Social Media & Digital Marketing Manager | London Bar Group

Our client is a growing late-night bar group based in London that creates venues designed like homes to recreate an authentic house party-style experience.

They currently operate four venues around London in Notting Hill, Fulham, Clapham and their brand new opening in SOHO.

They’re looking for a highly experienced and ambitious social media and digital marketing manager to take the reins of their social media and overall online presence. They need a creative, proactive and self-motivated candidate with a passion for social media, digital marketing, food, cocktails, and the late-night London scene.

Reporting to and working closely with their Marketing Director, you will be at the forefront of their online communications. The position demands creative flair and exceptional levels of detail, up-to-date knowledge of industry trends and influences, an analytical and data-driven mindset and an outstanding approach to time management and organisation. They’re an entrepreneurial team so you will be at the forefront of social media and digital marketing with the capacity to build your own team as the company expands.

Key Responsibilities:

• Manage the day-to-day handling of all social media channels such as LinkedIn, Instagram, and Facebook (potentially TIKTOK but they do not have an account yet)
• Website Management, including backend. Must be highly experienced with HTML, UX and SEO and Google Analytics.
• Paid Ads Management – including Instagram, TIKTOK and Google Adwords
• Content Creation, Organisation and Collation. Knowledge of Instagram Reel creation and a natural flair for “short-form video” content is a must.
• Daily Community Management. Responding to messages and post interactions and increasing visibility on their competitors’ platforms within their online community.
• Working closely and taking guidance from their Marketing Director to ensure that tone of voice, campaign activity and messaging is on brand and aligned with their other channels of communication.
• Capturing footage during venue opening times including stories and reels.
• Research and evaluate the latest trends and techniques to find new and better ways of measuring social media activity.
• Influencer Management and Sourcing of Partnerships for collaborations through Social Media.
• Oversee, plan, and deliver organic content across different platforms using scheduling tools such as Hootsuite
• Analyse competitor activity
• Handle all photoshoots and organisation of the group’s photo bank.
• Work with the Marketing team to help deliver Event Production for special one-off events such as Halloween and Christmas.
• Database Management and reporting.

Hybrid Hours:

• 4 days a week in head office 10am-6pm
• 1 work-from-home day
• Hours are flexible as you may be required to be in the venues from time to time to gather content for the social media profiles.
• Office in Clapham

Key Competencies Required:

• A natural self-starter
• Passionate about your work
• Excellent eye for detail to ensure all media is delivered to the highest standards
• A team player, ready to support others and work with departments, at all levels
• Highly organised with excellent time management skills
• Strong communication skills; verbal and written
• Highly analytical and goal-oriented. Performance will be bonus’d on engagement-focused KPIs.
• Not afraid to use your voice to create conversation, give your opinion and suggest change where needed.
• A university degree in a relevant discipline is preferred but not mandatory
• 3-5 years prior experience in hospitality digital marketing and social media

Key Skills:

• You will be passionate about digital; social channels, paid social, SEO, content, and websites, as well as the wider technology and marketing sectors.
• Have excellent knowledge of social media platforms such as Facebook, Instagram and Linked In, particularly in relation to advertising/branding and demographics.
• Must have a diploma in Paid Social management, including Instagram and Google Adwords.
• Photoshop, Illustrator and Adobe package skills is desirable
• Strong copywriting and editing skills suited for each platform, from knowing how to write an effective storytelling article on Linked In to showcasing their venues’ in the best light on Instagram
• Knowledge and understanding of algorithms

Additional Perks:

• The latest iPhone for content collation
• Brand New Macbook Pro.
• Access to hospitality training courses and mental health support programme Spectrum.
• Weekly Tab to enjoy F&B in the venues

Wiser