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$$

What UGC Means in This Context (Book Content)

For Chyna T, UGC (User-Generated Content) means authentic, creator-led book content made for social platforms.

It is not salesy ads and not influencer “buy my book” energy.

It is:

  • Real people

  • Real opinions

  • Real reactions

  • Real-life dating or reflection

  • Short-form video content made from the books

Think:

BookTok / Bookstagram / Dating commentary / Weekly series content


The TWO CONTENT CREATOR CATEGORIES

CATEGORY 1: BOOK REVIEW & COMMENTARY CREATORS

(Dating status does NOT matter)

Pay: $75 per video

These creators:

  • May or may not be dating

  • Are comfortable reading, reviewing, and discussing books

  • Can create weekly content inspired by Chyna T’s books

Content may include:

  • Chapter or quote breakdowns

  • Personal reflections and opinions

  • Lessons learned

  • Commentary on dating culture, boundaries, femininity, and self-worth

  • Relatable takes on themes from the books

Content examples:

  • “This chapter dragged me because…”

  • “Breadcrumbs No Meals explains why we ignore red flags”

  • Reading excerpts + reactions

  • Lessons learned from specific chapters

  • Relating book themes to everyday life

  • Feminine mindset, boundaries, self-respect discussions

Ideal for:

  • Creators who enjoy reading, reviewing, and discussing books

  • Dating status does not matter

  • Comfortable creating weekly content inspired by the books

  • BookTok creators

  • Podcast-style talkers

  • Commentary creators

  • Women with strong opinions

  • Readers who can articulate thoughts clearly

👉 This category is about analysis, interpretation, and conversation, not personal dating stories (though they can be included if relevant).


CATEGORY 2: ACTIVE DATING CONTENT CREATORS

(Must be currently dating multiple people)

Pay: $150 per video

Who this is for:

  • Creators who are actively dating multiple people at the same time

  • Comfortable sharing real dating experiences publicly

  • Able to apply Chyna T’s teachings to real-life situations

These kind of creators:

  • Are actively dating more than one person at the same time

  • Can directly apply Chyna T’s teachings to real dating situations

  • Are comfortable sharing dating experiences publicly

Content may include:

  • Storytimes inspired by real dating experiences

  • Applying Breadcrumbs No Meals in real time

  • Identifying breadcrumbing, red flags, and boundary testing

  • Dating diaries and feminine strategy discussions

Content examples:

  • “This man tried to breadcrumb me — here’s how I handled it”

  • Applying Breadcrumbs No Meals in real time

  • Storytimes + lessons

  • Comparing dating options

  • Boundary setting in action

  • Feminine strategy discussions

  • Dating diaries inspired by the books

👉 This category is about real-life application, not theory.


What This Is NOT

  • Not fake reviews

  • Not scripted commercials

  • Not influencer promo reads

  • Not “Amazon affiliate” energy

  • Not pretending to date if you aren’t

Authenticity is mandatory.


Content Expectations (Both Categories)

  • Weekly short-form video content

  • Vertical video (TikTok / IG Reels / Threads)

  • Conversational, opinionated, confident

  • Personality > polish

  • Honest reactions encouraged (positive, challenging, thought-provoking)

Creators do not need to agree with everything — engagement comes from conversation.


EXPECTATIONS

  • Weekly content commitment

  • Ability to speak clearly and confidently on camera

  • Comfortable creating content directly from the books

  • Reliable turnaround


HOW TO SUBMIT

Please include:

  • Your name

  • Which category you are applying for (Category 1 or Category 2)

  • Your Instagram/TikTok handle

  • Any relevant content samples, BookTok links, or portfolio

$$$
We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam.
Plaid’s Brand team is a diverse group of marketing designers, brand designers, copywriters, strategists, and other specialists responsible for creating and evolving Plaid’s brand. As a Video Producer & Editor, you’ll sit within the Brand Studio team — a group of creative specialists dedicated to elevating how Plaid shows up visually and emotionally across every touchpoint. You’ll help shape and expand our live-action video practice, capturing authentic stories that bring our people, products, and mission to life. As member of this team, you have the opportunity to collaborate closely with other designers, copywriters, strategists, and our video studio manager to plan, shoot, and edit high-quality videos that communicate Plaid’s story with clarity, warmth, and craft. From documentary-style interviews to brand campaigns, you’ll play a key role in defining how we use live-action storytelling to make Plaid feel human, relatable, and inspiring.
We’re looking for a talented Video Producer & Editor to join our Brand Studio team. From concept through final cut, you’ll craft videos that feel thoughtful, authentic, and distinctly Plaid. This role is ideal for a creative storyteller who thrives both behind the camera and in the edit bay. You’ll capture interviews, brand moments, and product stories that make complex ideas feel human and accessible. Working closely with our video studio manager and cross-functional partners across brand, marketing, and design, you’ll help define the tone and quality of Plaid’s video presence across web, social, and campaigns. Your work will showcase the people and purpose behind Plaid — helping millions better understand the technology and values that power the future of finance.

Are you an experienced Art Director looking for the opportunity to shape the visual identity of a culturally inspired video game?

This role offers the chance to lead the artistic vision of a project deeply rooted in Emirati culture, bringing together global game developers, local artists, and cultural partners to create a meaningful and engaging experience for players worldwide.

What you’ll be doing:

  • Defining and developing a unique art style inspired by Emirati culture, balancing authenticity with technical feasibility.

 

  • Overseeing all visual aspects of the game, including environments, characters, animation, lighting, and UI.

 

  • Building and mentoring a small, distributed art team, including local Emirati artists.

 

  • Working hands-on in Unreal Engine to prototype, iterate, and optimise assets for both quality and performance.

 

  • Collaborating closely with game design, narrative, and cultural partners to align visuals with storytelling and gameplay goals.

 

  • Managing the creation of art assets to ensure consistency, quality, and alignment with the project’s aesthetic.

 

  • Developing and refining art workflows and pipelines that keep the project within scope and budget.

 

  • Translating authentic elements of Emirati culture into compelling visual storytelling through art and world-building.

 

  • Iterating on visuals through feedback, playtesting, and collaboration across disciplines.

 

What we’re looking for:

  • 8+ years of experience as an Art Director or Lead Artist, with a strong record in IP development and small team leadership.

 

  • A portfolio demonstrating stylised, distinctive, or culturally inspired art direction, ideally within indie or narrative-driven games.

 

  • Deep knowledge of Unreal Engine, including experience with shaders, lighting, procedural tools, and optimisation workflows.

 

  • Proven ability to build and mentor small creative teams, ideally within distributed or global development environments.

 

  • Strong communication and collaboration skills, with experience working across different disciplines and cultural contexts.

 

  • Willingness to spend time in or relocate to the UAE during key phases of development, with travel flexibility as needed.

 

This is an exciting opportunity to help shape a game that celebrates Emirati culture while appealing to a global audience. You’ll be part of a diverse and passionate team creating meaningful, impactful games in a positive, flexible working environment. Apply now, or contact Joe McKernan – [email protected]

 

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