are willing to contribute where and when needed.

What You’ll Be Doing:

  • Collaborate with stakeholders across the business to create brand awareness and consideration for our digital and direct sales channels
  • Be the driving force behind branded content strategy, overseeing the content lifecycle from ideation to distribution
  • Craft compelling copy for various customer-facing marketing materials, such as website content, landing pages, customer support knowledge base, social media posts, video scripts, SEO blog articles, and print collateral
  • Create innovative concepts and messaging for integrated marketing campaigns, ensuring they resonate with our target audience and drive our business goals
  • Manage content calendar that incorporates product launches, social campaigns, promotions, and activations
  • Collaborate with the cross functional teams to integrate product-related content and value
  • Build brand marketing programs, with a focus on creating captivating digital content and videos
  • Manage relationship with external stakeholders and, drive new traffic, support engagement, and build brand trust
  • Leverage data to identify inquiries and trends for content development
  • Oversee the development and review of creative and content assets to align with brand strategy
  • Each employee is responsible for raising awareness of our commitment to Corporate Social Responsibility and should actively participate in activities and initiatives which are designed to have a positive impact on the environment and local communities.
  • As an employee of a purpose-driven company, you are required to establish a goal relative to social and environmental impact.

What You Need:

  • 5-7 years of marketing experience in a fast-paced environment with minimal supervision
  • Bachelor’s degree in marketing, communications, or a related field
  • Ability to fully own strategy and content across multiple marketing channels
  • Proficiency in content management systems (CMS), social media management platforms, and SEO tools
  • Ability to translate a story or campaign from screen to IRL
  • Experience monitoring KPIs and success for marketing programs
  • Excellent written and verbal communication skills with exceptional attention to detail.
  • Creative mindset with the ability to think strategically and develop innovative content ideas.
  • Commitment to model and live out our Core Values (Accountability, Community, Innovation and Courage) and a positive mindset are critical for success and should reflect in everything you do.

The salary range for this position is $95,000 to $100,000 plus annual bonus.

Arbonne International is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sexual orientation, national origin/ancestry, age, sexual orientation, gender identity, gender expression, military/veteran status, marital status, disability status or any other basis prohibited by law. At Arbonne International, it’s about each person bringing passion and skills to a dynamic and inclusive workplace!

Arbonne

Job description

Position Summary

Purpose:

Define, manage, and enhance the Perfectress image and brand in the hair extension market. Lead efforts to better understand, attract, and retain customers. Develop and manage marketing campaigns to promote Perfectress products and services through targeted marketing efforts.

Responsibilities:

  • Leads the development and implementation of a marketing plan
  • Leads the development and implementation of a merchandising and display strategy
  • Leads the development of a brand strategy aligned with the Perfectress’ values, mission, and goals that include development, implementation and enhancement of the brand
  • Implements our brand’s marketing strategies by leveraging the appropriate resources and social channels
  • Leads the development, communication, and assessment of marketing tactics (e.g. advertising, promotions, incentives, events, etc.) that reach targeted prospects
  • Measures and regularly reports of the effectiveness of marketing tactics using metrics such as ROI and Cost / Benefit Analysis
  • Monitor hair extension market trends and may also utilize customer insight technologies such as Customer Relationship Management (CRM) applications to gain deeper customer understanding (Ex Salesforce & Hubspot)
  • Determines how to pursue various customer segments through targeted solutions and services required
  • Defines and manages advertising budget; develops monthly, quarterly, and annual advertising activities (e.g. google ads, influencers, social media, etc.)
  • Acts as a liaison between the sales, product and marketing team
  • Ensures appropriate marketing and public relations communications for all departments
  • Regularly interfaces with department managers to articulate our strategies and seek input and feedback related to marketing tactics.
  • Present monthly marketing KPI’s to product team
  • Manages the Marketing Coordinator position

Experience, Education, Skills and Knowledge:

  • 3-5 years’ experience in a strategic marketing management environment.
  • Bachelor’s degree in Marketing or equivalent experience required.
  • Strong marketing competencies, including market analysis and value proposition creation
  • Detailed oriented with project management skills, with demonstrated ability to scope a project from start to finish with key milestones, required tasks, dependencies, and timelines

Job Types: Full-time, Part-time, Contract, Internship

Salary: $50,000.00 – $80,000.00 per year

Benefits:

  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance

Schedule:

  • 8 hour shift
  • Monday to Friday

Supplemental pay types:

  • Bonus pay

COVID-19 considerations:

All customers are required to wear masks, surfaces are sanitized weekly, and all staff members have received vaccinations.

Ability to commute/relocate:

  • Cherry Hill, NJ 08034: Reliably commute or planning to relocate before starting work (Required)

Experience:

  • Marketing: 2 years (Required)

Work Location: In person

Perfectress US Inc

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