DIRECTOR OF CUSTOMER ACQUISITION & CONVERSION (Social Media – Email – PPC)
ESSENTIAL JOB DUTIES & RESPONSIBILITIES:
This critical role will lead the development and implementation of all paid media, social media acquisition channels, influencer search – engagement and growth, analytics, tools/tech, and operations utilized for driving growth through digital acquisition channels. This person will be responsible for managing ad spend and performance forecasting and will work closely with the E-commerce, Marketing, Sales, and Finance teams to ensure top and bottom-line growth. To succeed in this role, you’ll need to be extremely well versed in digital marketing, conversion optimization, data-driven, have exceptional analytical skills, be a strong communicator with the ability to present learnings, and have a go-getter attitude.
What you’ll do in this role
- Be obsessed with driving growth through innovative and efficient marketing performance.
- Manage all online media, including SEM, paid social, podcasts, e-mail, and other digital acquisition channels
- Work with E-commerce lead to assess and optimize engagement and move towards a customer journey-based re-engagement program
- Collaborate with the e-commerce team to identify and implement solutions to improve conversion across DTC channels, Amazon, and Omni retailers.
- Integrate closely with the brand marketing team to optimize all efforts across channels and drive top-line growth
- Manage budgeting process for customer acquisition, including forecasting and ROI assessments
- Work closely with larger marketing and brand team to integrate above-the-line strategies with media and CRM efforts.
- Manage full-time customer acquisition team as well as media agencies
- Support the SEO (Search Engine Optimization) content strategy in partnership with Search Marketing and technical product management teams.
- Support the development of capabilities to improve Shopify site management and ensure compliance.
- Act as a subject matter expert in Digital Marketing for the Prospect Onsite channel.
- Ability to adapt to fast-paced priorities as they shift in partnership with key stakeholders
- Establish a team to manage digital acquisition across multiple divisions and several key brands in the appliances categories.
We’re looking for
- 7+ years of experience in customer acquisition roles related to DTC, Amazon and Omnichannel E-commerce
- Experience managing annual media budgets
- Expert at managing inventory through TikTok, Facebook, Instagram, Pinterest, Snapchat, and other paid social platforms
- Extensive experience managing PPC platforms, developing high-converting campaigns delivering strong ROAS/ACos (Google Ads, Facebook, Instagram, TikTok, Walmart, Wayfair, and others)
- Heavy experience managing and optimizing SEM and Shopping campaigns
- Extensive experience building relationships with influencers and familiarity with influencer search and management tools.
- Experience building the performance marketing function (team, process, tools) of at least
- Deep understanding and practical experience in planning global, regional, and localized campaigns, including emerging markets.
- Deep understanding of programmatic media buying and experience with paid social media platforms.
- Skilled in audience insights, segmentation, persona targeting and integrating propensity models.
- Experience in analyzing and reporting on digital media performance to a range of audiences, including marketing counterparts and business stakeholders.
- Extensive team management skills, including career development and coaching.
- Experience partnering cross-functionally across marketing, internal stakeholders, and agency partners.
- A strong mix of analytical skills and strategic thinking with a demonstrated ability to drive business results.
- Digital marketing experience, including user experience design, A/B and MVT testing, and responsive web design.
- Strong marketing expertise, with proven ability to brief and manage copy and design processes.
- Solid project management and organizational skills, including attention to detail, handling multiple priorities, managing tight timelines, and driving flawless execution.
- Proven ability to build and leverage relationships to influence internal and external partners across multiple work streams.
- Self-starter with demonstrated ability to work independently and through ambiguity.
- Excellent verbal, written, presentation, and interpersonal communication skills.
- Ability to work in a fast-paced, constantly evolving environment—experience working in Agile a plus.
Additional requirements
- BA or BS degree preferred
- Equal parts strategic thinker and hands-on” do-er” and builder
- Experience with financial/budget forecasting and ROI assessment/tracking
- Excellent time management and communication skills
- People management experience
- Experience working in a cross-functional role/organization
- A fun, flexible demeanor with a desire to be a part of a winning team
- The willingness & desire to put in the effort and time to scale the business
The Legacy Companies
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Film Crew Positions for Short Film
Job Description
A student short film production is seeking passionate and dedicated crew members to join an upcoming project filming in Palo Alto. This paid opportunity is ideal for creatives looking to gain hands-on experience in a collaborative filmmaking environment. The project explores emotional storytelling and is perfect for individuals eager to contribute their skills to a meaningful and visually compelling film.
Job Responsibilities
- Collaborate with the director and production team to execute the film
- Support on-set operations within your assigned crew role
- Assist with setup, filming, and breakdown during shoot days
- Maintain professionalism and teamwork throughout production
- Contribute creatively to bring the story to life
Requirements
- Open to individuals with experience or strong interest in film production
- Available for multiple shoot days
- Strong communication and teamwork skills
- Reliable and able to follow direction on set
- Interest in storytelling and independent film projects
Compensation
- Paid student film opportunity
- Valuable on-set experience and networking
POSITION SUMMARY:
The Assistant Videographer/Editor position requires skills in a high-volume production environment specializing in the final storytelling of a project. This position is primarily responsible for assisting in the filming and editing process for company video projects. This position requires a diverse knowledge of industry standard types of cameras and production equipment along with basic Avid editing skills. They will work closely with the Producers, Videographers and Editors on staff to ensure projects are completed on time and with the highest technical and aesthetic standards. They are responsible for maintaining the company’s production assets and working with the department production calendar so that equipment is ready for each project.
ESSENTIAL FUNCTIONS:
- Support production staff with variety of projects using production gear including various models of cameras, lenses, tripods, and other gear related to shooting.
- Work with Production team to build sets for production needs.
- Assist with general duties.
- Maintaining production equipment before and after projects.
- Coordinate the tracking of all production assets.
- Assist with research and ordering of equipment.
- Support with reporting and tracking maintenance and repairs of production equipment.
- Ingest media into company’s archiving system and prepare media for Editors.
- Log footage and edit basic to intermediate level projects.
- Operate additional cameras as needed for production needs including live events.
- ALL OTHER DUTIES AS ASSIGNED
EXPERIENCE/QUALIFICATIONS:
- Minimum Degree Required: Minimum college or trade school experience in production or similar field..
- Experience: Minimum of 2 years of practical field experience working in multiple aspects of film and video production.
- Color grading at intermediate level.
KNOWLEDGE, SKILLS, AND ABILITY:
- Thorough understanding of fishing, hunting, and other outdoor skills as required to best work with production team in outdoor recreation company.
- Strong work ethic. Outgoing personality with ability to interact within group of creative individuals in a dynamic and constantly changing environment. Willingness to react with short notice to changes in daily routine.
- Willing to travel as required – often locations require extensive driving and multiple night stays with early and late hours.
- Strong communication skills – able to understand direction and make themselves understood when communicating objectives for accomplishing story lines or goals of a production.
- Thorough knowledge of Avid non-linear editing systems, specifically the Avid Media Composer or similar.
- Strong working knowledge of various codecs, containers and file types used in today’s media environment.
- Able to work within a team environment including in the field or studio and in the post process, editing and finishing.
- Able to lift and carry heavy equipment in variety of terrain and conditions from very hot to very cold.
- Good driving record, able to secure Missouri Operator’s License Class E.
- Good organizational skills: able to keep multiple projects balanced at any one time
- Strong video resume required. This resume should demonstrate samples from all of the areas mentioned above.
TRAVEL REQUIREMENTS:
- 25-30%
PHYSICAL REQUIREMENTS:
- Regularly performs computer work and sits.
- Occasionally walks and stands.
- Seldom/never lifts up to 50lbs.
INDEPENDENT JUDGEMENT:
- Performs duties within scope of general company policies, procedures, and objectives. Analyzes problems and performs needs assessments. Uses judgment in adapting broad guidelines to achieve desired result. Regular exercise of independent judgment within accepted practices. Makes recommendations that affect policies, procedures, and practices.
Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
- Medical
- Dental
- Vision
- Health Savings Account
- Flexible Spending Account
- Voluntary benefits
- 401k Retirement Savings
- Paid holidays
- Paid vacation
- Paid sick time
- Bass Pro Cares Fund
- And more!
Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.
Reasonable Accommodations
Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
Bass Pro Shops