B2B Marketing Manager

Join the fastest growing media brand in the life sciences!

The leading media brands in biotech and precision medicine are seeking a creative, innovative, and energetic B2B Marketing Manager to join its dynamic team. In this new role, you’ll take a hands-on approach to developing and executing integrated marketing strategies that drive revenue, engage high-priority audiences, and build deep community connections among our diverse subscribers and readers.

As the B2B Marketing Manager, you will:

• Develop innovative, omnichannel marketing campaigns that drive revenue across the brand’s core products and services
• Utilize cutting-edge marketing technology to create and execute impactful content journeys that engage diverse target audiences including readers, advertisers, and subscribers
• Generate top of funnel awareness among sales prospects as well as utilize account-based marketing tactics to nurture prospects through to qualified leads
• Develop and execute a dynamic integrated marketing strategy aimed at retaining existing and driving new subscribers for the brand’s premium subscription service
• Spearhead market intelligence efforts, including gaining actionable feedback and insight via reader surveys and focus groups as well as researching and monitoring competition to ensure brand remains well-positioned to attract market share
• Oversee brand’s highly active Twitter, Facebook, and LinkedIn pages, developing engaged communities of readers and brand loyalists and influencers
• Develop dynamic partnerships with major industry meetings, conferences, and associations aimed at building brand awareness, securing subscriptions, and generating qualified leads
• Demonstrate ROI and provide regular outcomes reporting to company stakeholders

Requirements:

• College degree
• 7-10 years’ experience in B2B marketing
• Exceptional written and verbal communication skills
• Understanding of advertising-driven business model as well as paid content subscription models
• Proven record of delivering highly engaging marketing experiences across channels and to diverse audience segments
• Ability to rapidly learn and adapt to new technology
• Proficiency in Microsoft Office, Google Ads, Twitter, Facebook, and LinkedIn
• Passion for science or medicine a plus

We’re Offering:

• An opportunity to grow with an evolving, dynamic, and successful organization
• Competitive compensation, including a comprehensive benefits program (medical, FSA, dental, vision, 401k with match, short-term disability, and voluntary coverages such as long-term disability, life insurance, accident, and critical illness)

Interested candidates are encouraged to reply with a cover letter and resume.

www.genengnews.com

Informing, inspiring, and advancing global innovation to support a healthy, sustainable future

Mary Ann Liebert, Inc. is a global media company dedicated to creating, curating, and delivering impactful peer-reviewed research and authoritative content services to advance the fields of biotechnology and the life sciences, specialized clinical medicine, and public health and policy.

Since our founding in 1980, we have focused on identifying areas of the greatest need in the fields we serve. We believe that specialist information powers better research, productivity, and outcomes. Today, our exceptional educational content and technology-enabled services inform leading researchers and clinicians around the globe, equip them with the tools and applications to make a difference in the lives of others, and enable them to make the next great scientific and medical breakthroughs.

GEN (Genetic Engineering & Biotechnology News)