Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.
Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.
Purpose
At Coach Creative Studio, we believe in the power of storytelling. Sometimes our stories come from global culture. Sometimes from the passions of our communities. But they always romanticize the products we create.
The eCommerce Studios Art Director will lead the creation of Coach product detail page (PDP) content across still life, on-model photography, and video. This role requires an elevated taste level, sharp creative vision, and the ability to maintain brand standards while meeting demanding shot count and turnaround goals in a high-volume studio.
The Art Director is primarily execution-focused—directing quality on set, overseeing model casting and talent selection, managing large-scale asset reviews, and ensuring delivery of consistent, high-quality content. They bring a clear vision and the ability to motivate and direct teams with a supportive yet authoritative presence, balancing creative excellence with operational performance.
The successful individual will leverage their proficiency in Art Direction to:
- Lead PDP content creation across product stills, on-model photography, and video, balancing speed, efficiency, and quality
- Direct on-set execution for photographers, stylists, and models to ensure consistent output and high-volume throughput
- Deliver clear, actionable feedback that motivates, inspires, and fosters a high-performance creative culture
- Redirect and refocus teams when necessary, diffusing tension and maintaining momentum
- Lead and elevate the model casting process with a refined eye for representation and keen understanding of on-set success factors; build and maintain long-term casting pipelines
- Build and maintain a best-in-class freelance talent pool across hair & makeup, photography, video, and styling with on-going cultivation of top-tier talent
- Manage 150+ daily asset reviews, maintaining accuracy and consistency while balancing on-set workload
- Collaborate with production and operations teams to optimize studio and post-production workflows
- Partner closely with the Senior Art Director to ensure creative output reflects brand vision while meeting studio KPIs and performance goals
- Assist creative lead with concept ideation and the pulling reference imagery for elevated fashion and still-life photography, and video content
- Effectively communicate vision and strategy to cross-functional teams and external partners
- Stay informed on PDP creative trends, innovation, and emerging technologies to evolve content standards.
An outstanding professional will have:
- Proven Experience: A minimum of 6+ years art direction preferably in fashion, or luxury retail
- Exceptional Portfolio: A body of work that clearly demonstrates an elevated taste level and ability to articulate and uphold brand standards across diverse content
- High Volume Leadership: Demonstrated success leading large-scale photography and video production with demanding throughput
- Industry Network: Established connections with top-tier photographers, stylists, producers, and agencies.
- Casting Experience: Extensive experience in model casting and talent direction, with a refined eye for representation and alignment to brand identity
- Inspiring Leadership: Strong communication skills with the ability to motivate, influence, and build effective partnerships
- Operational Agility: Comfort working in a high-volume, fast-paced environment with shifting priorities and tight deadlines
- Creative Adaptability: Ability to take direction effectively and present multiple solutions that support studio goals and creative strategy
Our Competencies for All Employees
- Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
- Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
- Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
- Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
- Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
- Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
- Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
Our Competencies for All People Managers
- Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
- Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person’s career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
- Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.
Americans with Disabilities Act (ADA)
Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or employeerelations@tapestry.com
Visit Coach at www.coach.com.
Work Setup: ONSITE #LI-ONSITE #LI-DL1
BASE PAY RANGE $80,000.00 TO $100,000.00Annually
Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401 (K),Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation & Benefits.
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