Griffith Foods

Location: Hybrid (Based in Alsip IL, Scarborough Canada or Monterrey Mexico)

Summary: Provides Strategic Marketing leadership to communicate the Griffith Foods Brand across North America to enable awareness, positioning, and engagement, with internal and external audiences, about our Purpose, our Aspirations, our Products, and our People. Be a role model to the Company Culture by living the Values and strive to explore, create, and develop value propositions to support our customers’ success in the marketplace.

Essential Duties & Responsibilities:

• Develops an understanding of Griffith Foods Purpose Driven Strategy, our Long-Range Plan, its goals, and planned initiatives.
• Develops an editorial calendar with strategic content and directs creative execution to provide a consistent, targeted, and impactful messages across the Organization and selected external target audiences.
• Builds and maintains solid partnerships with assigned internal clients (Marketing, HR, Sales, Culinary, R&D, and other) to better develop, coordinate, direct, and facilitate strategic communications designed to meet business goals.
• Designs campaigns to target specific audiences, placing an emphasis and discipline on campaign performance to help with recommendations for future programs.
• Researches and understands key business challenges, customer behavior, target audiences, competitive activity, and environmental factors that impacts programs within the business and assigned departments.
• Identifies and presents opportunities for consistency in messaging and customer experience across channels (from internal to external channels).
• Works with North America Leadership to take the pulse of overall business activity to identify cross-marketing opportunities.
• Co-Leads and contributes to the roadmap and development of our Digital Transformation
• Active participation in the Crisis Communication process, leading the development and deployment of critical messages, internally and externally.
• Stays informed of developments in the field of marketing and communications within the industry to foster ideas and innovation.
• Contributes ideas for new programs, researching and recommending innovative branding techniques.
• Directs in-house and external graphic designers, photographers, and other media-production specialists integral to the completion of marketing projects.
• Leads the development of digital resources to enable our internal teams to tell our story and drive engagement with our partners.

Qualifications:

• BS degree in Communications, Journalism or Marketing with 5 years of professional experience in a Communications, Advertising or Strategic Marketing role.
• Demonstrated experience with all types of social media (e.g., LinkedIn, Facebook, YouTube, Twitter, Instagram, etc.).
• Experience at a Food Company, ideally in Communications.
• Experience in Business-to-Business and clear understanding on how to create and deliver clear effective messaging.
• Strong presentation skills and versatile copywriting skills.
• Desire to take full ownership of assigned projects and can work independently.
• Strong and proven organization and communications skills.
• Ability to think creatively to solve complex problems.
• Ability to manage multiple projects simultaneously.
• Ability to collaborate with customers, technical subject matter experts, executive leadership and creative partners.
• Genuine excitement about fueling innovation with a future-forward technical product and highly skilled team of industry experts.
• Demonstrated leadership and influencing skills in a multi-functional business environment.
• Working knowledge of Microsoft Office and web content management systems experience.
• Travel 25%.

Griffith Foods

Location: Hybrid (Based in Alsip IL, Scarborough Canada or Monterrey Mexico)

Summary: To provide Strategic Marketing leadership and management to the Product Categories across North America to enable sustainable and profitable growth aligned with our Purpose Driven Strategy and Aspirations. Be a role model to the Company Culture by living the Values and strive to explore, create, and develop value propositions to ensure the success of our products in the marketplace.

Essential Duties & Responsibilities:

• Devises and executes long-term development strategies for product categories.
• Drives the full Portfolio approach across the region, ensuring that all Product Categories are represented and promoted in value propositions to our Customers and Prospects.
• In partnership with VP of Marketing, VP of R&D and Director of Innovation in North America, is responsible for development and scale of strategies to commercialize Innovative Technologies.
• Co-leads together with VP of Marketing, VP of R&D, VP of Sales, and Dir. of Innovation NA the commercialization of current Innovation Technologies applied to our Product Categories (Seasonings, Sauces & Dressings, Alternative Proteins, and Value-added Coatings).
• Works closely with NA VP of Marketing, NA Customer Segments Director, NA VP of R&D, NA VP of Business Development and NA Customer Segment Leaders to develop value propositions for Innovative Technologies.
• In partnership with NA Insights, VP Marketing NA and VP R&D NA identifies Consumers unmet needs in the marketplace to define the development of future Innovative Technologies to drive differentiation to selected product categories.
• In partnership with Finance, Sales and Marketing defines value pricing for our Product Categories.
• Analyzes selected product categories and defines initiatives to improve profitability and sales growth.
• Defines the positioning of a product category to maximize sales and profitability.
• Leads with Marketing the development of effective Value Propositions for our products.
• Provides the Commercial Teams (Sales, Marketing, R&D, Culinary) with the right tools and communication to drive the positioning of our products to our Customers and Prospects.
• Identifies unsuccessful products and define the right approach to improve profitability. Leads the process to define and execute exit strategies for products when needed.
• In collaboration with Marketing, R&D, Culinary and Insights launches the Annual Trends Program with the goal to generate business opportunities for at least $2MM annually.
• Partners with Supply Chain to identify and define key operational elements to consider as part of the pricing process in the category (MOQ and Other).
• Responsible for the budget development and revenue for Product Categories in partnership with Sales, Marketing, R&D and Finance.
• Direct responsibility to manage one Product Category across the Region and supervise two Category Managers.

Qualifications:

• BS degree in Marketing or Business with 10 years of professional experience in a Category Management, Marketing or Business role.
• MBA degree preferred.
• Experience at a Food Company, ideally in Category Management, Marketing, Innovation, Product Development.
• Experience in Business-to-Business and clear understanding on how to create and deliver value propositions to Customers.
• Excellent business and financial acumen.
• Strong and proven organization and communications skills.
• Ability to think creatively to solve complex problems.
• Demonstrated leadership and influencing skills in a multi-functional business environment.
• Skills and experience in Project Management. Ideally experience in utilizing a Project Management software.
• Highly skilled in use of PowerPoint, Excel, Word, and other commonly used computer programs.
• Travel 25%.

Griffith Foods

Location: Hybrid (Alsip & Home)

Summary: This is a leadership role in the development and execution of the product category strategy and related innovation agenda, for our Big Bets (Alternative Protein & Nutrition) by leveraging primary and secondary market, segment, category, and consumer insights, as a key enabler to delivering on our 2030 Aspirations and establishing Griffith Foods as a Product Leader. Drive a culture of innovation, curiosity, excitement, and engagement around each big bet.

Essential Duties & Responsibilities:

• In partnership with Big Bet GM, develop category strategy for our Alternative Protein and Nutrition Big Bets.
• As a key component of the category strategy, develop a comprehensive portfolio management and innovation agenda, now/next/future.
• Provides strategic view and guidance to the business to define Where to Play and How to Win initiatives, based on trends, insights, and information.
• Lead commercial IPM process related to all global innovations.
• Lead organizational storytelling efforts and the development of value-based selling tools associated with Big Bet innovations.
• Lead and collaborate with regional business units to ensure successful commercialization of product innovation.
• Lead commercial engagement, in partnership with Business Development teams, within key grow aggressive segments and their related customers and targets.
• Develop, in partnership with Global Brand Development and Communications, thought leadership content designed to differentiate Griffith Foods.
• Analyze category performance, internally and externally, to drive business decision making.
• Responsible for building partnerships and ecosystems aligned to delivering on category strategy.
• Responsible for partnering with respective core capability leaders to develop plans to elevate appropriate capabilities in service of our category strategy.
• Take on a leadership role on the Global Innovation Council and with the Alternative Protein task force.
• Liaise with Global Marketing leaders on an as needed basis to help drive category strategy through the business units in an efficient, effective, and consistent manner.

Qualifications:

• BA/BS degree in Business/Marketing. MBA preferred.
• 6-8 years of Marketing experience with a preference for those with product/category management with an emphasis on innovation.
• Proven ability to develop comprehensive marketing strategies and innovation plans.
• Demonstrated history of working with cross-functional global teams, in addition to working autonomously.
• Ability to manage multiple projects and high priority tasks.
• High attention to detail for both written and visual context across diverse audiences.
• Passion for innovation and continuously adapting to the evolving needs of the world.
• Ability to influence and lead, without direct authority.
• Advanced experience with standard MS Office applications such as Excel, Word & PowerPoint.
• 20-25% global travel required.

Griffith Foods