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Social Media Director

$$$

Overview of Responsibilities Include:

  • We’re looking for a high-powered, effective and thoughtful Director of Social Media & Influencer Marketing to help our brand continue to grow via social media and with our influencer marketing teams
  • We’re looking for someone with a love for strategic thinking combined with an ability to lead day-to-day execution, strategy, and optimization
  • Our team is looking to hire a Director who is able to multitask and manage multiple timelines and launches across channels – the ideal candidate thrives in a fast paced environment and is nimble with change in direction at times with changing inventory
  • As a team leader and contributor, the ideal person performs tasks effectively, develops collaborative relationships with team members, is open to feedback, displays clear communication and acts proactively, professionally and efficiently
  • The ideal candidate will have an interest in the digital creative space and be fluent on social platforms. This comes with proven experience scaling talent and influencer capabilities for driving outsized awareness and engagement gains
  • This person knows how to identify the best creators to deliver on KPIs against reach, engagement and cost effectiveness, taking Packed Party’s influencer program to the next level to drive interest, engagement and brand love with our target consumer
  • You know how to identify target customers, set clear objectives, build an effective content strategy to engage the audience, increase traffic and boost conversions
  • We are looking for someone who is an attentive and mindful leader. Someone who enjoys contributing to the overall success and growth of the brand and can look at things from a 10,000 ft. perspective

Social Content Creation + Posting:

  • Work to organize photo + video shoots to create content that can be executed and deployed across Instagram, TikTok, Facebook and Pinterest
  • Manage all social content from shoot planning, execution and editing to social media in-feed planning, caption creation and deployment
  • Determine how to creatively promote focus products amongst the hundreds of SKUs available not only on PackedParty.com, but also via Walmart and other major retailers
  • Curate and upkeep monthly marketing calendar within Planoly and share projected postings weekly with leadership
  • Depth of Instagram, TikTok + Facebook Daily/Weekly/Monthly Requirements:
  • Static Post in Feed (Every day, 2 – 3x/day)
  • Stories (3x/week)
  • Community Management (Daily: actively engage with community externally on platform, as well as respond to all inbound DMs and customer comments in a timely manner)
  • TikTok (5x/week)
  • Facebook (Cross promote from Instagram which will include pertinent sales or promotions)
  • Content Shoots (As necessary, in conjunction with product launches or promotions)
  • Influencer Management (Weekly gifting/management)

Community Engagement:

  • Stay up-to-date with industry emerging trends, influencers, creators, partners across all platforms to make compelling and engaging influencer and organic social content across channels
  • Recommend refinement of process or workflows if necessary for new social media initiatives to boost awareness and relevance for the market
  • Engage and respond to all DMs/inquiries across all social channels
  • Direct and funnel related inquiries to customer support team as necessary

Influencers + Partnerships:

  • Responsible for managing the influencer and organic social strategies and team to grow awareness, engagement, affinity and, ultimately, conversion at Packed Party
  • Lead the direction and execution of social media content, influencer marketing campaigns, strategic partnerships with influencers and budget across channels to build brand fame and community engagement
  • Identify and build relationships with key influencers relevant to the Packed Party brand
  • Mange influencer network via LTK (Reward Style)
  • Manage weekly influencer gifting and work cross functionally to ensure all influencer gifting and packages are sent out timely and monitor and report on influencer gifting impact.
  • Upkeep on tracking shipments and working with distribution team as necessary
  • Identify and secure potential strategic partners for collaborations and/or giveaways to build and promote Packed Party
  • Manage giveaways with Packed Party followers as necessary. compiling relevant information for gifting and ensuring timely delivery for giveaway winners
  • Streamline and manage Party Planner Ambassador Program with Walmart Influencers and Packed Party Brand Ambassador Program

Social Support (Statistics + Measurability):

  • Regularly analyze social performance across organic social and influencer marketing campaigns and optimize programs accordingly
  • For each campaign and product launch, provide a social summary highlighting influencers targeted, reach, mentions, etc.
  • Track weekly and monthly engagement, followers, mentions, site visits, across all social channels
  • Summarize findings in a monthly report to be shared with leadership team

Qualifications:

  • Bachelor’s degree or equivalent work experience (Marketing + Digital Marketing Degree preferred)
  • 5 – 7+ years in experience in Social Media Management
  • Expert level knowledge of the latest best practices, tools, and trends on social media platforms related to Instagram, Instagram stories, IGTV, Instagram Live, TikTok, Meta/Meta Live, Pinterest and Twitter
  • Exceptional relationship management skills, able to work collaboratively with internal teams and external partners
  • Excellent communication skills, both verbal and written
  • Comes hardwired with the ability to understand the big picture as well as nuances of all social media platforms
  • Demonstrated thought leadership & compelling achievements in both paid as well as non-paid social media strategy
  • A strategic mindset and capable of partnering with our creative, communications, media and channel teams to bring excellence to our social media
  • Must be a team player with a strong work ethic. Works well with others internally as well as externally and harnesses relationships with other brands and influencers
  • Strong commitment to prioritization of timelines, accuracy, organization, and professionalism
  • Dedicated commitment to deliver on all project deadlines
  • Ability to work independently and accomplish tasks with minimal oversight

Additional Skills:

Planoly

Instagram

TikTok

Facebook

Pinterest

Gmail/G-Suite

Google Drive

Packed Party

Related jobs:

$$$

POSITION SUMMARY:

The Assistant Videographer/Editor position requires skills in a high-volume production environment specializing in the final storytelling of a project. This position is primarily responsible for assisting in the filming and editing process for company video projects.  This position requires a diverse knowledge of industry standard types of cameras and production equipment along with basic Avid editing skills.  They will work closely with the Producers, Videographers and Editors on staff to ensure projects are completed on time and with the highest technical and aesthetic standards. They are responsible for maintaining the company’s production assets and working with the department production calendar so that equipment is ready for each project.

 

ESSENTIAL FUNCTIONS:

  • Support production staff with variety of projects using production gear including various models of cameras, lenses, tripods, and other gear related to shooting.
  • Work with Production team to build sets for production needs.
  • Assist with general duties.
  • Maintaining production equipment before and after projects.
  • Coordinate the tracking of all production assets.
  • Assist with research and ordering of equipment.
  • Support with reporting and tracking maintenance and repairs of production equipment.
  • Ingest media into company’s archiving system and prepare media for Editors.
  • Log footage and edit basic to intermediate level projects.
  • Operate additional cameras as needed for production needs including live events.
  • ALL OTHER DUTIES AS ASSIGNED

 

EXPERIENCE/QUALIFICATIONS:

  • Minimum Degree Required: Minimum college or trade school experience in production or similar field..
  • Experience: Minimum of 2 years of practical field experience working in multiple aspects of film and video production.
  • Color grading at intermediate level.

 

KNOWLEDGE, SKILLS, AND ABILITY:

  • Thorough understanding of fishing, hunting, and other outdoor skills as required to best work with production team in outdoor recreation company.
  • Strong work ethic. Outgoing personality with ability to interact within group of creative individuals in a dynamic and constantly changing environment. Willingness to react with short notice to changes in daily routine.
  • Willing to travel as required – often locations require extensive driving and multiple night stays with early and late hours.
  • Strong communication skills – able to understand direction and make themselves understood when communicating objectives for accomplishing story lines or goals of a production.
  • Thorough knowledge of Avid non-linear editing systems, specifically the Avid Media Composer or similar.
  • Strong working knowledge of various codecs, containers and file types used in today’s media environment.
  • Able to work within a team environment including in the field or studio and in the post process, editing and finishing.
  • Able to lift and carry heavy equipment in variety of terrain and conditions from very hot to very cold.
  • Good driving record, able to secure Missouri Operator’s License Class E.
  • Good organizational skills: able to keep multiple projects balanced at any one time
  • Strong video resume required.  This resume should demonstrate samples from all of the areas mentioned above.

 

TRAVEL REQUIREMENTS:

  • 25-30%

 

PHYSICAL REQUIREMENTS:

  • Regularly performs computer work and sits.
  • Occasionally walks and stands.
  • Seldom/never lifts up to 50lbs.

 

INDEPENDENT JUDGEMENT:

  • Performs duties within scope of general company policies, procedures, and objectives. Analyzes problems and performs needs assessments. Uses judgment in adapting broad guidelines to achieve desired result. Regular exercise of independent judgment within accepted practices. Makes recommendations that affect policies, procedures, and practices.

 

 

 

 

Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!

  • Medical
  • Dental
  • Vision
  • Health Savings Account
  • Flexible Spending Account
  • Voluntary benefits
  • 401k Retirement Savings
  • Paid holidays
  • Paid vacation
  • Paid sick time
  • Bass Pro Cares Fund
  • And more!

 

 

Bass Pro Shops is an equal opportunity employer.  Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.

 

Reasonable Accommodations

Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.

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Expiration date:
03-28-2023

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