Overview:
Fast-growing online women’s boutique is searching for a creative and assertive Ecommerce Marketing Director to join our team and help navigate our rapid growth. We are looking for a fashion lover who is skilled in the latest social media and digital marketing trends.
Responsibilities:
1. Social Ad/Channels Management
 – Weekly reports on Ad spend & Analysis sent to team
 – Work with digital team on implementing new content across all social channels
2. Loyalty Program
 – Customer data file segmentation by tier
 – Assist with design and lead execution of program launch including media and customer communications
 – Email database growth strategy
 – Track and report on Key Performance Indicator (KPI) achievement including customer retention, growth of spend, and new customer acquisition
 – Customer Relationship Management (CRM) and increasing customer interaction
3. Marketing Campaign Management
 – Keep accurate calendar consisting of marketing campaigns, deadlines, product launches, and brand collaborations
 – Marketing and content distribution plan corresponding with every new product launch (i.e. photo shoots, social ad content, PR, blog, etc.)Â
 – Set up brand in-person marketing events
4. Content Growth
 – Influencer Marketing – Build reach and content through influencer partners
 – Assist the team to create video and other content for website, newsletters, and social
Areas of Learning:
- Marketing program/campaign development and management
- Hands-on accountability for Social Media channel optimization and growth
- Loyalty Program development, implementation, and management
- Direct to Consumer (D2C) retail sales and event management
- Customer Relationship Management – including customer outreach and communications
- Exposure to full lifecycle of an apparel brand – Product Development, Marketing, Sales, Supply Chain, Ecommerce, CX, Fulfillment
- Entrepreneurship from an emerging industry leader to ongoing mentorship working directly with the brand founders
Qualifications:
- Preferred Class Level – college graduate, Bachelor’s degree
- Preferred Field of Study – Marketing, Entrepreneurship, Business
Beneficial Job-Related Experience/Interests:
- Prior Marketing Internship or work experience. Digital Marketing experience
- Social Media understanding/experience with marketing strategies and tactics
- Understanding of branding in the fashion landscape
- Experience or good understanding of retail sales, Ecommerce sales, and related technology is a plus
Required Skills:
- Adept with all popular social media platforms
- Highly creative and energetic; ability to contribute to marketing strategies and formulate tactical plans for program execution
- Organized, self-motivated, and an ability to execute with a sense of urgency
- Exceptional written communication skills; ability to effectively communicate with team and customers in an “on-brand way”
- Ability to collect, analyze, and report marketing/customer data both periodically and on an ad hoc basis to the team
Perks for Full-time employees:
- Competitive pay
- 40% employee discount
- Medical, dental, and vision insurance
- 401k with matching program
This is a fun, casual work environment with opportunity for advancement for the right person. Hours are Monday-Friday 8:30-5:00pm. Hybrid schedule for flexibility.
Magnolia Boutique
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