Entertainment Content Creator Jobs

Who we are

It’s fun to work in a company where people truly believe in what they are doing. At Birge & Held (“B&H”), we are committed to bringing excitement and energy to the business of multifamily housing. We expect every employee within our organization to be a leader working in a collaborative environment towards a shared vision. You must be ready to show up every day with a true passion for people and learning. Every leader has an exciting opportunity to profoundly impact our Purpose, “Enhancing Lives by Transforming Communities”, and turn it into reality. Are you up for the challenge?

The role

The Marketing Director at Birge & Held is responsible for developing and managing a multi-channel marketing department that executes marketing strategies designed to capitalize on market opportunities and generate demand. They must maintain an awareness of trends in marketing design and strategically apply that knowledge to branding, advertising, and reputation management. The Marketing Director is ultimately accountable for the organization’s brand experience and reputation awareness. The Marketing Director must be a leader with extensive experience in multi-family, corporate branding, marketing strategy, graphic design, and leveraging current technology and data.

What you will do

Essential Duties and Responsibilities

• Translate our organization’s mission, vision, and values into brand strategies; develop and execute multi-channel marketing initiatives to ensure consistency and alignment.
• Partner with leadership to promote Birge & Held, increase company and community engagement, clearly communicate, and grow awareness of our company’s purpose and values.
• Lead the management and positioning of Birge & Held’s real estate brands to ensure consistent identity, messaging and integrity across all marketing platforms, collateral, and communications
• Responsible for creating, implementing, and directing marketing activities for the firm’s real estate portfolio of assets in numerous markets nationwide
• Lead a team of marketing professionals in the development and execution of annual strategic marketing plans to support achieving revenue and occupancy goals that align with the goals of each respective community
• Review current marketing trends and advertisements, with a significant emphasis on digital, to determine the effectiveness of different styles and strategies and make recommendations for enhancements to current programs and platforms
• Oversight of key marketing relationships including: website development, ILS, PPC, SEO, reputation management, print, strategic branding, locator services, and property management system marketing technologies
• Conduct relevant market research and develop benchmark criteria to regularly measure and report on the effectiveness of all marketing programs, including advertising to drive highly qualified leads and achieve optimal ROI on marketing spend.
• Collaborates with the training and other corporate departments to ensure Marketing SOPs are updated and trained.
• Hire and train as necessary. Responsible for the ongoing education, development, mentoring and performance management of a team of individuals. Facilitate a high level of productivity, engagement, and efficiency.
• Research competitors to stay current with similar products or services within the market
• Manage and monitor property websites, social media profiles, and other public-facing content, including but not limited to: brand and content management, functionality and user experience, consistency in look-and-feel, understanding and utilization of site statistics and google analytics
• Map out content strategies that support and extend marketing initiatives for our corporate entity, as well as our property management team, both short- and long-term; the ability to identify successful marketing strategies and willingness to continuously evolve strategy is a must.
• Lead and participate in special projects associated with brand, reputation, as an expert in Marketing.
• Conduct all business in accordance with company policies and procedures, Fair Housing, Americans with Disabilities Act (ADA), Fair Credit Reporting Act (FCRA), and all other laws that pertain to the multifamily industry.
• Completes other duties as assigned
• Occasional travel may be required.

What you will need

Education and Experience

• Minimum 7 years of applicable experience in multi-family
• Bachelor’s degree in marketing, business communication, public relations, or similar field of study
• Experience developing and managing a company brand and marketing strategy
• Knowledge of finance, especially as it pertains to expense management and profit and loss statements is desirable
• Intimate understanding of traditional and emerging marketing channels.
• Familiarity with the latest trends, technologies and methodologies in graphic design, web design and production.

Skills and Competencies

• Must be proactive and self-motivated, resourceful with impeccable communication and leadership skills
• Willingness and ability to partner with senior leadership and property management teams in the development and execution of sales, marketing and branding strategies
• Transition seamlessly between projects of varying scale, audience, format, and distribution
• Demonstratable skill in innovative strategic thinking, combined with pragmatic, roll-up-the-sleeves execution
• Past success managing paid search, email, SEO, SEM, affiliate, display, retargeting, and social media with measurable results
• High level of sensitivity to confidential situations and information is required

What we offer

• Competitive compensation, retirement plan, medical, dental, vision and life insurance for eligible employees
• A collaborative, progressive, team development environment
• Paid holidays (to include your birthday!) and paid time off
• Opportunities to make a difference in a growing and highly productive environment

Birge & Held is an Equal Opportunity Employer and we are committed to hiring a diverse and talented workforce.

Birge & Held

Overview of Responsibilities Include:

• We’re looking for a high-powered, effective and thoughtful Director of Social Media & Influencer Marketing to help our brand continue to grow via social media and with our influencer marketing teams
• We’re looking for someone with a love for strategic thinking combined with an ability to lead day-to-day execution, strategy, and optimization
• Our team is looking to hire a Director who is able to multitask and manage multiple timelines and launches across channels – the ideal candidate thrives in a fast paced environment and is nimble with change in direction at times with changing inventory
• As a team leader and contributor, the ideal person performs tasks effectively, develops collaborative relationships with team members, is open to feedback, displays clear communication and acts proactively, professionally and efficiently
• The ideal candidate will have an interest in the digital creative space and be fluent on social platforms. This comes with proven experience scaling talent and influencer capabilities for driving outsized awareness and engagement gains
• This person knows how to identify the best creators to deliver on KPIs against reach, engagement and cost effectiveness, taking Packed Party’s influencer program to the next level to drive interest, engagement and brand love with our target consumer
• You know how to identify target customers, set clear objectives, build an effective content strategy to engage the audience, increase traffic and boost conversions
• We are looking for someone who is an attentive and mindful leader. Someone who enjoys contributing to the overall success and growth of the brand and can look at things from a 10,000 ft. perspective

Social Content Creation + Posting:

• Work to organize photo + video shoots to create content that can be executed and deployed across Instagram, TikTok, Facebook and Pinterest
• Manage all social content from shoot planning, execution and editing to social media in-feed planning, caption creation and deployment
• Determine how to creatively promote focus products amongst the hundreds of SKUs available not only on PackedParty.com, but also via Walmart and other major retailers
• Curate and upkeep monthly marketing calendar within Planoly and share projected postings weekly with leadership
• Depth of Instagram, TikTok + Facebook Daily/Weekly/Monthly Requirements:
• Static Post in Feed (Every day, 2 – 3x/day)
• Stories (3x/week)
• Community Management (Daily: actively engage with community externally on platform, as well as respond to all inbound DMs and customer comments in a timely manner)
• TikTok (5x/week)
• Facebook (Cross promote from Instagram which will include pertinent sales or promotions)
• Content Shoots (As necessary, in conjunction with product launches or promotions)
• Influencer Management (Weekly gifting/management)

Community Engagement:

• Stay up-to-date with industry emerging trends, influencers, creators, partners across all platforms to make compelling and engaging influencer and organic social content across channels
• Recommend refinement of process or workflows if necessary for new social media initiatives to boost awareness and relevance for the market
• Engage and respond to all DMs/inquiries across all social channels
• Direct and funnel related inquiries to customer support team as necessary

Influencers + Partnerships:

• Responsible for managing the influencer and organic social strategies and team to grow awareness, engagement, affinity and, ultimately, conversion at Packed Party
• Lead the direction and execution of social media content, influencer marketing campaigns, strategic partnerships with influencers and budget across channels to build brand fame and community engagement
• Identify and build relationships with key influencers relevant to the Packed Party brand
• Mange influencer network via LTK (Reward Style)
• Manage weekly influencer gifting and work cross functionally to ensure all influencer gifting and packages are sent out timely and monitor and report on influencer gifting impact.
• Upkeep on tracking shipments and working with distribution team as necessary
• Identify and secure potential strategic partners for collaborations and/or giveaways to build and promote Packed Party
• Manage giveaways with Packed Party followers as necessary. compiling relevant information for gifting and ensuring timely delivery for giveaway winners
• Streamline and manage Party Planner Ambassador Program with Walmart Influencers and Packed Party Brand Ambassador Program

Social Support (Statistics + Measurability):

• Regularly analyze social performance across organic social and influencer marketing campaigns and optimize programs accordingly
• For each campaign and product launch, provide a social summary highlighting influencers targeted, reach, mentions, etc.
• Track weekly and monthly engagement, followers, mentions, site visits, across all social channels
• Summarize findings in a monthly report to be shared with leadership team

Qualifications:

• Bachelor’s degree or equivalent work experience (Marketing + Digital Marketing Degree preferred)
• 5 – 7+ years in experience in Social Media Management
• Expert level knowledge of the latest best practices, tools, and trends on social media platforms related to Instagram, Instagram stories, IGTV, Instagram Live, TikTok, Meta/Meta Live, Pinterest and Twitter
• Exceptional relationship management skills, able to work collaboratively with internal teams and external partners
• Excellent communication skills, both verbal and written
• Comes hardwired with the ability to understand the big picture as well as nuances of all social media platforms
• Demonstrated thought leadership & compelling achievements in both paid as well as non-paid social media strategy
• A strategic mindset and capable of partnering with our creative, communications, media and channel teams to bring excellence to our social media
• Must be a team player with a strong work ethic. Works well with others internally as well as externally and harnesses relationships with other brands and influencers
• Strong commitment to prioritization of timelines, accuracy, organization, and professionalism
• Dedicated commitment to deliver on all project deadlines
• Ability to work independently and accomplish tasks with minimal oversight

Additional Skills:

Planoly

Instagram

TikTok

Facebook

Pinterest

Gmail/G-Suite

Google Drive

Packed Party

FlashPoint Leadership Consulting is a boutique WBENC-certified leadership development firm serving the Fortune 1000 with proven leadership, team effectiveness, and coaching solutions that make leaders, teams, and organizations more effective.

We build long-term, deep relationships with our clients to provide highly researched and effective leadership development and coaching programs through both our flagship programs, as well as with more customized solutions.

Headquartered in Indianapolis, our in-office and remote team of facilitators, coaches, and project managers serve clients around the globe. Our values-driven culture makes FlashPoint an inclusive and flexible workplace where team members are supported and encouraged to learn and grow. We’re curious. We’re dynamic. And above all, we care about our team and our clients and are committed to high-quality impactful work. 

About the Position:

The content marketing coordinator produces targeted content that promotes FlashPoint’s services, connects the brand with prospective and current clients, supports lead generation and sales activities, and educates our audience on topics related to leadership, team effectiveness, and coaching.

The content marketing coordinator uses their writing, research, and development skills to help execute FlashPoint’s content marketing strategy. This role increases brand awareness, grows and optimizes website traffic, helps to acquire clients, and supports the FlashPoint team with content development (e.g. blog posts, articles, website content, case studies, white papers, marketing materials, sales tools, pitch decks, proposals, etc.) that helps us grow our impact on leaders in client organizations.

This is an in-office position at our company headquarters in Indianapolis, Indiana, with the option for hybrid work after approximately 6 months, depending on office staffing needs, successful onboarding, and demonstrated familiarity with the role.

The key responsibilities of the content marketing coordinator will be to:

• Create SEO-supporting content that helps drive traffic and showcases FlashPoint Leadership’s thought leadership to new audiences, which could include web copy, email, blog posts, social media posts, case studies, whitepapers, e-books, research studies, and more.
• Provide support with the writing, editing, and quality review of capabilities presentations, sales tools, proposals, pitch decks, and other business development tools in support of the sales and marketing teams.
• Write new content, as well as curate and ghost-write content from subject-matter experts on the team that is consistent with FlashPoint’s brand and tone. Deliverables could include blog posts, articles, white papers, ebooks, case studies, website content, marketing materials, guides, infographics, landing pages, video scripting, etc.)
• Maintain FlashPoint’s content marketing calendar and social media calendar and ensure we’re creating a mix of content aimed at increasing brand awareness, website traffic, search engine rank, and leads generated on the website and across social platforms.
• Collaborate with the marketing team to ensure copy tone and style are consistent with the overall FlashPoint brand.
• Regularly maintain and update website content.
• Efficiently manage content creation through production cycles so that tasks are completed on time and team members are clear on project requirements and schedules.
• Distribute content through online channels to grow the FlashPoint social audience. Lead social media campaigns, and track metrics and engagement with the goal of continuous improvement.
• Monitor, analyze and report on content marketing metrics, and help to continuously align the content strategy based on analytics and audience responsiveness.
• Make an ongoing effort to understand and stay up to date on the business, brand, products, and clients, and keep informed of industry trends and marketing approaches.

Ideal candidates will have the following:

• A bachelor’s degree from a four-year college or university. (Marketing, journalism, communications, public relations, English, or a related field).
• One or more years of experience in business writing or content strategy tactics, including content creation, editing, copywriting, social media marketing, blogging, or an equivalent combination of education and experience.
• Experience converting comprehensive product or industry information into customer-friendly messaging.
• Ability to adapt quickly to new or unfamiliar business topics and rely on research, review of existing materials, and in-depth interviewing skills to develop content.
• A strong understanding of brand marketing, social media, and how to encourage user engagement to support brand initiatives and business goals.
• Experience using content management systems to create and publish web updates (Hubspot preferred).
• Proficient in inbound marketing strategies (HubSpot Inbound Certified a plus).
• Experience in keyword research and search engine optimization a plus.
• Experience using Google Analytics, Search Console, and AdWords is a plus.
• Experience or a flair for graphic design is a plus.

To be successful in this role, you must:

• Have exemplary writing and editing skills.
• Be able to adapt quickly to new or unfamiliar business topics and rely on research, review of existing materials, and in-depth interviewing skills to develop content.
• Act with initiative and be able to respond quickly to requests.
• Be highly organized, with a flair for details and deadlines, along with the ability to orchestrate a project from start to finish. You must be able to focus, prioritize, and deliver quality results under tight timelines, and be flexible and responsive when needed to be.
• Have a thorough understanding of existing and emerging digital communications channels and be able to drive business outcomes through appropriate channel selection.
• Be computer savvy and proficient with multiple applications, including Microsoft Word, Excel, and PowerPoint. Prior knowledge of Adobe Illustrator, Adobe InDesign, Canva, or other design software is a plus.
• Be flexible with your schedule. At FlashPoint, we promote positive work-life balance, but we also understand that in order to serve clients well, we have to be flexible to meet their business needs.

Compensation and Benefits

FlashPoint will reward your talents with competitive compensation and an exceptional benefits package that includes medical, dental, and vision insurance; life and disability insurance; 401(k); generous paid time off; and support for your ongoing professional development.

Equal Opportunity Employer

FlashPoint is an equal opportunity employer and our hiring process is inclusive of all genders and gender expressions, races and ethnicities, religions, and sexualities as well as veterans and people with disabilities. Throughout our hiring process, we will actively recruit a diverse group of candidates, advertise broadly, craft job descriptions to be inclusive, and include a diverse group of candidates within the interview pool.

FlashPoint Leadership Consulting

DIRECTOR OF CUSTOMER ACQUISITION & CONVERSION (Social Media – Email – PPC)

ESSENTIAL JOB DUTIES & RESPONSIBILITIES:

This critical role will lead the development and implementation of all paid media, social media acquisition channels, influencer search – engagement and growth, analytics, tools/tech, and operations utilized for driving growth through digital acquisition channels. This person will be responsible for managing ad spend and performance forecasting and will work closely with the E-commerce, Marketing, Sales, and Finance teams to ensure top and bottom-line growth. To succeed in this role, you’ll need to be extremely well versed in digital marketing, conversion optimization, data-driven, have exceptional analytical skills, be a strong communicator with the ability to present learnings, and have a go-getter attitude.

What you’ll do in this role

• Be obsessed with driving growth through innovative and efficient marketing performance.
• Manage all online media, including SEM, paid social, podcasts, e-mail, and other digital acquisition channels
• Work with E-commerce lead to assess and optimize engagement and move towards a customer journey-based re-engagement program
• Collaborate with the e-commerce team to identify and implement solutions to improve conversion across DTC channels, Amazon, and Omni retailers.
• Integrate closely with the brand marketing team to optimize all efforts across channels and drive top-line growth
• Manage budgeting process for customer acquisition, including forecasting and ROI assessments
• Work closely with larger marketing and brand team to integrate above-the-line strategies with media and CRM efforts.
• Manage full-time customer acquisition team as well as media agencies
• Support the SEO (Search Engine Optimization) content strategy in partnership with Search Marketing and technical product management teams.
• Support the development of capabilities to improve Shopify site management and ensure compliance.
• Act as a subject matter expert in Digital Marketing for the Prospect Onsite channel.
• Ability to adapt to fast-paced priorities as they shift in partnership with key stakeholders
• Establish a team to manage digital acquisition across multiple divisions and several key brands in the appliances categories.

We’re looking for

• 7+ years of experience in customer acquisition roles related to DTC, Amazon and Omnichannel E-commerce
• Experience managing annual media budgets
• Expert at managing inventory through TikTok, Facebook, Instagram, Pinterest, Snapchat, and other paid social platforms
• Extensive experience managing PPC platforms, developing high-converting campaigns delivering strong ROAS/ACos (Google Ads, Facebook, Instagram, TikTok, Walmart, Wayfair, and others)
• Heavy experience managing and optimizing SEM and Shopping campaigns
• Extensive experience building relationships with influencers and familiarity with influencer search and management tools.
• Experience building the performance marketing function (team, process, tools) of at least
• Deep understanding and practical experience in planning global, regional, and localized campaigns, including emerging markets.
• Deep understanding of programmatic media buying and experience with paid social media platforms.
• Skilled in audience insights, segmentation, persona targeting and integrating propensity models.
• Experience in analyzing and reporting on digital media performance to a range of audiences, including marketing counterparts and business stakeholders.
• Extensive team management skills, including career development and coaching.
• Experience partnering cross-functionally across marketing, internal stakeholders, and agency partners.
• A strong mix of analytical skills and strategic thinking with a demonstrated ability to drive business results.
• Digital marketing experience, including user experience design, A/B and MVT testing, and responsive web design.
• Strong marketing expertise, with proven ability to brief and manage copy and design processes.
• Solid project management and organizational skills, including attention to detail, handling multiple priorities, managing tight timelines, and driving flawless execution.
• Proven ability to build and leverage relationships to influence internal and external partners across multiple work streams.
• Self-starter with demonstrated ability to work independently and through ambiguity.
• Excellent verbal, written, presentation, and interpersonal communication skills.
• Ability to work in a fast-paced, constantly evolving environment—experience working in Agile a plus.

Additional requirements

• BA or BS degree preferred
• Equal parts strategic thinker and hands-on” do-er” and builder
• Experience with financial/budget forecasting and ROI assessment/tracking
• Excellent time management and communication skills
• People management experience
• Experience working in a cross-functional role/organization
• A fun, flexible demeanor with a desire to be a part of a winning team
• The willingness & desire to put in the effort and time to scale the business

The Legacy Companies

Overview:

Fast-growing online women’s boutique is searching for a creative and assertive Ecommerce Marketing Director to join our team and help navigate our rapid growth. We are looking for a fashion lover who is skilled in the latest social media and digital marketing trends.

Responsibilities:

1. Social Ad/Channels Management

 – Weekly reports on Ad spend & Analysis sent to team

 – Work with digital team on implementing new content across all social channels

2. Loyalty Program

 – Customer data file segmentation by tier

 – Assist with design and lead execution of program launch including media and customer communications

 – Email database growth strategy

 – Track and report on Key Performance Indicator (KPI) achievement including customer retention, growth of spend, and new customer acquisition

 – Customer Relationship Management (CRM) and increasing customer interaction

3. Marketing Campaign Management

 – Keep accurate calendar consisting of marketing campaigns, deadlines, product launches, and brand collaborations

 – Marketing and content distribution plan corresponding with every new product launch (i.e. photo shoots, social ad content, PR, blog, etc.) 

 – Set up brand in-person marketing events

4. Content Growth

 – Influencer Marketing – Build reach and content through influencer partners

 – Assist the team to create video and other content for website, newsletters, and social

Areas of Learning:

• Marketing program/campaign development and management
• Hands-on accountability for Social Media channel optimization and growth
• Loyalty Program development, implementation, and management
• Direct to Consumer (D2C) retail sales and event management
• Customer Relationship Management – including customer outreach and communications
• Exposure to full lifecycle of an apparel brand – Product Development, Marketing, Sales, Supply Chain, Ecommerce, CX, Fulfillment
• Entrepreneurship from an emerging industry leader to ongoing mentorship working directly with the brand founders

Qualifications:

• Preferred Class Level – college graduate, Bachelor’s degree
• Preferred Field of Study – Marketing, Entrepreneurship, Business

Beneficial Job-Related Experience/Interests:

• Prior Marketing Internship or work experience. Digital Marketing experience
• Social Media understanding/experience with marketing strategies and tactics
• Understanding of branding in the fashion landscape
• Experience or good understanding of retail sales, Ecommerce sales, and related technology is a plus

Required Skills:

• Adept with all popular social media platforms
• Highly creative and energetic; ability to contribute to marketing strategies and formulate tactical plans for program execution
• Organized, self-motivated, and an ability to execute with a sense of urgency
• Exceptional written communication skills; ability to effectively communicate with team and customers in an “on-brand way”
• Ability to collect, analyze, and report marketing/customer data both periodically and on an ad hoc basis to the team

Perks for Full-time employees:

• Competitive pay
• 40% employee discount
• Medical, dental, and vision insurance
• 401k with matching program

This is a fun, casual work environment with opportunity for advancement for the right person. Hours are Monday-Friday 8:30-5:00pm. Hybrid schedule for flexibility.

Magnolia Boutique

e.l.f. Beauty is looking for a talented Brand Manager to join our dynamic, fast-paced team to support the growing brands within our portfolio of products.

The Brand Manager will support the brand’s 360 go-to-market plans, understanding the needs of the brand, consumer, Channel Owners (paid, owned, earned), and retailers to deliver rich storytelling across our channels, that radiate consistency at every touchpoint.. This role will also be responsible for the development of our go-to-market vision and marketing calendar, the development of marketing briefs and toolkits for the Creative Team and Channel Owners to activate against, and delivering clear direction for each partner to build their strategy around. This role will partner collaboratively with cross-functional teams including Creative, Integrated Marketing Communications (Paid Media, Influencers, Social Media, PR), eCommerce, Visual Merchandising, Product Marketing, R&D, and Finance to create a strong, seamless brand experience across all touchpoints along the consumer decision journey.

This is an excellent position for someone looking to lead a small brand with immense potential. The ideal candidate is collaborative, and strategic, with the ability to create a vision for the brand and drive it forward into execution. This candidate brings a passion for clean products, beauty & digital marketing. The best candidate will bring 3-4 years of relevant experience supporting marketing campaigns and product launch strategies, with the goal of raising brand awareness and driving new customer acquisition with experience in the beauty industry preferred – clean beauty experience is even better! If you have a genuine passion for beauty while being someone who is team-oriented, responsive and comfortable collaborating and driving integration, this may be the right role for you.

This position is based in our Oakland or New York City offices and will report to our e.l.f. Beauty Director, Brand Marketing.

Detailed Responsibilities and Requirements

Responsibilities

• Support the development of our 360 go-to-market calendar, declaring product priorities, strategic campaigns, and seasonal product stories.
• Assist in the development and execution of our 360 marketing programs — organize and collaborate with all cross-functional teams to build robust end-to-end programs: assist in the creation of marketing briefs, align content needs of all channel owners, and ensure campaigns are coming to life across channels with impact.
• Champion a 360-integrated standard that builds seamless integration internally, delivers a frictionless experience to our consumer, drives consistent branding across all touch points, and ensures campaigns are implemented as directed.
• Assist in the development of retailer presentations, as well as launch playbooks that consolidate product launch details, message hierarchy, marketing concept, visual assets, and go-to-market strategy.
• Partner with a Project Manager to lead the communication of timelines and key updates to drive the 360 go-to-market team in the same direction.
• Identify and execute sampling opportunities to drive brand awareness, trial and loyalty. Build sampling strategy and calendar as a component of the go to market plan.
• Leverage data across channels to assess ongoing performance, postmortem evaluations, and KPI tracking.

Requirements

• BA or BS required
• 3-4 years of relevant experience supporting marketing campaigns and product launch strategies, with the goal of raising brand awareness and driving new customer acquisition
• Beauty industry background preferred
• Ability to think creatively, and build compelling, fresh ideas with a discerning brand eye
• Must be team-oriented, responsive, comfortable collaborating and driving integration
• Able to work in fast-paced environment, with cross-functional partners in multiple geographies, while also demonstrating calm under pressure
• Excellent written and verbal communication skills; able to convey thoughts clearly in PowerPoint; able to present with poise and confidence
• Ability to organize, prioritize, and deliver multiple outputs concurrently under time constraints
• A genuine passion for beauty, following trends and beauty vloggers; among the first to know about new beauty launches

E.L.F. BEAUTY

Job Description: Marketing Manager

Institute of Contemporary Art, Miami

Department: Marketing

Reports To: Director of External Affairs

Type: Full-Time, Exempt

Compensation: starting at $65,000

Hybrid Position

Position Summary:

The Institute of Contemporary Art, Miami, seeks a full-time skilled and energetic Marketing Manager. The ideal candidate has a strong track record of increasing audience engagement and delivering high ROI results. The role will require creativity, a keen affinity for art, and strong attention to detail.

The Marketing Department at ICA Miami crafts the content that galvanizes our multiple audiences. The department serves to inform audiences about our programs and encourages them to take part. The Marketing Manager will be responsible for executing marketing for exhibitions, public programs, events, membership, education programs, and retail, with the support of the Director of External Affairs.

Responsibilities include but are not limited to the following main focus areas:

Campaigns

●     Plan and implement evidence-based marketing strategies to deliver target revenue for the museum’s entire portfolio of income-generating activities – including exhibitions, learning, public programs, events, and membership.

●     Manage, optimize and report on social media and advertising campaigns in-house

●     Develop email and customer relationship management (CRM) strategies to drive audiences and deliver Key Performance Indicators.

●     Negotiate and deliver media partnerships and third-party promotions to reach audiences and impact Key Performance Indicators

●     Manage the production of marketing collateral across all museum events, following the museum’s brand guidelines.

●     Monitor campaigns daily and produce evaluation reports and usable insights for campaigns in a timely manner.

●     Manage campaign budgets and make sure all costs are kept within targets. Including processing all related administration.

Audiences and Engagement

●     Support senior management in reviewing and implementing the museum’s audience development and marketing strategy to achieve Key Performance Indicators and reach target audiences.

●     Develop and manage signage and wayfinding onsite to enhance the visitor experience.

●     Commission a range of digital content that appeals to the museum’s audiences, reflects the museum’s vision and supports its income targets with the support of the Digital Media and Web Coordinator and Graphic Designer.

●     Work to ensure design quality, sustainability, accessibility, and social inclusion are embedded in all marketing and digital projects.

●     Work with the Development Team and their work with sponsors and partners to help them achieve targets and effectively manage stakeholders.

●     Maintain relationships with partners such as other arts organizations, concierges, group travel organizers, ticketing agencies, tourist bodies, and guidebooks to promote the museum

ICA Miami web presence

●     Develop the main website using audience insights to reflect user needs, and drive audiences maximizing engagement and income opportunities.

●     Manage the museum’s website to ensure quality, purpose, and relevance with target audiences.

●     Work with the museum’s curators to establish and deliver an innovative content plan for use of all channels, including social media and websites, with the Digital Producer.

Data insight

●     Maximize data capture to analyze audiences and marketing data that produce reports to inform income generation.

●     Adhere to best practices for data management and champion this across the museum.

●     Implement digital marketing strategies across the entire visitor journey using digital tools and insights such as SEO, PPC, Google Adwords, and social media.

●     Initiate and analyze appropriate customer and market research to understand the needs and views of the museum’s audiences, understand barriers to entry, and identify routes to overcome them.

Management

●     Lead, motivate and develop direct reports to deliver high-quality communications strategies. Lead by example to demonstrate and embed the museum’s values within the team and the wider museum.

●     Continual development of your team, recognizing success and addressing areas for development, supported by the annual appraisal process.

●     Working with and supporting volunteers and ensuring their full integration into the Communications team

Education, Qualifications, Competences, and Skills Required

●     5+ years of communications or marketing experience (including media buying, copywriting, proofreading, email marketing, and project management).

●     Bachelor’s degree or equivalent experience.

●     Experience working with writers and graphic designers is required.

●     Experience with MailChimp, web maintenance, social media channels, and Adobe Acrobat and Adobe Creative Suite is required.

●     Attentive to details, well-organized, and flexible in meeting shifting demands and priorities.

●     Professional poise, strong interpersonal skills, a collaborative work style, and the ability to efficiently and accurately oversee various time-sensitive projects in a fast-paced work environment required.

●     Strong writing skills, including proofreading, grammar, and spelling.

●     Experience with Salesforce is preferred

●     Ability to regularly work night and weekend hours. 

●     A strong interest in contemporary art is essential.

How to Apply 

Please forward a cover letter and resume to [email protected]. 

Equal Employment Opportunities 

IC Miami provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, ICA Miami complies with applicable state and local laws governing nondiscrimination in employment in every location where the company has facilities.

Institute of Contemporary Art, Miami

Position Summary

The Brand Director will develop the marketing strategy for new and existing products within the assigned brand portfolio to drive profitable and sustainable growth in alignment with Proximo’s long term goals.

Role & Responsibilities

Responsible for managing consumer marketing budget with the following responsibilities:

• Oversee and develop portfolio marketing strategy for large brand or multiple smaller brands, ensuring alignment to the broader organization objectives
• Develop long term strategy (2+ years) for brand portfolio, and provide team with a clear vision for execution
• Offer direction on the development of programs, positioning, and consumer research to measure the effectiveness of campaigns, brand health, and brand sentiment (Nielsen, NABCA, brand P&L)
• Provide direction on the development, approval, and execution of content (advertising, promotions) and connections (media plan) for the brand.
• Own relationships with key agency stakeholders, leading agency management, briefings, execution and evaluation.
• Effectively manage brand budgets to optimize marketing spend
• Summarize insights, trends, and consumer behaviors into further development of the brand storyline
• § Development of line-extensions for the brand – project management of all new packaging, liquid etc.
• Lead, coach and develop a team that provides meaningful and actionable insights and solutions that are data driven and support the brand’s strategy
• Invest time into the development of direct reports and identify opportunities for advancement within Proximo
• Identify high potential talent and invest in the development of those individuals to grow the pipeline for future leaders of the department

Key Competencies

• Strategic Thinking–Develops strategies to achieve organizational goals; Understands organization’s strengths & weaknesses; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions.
• Innovation–Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others’ attention.
• Business Acumen–Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals.
• Judgment–Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
• Planning/Organizing–Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
• Analytical–Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures.
• Managing People–Includes staff in planning, decision-making, facilitating and process improvement; Takes responsibility for subordinates’ activities; Makes self available to staff; Provides regular performance feedback; Develops subordinates’ skills and encourages growth; Solicits and applies customer feedback (internal and external); Fosters quality focus in others; Improves processes, products and services; Continually works to improve supervisory skills.
• Commercial Skills: Strategy, pricing, promotion, distribution, negotiation and accountability.
• Financial Skills: P&L Management (pricing, costs, margins, tax, discounts). Relationship management: Establish and maintain positive business relationships between stakeholders, both internal and external, by building appropriate rapport through credibility and reliability; Steadily builds and maintains connections through regular communication with business partners; Routinely measures the health of relationships with key stakeholders and identifies actions to strengthen them.

Key Relationships

• Internal: Field Sales, Commercial Team, Finance, Operations, Human Resources, PR, Cross functional interaction with: Proximo Canada, Proximo UK, Mexico, Casa Cuervo marketing department
• External: Distributor Partners Agency Partners: Advertising/Creative/Social Media/PR

Knowledge and Experience

• 7+ years of brand management and brand building experience preferably related to the Spirits Industry or FMCG.
• A strong track record of developing and implementing innovative marketing strategies that have consistently met or exceeded planned goals
• Experience with managing budgets, working with creative agencies, developing new packaging and a solid working knowledge of Nielsen.
• Up-to-date on marketing trends, new media platforms and benchmarking with other industries
• Understanding consumer insights and aligning all strategies to feed these needs
• Excellent presentation and communication skills
• Analytical skills- identify the full story and define implications from data analysis
• Forward thinker, who proactively seeks opportunities and proposes solutions.
• Positive attitude and influence.
• Ability to lead and manage projects with cross-functional teams across the company and our distributor network.
• Team oriented player that thrives in a collaborative environment.
• Proficient in Excel, PowerPoint and Word
• Bachelor’s degree in marketing or related field (required); advanced degree (preferred)

Proximo Spirits

Job Description

About BDP International:

BDP International, a member of the PSA Group, is a leading provider of global, integrated supply chain, transportation and logistics solutions. The company was founded in 1966 by Richard Bolte Sr. with global headquarters in Philadelphia, Pennsylvania. Now, BDP employs more than 5,400 people worldwide and operates freight logistics centers worldwide through a global network of wholly owned offices, joint ventures, and affiliates in 133 countries.

BDP serves more than 5,000 customers, including some of the world’s leading multinational companies. Clients include: Arkema, Dow, DuPont, HARMAN, The Hershey Company, and more.

Sr. Product Marketing Manager

BDP International, a member of PSA Group, is seeking a Senior Product Marketing Manager to define and execute the go-to-market strategy for our supply chain solutions and digital products. As a member of the global marketing team, you will lead product and solution go-to-market initiatives and serve as the marketing expert for product launches, marketing campaigns, and sales enablement. You will play a critical role in defining, positioning, and driving key messages through a multi-channel content strategy to generate demand and utilization of products and solutions.

What you’ll do:

• Create insight-driven go-to-market strategies and campaigns for new and existing products.
• Generate insights through market research, voice of customer, campaign effectiveness, industry trends, and product usage data and translate those insights into actionable marketing recommendations that drive tangible results.
• Translate business strategy and unique product services offerings into compelling message-market-fit narratives for a variety of industries and customer segments.
• Work closely with product owners, managers, and subject matter experts to develop product briefs that outline product goals, attributes and unique value proposition.
• Ideate and execute innovative product content and campaign initiatives and tactics to raise awareness and further penetrate the market.
• Collaborate with content team to develop engaging and differentiated sales funnel content, such as presentations, case studies, whitepapers, infographics, social media posts and graphics, webinars, videos, blog posts, eBooks, and more.
• Conduct internal, virtual awareness sessions for new product/solution releases and the release of sales enablement materials.
• Produce success stories and case studies in conjunction with account owners and customers.
• Work cross functionally to support ongoing priorities such as product presentations to customers.
• Work with the product team and our customers to get feedback on usage and leverage insights to create assets designed to accelerate adoption and expansion.
• Identify event marketing opportunities and attend trade shows and other events to help showcase our products.
• Help define advertising strategies to build product awareness in new markets.
• Ensure that our messaging and positioning are accurately represented across go-to-market activities, events, websites, pitch decks, and all enablement materials.
• Continuously review and adapt our messaging, value propositions and sales materials to ensure they resonate strongly with prospects and customers.

Job Requirements

What you bring:

• 7+ years of relevant B2B product marketing experience
• Experience in B2B logistics or supply chain visibility technology.
• Bachelor’s degree or higher in Marketing, Business, or other related discipline.
• Proven track record of successful product launches, ability to convert technical language into value-oriented messaging and highly effective sales materials.
• Strong persuasive skills and able to gain consensus through influence
• A growth mindset and a passion for value and outcome-based marketing.
• Outstanding interpersonal, written, verbal and presentation skills

Please note: There is no relocation or immigration assistance associated with this opening.

Compensation based on experience. We offer a very competitive salary, full benefits, matching 401(k), tuition reimbursement, and casual dress environment.

Please visit our website: www.bdpinternational.com

*** This is a great opportunity to advance your career! Come join our growing BDP team!***

BDP International – The Employer of Choice

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BDP International

Our client is a growing late-night bar group based in London that creates venues designed like homes to recreate an authentic house party-style experience.

They currently operate four venues around London in Notting Hill, Fulham, Clapham and their brand new opening in SOHO.

They’re looking for a highly experienced and ambitious social media and digital marketing manager to take the reins of their social media and overall online presence. They need a creative, proactive and self-motivated candidate with a passion for social media, digital marketing, food, cocktails, and the late-night London scene.

Reporting to and working closely with their Marketing Director, you will be at the forefront of their online communications. The position demands creative flair and exceptional levels of detail, up-to-date knowledge of industry trends and influences, an analytical and data-driven mindset and an outstanding approach to time management and organisation. They’re an entrepreneurial team so you will be at the forefront of social media and digital marketing with the capacity to build your own team as the company expands.

Key Responsibilities:

• Manage the day-to-day handling of all social media channels such as LinkedIn, Instagram, and Facebook (potentially TIKTOK but they do not have an account yet)
• Website Management, including backend. Must be highly experienced with HTML, UX and SEO and Google Analytics.
• Paid Ads Management – including Instagram, TIKTOK and Google Adwords
• Content Creation, Organisation and Collation. Knowledge of Instagram Reel creation and a natural flair for “short-form video” content is a must.
• Daily Community Management. Responding to messages and post interactions and increasing visibility on their competitors’ platforms within their online community.
• Working closely and taking guidance from their Marketing Director to ensure that tone of voice, campaign activity and messaging is on brand and aligned with their other channels of communication.
• Capturing footage during venue opening times including stories and reels.
• Research and evaluate the latest trends and techniques to find new and better ways of measuring social media activity.
• Influencer Management and Sourcing of Partnerships for collaborations through Social Media.
• Oversee, plan, and deliver organic content across different platforms using scheduling tools such as Hootsuite
• Analyse competitor activity
• Handle all photoshoots and organisation of the group’s photo bank.
• Work with the Marketing team to help deliver Event Production for special one-off events such as Halloween and Christmas.
• Database Management and reporting.

Hybrid Hours:

• 4 days a week in head office 10am-6pm
• 1 work-from-home day
• Hours are flexible as you may be required to be in the venues from time to time to gather content for the social media profiles.
• Office in Clapham

Key Competencies Required:

• A natural self-starter
• Passionate about your work
• Excellent eye for detail to ensure all media is delivered to the highest standards
• A team player, ready to support others and work with departments, at all levels
• Highly organised with excellent time management skills
• Strong communication skills; verbal and written
• Highly analytical and goal-oriented. Performance will be bonus’d on engagement-focused KPIs.
• Not afraid to use your voice to create conversation, give your opinion and suggest change where needed.
• A university degree in a relevant discipline is preferred but not mandatory
• 3-5 years prior experience in hospitality digital marketing and social media

Key Skills:

• You will be passionate about digital; social channels, paid social, SEO, content, and websites, as well as the wider technology and marketing sectors.
• Have excellent knowledge of social media platforms such as Facebook, Instagram and Linked In, particularly in relation to advertising/branding and demographics.
• Must have a diploma in Paid Social management, including Instagram and Google Adwords.
• Photoshop, Illustrator and Adobe package skills is desirable
• Strong copywriting and editing skills suited for each platform, from knowing how to write an effective storytelling article on Linked In to showcasing their venues’ in the best light on Instagram
• Knowledge and understanding of algorithms

Additional Perks:

• The latest iPhone for content collation
• Brand New Macbook Pro.
• Access to hospitality training courses and mental health support programme Spectrum.
• Weekly Tab to enjoy F&B in the venues

Wiser