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Job Description

About The Position
The Senior Social Media Editor is a key member of the digital editorial team, responsible for managing Travel + Leisure’s social media platforms, ensuring content is engaging, polished, and effective at driving site referrals. This includes overseeing the posting of a high volume of videos and photos daily, while coordinating with teams to create impactful on-platform storytelling.

The Senior Social Media Editor will supervise two Associate Social Media Editors, working closely with editors, writers, video editors, social media strategists, and the design team. This role involves developing, scheduling, and executing creative projects across platforms like Instagram, TikTok, Facebook, and Twitter. A successful candidate will be skilled at producing dynamic social content under tight deadlines, adept at problem-solving, and experienced in using platform-specific tools to boost audience engagement and traffic.

The editor will be responsible for packaging content to captivate the social audience through visuals, video, clever captions, and headlines, and will coordinate across departments to promote events and products.

The Senior Social Media Editor should have a passion for travel and excellent communication skills. Occasional off-hours and weekend work is required.

In-office Expectations
This position is hybrid in-office, with the ability to work remotely up to 2 days per week.

Contributions

• 30%: Produce social content promoting stories from the website, videos, products, and events for all of Travel + Leisure’s social platforms.
• 20%: Engage the social media audience with captivating photography, headlines, captions, and a diverse mix of travel talent.
• 20%: Manage a team of two Associate Social Media Editors, delegating tasks and fostering their professional growth.
• 10%: Plan, prepare, and schedule posts for various projects, ensuring representation of key initiatives.
• 10%: Grow audiences on Instagram, TikTok, and other platforms, increasing site traffic, video views, and engagement.
• 5%: Plan sponsored content and collaborate with freelancers to execute these projects.
• 5%: Utilize metrics tools to create reports on social traffic and engagement.

Qualifications

Education
Bachelor’s degree in Journalism or a related field, or equivalent work experience.

Experience
At least 5 years of digital/social experience, preferably in travel media.

Skills

• Strong writing and communication abilities.
• Excellent time and people management skills.
• Deep understanding of travel media and social media platforms.
• Creativity in generating engaging content using visuals, video, and platform-specific tools.
• Experience in fast-paced environments and working on sponsored content.
• Proficiency with social media scheduling apps.
• Photoshop skills are a plus.

Travel Requirement
Approximately 5%.