Lead development and execution of a strategic, customer lifecycle-driven marketing agenda to drive business outcomes
· Develops and executes an integrated marketing strategy across all digital channels
· Oversees the development of segmentation and targeted audiences in data-driven marketing campaigns
· Collaborates internally to build, test, send and track performance marketing campaigns
· Oversees analyzing audience behavior and marketing campaign effectiveness
· Distills insights for improvements to lead generation, conversion, or engagement marketing programs
· Uses customer data analytics (e.g., personalization and product recommendation systems), and develops a segmentation model to enable effective marketing across all digital channels
· Defines and explores digital marketing capabilities (websites, mobile/social applications, etc. ) the organization should utilize to grow audience relationships
· Implements team rituals and streamlines operations to ensure timely completion of work and improved visibility for the product and marketing team
· Guides and enhances the career and skill development of direct reports
Knowledge and Skills:
· Fluent in the economics of our business to understand where marketing creates leverage to drive growth
· Can synthesize insights to identify new recommendations to improve marketing and business results
· Experience developing an efficient and effective end-to-end funnel journey
· Fluent in MarTech with a clear understanding of what capabilities can enable growth
· Confident with interpreting analysis and structuring analytical requests
· Hypothesis-led and data-driven in all marketing intent
· Can break a strategy down into a structured testing plan / learning agenda
· Can break a strategy down into an actionable plan that accelerates speed to market
· Highly effective communicator who makes complex ideas easy to understand
· Self-driven, motivated to help, and able to perform with minimal supervision in a team environment.
· Thrives on the opportunity to lead and build in white space, collaborate and drive for results
· Is able to structure and sequence highly complex work
· Is able to create and operate in a systems level view of marketing
· Can write and oversee the team’s delivery of clear and concise intent documents, creative briefs, test plans, driving continued performance and optimization against KPIs across channels
· Can manage the details of their own and a cross-functional team’s multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work
· Skilled relationship-builder who can influence internal decision makers with formal recommendations and informal networking
Requirements:
· Bachelor’s Degree
· 5+ years of B2B or B2C digital marketing experience in a marketing organization of at least 20 (client-side or agency) (8+ years for Senior level)
· 2+ years of leading marketing teams, including developing talent (5+ years for Senior Level)
· 3+ years of experience in product development, brand management, or performance marketing
· 2+ years of managing paid marketing with a $1MM+ budget (for acquisition roles) or owned channels with a user base of 2MM+ users (for engagement roles)
Preferred:
· Bachelor’s Degree in Business or quantitative field such as Finance, Economics, Physical Sciences, Math, Statistics, Engineering
· MBA
· 3+ years working with marketing technology platforms and tools
· 3+ years of experience in an agile operating model
· 3+ years of marketing experience in financial services or other highly regulated industries
· 3+ years of change management experience, including strategy and training/adoption
· 5+ years of experience working with cross-functional teams in a matrixed environment
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