Job Description
About BDP International:
BDP International, a member of the PSA Group, is a leading provider of global, integrated supply chain, transportation and logistics solutions. The company was founded in 1966 by Richard Bolte Sr. with global headquarters in Philadelphia, Pennsylvania. Now, BDP employs more than 5,400 people worldwide and operates freight logistics centers worldwide through a global network of wholly owned offices, joint ventures, and affiliates in 133 countries.
BDP serves more than 5,000 customers, including some of the world’s leading multinational companies. Clients include: Arkema, Dow, DuPont, HARMAN, The Hershey Company, and more.
Sr. Product Marketing Manager
BDP International, a member of PSA Group, is seeking a Senior Product Marketing Manager to define and execute the go-to-market strategy for our supply chain solutions and digital products. As a member of the global marketing team, you will lead product and solution go-to-market initiatives and serve as the marketing expert for product launches, marketing campaigns, and sales enablement. You will play a critical role in defining, positioning, and driving key messages through a multi-channel content strategy to generate demand and utilization of products and solutions.
What you’ll do:
- Create insight-driven go-to-market strategies and campaigns for new and existing products.
- Generate insights through market research, voice of customer, campaign effectiveness, industry trends, and product usage data and translate those insights into actionable marketing recommendations that drive tangible results.
- Translate business strategy and unique product services offerings into compelling message-market-fit narratives for a variety of industries and customer segments.
- Work closely with product owners, managers, and subject matter experts to develop product briefs that outline product goals, attributes and unique value proposition.
- Ideate and execute innovative product content and campaign initiatives and tactics to raise awareness and further penetrate the market.
- Collaborate with content team to develop engaging and differentiated sales funnel content, such as presentations, case studies, whitepapers, infographics, social media posts and graphics, webinars, videos, blog posts, eBooks, and more.
- Conduct internal, virtual awareness sessions for new product/solution releases and the release of sales enablement materials.
- Produce success stories and case studies in conjunction with account owners and customers.
- Work cross functionally to support ongoing priorities such as product presentations to customers.
- Work with the product team and our customers to get feedback on usage and leverage insights to create assets designed to accelerate adoption and expansion.
- Identify event marketing opportunities and attend trade shows and other events to help showcase our products.
- Help define advertising strategies to build product awareness in new markets.
- Ensure that our messaging and positioning are accurately represented across go-to-market activities, events, websites, pitch decks, and all enablement materials.
- Continuously review and adapt our messaging, value propositions and sales materials to ensure they resonate strongly with prospects and customers.
Job Requirements
What you bring:
- 7+ years of relevant B2B product marketing experience
- Experience in B2B logistics or supply chain visibility technology.
- Bachelor’s degree or higher in Marketing, Business, or other related discipline.
- Proven track record of successful product launches, ability to convert technical language into value-oriented messaging and highly effective sales materials.
- Strong persuasive skills and able to gain consensus through influence
- A growth mindset and a passion for value and outcome-based marketing.
- Outstanding interpersonal, written, verbal and presentation skills
Please note: There is no relocation or immigration assistance associated with this opening.
Compensation based on experience. We offer a very competitive salary, full benefits, matching 401(k), tuition reimbursement, and casual dress environment.
Please visit our website: www.bdpinternational.com
*** This is a great opportunity to advance your career! Come join our growing BDP team!***
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