Jobs Summary:
The Social Community & Content Strategist – Western Europe supports iHerb’s European marketing strategy with a focus on growing social media presence by creating, curating, and localizing engaging content for platforms such as TikTok, Instagram, Meta, and other emerging social platforms.
Supporting the wider marketing and paid media team’s efforts to grow awareness of iHerb in the region. This role requires understanding of Western European customers behaviour with a focus on developing brand awareness and engagement through culturally relevant UGC-style content.
Job Expectations:
In this role, you are expected to:
- Provide a native, cultural perspective on Western European health and wellness customers by researching market differences to help iHerb target customers effectively
- Be the voice of Western Europe when informing the wider European marketing team’s strategy
- Develop engaging TikTok and Instagram content strategies tailored to Western European audiences carried through to execution
- Partner with creative teams and external agencies, and local creators/UGC contributors to develop high-quality content
- Define and build social strategies relevant to the market
- Adapt global brand messaging into culturally relevant formats for Western European markets to support on site promotional execution and advertising development outside of social
- Collaborate effectively with cross-functional teams, in a fast-paced environment
- Work closely with the Marketing Manager, Europe whilst collaborating closely with the Global Social/Brand team based in the US
Key Responsibilities:
Strategy Development
- Serve as the Western European voice of the customer. Provide country- and category-specific insights to inform creative development by building strategies tailored to the Western European market
Content Development & Execution
- Drive the end-to-end content development process, including creation, editing, and publishing, to ensure assets are optimized for social platforms such as TikTok, Instagram, Meta and Pinterest
- Conduct A/B testing and implement learnings to optimize performance. Track content results across multiple platforms and apply insights to improve future executions
- Use internal performance tools to track KPIs and report results to the wider Marketing team
Creator & Community Management
- Scout, onboard, and build creator communities across Western European markets
- Maintain relationships and manage day-to-day communication with creators across Western European markets
- Develop creative briefs aligned with marketing strategies and effectively brief creators
Cross Functional Collaboration
- Collaborate with marketing, creative, and global brand teams to support campaign executions
- Coordinate with external partners and agencies on production deliverables
- Share market insights that support broader European content initiatives
- Develop creative briefs aligned with marketing strategies and effectively brief creators
Data & Reporting
- Able to set, track, and report against KPIs that directly link to commercial targets and performance goals (Engagement rate, Content views & completion rate, CTR, CPA, ROAS
- Creator performance metrics (e.g., output volume, conversions, Spark Ads performance)
- Translates performance insights into actionable recommendations to optimize future content and campaigns
Communication
- Strong ability to communicate effectively with a variety of stakeholders across regions and teams
- Capable of presenting ideas, creative concepts, and performance insights clearly and persuasively
- Comfortable collaborating with cross-functional teams, providing updates, and ensuring alignment across Marketing, Creative, and Global Social teams
Knowledge, Skills & Abilities:
Required
- Strong proficiency in TikTok and Instagram content creation (filming and editing)
- Native or near-native fluency in Spanish, French or German
- Understanding of Western European digital culture, trends, and audience behaviors
- Ability to analyze social performance metrics
- Strong communication, collaboration and planning skills
- Ability to manage multiple priorities in a dynamic environment
Preferred
- Experience with video editing tools
- Experience working with creators or managing UGC pipelines
- Background in Health & Wellness is a plus
- Experience in agency larger corporate global environments with multiple stakeholders
- Basic proficiency with Google Analytics / GA4 to review performance indicators
Equipment Knowledge:
- Smartphone-based content creation and editing tools (e.g., in-app editors, CapCut)
- Social media management and analytics platforms (TikTok Analytics, Instagram Insights)
- Basic to intermediate proficiency in Excel or Google Sheets (content calendars, tracking, KPI summaries)
- G-Suite and/or Microsoft Office Suite
- Knowledge of Motion or short-form video animation is a plus
- Knowledge of Asana or other task management platforms is a plus
Experience Requirements:
- At least 2-5 years of hands-on experience in social media content creation (TikTok, Instagram Reels) for a brand, retailer, or agency
- Experience producing UGC-style content from concept through execution
- Experience collaborating with creators or UGC contributors
- Ability to interpret social analytics and apply insights to future content
- Experience managing content calendars or creator workflow
Education Requirements:
- Bachelor’s degree in Marketing, Communications, Digital Media, Creative Business, Creative Media Management or a related field; or proven equivalent practical experience
Work Environment:
The noise in the work environment is usually moderate.
Other factors are:
- Hybrid working model: 3 days per week onsite in the Amsterdam office and flexibility to work from home on other days
- Professional, yet casual working atmosphere
- Collaborative, fast-paced environment involving global and regional teams
Work closely with global teams across multiple regions; flexibility in working hours may be required
Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party (“Agency”) candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to [email protected]. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.
About iHerb
iHerb is on a mission to make health and wellness accessible to all. We offer Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.
We’re the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we’ve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180+ countries.
Our vision is to become the #1 destination for health and wellness across the world.
With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:
Focus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly ·
Embrace Diversity & Inclusion · Strive for Simplicity
iHerb Benefits
At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com. For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for.
iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.
iHerb, LLC. and its subsidiaries, including iHerb Netherlands B.V. (collectively, “iHerb”) collects personal information from you as part of its job application and recruitment process. The entity that is responsible for this information is the iHerb entity for which you apply for a job. The personal information you provide on this form will be used by iHerb to process your application and manage career opportunities at iHerb. This information also will be shared with our service providers who perform recruitment services on our behalf, including our service provider who operates this careers site on our behalf. For more information about our use of your personal information and the rights available to you under applicable law, please see our Careers Privacy Notice.
I certify that all responses and attachments herein are true and complete to the best of my knowledge. I authorize the investigation of all statements and attachments in the application for employment, as may be necessary in arriving at an employment decision. In the event of employment, it is understood that false or misleading information given or attached in my application or interview(s) may result in discharge.
By typing my name below, I understand I am electronically signing the application and that this is a legal representation of my signature.
Related jobs:
Jobs Summary:
The Social Community & Content Strategist – Western Europe supports iHerb’s European marketing strategy with a focus on growing social media presence by creating, curating, and localizing engaging content for platforms such as TikTok, Instagram, Meta, and other emerging social platforms.
Supporting the wider marketing and paid media team’s efforts to grow awareness of iHerb in the region. This role requires understanding of Western European customers behaviour with a focus on developing brand awareness and engagement through culturally relevant UGC-style content.
Job Expectations:
In this role, you are expected to:
- Provide a native, cultural perspective on Western European health and wellness customers by researching market differences to help iHerb target customers effectively
- Be the voice of Western Europe when informing the wider European marketing team’s strategy
- Develop engaging TikTok and Instagram content strategies tailored to Western European audiences carried through to execution
- Partner with creative teams and external agencies, and local creators/UGC contributors to develop high-quality content
- Define and build social strategies relevant to the market
- Adapt global brand messaging into culturally relevant formats for Western European markets to support on site promotional execution and advertising development outside of social
- Collaborate effectively with cross-functional teams, in a fast-paced environment
- Work closely with the Marketing Manager, Europe whilst collaborating closely with the Global Social/Brand team based in the US
Key Responsibilities:
Strategy Development
- Serve as the Western European voice of the customer. Provide country- and category-specific insights to inform creative development by building strategies tailored to the Western European market
Content Development & Execution
- Drive the end-to-end content development process, including creation, editing, and publishing, to ensure assets are optimized for social platforms such as TikTok, Instagram, Meta and Pinterest
- Conduct A/B testing and implement learnings to optimize performance. Track content results across multiple platforms and apply insights to improve future executions
- Use internal performance tools to track KPIs and report results to the wider Marketing team
Creator & Community Management
- Scout, onboard, and build creator communities across Western European markets
- Maintain relationships and manage day-to-day communication with creators across Western European markets
- Develop creative briefs aligned with marketing strategies and effectively brief creators
Cross Functional Collaboration
- Collaborate with marketing, creative, and global brand teams to support campaign executions
- Coordinate with external partners and agencies on production deliverables
- Share market insights that support broader European content initiatives
- Develop creative briefs aligned with marketing strategies and effectively brief creators
Data & Reporting
- Able to set, track, and report against KPIs that directly link to commercial targets and performance goals (Engagement rate, Content views & completion rate, CTR, CPA, ROAS
- Creator performance metrics (e.g., output volume, conversions, Spark Ads performance)
- Translates performance insights into actionable recommendations to optimize future content and campaigns
Communication
- Strong ability to communicate effectively with a variety of stakeholders across regions and teams
- Capable of presenting ideas, creative concepts, and performance insights clearly and persuasively
- Comfortable collaborating with cross-functional teams, providing updates, and ensuring alignment across Marketing, Creative, and Global Social teams
Knowledge, Skills & Abilities:
Required
- Strong proficiency in TikTok and Instagram content creation (filming and editing)
- Native or near-native fluency in Spanish, French or German
- Understanding of Western European digital culture, trends, and audience behaviors
- Ability to analyze social performance metrics
- Strong communication, collaboration and planning skills
- Ability to manage multiple priorities in a dynamic environment
Preferred
- Experience with video editing tools
- Experience working with creators or managing UGC pipelines
- Background in Health & Wellness is a plus
- Experience in agency larger corporate global environments with multiple stakeholders
- Basic proficiency with Google Analytics / GA4 to review performance indicators
Equipment Knowledge:
- Smartphone-based content creation and editing tools (e.g., in-app editors, CapCut)
- Social media management and analytics platforms (TikTok Analytics, Instagram Insights)
- Basic to intermediate proficiency in Excel or Google Sheets (content calendars, tracking, KPI summaries)
- G-Suite and/or Microsoft Office Suite
- Knowledge of Motion or short-form video animation is a plus
- Knowledge of Asana or other task management platforms is a plus
Experience Requirements:
- At least 2-5 years of hands-on experience in social media content creation (TikTok, Instagram Reels) for a brand, retailer, or agency
- Experience producing UGC-style content from concept through execution
- Experience collaborating with creators or UGC contributors
- Ability to interpret social analytics and apply insights to future content
- Experience managing content calendars or creator workflow
Education Requirements:
- Bachelor’s degree in Marketing, Communications, Digital Media, Creative Business, Creative Media Management or a related field; or proven equivalent practical experience
Work Environment:
The noise in the work environment is usually moderate.
Other factors are:
- Hybrid working model: 3 days per week onsite in the Amsterdam office and flexibility to work from home on other days
- Professional, yet casual working atmosphere
- Collaborative, fast-paced environment involving global and regional teams
Work closely with global teams across multiple regions; flexibility in working hours may be required
Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party (“Agency”) candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to [email protected]. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.
About iHerb
iHerb is on a mission to make health and wellness accessible to all. We offer Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.
We’re the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we’ve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180+ countries.
Our vision is to become the #1 destination for health and wellness across the world.
With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:
Focus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly ·
Embrace Diversity & Inclusion · Strive for Simplicity
iHerb Benefits
At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com. For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for.
iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.
iHerb, LLC. and its subsidiaries, including iHerb Netherlands B.V. (collectively, “iHerb”) collects personal information from you as part of its job application and recruitment process. The entity that is responsible for this information is the iHerb entity for which you apply for a job. The personal information you provide on this form will be used by iHerb to process your application and manage career opportunities at iHerb. This information also will be shared with our service providers who perform recruitment services on our behalf, including our service provider who operates this careers site on our behalf. For more information about our use of your personal information and the rights available to you under applicable law, please see our Careers Privacy Notice.
I certify that all responses and attachments herein are true and complete to the best of my knowledge. I authorize the investigation of all statements and attachments in the application for employment, as may be necessary in arriving at an employment decision. In the event of employment, it is understood that false or misleading information given or attached in my application or interview(s) may result in discharge.
By typing my name below, I understand I am electronically signing the application and that this is a legal representation of my signature.
Creëer activerende content die bijdraagt aan een betere leefomgeving voor de generaties van vandaag én morgen.
Jouw missie
Als Content Marketeer ben jij de creatieve motor die onze softwareoplossingen zichtbaar maakt bij gemeenten én hun inwoners in heel Nederland. Zo krijgen onze producten BuitenBeter, BinnenBeter en GeoVisia de aandacht die ze verdienen. We zijn marktleider in software voor de openbare ruimte, maar nog niet iedereen kent onze apps.
Daar kom jij in beeld: jij vertaalt trends, data en ideeën naar krachtige content die onze doelgroep raakt en activeert. Van video tot social, van campagnes tot visuals, jij brengt onze merken tot leven. Daarmee versterk je onze positionering én draag je bij aan een duurzame, slimme en veilige leefomgeving voor miljoenen inwoners.
In deze rol
- Bouw je aan herkenbare en sterke merken die elke dag de leefomgeving van miljoenen inwoners verbetert.
- Maak je creatieve contentformats: video’s, reels, stories, blogs… alles wat engagement triggert.
- Zet je trends en jouw ideeën om in campagnes die écht scoren, van socials tot nieuwsbrieven en slimme leadgeneratie.
- Schiet en edit je video’s die gemeenten én inwoners in beweging krijgen.
- Schrijf je pakkende teksten, met AI als jouw persoonlijke tekst assistent.
- Activeer je collega’s om samen verrassende content te maken (ja, ook die camera-shy collega).
- En het mooiste: jouw werk zorgt direct voor meer clicks, views, fans en het allerbelangrijkst meer tevreden inwoners.
Herken jij jezelf hierin?
- Jij bruist van ideeën en laat content opvallen in een drukke digitale wereld.
- Je voelt je thuis in video, social en creatieve formats.
- Je hebt MBO+/HBO-werk- en denkniveau.
- Je bent 32–40 uur beschikbaar.
Dit bieden wij jou
- Een bruto maandsalaris tussen €3.047 en €3.550o.b.v. 40 uur.
- Flexibele werktijden en hybride werken (2 van de 5 dagen op kantoor).
- 25 vakantiedagen, 8% vakantiegeld en de optie om 5 extra dagen te kopen.
- Goede pensioenregeling.
- Laptop van de zaak.
- Jaarcontract met uitzicht op vast dienstverband.
- Reiskostenvergoeding van €0,23 per km of ov-vergoeding.
- Flexibel opleidingsbudget.
- Ruimte om door te groeien binnen marketing, sales of R&D.
- Collectieve bonus.
En bovenal: een baan waarin je écht impact maakt op de leefomgeving en burgertevredenheid van miljoenen inwoners.
Over Progresity
Progresity (onderdeel van de Conxillium Group) bouwt iedere dag aan veilige, duurzame en slimme steden. Inwoners in heel Nederland gebruiken onze BuitenBeter-app om problemen in de openbare ruimte te melden, van kapotte straatverlichting tot zwervende kerstbomen. Daarnaast ontwikkelen we GeoVisia, een krachtig GIS-platform waarmee gemeenten hun assets in de buitenruimte kunnen inspecteren, monitoren en beheren alsof ze in developer mode zitten. Geen pixel blijft ongezien.
Wij geloven in samenwerking, groei en plezier. Tijdens onze Progresity-dagen komt het hele team samen voor inspiratie, workshops en gezellige activiteiten. Onze cultuur is hecht, toegankelijk en creatief. Bekijk meer op onze website: progresity.com/werken-bij
Sollicitatieproces
Ons proces bestaat meestal uit drie gesprekken, maar we stemmen dit graag samen met jou af.
Enthousiast?
Deel je contactgegevens, CV, LinkedIn en/of portfolio met ons of neem direct contact op met onze recruiter: Steven Kruis – de Hoop; 06 57 43 92 61, [email protected]
PS, Voor indiensttreding is een VOG vereist i.v.m. veiligheid van klantgegevens.