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Vice President, Influencer Strategy

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Who We Are

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Vice President, Influencer Strategy

The Vice President, Influencer Strategy will lead the development and execution of integrated influencer marketing programs that drive cultural relevance, brand engagement, and measurable business results. This role blends strategic leadership with hands-on expertise in creator partnerships, digital storytelling, and social innovation.

Working closely with cross-functional teams across strategy, creative, insights, and client experience, the VP will design and deliver full-funnel influencer programs—from awareness-driving campaigns to conversion-led affiliate and ambassador initiatives. The ideal candidate has a strong understanding of the evolving creator economy and how influencer partnerships can be integrated into broader marketing ecosystems to deliver meaningful impact for clients.

Responsibilities

  • Lead the development and execution of full-funnel influencer marketing programs spanning awareness, engagement, and conversion, including celebrity partnerships, creator collaborations, and long-term ambassador programs.
  • Partner closely with Creative, Strategy, Insights, and Client Experience teams to develop integrated influencer campaigns across social and digital platforms that deliver measurable results.
  • Serve as a trusted advisor to clients, providing strategic counsel on influencer marketing trends, emerging platforms, and best practices.
  • Build strong relationships with creators, talent managers, and agencies to identify partnership opportunities and bring innovative influencer programs to life.
  • Contribute to business growth by identifying new opportunities within client accounts and supporting new business initiatives and pitches.
  • Stay ahead of emerging trends across social platforms, creator tools, and influencer technologies, bringing forward new ideas and innovations that strengthen influencer programs.
  • Support the agency’s influencer center of excellence by helping refine processes related to creator identification, partnership management, measurement, and ROI analysis.
  • Collaborate with cross-agency teams to ensure influencer programs integrate seamlessly with broader marketing, digital, and media strategies.
  • Mentor and guide junior team members while helping build a strong and collaborative influencer team.

Qualifications

  • 8–10 years of experience in influencer marketing, social media strategy, digital marketing, or related fields, preferably within an agency environment.
  • Strong understanding of the social and digital landscape, including major social platforms and the creator economy.
  • Proven experience developing and executing influencer campaigns across multiple platforms.
  • Experience managing influencer partnerships, including working with talent agents and creator representatives.
  • Familiarity with influencer discovery, analytics, and measurement platforms.
  • Excellent written, verbal, and presentation skills with experience presenting to clients or senior stakeholders.
  • Strong organizational and project management skills with the ability to manage multiple initiatives simultaneously.
  • Experience mentoring or managing team members is preferred.
  • Experience integrating influencer marketing into broader digital ecosystems—including paid media, DTC initiatives, or retail activations—is a plus.

Is This You?

You are deeply connected to culture and digital communities, with a strong understanding of how creators shape trends and conversations online.

You bring credibility in the influencer space and have experience building relationships with creators, agents, and talent partners.

You know how to translate insights into compelling ideas, campaigns, and client presentations.

You are comfortable evaluating emerging platforms, tools, and vendors and identifying opportunities to enhance influencer programming.

You thrive in fast-paced environments, proactively identifying new opportunities and pushing work forward.

You understand the importance of compliance, including FTC guidelines and platform requirements.

You are curious, collaborative, and energized by the evolving creator economy.

Salary range: $113,000 USD – $145,000 USD

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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To submit this application you must agree to the IPG DXTRA eRecruiting Privacy Notice. At IPG DXTRA, we oversee several core award-winning agencies such as The Weber Shandwick Collective, Golin, Jack Morton, Octagon, DeVries and Momentum.

I also certify that the information contained on this form, my resume/C.V., any other attachments and any other information that I or anyone acting on my behalf provides to the Company during the hiring process is correct and complete. I understand that any misrepresentation or omission in this application will be cause for denial or termination of employment.

I understand that all employment offers are contingent based upon the results of employment and educational background checks. I agree to execute any consent forms necessary for the Company to conduct its lawful pre-employment checks. I hereby authorize the Company to conduct a criminal and/or credit history background check. I also release the Company and its employees, my prior employers and listed educational institutions from any and all liability in connection with any such contact or disclosures.

If hired, I agree to abide by all of the Company rules and regulations and I understand that if employed my employment is “at will”. By this, I understand that my employment can be terminated with or without cause and with or without notice at any time, at the option of myself or the Company.

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CBSSports.com provides premium online and mobile content to the connected sports fan, including live and on-demand video, in-depth analysis, breaking news, and scores and statistics across high school, college, and pro sports. CBSSports.com is part of CBS Interactive’s portfolio of multiplatform brands, which includes premier Fantasy offerings, high school sports leader MaxPreps, 247Sports and CBS Interactive Advanced Media producing more than 130 official collegiate athletic sites.

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Your-Day-to-Day:

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Organizations that wish to receive job vacancy notices from this posting’s television station should contact sf_recruitingsupport@paramount.com.

ADDITIONAL INFORMATION

Hiring Salary Range: $.

The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education.  The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable,  as otherwise dictated by the appropriate Collective Bargaining Agreement.

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If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to paramountaccommodations@paramount.com. Only messages left for this purpose will be returned.

 

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COMPENSATION

At FAM Brands, we are committed to fair and transparent compensation. Salary ranges for positions are based on job level, location, and market data. We offer competitive benefits and are dedicated to equal pay for equal work. Specific salary offers depend on each candidate’s qualifications and experience. FAM Brands also offers all employees participation in our annual bonus program (Non-Sales) or commission program (Sales).

 

Compensation Range

$75,000 – $85,000USD

Commitment to Equal Employment Opportunities & Diversity
FAM Brands is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
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California Consumer Privacy Act (CCPA) Notice for Job Applicants

FAM LLC values your privacy. This notice outlines our practices regarding the personal information of job applicants in compliance with the CCPA.

What We Collect: We collect information you provide in your job application, including contact details, educational and employment history.

Purpose: We use this information to evaluate your application and manage the hiring process.

Disclosure: Your personal information may be shared with service providers assisting with recruitment and as required by law.

Your Rights: Under the CCPA, you have the right to access and request deletion of your personal information and to not face discrimination for exercising these rights.

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COMPENSATION

At FAM Brands, we are committed to fair and transparent compensation. Salary ranges for positions are based on job level, location, and market data. We offer competitive benefits and are dedicated to equal pay for equal work. Specific salary offers depend on each candidate’s qualifications and experience. FAM Brands also offers all employees participation in our annual bonus program (Non-Sales) or commission program (Sales).

 

$$$

 

#WeAreParamount on a mission to unleash the power of content… you in?
We’ve got the brands, we’ve got the stars, and we’ve got the power to achieve our mission to entertain the planet – now all we’re missing is…YOU! Becoming a part of Paramount means joining a team that values authenticity and embraces inclusion for all. We are searching for individuals who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees. You fuel our culture of purpose, passion, and collaboration. We’re in this together.

Overview

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Additional Qualifications

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  • Experience building and creating show rundowns
  • Familiar with Adobe Premiere & Inception
  • Highly motivated and self-driven, capable of working with little instruction to address demanding tasks
  • Must be willing and able to work flexible hours, under tight deadlines, including breaking news (the schedule will rotate, but must be able to work all shifts, including early mornings, weekends, overnights, and holidays)
  • Ability to thrive in a paste-paced, dynamic environment and adapt to changing priorities
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  • Intermediate knowledge of general computer hardware and software

CBS Sports, a year-round leader in cross-platform sports coverage, broadcasts a portfolio of events on the CBS Television Network, including THE NFL ON CBS; college football, including the Big Ten ON CBS; college basketball, including the NCAA Division I Men’s Basketball Championship; golf, including The Masters®, PGA Championship and PGA TOUR; soccer, including the UEFA Champions League and NWSL; and CBS SPORTS SPECTACULAR.

In addition, the division includes CBS SPORTS NETWORK, the 24-hour cable home of CBS Sports which televises live sports programming throughout the year, including college football and basketball games, UEFA Champions League and Europa League action, Italy’s Serie A matches, Concacaf national team competitions, as well as a full slate of original programming and studio coverage.

CBS Sports also delivers an extensive lineup of global soccer coverage on Paramount+, including every UEFA club competition match, all Serie A matches as well as Concacaf national team competitions, and produces INSIDE THE NFL for Paramount+. CBS Sports Digital’s multi-platform offerings include CBSSports.com and the CBS Sports apps for mobile and connected TV devices; the 24/7 streaming sports news network CBS Sports HQ; 247Sports; MaxPreps; CBS Sports fantasy games; and SportsLine.

What We Offer:
  • Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here: https://www.paramount.com/careers/benefits
  • Generous paid time off.
  • An exciting and fulfilling opportunity to be part of one of Paramount’s most dynamic teams.
  • Opportunities for both on-site and virtual engagement events.
  • Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
  • Explore life at Paramount: https://www.paramount.com/careers/life-at-paramount

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to paramountaccommodations@paramount.com. Only messages left for this purpose will be returned.

 

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About the Team:

Since 1921, Barron’s has delivered the need-to-know information for all those seeking to accumulate wealth, and provided a robust understanding of what propels the markets and business community. At the forefront, Barron’s is a catalyst for economic change with a powerful network of influential business leaders, financial advisors, institutional and affluent individual investors among its audience. Readers look to the publication for daily unparalleled financial information and expertise to drive results in our world and the markets.

About the Role:

Barron’s is looking for a seasoned editor to propel an expansion of our growing portfolio of newsletters. Building on the success of Barron’s Daily in the morning, Review & Preview in the evening, and the weekly Barron’s Energy Insider, Barron’s aims to grow our tech and geopolitical coverage, catering to investors and professionals who want deeper insight into the companies, trends, and innovations shaping the global future.

You Will:

The news editor will help to launch a new premium technology-focused newsletter, working closely with our lead newsletter writer. The role will also include contributions to the newsletter, helping to drive community engagement, and working on broader enterprise projects.

The ideal candidate will have a deep understanding and passion for the markets and not be afraid of the high tempo pace of news.At the same time, we are looking for a journalist who can step back from the noise and see how Barron’s can weigh in with smart analysis and head-turning enterprise and investigations.

They should also have strong editing skills, working knowledge of finance and be a strong generator of ideas. They should have strong storytelling techniques both for a print magazine and digital platforms. And they should be familiar with Barron’s voice and its commitment to trusted financial journalism.

You Have:

+ 8+ years of editorial experience in financial journalism, business reporting, or technology coverage.

+ Deep knowledge of the technology sector, investing, and the intersection of business and innovation.

+ Proven ability to deliver sharp analysis and engaging storytelling across multiple formats.

+ Comfort using audience data, metrics, and experimentation to inform editorial strategy.

+ Entrepreneurial, collaborative, and adaptable—excited to build something new inside an established brand.

Reasonable accommodation: Dow Jones, Making Careers Newsworthy – We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put “Reasonable Accommodation” in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area: Dow Jones – W&I – Barrons Newsroom

Job Category: Editorial/Journalism

Union Status:

Non-Union role

Pay Range: $120,000 – $150,000

We recognize that attracting the best talent is key to our strategy and success as a company.As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates.The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate’s experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including “elective” benefits employees may select to best fit the needs and personal situations of our diverse workforce..

Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.

This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

Req ID: 50769

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04-10-2026

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