Role overview
Business Managers are both Leaders and Doers, able to directly manage client engagements with analyst support, as well as lead other account teams. They are expected to serve as the “face” of Spotlight in a lead role and can handle complex clients and issues and bring proactive strategies to the table to help grow sales. Spotlight’s best Business Managers are able to effectively communicate at a senior level, and have a proven track record of solving complex Amazon challenges. They demonstrate skill at driving business growth and influencing strategic change.
You will successfully be able to manage large, complex clients independently and lead day to day client engagement around ecommerce performance and strategy. You will drive the client calls and monitor campaign activity against approved budgets. You will also be able manage engagements directly where needed, including setting up, monitoring and tracking online marketing campaigns on Amazon and other retailer media platforms. This includes Search and Programmatic campaigns across our network of platforms.
The Business Manager will act as a partner for our clients and consult with them around investment levels, product assortment and media strategy while highlighting opportunities for the client and helping to rectify any potential issues that may arise.
The ultimate goal for this role is to provide best in class service while helping to grow our clients’ business and promote the value and philosophies Spotlight brings. As a more senior member of the media team, you will also be tasked with working with our Media Analysts and helping develop them as they progress in their careers. You will report into a Senior Business Manager or Associate Director.
Retail knowledge is also a plus, as we help our clients view their ecommerce businesses holistically. You will be collaborating closely with retail focused BusinessManagers and/or Retail Analysts who will be responsible for driving strategy, managing day-to-day catalog work, and consulting on channel-specific challenges.
Key Accountabilities:
- Lead daily client engagements and drive strategy discussions;
- ​Help Client to plan and develop a budget and then deliver campaigns according to KPIs agreed to with the client;
- Provide guidance on product optimizations to ensure campaigns are set up for success;
- Manage keyword selection and optimum bid levels across available advertising options;
- Develop and manage daily, weekly, and monthly reporting, analytics, and performance insights for digital marketing campaigns;
- Establish key metric reports, track progress and trends, and effectively communicate campaign results and insights;
- Create, test, measure and analyze customer shopping and purchasing behavior for improved outcomes;
- Managing promotional planning calendar for client campaigns;
- Drive the strategy discussions with the Clients
- Lead the bi-weekly client calls
- Provide guidance and support to analysts to help them develop their skills and achieve their career goals through mentoring, training, and professional development opportunities
- Check budget pacing daily
- Review search and display campaign activity daily but provide analysis on a weekly and monthly basis
- If Media and Retail engagement (Full Service), maintain close connection with internal Retail focused team to provide holistic strategy, execution and support to Clients
- Work with teams to identify new opportunities for clients under management
- Work with teams to quickly identify and resolve any client issues
- Identify and provide reminders of value Spotlight drives for our clients
- Other Duties as assigned.
This list is not exhaustive and there may be other activities you are required to deliver.
Skills, Experience & Qualifications Required
- Bachelor’s Degree with at least 4 years of Amazon and/or other online retailer media management experience; digital media experience a plus
- Experience managing people or teams
- Possess strong interpersonal, presentation and communication skills;
- Strong analytical skills, with excellent knowledge of Microsoft Excel;
- Detail-oriented, good project management and organizational skills with the ability to work on tight deadlines;
- Knowledge of Google Adwords, Amazon Retail Analytics, Amazon Vendor Central, Amazon Marketing Services;
- Innovative, scrappy, and independent thinker with the ability to influence using data;
- Ability to thrive in dynamic and demanding situations with minimum supervision;
- Team player with a genuine desire to contribute to the overall success of the entire team in addition to strong written and verbal communication skills to effectively collaborate internally with colleagues and externally with clients;
- Amazon / ecommerce retail experience also helpful including overall ecommerce business management on either the brand, retailer, or agency side;optimizing PDPs; planning and executing merchandising strategies; and executing content marketing, price promotion, and budget allocation that accelerate sales for clients
Salary Range: $92,000-$130,000
Ascential’s Supporting Beliefs
- FOCUS: we ruthlessly prioritize and always keep things simple
- ALL IN: once we commit, we deliver, with a clear focus on outcome
- TRUSTWORTHINESS, TRANSPARENCY & OPENNESS: transparency inspires trust & empowers
- BE CREATIVE: we are smart, pro-active innovators
- FACTS: we always use data & insight to inform our work
- EMPATHY: we can be relied upon for fairness and consideration
- NO SILOS: one team, one face, one reputation
ACCEPT Values
- Adaptability: continuously learn, continuously improve
- Collaboration: invest in each other’s success
- Curiosity: ask questions with an entrepreneurial spirit
- Empowerment: take risks, own our successes
- Passion: take pride in our work and in our clients’ brands
- Transparency: default to authenticity, honesty and accountability
What We Offer
Our benefits package incorporates what we’re passionate about – unlocking your future, overall well-being and sustainability – whilst giving you control over your benefits.
- Unlimited PTO
- 401K – Saving Incentive plan
- Very Generous Medical, Vision, and Dental Insurance plans
- Flexible Spending Accounts
- Great learning and development opportunities
- Life Assurance and Disability insurance
- Option to opt into the Ascential Shares Scheme
Inclusive Workforce
At Ascential, our goal is to create a culture where individuals of all backgrounds feel comfortable in bringing their authentic selves to work. We want all Ascential people to feel included and truly empowered to contribute fully to our vision and goals.
Everyone who applies will receive fair consideration for employment. We do not discriminate based upon race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.
If you have any accessibility requirements that would make you more comfortable during the application and interview process, please let us know so that we can support you.
For more information on our culture, visit Ascential.com.
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