Model Casting Calls and Auditions

Role overview

Business Managers are both Leaders and Doers, able to directly manage client engagements with analyst support, as well as lead other account teams. They are expected to serve as the “face” of Spotlight in a lead role and can handle complex clients and issues and bring proactive strategies to the table to help grow sales. Spotlight’s best Business Managers are able to effectively communicate at a senior level, and have a proven track record of solving complex Amazon challenges. They demonstrate skill at driving business growth and influencing strategic change.

You will successfully be able to manage large, complex clients independently and lead day to day client engagement around ecommerce performance and strategy. You will drive the client calls and monitor campaign activity against approved budgets. You will also be able manage engagements directly where needed, including setting up, monitoring and tracking online marketing campaigns on Amazon and other retailer media platforms. This includes Search and Programmatic campaigns across our network of platforms.

The Business Manager will act as a partner for our clients and consult with them around investment levels, product assortment and media strategy while highlighting opportunities for the client and helping to rectify any potential issues that may arise.

The ultimate goal for this role is to provide best in class service while helping to grow our clients’ business and promote the value and philosophies Spotlight brings. As a more senior member of the media team, you will also be tasked with working with our Media Analysts and helping develop them as they progress in their careers. You will report into a Senior Business Manager or Associate Director.

Retail knowledge is also a plus, as we help our clients view their ecommerce businesses holistically. You will be collaborating closely with retail focused BusinessManagers and/or Retail Analysts who will be responsible for driving strategy, managing day-to-day catalog work, and consulting on channel-specific challenges.

Key Accountabilities:

• Lead daily client engagements and drive strategy discussions;
• ​Help Client to plan and develop a budget and then deliver campaigns according to KPIs agreed to with the client;
• Provide guidance on product optimizations to ensure campaigns are set up for success;
• Manage keyword selection and optimum bid levels across available advertising options;
• Develop and manage daily, weekly, and monthly reporting, analytics, and performance insights for digital marketing campaigns;
• Establish key metric reports, track progress and trends, and effectively communicate campaign results and insights;
• Create, test, measure and analyze customer shopping and purchasing behavior for improved outcomes;
• Managing promotional planning calendar for client campaigns;
• Drive the strategy discussions with the Clients
• Lead the bi-weekly client calls
• Provide guidance and support to analysts to help them develop their skills and achieve their career goals through mentoring, training, and professional development opportunities
• Check budget pacing daily
• Review search and display campaign activity daily but provide analysis on a weekly and monthly basis
• If Media and Retail engagement (Full Service), maintain close connection with internal Retail focused team to provide holistic strategy, execution and support to Clients
• Work with teams to identify new opportunities for clients under management
• Work with teams to quickly identify and resolve any client issues
• Identify and provide reminders of value Spotlight drives for our clients
• Other Duties as assigned.

This list is not exhaustive and there may be other activities you are required to deliver.

Skills, Experience & Qualifications Required

• Bachelor’s Degree with at least 4 years of Amazon and/or other online retailer media management experience; digital media experience a plus
• Experience managing people or teams
• Possess strong interpersonal, presentation and communication skills;
• Strong analytical skills, with excellent knowledge of Microsoft Excel;
• Detail-oriented, good project management and organizational skills with the ability to work on tight deadlines;
• Knowledge of Google Adwords, Amazon Retail Analytics, Amazon Vendor Central, Amazon Marketing Services;
• Innovative, scrappy, and independent thinker with the ability to influence using data;
• Ability to thrive in dynamic and demanding situations with minimum supervision;
• Team player with a genuine desire to contribute to the overall success of the entire team in addition to strong written and verbal communication skills to effectively collaborate internally with colleagues and externally with clients;
• Amazon / ecommerce retail experience also helpful including overall ecommerce business management on either the brand, retailer, or agency side;optimizing PDPs; planning and executing merchandising strategies; and executing content marketing, price promotion, and budget allocation that accelerate sales for clients

Salary Range: $92,000-$130,000

Ascential’s Supporting Beliefs

• FOCUS: we ruthlessly prioritize and always keep things simple
• ALL IN: once we commit, we deliver, with a clear focus on outcome
• TRUSTWORTHINESS, TRANSPARENCY & OPENNESS: transparency inspires trust & empowers
• BE CREATIVE: we are smart, pro-active innovators
• FACTS: we always use data & insight to inform our work
• EMPATHY: we can be relied upon for fairness and consideration
• NO SILOS: one team, one face, one reputation

ACCEPT Values

• Adaptability: continuously learn, continuously improve
• Collaboration: invest in each other’s success
• Curiosity: ask questions with an entrepreneurial spirit
• Empowerment: take risks, own our successes
• Passion: take pride in our work and in our clients’ brands
• Transparency: default to authenticity, honesty and accountability

What We Offer

Our benefits package incorporates what we’re passionate about – unlocking your future, overall well-being and sustainability – whilst giving you control over your benefits.

• Unlimited PTO
• 401K – Saving Incentive plan
• Very Generous Medical, Vision, and Dental Insurance plans
• Flexible Spending Accounts
• Great learning and development opportunities
• Life Assurance and Disability insurance
• Option to opt into the Ascential Shares Scheme

Inclusive Workforce

At Ascential, our goal is to create a culture where individuals of all backgrounds feel comfortable in bringing their authentic selves to work. We want all Ascential people to feel included and truly empowered to contribute fully to our vision and goals.

Everyone who applies will receive fair consideration for employment. We do not discriminate based upon race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.

If you have any accessibility requirements that would make you more comfortable during the application and interview process, please let us know so that we can support you.

For more information on our culture, visit Ascential.com.

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Find out more on what our people say:

Ascential YouTube Channel

If we inspire you, why not join and inspire us?

Spotlight, An Ascential Company

Key Accountabilities:

• Provide day to day support and guidance to the product teams enabling them to safely navigate all aspects of product governance (product approvals, changes, closures and continuous product management)
• Perform secretariat support activities for senior governance committee(s) and governance forums, shaping the agenda, collating committee papers and driving meetings to ensure run efficiently and deliver effective decision making
• Ensure robust processes and controls are in place and adhered to, for the continued safe delivery and management of products to meet client need, provide good outcomes and offer fair value
• Own and perform RCSA self assessment controls relating to product governance
• Identify ways to create improvements in governance model, procedures and controls, implementing change to create efficiency, enhance evidencing of decision making as well as robustness of the control environment
• Provide input to strategic direction and thought leadership of the business with focus on improving control environment

What we’re looking for

• Sound knowledge of Group Governance policy
• Good understanding of Group Product Policy and Procedure
• Knowledge of BCB & CIB products including associated product risks and regulatory requirements
• Understanding of the business product governance practices
• Ability to build effective and positive relationships with partner areas and positively influence others by demonstrating LBG values and behaviours
• Proactive self-starter with good organisational skills with ability to handle contending priorities in a lively and changing environment
• Excellent communication and presentational skills
• Excellent attention to detail and accuracy
• A growth mindset and open to trying new ways of doing things

Does this sound like you?

If so, then please get in touch, we’d love to hear from you!

In return for bringing us your passion and expertise, you’ll enjoy our total dedication to your ongoing personal and professional development. We’ll help you perform at your best today, so you can fulfil all your potential in the future.

What can we offer you?

You’ll be rewarded with excellent benefits, personal development and a career that’s enriching and full of opportunity!

As well as a competitive salary, you’ll receive:

• A Discretionary Performance Share Award
• Generous pension contribution
• 30 Days leave plus bank holidays
• A flexible cash pot (4% of base salary) to spend on benefits
• Private health cover
• Share Schemes

We’re committed to building a workforce which reflects the diversity of the customers and communities we serve, and to building an inclusive environment where all our colleagues can be themselves and succeed on merit. We support the principles of agile working and are happy to consider flexible working arrangements. We’re an equal opportunity employer and deeply value diversity within our organisation.

We’ll ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

Together we make it possible!

Lloyds Banking Group

Job Description

A prominent plaintiff’s law firm based in South Florida is are seeking an experienced and result-driven Sr. Search Engine Optimization (SEO) Manager to join our marketing team, who is looking for their next challenge to impact SEO at an enterprise level, drive high impact business outcomes and help create an organizational culture where SEO is embedded in the way we work. The Sr. SEO Manager is extremely important for our company’s success, so your role will play a crucial role in achieving our business goals and objectives. We are expecting you to have experience and a big passion for digital technologies and all digital marketing channels. All this in the service of an organization that is recognized for putting client needs at the center of everything we do.

Sr. SEO Manager – What You’re Good At

You will be responsible for executing tasks, and leading and growing the Search Engine Optimization program for the firm’s websites. With a significant percentage of all new accounts being opened online and significant client engagement online, this role offers you the opportunity to make a relevant impact on the growth of our firm and thousands of our customers.

SEO is one of the highest traffic drivers and a significant contributor to new accounts. And we believe we are only getting started! This role presents an opportunity to advance a developing program using a holistic SEO approach including, but not limited to, website management, SEO, best practices for on-page and off-page optimization, web development, UX/UI, code writing, content writing, social media, email campaigns, measuring ROI, analytics & reporting best practices.

The ideal candidate will be able to blend technical acumen related to SEO with great execution, as well as use exceptional influencing and collaboration skills to help key partners across the firm embrace SEO projects. You will be an evangelist for SEO, with the ability to communicate with impact and drive adoption of SEO standard methodologies across the organization. You will be working with our leadership team and agency partners to develop, plan and deliver on bold growth goals, supported by various internal resources. You will be responsible for the overall digital transformation journey, as such, you will be hiring and managing our SEO and web development team as part of the growth of the marketing team. All working to directly create measurable bottom-line impact. Build, plan and implement the overall digital marketing strategy

Requirements and qualifications

·        5+ years of SEO experience including at least 3 years leading enterprise SEO in small to large scale organization

·        Hands-on experience with SEO/SEM software, such as Brightedge, Similar Web, Adobe, Google Analytics and CRM software

·        Track record of delivering improvement in SEO results –traffic and sales.

·        Experience working cross-functionally with content developers, designers and coders to ensure SEO best practices are embedded in all digital initiatives.

·        Strong project management and execution skills, to make sure that SEO strategies are implemented in reasonable time frames.

·        Ability to think strategically and marry SEO recommendations with desired business outcomes.

·        Experience working in the legal sector is preferred. 

Esquire Law

Description

Fiverr is looking for a Customer Success Manager who will drive retention and growth among our most valuable customers by understanding their business needs and helping them succeed. The potential candidate will be responsible for assisting Fiverr’s sellers in leveraging the platform to gain business growth and success.

The ideal candidate is a relationship builder with a genuine passion for the success of their customers. The candidate should be a proactive problem solver with impressive communication and presentation skills.

Our work model is hybrid, combining remote and on-site work. Must be able to be in the office in Orlando three days a week.

Fiverr Business is a tailor-made freelance platform for larger teams and businesses by providing a more convenient and befitting experience. This is alongside enhanced collaboration and management tools to enable businesses to work with freelancers more efficiently.

What am I going to do?

• Build and maintain strong, long-lasting customer relationships
• Own the relationship of top Fiverr Business accounts, increasing the retention and growth of Fiverr’s most valuable buyers
• Identify buyers with high growth potential, enlisting them into high touch programs
• Identify business opportunities with buyers to improve retention
• Participate in high-touch initiatives in cooperation of testing with our Product teams
• Assist in the creation of internal and external presentations
• Represent the voice of the customer to provide feedback and insights via high touch relationships into core product and marketing processes
• Be a trusted partner for the customer on use-case and product functionality
• Collaborate closely with global team members
• Consulting, matchmaking and project management with relevant buyers
• Onboarding high value customers with a full demo
• Assist with high severity requests or issue escalations as needed.
• Communicate clearly the progress of quarterly initiatives to internal and external stakeholders.
• Consulting, matchmaking and project management with relevant buyers
• Onboarding high value customers with a full demo
• Assist with high severity requests or issue escalations as needed.
• Communicate clearly the progress of quarterly initiatives to internal and external stakeholders

What are the qualifications

• 2+ years of experience in Management Consulting, Customer Success, Account Management, Business Development, or another client-facing role
• Experience working with and optimizing customer KPIs
• Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization, including executive and C-level.
• Experience in delivering customer-focused solutions based on customer needs.
• Ability to create structure in ambiguous situations
• Excellent verbal and written communication skills.
• Passion for technology and the Gig Economy
• Driven, self-motivated, enthusiastic and with a bias for action
• Strong analytical skills, with the ability to translate data into insights.
• Experience with Salesforce and G suite, particularly Sheets and Slides, is preferred

EQUAL OPPORTUNITIES

At Fiverr, we prioritize diversity. We celebrate difference and embed it into every aspect of our workplace, from our community to our product. Fiverr is proud and committed to providing equal opportunity employment to all individuals regardless of race, color, religion, sex, sexual orientation, citizenship, national origin, disability, Veteran status, or any other characteristic protected by law. In addition, Fiverr will provide accommodation to individuals with disabilities or a special need.

Fiverr

Join the fastest growing media brand in the life sciences!

The leading media brands in biotech and precision medicine are seeking a creative, innovative, and energetic B2B Marketing Manager to join its dynamic team. In this new role, you’ll take a hands-on approach to developing and executing integrated marketing strategies that drive revenue, engage high-priority audiences, and build deep community connections among our diverse subscribers and readers.

As the B2B Marketing Manager, you will:

• Develop innovative, omnichannel marketing campaigns that drive revenue across the brand’s core products and services
• Utilize cutting-edge marketing technology to create and execute impactful content journeys that engage diverse target audiences including readers, advertisers, and subscribers
• Generate top of funnel awareness among sales prospects as well as utilize account-based marketing tactics to nurture prospects through to qualified leads
• Develop and execute a dynamic integrated marketing strategy aimed at retaining existing and driving new subscribers for the brand’s premium subscription service
• Spearhead market intelligence efforts, including gaining actionable feedback and insight via reader surveys and focus groups as well as researching and monitoring competition to ensure brand remains well-positioned to attract market share
• Oversee brand’s highly active Twitter, Facebook, and LinkedIn pages, developing engaged communities of readers and brand loyalists and influencers
• Develop dynamic partnerships with major industry meetings, conferences, and associations aimed at building brand awareness, securing subscriptions, and generating qualified leads
• Demonstrate ROI and provide regular outcomes reporting to company stakeholders

Requirements:

• College degree
• 7-10 years’ experience in B2B marketing
• Exceptional written and verbal communication skills
• Understanding of advertising-driven business model as well as paid content subscription models
• Proven record of delivering highly engaging marketing experiences across channels and to diverse audience segments
• Ability to rapidly learn and adapt to new technology
• Proficiency in Microsoft Office, Google Ads, Twitter, Facebook, and LinkedIn
• Passion for science or medicine a plus

We’re Offering:

• An opportunity to grow with an evolving, dynamic, and successful organization
• Competitive compensation, including a comprehensive benefits program (medical, FSA, dental, vision, 401k with match, short-term disability, and voluntary coverages such as long-term disability, life insurance, accident, and critical illness)

Interested candidates are encouraged to reply with a cover letter and resume.

www.genengnews.com

Informing, inspiring, and advancing global innovation to support a healthy, sustainable future

Mary Ann Liebert, Inc. is a global media company dedicated to creating, curating, and delivering impactful peer-reviewed research and authoritative content services to advance the fields of biotechnology and the life sciences, specialized clinical medicine, and public health and policy.

Since our founding in 1980, we have focused on identifying areas of the greatest need in the fields we serve. We believe that specialist information powers better research, productivity, and outcomes. Today, our exceptional educational content and technology-enabled services inform leading researchers and clinicians around the globe, equip them with the tools and applications to make a difference in the lives of others, and enable them to make the next great scientific and medical breakthroughs.

GEN (Genetic Engineering & Biotechnology News)

Location: Hybrid (Based in Alsip IL, Scarborough Canada or Monterrey Mexico)

Summary: Provides Strategic Marketing leadership to communicate the Griffith Foods Brand across North America to enable awareness, positioning, and engagement, with internal and external audiences, about our Purpose, our Aspirations, our Products, and our People. Be a role model to the Company Culture by living the Values and strive to explore, create, and develop value propositions to support our customers’ success in the marketplace.

Essential Duties & Responsibilities:

• Develops an understanding of Griffith Foods Purpose Driven Strategy, our Long-Range Plan, its goals, and planned initiatives.
• Develops an editorial calendar with strategic content and directs creative execution to provide a consistent, targeted, and impactful messages across the Organization and selected external target audiences.
• Builds and maintains solid partnerships with assigned internal clients (Marketing, HR, Sales, Culinary, R&D, and other) to better develop, coordinate, direct, and facilitate strategic communications designed to meet business goals.
• Designs campaigns to target specific audiences, placing an emphasis and discipline on campaign performance to help with recommendations for future programs.
• Researches and understands key business challenges, customer behavior, target audiences, competitive activity, and environmental factors that impacts programs within the business and assigned departments.
• Identifies and presents opportunities for consistency in messaging and customer experience across channels (from internal to external channels).
• Works with North America Leadership to take the pulse of overall business activity to identify cross-marketing opportunities.
• Co-Leads and contributes to the roadmap and development of our Digital Transformation
• Active participation in the Crisis Communication process, leading the development and deployment of critical messages, internally and externally.
• Stays informed of developments in the field of marketing and communications within the industry to foster ideas and innovation.
• Contributes ideas for new programs, researching and recommending innovative branding techniques.
• Directs in-house and external graphic designers, photographers, and other media-production specialists integral to the completion of marketing projects.
• Leads the development of digital resources to enable our internal teams to tell our story and drive engagement with our partners.

Qualifications:

• BS degree in Communications, Journalism or Marketing with 5 years of professional experience in a Communications, Advertising or Strategic Marketing role.
• Demonstrated experience with all types of social media (e.g., LinkedIn, Facebook, YouTube, Twitter, Instagram, etc.).
• Experience at a Food Company, ideally in Communications.
• Experience in Business-to-Business and clear understanding on how to create and deliver clear effective messaging.
• Strong presentation skills and versatile copywriting skills.
• Desire to take full ownership of assigned projects and can work independently.
• Strong and proven organization and communications skills.
• Ability to think creatively to solve complex problems.
• Ability to manage multiple projects simultaneously.
• Ability to collaborate with customers, technical subject matter experts, executive leadership and creative partners.
• Genuine excitement about fueling innovation with a future-forward technical product and highly skilled team of industry experts.
• Demonstrated leadership and influencing skills in a multi-functional business environment.
• Working knowledge of Microsoft Office and web content management systems experience.
• Travel 25%.

Griffith Foods

Solomon Page, a leading provider of staffing and executive search solutions, is looking to add a Social Media Coordinator to its Corporate Marketing team. Reporting into the Marketing Director, this position will be responsible for collaborating with marketing and sales professionals to develop successful social media campaigns to drive candidate recruitment for the company’s Healthcare Staffing division. Duties include building out social media profiles, including but not limited to TikTok and Instagram, generating content, communicating with freelance Content Creators, overseeing social media campaign schedules, and pulling KPI data to determine social media campaigns’ success. Success is represented through audience growth and candidate engagement, creating an online community to attract and retain travel nurses and other roles in healthcare. This role will start as an hourly freelance role with a potential to turn into a full-time position.

Responsibilities:

• Generate content, specific to the Healthcare Staffing industry, for TikTok and Instagram accounts
• Create engaging text, image, video, and reel content
• Design posts to sustain readers’ curiosity and create buzz around new products
• Stay up-to-date with changes on all social platforms, ensuring maximum effectiveness
• Understand KPIs and define them specifically for social media
• Collaborate with designers and copywriters to provide attractive and informative campaigns
• Facilitate online conversations with customers and respond to queries
• Track customer engagement and SEO to optimize campaign content
• Establish relationships/networks of industry professionals or influencers on social media

Qualifications (Required):

• 4+ years of experience as a Social Media Coordinator or similar role
• Experience in the healthcare or healthcare staffing industry
• BS degree in Marketing, New Media, or relevant field
• Understanding of how to build a social media following for B2B business
• Proficient in business posts on social media platforms, including TikTok and Instagram
• Must be able to multitask
• Critical thinker and problem-solver
• Works well with a team
• Organized and self-motivated
• Excellent time management
• Exceptional at communication and building relationships

Qualifications (Preferred):

• Understand SEO and web traffic data
• Experience researching buyer and consumer persona
• Understand social media KPIs

If you meet the qualifications above and are interested in this role, apply today!

The Solomon Page Distinction

Solomon Page offers a comprehensive benefit program for hourly employees. We pride ourselves on offering medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers – which sets us apart in the industries we serve.

About Solomon Page

Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook, Twitter, and LinkedIn.

Opportunity Awaits.

Solomon Page

Our client, a leading company in providing juvenile care products, is seeking a Marketing Manager to join their team.

This is a 3 month, contract to hire opportunity. (Hybrid work schedule)

Job Description:

Summary

You will be part of a team of marketers focused on the strategy, development, and execution to achieve revenue and profitability targets for the US across digital, social, PR, influencers and trade marketing. You must have a clear passion for the consumer, strong marketing fundamentals, a demonstrated ability to champion and drive ideas from inception to execution, and a desire to drive impact and action resulting in brand growth.

Key Responsibilities

• Lead development and execution of fully integrated marketing and promotional strategy and plans against our key products within the portfolio working in partnership with internal teams (e-com, media, trade marketing, etc) and external agencies to meet objectives
• Develop project briefs for submission to creative groups (internal and external) for the development of US needs to supplement toolkits for local market activation
• Take the lead on facilitating the commercialization of key deliverables to support product introductions and refreshes
• Partner with digital and social teams to maintain an optimal digital presence across all owned and 3rd party channels including website, social, and eCommerce platforms. Own the social strategy, copy approval, and activation calendar.
• Assisting in the design of retail packaging and in the creation of in-store marketing displays, POP and Co-op marketing executions
• Partner with ecommerce and omni team on new product launches to drive consideration to conversion and set us up for success to meet sales goals.
• Enable trade marketing and sales team, providing them all necessary assets to ensure successful sell into customers
• Champion research to assess current brand positioning, competitive landscapes, industry trends, and market share to develop a strong sense of strengths, weaknesses, and opportunities to improve brand health and positioning
• Manage invoice and purchase order tracking supporting the team in managing the marketing budget by brand
• Manage project workflows and ongoing cross functional communications to drive brand excellence

• Education, Experience and SkillsBachelor’s Degree required, MBA Preferred
• 4+ years of experience in marketing or general management, along with 2+ years managerial experience working in a complex x-functional environment
• Retail/Wholesale experience required, and juvenile experience a plus
• Demonstrated experience with implementing digital marketing initiatives that will scale to support the requirements of a growing organization with multiple brands.
• Demonstrated managerial finance ability (Finance/controlling experience a plus)
• Proven track record of effective marketing campaign planning and execution leading to positive brand growth
• Demonstrated ability in effectively collaborating and guiding cross functional teams and outside agencies
• Strong analytical skills: ability to link strategies and objectives to develop a plan
• Ability to work independently, and solve problems by leveraging multiple function support
• Superior presentation skills, both in development of compelling stories and in presenting them at all levels within partner, customer, and internal organization
• Excellent communication skills

To learn more about this Marketing Manager opportunity, apply now and chat with a recruiter today!

Onward Search

Location: Hybrid (Based in Alsip IL, Scarborough Canada or Monterrey Mexico)

Summary: To provide Strategic Marketing leadership and management to the Product Categories across North America to enable sustainable and profitable growth aligned with our Purpose Driven Strategy and Aspirations. Be a role model to the Company Culture by living the Values and strive to explore, create, and develop value propositions to ensure the success of our products in the marketplace.

Essential Duties & Responsibilities:

• Devises and executes long-term development strategies for product categories.
• Drives the full Portfolio approach across the region, ensuring that all Product Categories are represented and promoted in value propositions to our Customers and Prospects.
• In partnership with VP of Marketing, VP of R&D and Director of Innovation in North America, is responsible for development and scale of strategies to commercialize Innovative Technologies.
• Co-leads together with VP of Marketing, VP of R&D, VP of Sales, and Dir. of Innovation NA the commercialization of current Innovation Technologies applied to our Product Categories (Seasonings, Sauces & Dressings, Alternative Proteins, and Value-added Coatings).
• Works closely with NA VP of Marketing, NA Customer Segments Director, NA VP of R&D, NA VP of Business Development and NA Customer Segment Leaders to develop value propositions for Innovative Technologies.
• In partnership with NA Insights, VP Marketing NA and VP R&D NA identifies Consumers unmet needs in the marketplace to define the development of future Innovative Technologies to drive differentiation to selected product categories.
• In partnership with Finance, Sales and Marketing defines value pricing for our Product Categories.
• Analyzes selected product categories and defines initiatives to improve profitability and sales growth.
• Defines the positioning of a product category to maximize sales and profitability.
• Leads with Marketing the development of effective Value Propositions for our products.
• Provides the Commercial Teams (Sales, Marketing, R&D, Culinary) with the right tools and communication to drive the positioning of our products to our Customers and Prospects.
• Identifies unsuccessful products and define the right approach to improve profitability. Leads the process to define and execute exit strategies for products when needed.
• In collaboration with Marketing, R&D, Culinary and Insights launches the Annual Trends Program with the goal to generate business opportunities for at least $2MM annually.
• Partners with Supply Chain to identify and define key operational elements to consider as part of the pricing process in the category (MOQ and Other).
• Responsible for the budget development and revenue for Product Categories in partnership with Sales, Marketing, R&D and Finance.
• Direct responsibility to manage one Product Category across the Region and supervise two Category Managers.

Qualifications:

• BS degree in Marketing or Business with 10 years of professional experience in a Category Management, Marketing or Business role.
• MBA degree preferred.
• Experience at a Food Company, ideally in Category Management, Marketing, Innovation, Product Development.
• Experience in Business-to-Business and clear understanding on how to create and deliver value propositions to Customers.
• Excellent business and financial acumen.
• Strong and proven organization and communications skills.
• Ability to think creatively to solve complex problems.
• Demonstrated leadership and influencing skills in a multi-functional business environment.
• Skills and experience in Project Management. Ideally experience in utilizing a Project Management software.
• Highly skilled in use of PowerPoint, Excel, Word, and other commonly used computer programs.
• Travel 25%.

Griffith Foods

Lead development and execution of a strategic, customer lifecycle-driven marketing agenda to drive business outcomes

· Develops and executes an integrated marketing strategy across all digital channels

· Oversees the development of segmentation and targeted audiences in data-driven marketing campaigns

· Collaborates internally to build, test, send and track performance marketing campaigns

· Oversees analyzing audience behavior and marketing campaign effectiveness

· Distills insights for improvements to lead generation, conversion, or engagement marketing programs

· Uses customer data analytics (e.g., personalization and product recommendation systems), and develops a segmentation model to enable effective marketing across all digital channels

· Defines and explores digital marketing capabilities (websites, mobile/social applications, etc. ) the organization should utilize to grow audience relationships

· Implements team rituals and streamlines operations to ensure timely completion of work and improved visibility for the product and marketing team

· Guides and enhances the career and skill development of direct reports

Knowledge and Skills:

· Fluent in the economics of our business to understand where marketing creates leverage to drive growth

· Can synthesize insights to identify new recommendations to improve marketing and business results

· Experience developing an efficient and effective end-to-end funnel journey

· Fluent in MarTech with a clear understanding of what capabilities can enable growth

· Confident with interpreting analysis and structuring analytical requests

· Hypothesis-led and data-driven in all marketing intent

· Can break a strategy down into a structured testing plan / learning agenda

· Can break a strategy down into an actionable plan that accelerates speed to market

· Highly effective communicator who makes complex ideas easy to understand

· Self-driven, motivated to help, and able to perform with minimal supervision in a team environment.

· Thrives on the opportunity to lead and build in white space, collaborate and drive for results

· Is able to structure and sequence highly complex work

· Is able to create and operate in a systems level view of marketing

· Can write and oversee the team’s delivery of clear and concise intent documents, creative briefs, test plans, driving continued performance and optimization against KPIs across channels

· Can manage the details of their own and a cross-functional team’s multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work

· Skilled relationship-builder who can influence internal decision makers with formal recommendations and informal networking

Requirements:

· Bachelor’s Degree

· 5+ years of B2B or B2C digital marketing experience in a marketing organization of at least 20 (client-side or agency) (8+ years for Senior level)

· 2+ years of leading marketing teams, including developing talent (5+ years for Senior Level)

· 3+ years of experience in product development, brand management, or performance marketing

· 2+ years of managing paid marketing with a $1MM+ budget (for acquisition roles) or owned channels with a user base of 2MM+ users (for engagement roles)

Preferred:

· Bachelor’s Degree in Business or quantitative field such as Finance, Economics, Physical Sciences, Math, Statistics, Engineering

· MBA

· 3+ years working with marketing technology platforms and tools

· 3+ years of experience in an agile operating model

· 3+ years of marketing experience in financial services or other highly regulated industries

· 3+ years of change management experience, including strategy and training/adoption

· 5+ years of experience working with cross-functional teams in a matrixed environment

Aquent