Who we are
It’s fun to work in a company where people truly believe in what they are doing. At Birge & Held (“B&H”), we are committed to bringing excitement and energy to the business of multifamily housing. We expect every employee within our organization to be a leader working in a collaborative environment towards a shared vision. You must be ready to show up every day with a true passion for people and learning. Every leader has an exciting opportunity to profoundly impact our Purpose, “Enhancing Lives by Transforming Communities”, and turn it into reality. Are you up for the challenge?
The role
The Marketing Director at Birge & Held is responsible for developing and managing a multi-channel marketing department that executes marketing strategies designed to capitalize on market opportunities and generate demand. They must maintain an awareness of trends in marketing design and strategically apply that knowledge to branding, advertising, and reputation management. The Marketing Director is ultimately accountable for the organization’s brand experience and reputation awareness. The Marketing Director must be a leader with extensive experience in multi-family, corporate branding, marketing strategy, graphic design, and leveraging current technology and data.
What you will do
Essential Duties and Responsibilities
- Translate our organization’s mission, vision, and values into brand strategies; develop and execute multi-channel marketing initiatives to ensure consistency and alignment.
- Partner with leadership to promote Birge & Held, increase company and community engagement, clearly communicate, and grow awareness of our company’s purpose and values.
- Lead the management and positioning of Birge & Held’s real estate brands to ensure consistent identity, messaging and integrity across all marketing platforms, collateral, and communications
- Responsible for creating, implementing, and directing marketing activities for the firm’s real estate portfolio of assets in numerous markets nationwide
- Lead a team of marketing professionals in the development and execution of annual strategic marketing plans to support achieving revenue and occupancy goals that align with the goals of each respective community
- Review current marketing trends and advertisements, with a significant emphasis on digital, to determine the effectiveness of different styles and strategies and make recommendations for enhancements to current programs and platforms
- Oversight of key marketing relationships including: website development, ILS, PPC, SEO, reputation management, print, strategic branding, locator services, and property management system marketing technologies
- Conduct relevant market research and develop benchmark criteria to regularly measure and report on the effectiveness of all marketing programs, including advertising to drive highly qualified leads and achieve optimal ROI on marketing spend.
- Collaborates with the training and other corporate departments to ensure Marketing SOPs are updated and trained.
- Hire and train as necessary. Responsible for the ongoing education, development, mentoring and performance management of a team of individuals. Facilitate a high level of productivity, engagement, and efficiency.
- Research competitors to stay current with similar products or services within the market
- Manage and monitor property websites, social media profiles, and other public-facing content, including but not limited to: brand and content management, functionality and user experience, consistency in look-and-feel, understanding and utilization of site statistics and google analytics
- Map out content strategies that support and extend marketing initiatives for our corporate entity, as well as our property management team, both short- and long-term; the ability to identify successful marketing strategies and willingness to continuously evolve strategy is a must.
- Lead and participate in special projects associated with brand, reputation, as an expert in Marketing.
- Conduct all business in accordance with company policies and procedures, Fair Housing, Americans with Disabilities Act (ADA), Fair Credit Reporting Act (FCRA), and all other laws that pertain to the multifamily industry.
- Completes other duties as assigned
- Occasional travel may be required.
What you will need
Education and Experience
- Minimum 7 years of applicable experience in multi-family
- Bachelor’s degree in marketing, business communication, public relations, or similar field of study
- Experience developing and managing a company brand and marketing strategy
- Knowledge of finance, especially as it pertains to expense management and profit and loss statements is desirable
- Intimate understanding of traditional and emerging marketing channels.
- Familiarity with the latest trends, technologies and methodologies in graphic design, web design and production.
Skills and Competencies
- Must be proactive and self-motivated, resourceful with impeccable communication and leadership skills
- Willingness and ability to partner with senior leadership and property management teams in the development and execution of sales, marketing and branding strategies
- Transition seamlessly between projects of varying scale, audience, format, and distribution
- Demonstratable skill in innovative strategic thinking, combined with pragmatic, roll-up-the-sleeves execution
- Past success managing paid search, email, SEO, SEM, affiliate, display, retargeting, and social media with measurable results
- High level of sensitivity to confidential situations and information is required
What we offer
- Competitive compensation, retirement plan, medical, dental, vision and life insurance for eligible employees
- A collaborative, progressive, team development environment
- Paid holidays (to include your birthday!) and paid time off
- Opportunities to make a difference in a growing and highly productive environment
Birge & Held is an Equal Opportunity Employer and we are committed to hiring a diverse and talented workforce.
Birge & Held
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POSITION SUMMARY:
The Assistant Videographer/Editor position requires skills in a high-volume production environment specializing in the final storytelling of a project. This position is primarily responsible for assisting in the filming and editing process for company video projects. This position requires a diverse knowledge of industry standard types of cameras and production equipment along with basic Avid editing skills. They will work closely with the Producers, Videographers and Editors on staff to ensure projects are completed on time and with the highest technical and aesthetic standards. They are responsible for maintaining the company’s production assets and working with the department production calendar so that equipment is ready for each project.
ESSENTIAL FUNCTIONS:
- Support production staff with variety of projects using production gear including various models of cameras, lenses, tripods, and other gear related to shooting.
- Work with Production team to build sets for production needs.
- Assist with general duties.
- Maintaining production equipment before and after projects.
- Coordinate the tracking of all production assets.
- Assist with research and ordering of equipment.
- Support with reporting and tracking maintenance and repairs of production equipment.
- Ingest media into company’s archiving system and prepare media for Editors.
- Log footage and edit basic to intermediate level projects.
- Operate additional cameras as needed for production needs including live events.
- ALL OTHER DUTIES AS ASSIGNED
EXPERIENCE/QUALIFICATIONS:
- Minimum Degree Required: Minimum college or trade school experience in production or similar field..
- Experience: Minimum of 2 years of practical field experience working in multiple aspects of film and video production.
- Color grading at intermediate level.
KNOWLEDGE, SKILLS, AND ABILITY:
- Thorough understanding of fishing, hunting, and other outdoor skills as required to best work with production team in outdoor recreation company.
- Strong work ethic. Outgoing personality with ability to interact within group of creative individuals in a dynamic and constantly changing environment. Willingness to react with short notice to changes in daily routine.
- Willing to travel as required – often locations require extensive driving and multiple night stays with early and late hours.
- Strong communication skills – able to understand direction and make themselves understood when communicating objectives for accomplishing story lines or goals of a production.
- Thorough knowledge of Avid non-linear editing systems, specifically the Avid Media Composer or similar.
- Strong working knowledge of various codecs, containers and file types used in today’s media environment.
- Able to work within a team environment including in the field or studio and in the post process, editing and finishing.
- Able to lift and carry heavy equipment in variety of terrain and conditions from very hot to very cold.
- Good driving record, able to secure Missouri Operator’s License Class E.
- Good organizational skills: able to keep multiple projects balanced at any one time
- Strong video resume required. This resume should demonstrate samples from all of the areas mentioned above.
TRAVEL REQUIREMENTS:
- 25-30%
PHYSICAL REQUIREMENTS:
- Regularly performs computer work and sits.
- Occasionally walks and stands.
- Seldom/never lifts up to 50lbs.
INDEPENDENT JUDGEMENT:
- Performs duties within scope of general company policies, procedures, and objectives. Analyzes problems and performs needs assessments. Uses judgment in adapting broad guidelines to achieve desired result. Regular exercise of independent judgment within accepted practices. Makes recommendations that affect policies, procedures, and practices.
Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
- Medical
- Dental
- Vision
- Health Savings Account
- Flexible Spending Account
- Voluntary benefits
- 401k Retirement Savings
- Paid holidays
- Paid vacation
- Paid sick time
- Bass Pro Cares Fund
- And more!
Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.
Reasonable Accommodations
Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
Bass Pro Shops
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Job Responsibilities
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Requirements
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- Ability to handle physical tasks and heavy equipment
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