Position Summary
The Brand Director will develop the marketing strategy for new and existing products within the assigned brand portfolio to drive profitable and sustainable growth in alignment with Proximo’s long term goals.
Role & Responsibilities
Responsible for managing consumer marketing budget with the following responsibilities:
- Oversee and develop portfolio marketing strategy for large brand or multiple smaller brands, ensuring alignment to the broader organization objectives
- Develop long term strategy (2+ years) for brand portfolio, and provide team with a clear vision for execution
- Offer direction on the development of programs, positioning, and consumer research to measure the effectiveness of campaigns, brand health, and brand sentiment (Nielsen, NABCA, brand P&L)
- Provide direction on the development, approval, and execution of content (advertising, promotions) and connections (media plan) for the brand.
- Own relationships with key agency stakeholders, leading agency management, briefings, execution and evaluation.
- Effectively manage brand budgets to optimize marketing spend
- Summarize insights, trends, and consumer behaviors into further development of the brand storyline
- § Development of line-extensions for the brand – project management of all new packaging, liquid etc.
- Lead, coach and develop a team that provides meaningful and actionable insights and solutions that are data driven and support the brand’s strategy
- Invest time into the development of direct reports and identify opportunities for advancement within Proximo
- Identify high potential talent and invest in the development of those individuals to grow the pipeline for future leaders of the department
Key Competencies
- Strategic Thinking–Develops strategies to achieve organizational goals; Understands organization’s strengths & weaknesses; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions.
- Innovation–Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others’ attention.
- Business Acumen–Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals.
- Judgment–Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
- Planning/Organizing–Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
- Analytical–Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures.
- Managing People–Includes staff in planning, decision-making, facilitating and process improvement; Takes responsibility for subordinates’ activities; Makes self available to staff; Provides regular performance feedback; Develops subordinates’ skills and encourages growth; Solicits and applies customer feedback (internal and external); Fosters quality focus in others; Improves processes, products and services; Continually works to improve supervisory skills.
- Commercial Skills: Strategy, pricing, promotion, distribution, negotiation and accountability.
- Financial Skills: P&L Management (pricing, costs, margins, tax, discounts). Relationship management: Establish and maintain positive business relationships between stakeholders, both internal and external, by building appropriate rapport through credibility and reliability; Steadily builds and maintains connections through regular communication with business partners; Routinely measures the health of relationships with key stakeholders and identifies actions to strengthen them.
Key Relationships
- Internal: Field Sales, Commercial Team, Finance, Operations, Human Resources, PR, Cross functional interaction with: Proximo Canada, Proximo UK, Mexico, Casa Cuervo marketing department
- External: Distributor Partners Agency Partners: Advertising/Creative/Social Media/PR
Knowledge and Experience
- 7+ years of brand management and brand building experience preferably related to the Spirits Industry or FMCG.
- A strong track record of developing and implementing innovative marketing strategies that have consistently met or exceeded planned goals
- Experience with managing budgets, working with creative agencies, developing new packaging and a solid working knowledge of Nielsen.
- Up-to-date on marketing trends, new media platforms and benchmarking with other industries
- Understanding consumer insights and aligning all strategies to feed these needs
- Excellent presentation and communication skills
- Analytical skills- identify the full story and define implications from data analysis
- Forward thinker, who proactively seeks opportunities and proposes solutions.
- Positive attitude and influence.
- Ability to lead and manage projects with cross-functional teams across the company and our distributor network.
- Team oriented player that thrives in a collaborative environment.
- Proficient in Excel, PowerPoint and Word
- Bachelor’s degree in marketing or related field (required); advanced degree (preferred)
Proximo Spirits
Related jobs:
Studio Engineers for Feature Film
Job Description
A feature film is seeking talent to portray studio engineers in scenes set within a professional recording or production environment. Performers will help bring authenticity to the studio setting through natural reactions, focused energy, and believable on-camera presence.
Job Responsibilities
-
Portray studio engineers in background scenes
-
Follow direction from the production team
-
Maintain realistic interactions and reactions appropriate to a recording studio
-
Support continuity needs across multiple takes
Requirements
-
Men
-
Ages 25–45
-
All ethnicities
-
Able to convincingly portray a studio engineer
-
Must be able to work as a local hire
Compensation
-
Rate provided upon booking
High School Students for Feature Film
Job Description
A feature film is seeking talent to portray high school students in classroom and school environment scenes. Performers should be able to authentically represent the look, energy, and demeanor of teenagers, contributing to a realistic and engaging school setting on screen.
Job Responsibilities
-
Appear in background scenes as high school students
-
Follow direction from the production team
-
Provide natural reactions and interactions suitable for a school environment
-
Maintain continuity and professionalism throughout filming
Requirements
-
Boys and girls
-
Ages 14–20
-
Able to convincingly portray high school students
-
Open to all ethnicities
-
Able to work as a local hire
Compensation
-
Rate provided upon booking
Nail Salon Customers for Feature Film
Job Description
A feature film is seeking women to portray nail salon customers in a fun, everyday environment. Talent will appear in casual scenes that help build the world of the story, adding authenticity and energy to the setting.
Job Responsibilities
-
Portray a nail salon customer in background scenes
-
Follow direction from the production team
-
Provide natural reactions and interactions that feel true to a salon environment
-
Maintain continuity and professionalism on set
Requirements
-
Women, all ethnicities
-
Ages 18+
-
Comfortable appearing in a casual salon setting
-
Able to work as a local hire
Compensation
-
Rate provided upon booking
Young Actor for Lead Role in Short Film
Job Description
A short film is casting a young actor to portray a five-year-old girl in a powerful, emotionally driven story. This lead role requires a performer capable of conveying deep emotional range with minimal dialogue. The character embodies a wild, ethereal, and slightly feral energy, and the film explores themes of grief and childhood vulnerability.
Job Responsibilities
-
Portray a five-year-old girl with strong emotional depth
-
Deliver a compelling performance with minimal spoken lines
-
Follow direction from the director to capture nuanced emotional beats
-
Participate in callbacks and shoot dates as scheduled
Requirements
-
Actor age 9+
-
Ability to play a 5-year-old believably
-
Strong emotional range, particularly for themes related to grief
-
Comfortable portraying expressive, instinctive, and raw childlike energy
-
Able to work as a local hire in East L.A.
Compensation
-
SAG short film production
-
Rate provided upon booking
Bilingual Talent for Commercial and Lifestyle Projects
Job Description
A New York–based talent search is seeking charismatic bilingual performers fluent in Spanish and English for ongoing commercial, print, beauty, lifestyle, and digital campaigns. This opportunity is ideal for authentic storytellers who can represent the vibrant and diverse spirit of NYC. Talent should bring presence, energy, and a natural connection to the Latino community and culture.
Job Responsibilities
-
Appear in various commercial and lifestyle productions
-
Bring authentic personality and cultural resonance to each project
-
Represent NYC’s diverse community with confidence and natural presence
-
Collaborate with creative teams to deliver emotionally engaging content
Requirements
-
Non-union
-
Ages 18+
-
Women: 5’4”–5’11”
-
Men: 5’11”–6’3”
-
Fluent in Spanish and English
-
Must reside in NYC or the Tri-State area
-
Comfortable working across multiple commercial and lifestyle mediums
Compensation
-
Rates vary by project
Recreational Swimmers for Health Supplement Commercial
Job Description
A health supplement commercial is seeking real women who are recreational swimmers and comfortable performing in a pool environment. Talent will participate in lifestyle and wellness-focused scenes that highlight confidence, vitality, and authentic swimming ability. This is a non-union project filming in Los Angeles with fittings scheduled prior to the shoot.
Job Responsibilities
-
Appear in wellness-themed commercial scenes centered around swimming
-
Perform light swimming or water-based movements as directed
-
Participate in a scheduled fitting before the shoot
-
Convey a natural, confident, and healthy on-camera presence
Requirements
-
Women of all ethnicities
-
Ages 30–60
-
Recreational swimmers with comfort in the water
-
Non-union talent
-
Must work as a local hire in Los Angeles
Compensation
-
Total: $4,750
-
Fitting Rate: $250 for 8 hours
-
Session Rate: $1,500 for 12 hours
-
Buyout: $3,000
Salsa Dancers for Feature Film
Job Description
A feature film is seeking talented salsa dancers for an exciting salsa club scene filming in Atlanta, Georgia. This role requires strong dance ability, rhythm, and confidence on camera. Dancers will perform in a lively environment and contribute to the fun, energetic atmosphere of the scene.
Job Responsibilities
-
Perform salsa dancing in a club-style environment
-
Follow direction from the choreographer and production team
-
Maintain continuity and energy through multiple takes
-
Bring authentic salsa movement and personality to the scene
Requirements
-
Ages 18+
-
Must be able to genuinely dance salsa
-
Comfortable performing in a high-energy club setting
-
Able to work as a local hire in Atlanta
Compensation
-
$110 for 10 hours
Asian Women for Fitness Mat Commercial
Job Description
A fitness-focused commercial is seeking fit and active Asian women to appear in promotional content for a new fitness mat product. Talent will perform light fitness movements and demonstrate the product on camera, showcasing energy, confidence, and an active lifestyle.
Job Responsibilities
-
Demonstrate fitness mat usage in on-camera scenes
-
Perform light exercises or poses as directed
-
Maintain an energetic, healthy, and camera-ready presence
-
Collaborate with the production team to achieve clean, dynamic visuals
Requirements
-
Asian women
-
Ages 18–50
-
Fit and active appearance
-
Comfortable performing basic fitness movements
Compensation
-
$250 + 20% agency fee
Large and Muscular Men for National Sandwich Chain Commercial
Job Description
A major sandwich chain is casting large and muscular men for an energetic, fun commercial filming in Austin, Texas. Talent will appear in scripted scenes that highlight bold personality and strong on-camera presence. This project is ideal for men with standout size, charisma, and confidence who can bring humor and impact to a high-visibility campaign.
Job Responsibilities
-
Perform in a commercial spot with strong on-camera presence
-
Follow direction from the production and creative team
-
Participate in a scheduled fitting prior to filming
-
Deliver confident, expressive reactions and movements during scenes
Requirements
-
Very large and muscular men
-
Ages 30+
-
Must work as a local hire in Austin, TX
-
Comfortable performing in a humorous commercial environment
Compensation
-
$822.30 (SAG scale)
-
Residuals when the ad airs
Background and Crew Roles for Proof-of-Concept Short Film
Job Description
A proof-of-concept short film is seeking multiple background actors and crew members for filming in Mobile, Alabama. This project offers a valuable opportunity to gain hands-on experience while supporting an indie production. Roles include featured background characters, upscale event guests, and several entry-level and skilled crew positions. Talent and crew must be able to work as locals.
Job Responsibilities
-
Participate in various on-camera background scenes
-
Follow direction from the production team
-
Maintain professionalism and continuity on set
-
Support production needs (for applicable crew roles)
Requirements
-
Wheelchair Client: Male or female, ages 18–60; preferably has access to their own wheelchair
-
Hotel/Event Guests: Male or female, ages 18–60; polished, upscale appearance; elegant wardrobe required
-
Hair/Makeup + Wardrobe Crew: Assist with basic touch-ups and wardrobe finalization; experience preferred
-
Lighting & Sound Assist: Support lighting and sound setup; ideal for those seeking entry-level production experience
-
Set Dresser/Props Master: Detail-oriented; manage props and help dress locations to maintain continuity
Compensation
-
Unpaid
-
IMDb credit provided
-
On-set snacks and drinks included
Female Pianist for Commercial Project
Job Description
A commercial production is seeking a skilled female pianist to portray a thoughtful, focused musician with a dedicated presence. Talent should possess elegant, meticulous technique and agile fingers, with the ability to deliver a convincing performance on camera. Makeup will be applied to simulate light eczema, and the pianist must be comfortable gently scratching on cue. This role includes travel options for non-local talent.
Job Responsibilities
-
Perform piano playing on camera with precision and emotional depth
-
Portray a pensive, dedicated musician in various scenes
-
Participate in a virtual callback and on-set fitting
-
Work with makeup artists applying light special-effects makeup
-
Deliver consistent performance across multiple takes
Requirements
-
Female pianist, approximately ages 40–50
-
All ethnicities welcome
-
Strong piano skills and confident performance ability
-
No allergies to makeup products
-
Comfortable with light acting elements
Compensation
-
Session Fee: $700 for 12 hours
-
Fitting Fee: $150 for 3 hours
-
Usage Fee: $5,000 (if recognizable in final asset)
-
Travel Fee (if applicable): $350 per day
-
Down Day/Rehearsal (if applicable): $350 per day
-
Per Diem (if applicable): $75 per day
-
Renewal option available for up to 2 additional years at a 10% bump
-
Agency Fee: +20% on all rates
-
Production may provide flight, hotel, and transportation for non-local talent
Hero Tech for HVAC Commercial
Job Description
An HVAC commercial shooting in Jacksonville, North Carolina is seeking a Hero Tech to represent the face of a local HVAC company. This non-speaking role will feature the talent interacting with homeowners and showcasing basic workmanship skills while maintaining a strong, trustworthy on-screen presence.
Job Responsibilities
-
Portray the Hero Tech in a non-speaking commercial role
-
Interact with homeowners on camera in a friendly, professional manner
-
Demonstrate simple HVAC-related tasks as guided by an authorized technician
-
Maintain a polished, reliable appearance throughout filming
Requirements
-
White male, ages 35–45
-
Athletic build with a professional look
-
Trustworthy, hardworking presence
-
Comfortable demonstrating light, guided equipment handling
-
Must work as a local in Jacksonville, North Carolina
Compensation
-
$500 + 20% agency fee