Location: Hybrid (Based in Alsip IL, Scarborough Canada or Monterrey Mexico)
Summary: Provides Strategic Marketing leadership to communicate the Griffith Foods Brand across North America to enable awareness, positioning, and engagement, with internal and external audiences, about our Purpose, our Aspirations, our Products, and our People. Be a role model to the Company Culture by living the Values and strive to explore, create, and develop value propositions to support our customers’ success in the marketplace.
Essential Duties & Responsibilities:
- Develops an understanding of Griffith Foods Purpose Driven Strategy, our Long-Range Plan, its goals, and planned initiatives.
- Develops an editorial calendar with strategic content and directs creative execution to provide a consistent, targeted, and impactful messages across the Organization and selected external target audiences.
- Builds and maintains solid partnerships with assigned internal clients (Marketing, HR, Sales, Culinary, R&D, and other) to better develop, coordinate, direct, and facilitate strategic communications designed to meet business goals.
- Designs campaigns to target specific audiences, placing an emphasis and discipline on campaign performance to help with recommendations for future programs.
- Researches and understands key business challenges, customer behavior, target audiences, competitive activity, and environmental factors that impacts programs within the business and assigned departments.
- Identifies and presents opportunities for consistency in messaging and customer experience across channels (from internal to external channels).
- Works with North America Leadership to take the pulse of overall business activity to identify cross-marketing opportunities.
- Co-Leads and contributes to the roadmap and development of our Digital Transformation
- Active participation in the Crisis Communication process, leading the development and deployment of critical messages, internally and externally.
- Stays informed of developments in the field of marketing and communications within the industry to foster ideas and innovation.
- Contributes ideas for new programs, researching and recommending innovative branding techniques.
- Directs in-house and external graphic designers, photographers, and other media-production specialists integral to the completion of marketing projects.
- Leads the development of digital resources to enable our internal teams to tell our story and drive engagement with our partners.
Qualifications:
- BS degree in Communications, Journalism or Marketing with 5 years of professional experience in a Communications, Advertising or Strategic Marketing role.
- Demonstrated experience with all types of social media (e.g., LinkedIn, Facebook, YouTube, Twitter, Instagram, etc.).
- Experience at a Food Company, ideally in Communications.
- Experience in Business-to-Business and clear understanding on how to create and deliver clear effective messaging.
- Strong presentation skills and versatile copywriting skills.
- Desire to take full ownership of assigned projects and can work independently.
- Strong and proven organization and communications skills.
- Ability to think creatively to solve complex problems.
- Ability to manage multiple projects simultaneously.
- Ability to collaborate with customers, technical subject matter experts, executive leadership and creative partners.
- Genuine excitement about fueling innovation with a future-forward technical product and highly skilled team of industry experts.
- Demonstrated leadership and influencing skills in a multi-functional business environment.
- Working knowledge of Microsoft Office and web content management systems experience.
- Travel 25%.
Griffith Foods
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