Position Summary
The Brand Director will develop the marketing strategy for new and existing products within the assigned brand portfolio to drive profitable and sustainable growth in alignment with Proximo’s long term goals.
Role & Responsibilities
Responsible for managing consumer marketing budget with the following responsibilities:
- Oversee and develop portfolio marketing strategy for large brand or multiple smaller brands, ensuring alignment to the broader organization objectives
- Develop long term strategy (2+ years) for brand portfolio, and provide team with a clear vision for execution
- Offer direction on the development of programs, positioning, and consumer research to measure the effectiveness of campaigns, brand health, and brand sentiment (Nielsen, NABCA, brand P&L)
- Provide direction on the development, approval, and execution of content (advertising, promotions) and connections (media plan) for the brand.
- Own relationships with key agency stakeholders, leading agency management, briefings, execution and evaluation.
- Effectively manage brand budgets to optimize marketing spend
- Summarize insights, trends, and consumer behaviors into further development of the brand storyline
- § Development of line-extensions for the brand – project management of all new packaging, liquid etc.
- Lead, coach and develop a team that provides meaningful and actionable insights and solutions that are data driven and support the brand’s strategy
- Invest time into the development of direct reports and identify opportunities for advancement within Proximo
- Identify high potential talent and invest in the development of those individuals to grow the pipeline for future leaders of the department
Key Competencies
- Strategic Thinking–Develops strategies to achieve organizational goals; Understands organization’s strengths & weaknesses; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions.
- Innovation–Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others’ attention.
- Business Acumen–Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals.
- Judgment–Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
- Planning/Organizing–Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
- Analytical–Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures.
- Managing People–Includes staff in planning, decision-making, facilitating and process improvement; Takes responsibility for subordinates’ activities; Makes self available to staff; Provides regular performance feedback; Develops subordinates’ skills and encourages growth; Solicits and applies customer feedback (internal and external); Fosters quality focus in others; Improves processes, products and services; Continually works to improve supervisory skills.
- Commercial Skills: Strategy, pricing, promotion, distribution, negotiation and accountability.
- Financial Skills: P&L Management (pricing, costs, margins, tax, discounts). Relationship management: Establish and maintain positive business relationships between stakeholders, both internal and external, by building appropriate rapport through credibility and reliability; Steadily builds and maintains connections through regular communication with business partners; Routinely measures the health of relationships with key stakeholders and identifies actions to strengthen them.
Key Relationships
- Internal: Field Sales, Commercial Team, Finance, Operations, Human Resources, PR, Cross functional interaction with: Proximo Canada, Proximo UK, Mexico, Casa Cuervo marketing department
- External: Distributor Partners Agency Partners: Advertising/Creative/Social Media/PR
Knowledge and Experience
- 7+ years of brand management and brand building experience preferably related to the Spirits Industry or FMCG.
- A strong track record of developing and implementing innovative marketing strategies that have consistently met or exceeded planned goals
- Experience with managing budgets, working with creative agencies, developing new packaging and a solid working knowledge of Nielsen.
- Up-to-date on marketing trends, new media platforms and benchmarking with other industries
- Understanding consumer insights and aligning all strategies to feed these needs
- Excellent presentation and communication skills
- Analytical skills- identify the full story and define implications from data analysis
- Forward thinker, who proactively seeks opportunities and proposes solutions.
- Positive attitude and influence.
- Ability to lead and manage projects with cross-functional teams across the company and our distributor network.
- Team oriented player that thrives in a collaborative environment.
- Proficient in Excel, PowerPoint and Word
- Bachelor’s degree in marketing or related field (required); advanced degree (preferred)
Proximo Spirits
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