e.l.f. Beauty is looking for a talented Brand Manager to join our dynamic, fast-paced team to support the growing brands within our portfolio of products.
The Brand Manager will support the brand’s 360 go-to-market plans, understanding the needs of the brand, consumer, Channel Owners (paid, owned, earned), and retailers to deliver rich storytelling across our channels, that radiate consistency at every touchpoint.. This role will also be responsible for the development of our go-to-market vision and marketing calendar, the development of marketing briefs and toolkits for the Creative Team and Channel Owners to activate against, and delivering clear direction for each partner to build their strategy around. This role will partner collaboratively with cross-functional teams including Creative, Integrated Marketing Communications (Paid Media, Influencers, Social Media, PR), eCommerce, Visual Merchandising, Product Marketing, R&D, and Finance to create a strong, seamless brand experience across all touchpoints along the consumer decision journey.
This is an excellent position for someone looking to lead a small brand with immense potential. The ideal candidate is collaborative, and strategic, with the ability to create a vision for the brand and drive it forward into execution. This candidate brings a passion for clean products, beauty & digital marketing. The best candidate will bring 3-4 years of relevant experience supporting marketing campaigns and product launch strategies, with the goal of raising brand awareness and driving new customer acquisition with experience in the beauty industry preferred – clean beauty experience is even better! If you have a genuine passion for beauty while being someone who is team-oriented, responsive and comfortable collaborating and driving integration, this may be the right role for you.
This position is based in our Oakland or New York City offices and will report to our e.l.f. Beauty Director, Brand Marketing.
Detailed Responsibilities and Requirements
Responsibilities
- Support the development of our 360 go-to-market calendar, declaring product priorities, strategic campaigns, and seasonal product stories.
- Assist in the development and execution of our 360 marketing programs — organize and collaborate with all cross-functional teams to build robust end-to-end programs: assist in the creation of marketing briefs, align content needs of all channel owners, and ensure campaigns are coming to life across channels with impact.
- Champion a 360-integrated standard that builds seamless integration internally, delivers a frictionless experience to our consumer, drives consistent branding across all touch points, and ensures campaigns are implemented as directed.
- Assist in the development of retailer presentations, as well as launch playbooks that consolidate product launch details, message hierarchy, marketing concept, visual assets, and go-to-market strategy.
- Partner with a Project Manager to lead the communication of timelines and key updates to drive the 360 go-to-market team in the same direction.
- Identify and execute sampling opportunities to drive brand awareness, trial and loyalty. Build sampling strategy and calendar as a component of the go to market plan.
- Leverage data across channels to assess ongoing performance, postmortem evaluations, and KPI tracking.
Requirements
- BA or BS required
- 3-4 years of relevant experience supporting marketing campaigns and product launch strategies, with the goal of raising brand awareness and driving new customer acquisition
- Beauty industry background preferred
- Ability to think creatively, and build compelling, fresh ideas with a discerning brand eye
- Must be team-oriented, responsive, comfortable collaborating and driving integration
- Able to work in fast-paced environment, with cross-functional partners in multiple geographies, while also demonstrating calm under pressure
- Excellent written and verbal communication skills; able to convey thoughts clearly in PowerPoint; able to present with poise and confidence
- Ability to organize, prioritize, and deliver multiple outputs concurrently under time constraints
- A genuine passion for beauty, following trends and beauty vloggers; among the first to know about new beauty launches
E.L.F. BEAUTY
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