Marketing Director

Overview:

Fast-growing online women’s boutique is searching for a creative and assertive Ecommerce Marketing Director to join our team and help navigate our rapid growth. We are looking for a fashion lover who is skilled in the latest social media and digital marketing trends.

Responsibilities:

1. Social Ad/Channels Management

 – Weekly reports on Ad spend & Analysis sent to team

 – Work with digital team on implementing new content across all social channels

2. Loyalty Program

 – Customer data file segmentation by tier

 – Assist with design and lead execution of program launch including media and customer communications

 – Email database growth strategy

 – Track and report on Key Performance Indicator (KPI) achievement including customer retention, growth of spend, and new customer acquisition

 – Customer Relationship Management (CRM) and increasing customer interaction

3. Marketing Campaign Management

 – Keep accurate calendar consisting of marketing campaigns, deadlines, product launches, and brand collaborations

 – Marketing and content distribution plan corresponding with every new product launch (i.e. photo shoots, social ad content, PR, blog, etc.) 

 – Set up brand in-person marketing events

4. Content Growth

 – Influencer Marketing – Build reach and content through influencer partners

 – Assist the team to create video and other content for website, newsletters, and social

Areas of Learning:

• Marketing program/campaign development and management
• Hands-on accountability for Social Media channel optimization and growth
• Loyalty Program development, implementation, and management
• Direct to Consumer (D2C) retail sales and event management
• Customer Relationship Management – including customer outreach and communications
• Exposure to full lifecycle of an apparel brand – Product Development, Marketing, Sales, Supply Chain, Ecommerce, CX, Fulfillment
• Entrepreneurship from an emerging industry leader to ongoing mentorship working directly with the brand founders

Qualifications:

• Preferred Class Level – college graduate, Bachelor’s degree
• Preferred Field of Study – Marketing, Entrepreneurship, Business

Beneficial Job-Related Experience/Interests:

• Prior Marketing Internship or work experience. Digital Marketing experience
• Social Media understanding/experience with marketing strategies and tactics
• Understanding of branding in the fashion landscape
• Experience or good understanding of retail sales, Ecommerce sales, and related technology is a plus

Required Skills:

• Adept with all popular social media platforms
• Highly creative and energetic; ability to contribute to marketing strategies and formulate tactical plans for program execution
• Organized, self-motivated, and an ability to execute with a sense of urgency
• Exceptional written communication skills; ability to effectively communicate with team and customers in an “on-brand way”
• Ability to collect, analyze, and report marketing/customer data both periodically and on an ad hoc basis to the team

Perks for Full-time employees:

• Competitive pay
• 40% employee discount
• Medical, dental, and vision insurance
• 401k with matching program

This is a fun, casual work environment with opportunity for advancement for the right person. Hours are Monday-Friday 8:30-5:00pm. Hybrid schedule for flexibility.

Magnolia Boutique