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Delivering Quality Products with Speed, Value, and Exceptional Customer Service – Our Commitment to Excellence

At Maxima Apparel, we’re on a mission to revolutionize the speed-to-market manufacturing and design industry, setting new benchmarks for agility and innovation. Our production platform proudly serves some of the industry’s leading names. As we continue to expand our portfolio of brands and licenses, we’re on the lookout for a driven and visionary E-Commerce Manager to take the helm and lead our Pro Standard brand to greater heights.

You’ll love this role if…

• You are deeply committed to delivering high-quality products in a timely manner, ensuring our customers receive exceptional value.
• You excel at collaborating across teams to ensure seamless processes and timelines, contributing to our culture of innovation.
• You thrive in a fast-paced environment where attention to detail is crucial for maintaining our high standards.
• You have a passion for analyzing data and providing valuable insights for continuous improvement, driving our mission of excellence.

What you’ll do…

As an E-Commerce Manager at Maxima Apparel Corp, you will be a crucial part of our mission to efficiently deliver high-quality products to our customers. Your responsibilities will include:

Financial Management

P&L Management: Oversee and work towards managing a significant P&L, ensuring financial success and profitability.

Sales and Marketing

Revenue Sales Planning: Develop and execute strategies for revenue growth, identifying opportunities to drive sales and maximize profitability.

Fulfillment Time Optimization: Plan and optimize fulfillment processes to reduce time-to-fill, ensuring timely delivery of orders to customers.

Sales Calendar and Event Management: Maintain a structured sales calendar, coordinating sales activities, social media promotional campaigns, inventory buying positions, and events effectively.

Customer Engagement

Customer Service: Manage and provide exceptional customer service, addressing inquiries and concerns promptly and professionally.

Order Tracking: Monitor and track customer orders, ensuring accuracy and on-time delivery.

Data and Analytics

Reporting: Generate and analyze reports to assess performance and make data-driven decisions.

Management

Calendar Management: Efficiently manage calendars to schedule and organize key e-commerce activities and events.

Vendor Management for Paid Search and Social: Build trust and a relationship with an outside vendor, overseeing the buying and optimization of paid search and social campaigns to achieve marketing goals.

Supervision of International Remote Staff: Provide guidance and oversight to two international remote staff members, ensuring collaborative and productive operations.

Marketing Strategy

Social Media Strategy: Develop and implement social media strategies to enhance the online presence and engagement, driving brand awareness and customer loyalty.

Event Planning: Organize and execute events that align with business objectives, fostering brand recognition and customer engagement.

Procurement

Buying Positions: Lead and manage buying positions, making informed decisions to procure inventory that meets customer demands and business goals.

You should have…

P&L Responsibility: Experience in managing Profit and Loss (P&L) statements, demonstrating your ability to oversee financial performance and ensure profitability.

Excel and Power BI Proficiency: Strong skills in Excel and Power BI to effectively analyze data and generate insights for informed decision-making.

Graphic Design Skills: Proficiency in graphic design tools like Photoshop and Illustrator to create visually appealing marketing materials and assets.

E-commerce Platform Experience: Experience with Shopify or a similar e-commerce platform.

Google Analytics Expertise: In-depth knowledge of Google Analytics to track and analyze website performance and user behavior.

Customer Service Background: Previous experience in customer service to understand and meet customer needs effectively.

Store Management Experience: Prior store management experience, demonstrating your ability to oversee retail operations.

Buying Expertise: Proven experience in buying, ensuring the procurement of inventory aligns with customer demands and business goals.

Sales Management Skills: Strong sales management skills to drive revenue growth and achieve sales targets.

Outsourced Paid Search Firm Management: Experience in managing an outsourced paid search firm, optimizing campaigns to meet marketing goals.

Sports, Athletic, or Apparel Background: A background or strong interest in sports, athletics, or the apparel industry, enhancing your ability to connect with the target audience and understand market trends.

Salary Range: $70,000 – $120,000 annually

Why Choose Maxima Apparel

· Competitive compensation

· Health insurance

· Flexible PTO

· And more…

About Maxima Apparel

Maxima Apparel Corp is a leading sportswear and licensed apparel brand collective known for its high-quality products. With a primary focus on men’s and women’s licensed apparel, outerwear, and headwear, we have established a strong presence in the market. Our success is built upon prestigious brands, a commitment to delivering products quickly with exceptional quality, competitive pricing, and outstanding customer service.

At the heart of our brand collective is PRO Standard, a licensee affiliated with the NBA, MLB, NFL, NHL, and over 150 esteemed colleges and universities. PRO Standard stands out as a premium athletic brand, known for its unique lifestyle approach to the Sports Licensed market.

Maxima Apparel is dedicated to being a fast and agile manufacturer and design house in the industry, serving some of the best names in the business. As we expand our portfolio of brands and licenses, we remain focused on delivering the highest standards of quality and service to our customers. Join us and be part of a dynamic team that is setting new standards in the industry.

EOE

Maxima Apparel

Job description

We are looking for a Social Content Coordinator to work with the Head of Creative + Content to support in the creation of all company creatives and visual media.

**For your application to be reviewed you MUST send us your social media handles or portfolio + a short message about yourself and why you’d be a great fit. Your application will not be reviewed without this.**

What You’ll Do:

Support social + creative team in all creative content— the operation of video/photo shoots in studio and on location including;

• Assisting in prop organization 
• Scouting locations
• Scheduling models
• Organizing products
• Managing shot lists

Supporting post-production

• Editing video/photo content in a timely manner

Cleaning + perfecting each studio room daily for shooting

What You’ll Need:

• Ability to create content relevant to brand style
• 1-2 years of experience creating content personally or professionally on an internal creative team
• Experience using design software such as InDesign, Photoshop, Final Cut & graphic design tools
• Willingness to jump in and problem-solve
• Must be willing to work in our creative studio in LA weekly 

Truly

Our client is looking for Digital Marketing Manager located in SE Michigan

Responsibilities:

• 3-5 years in a Digital Marketing Management role; leading and developing a team
• 5+ years of experience in overseeing and monitoring paid search campaigns and KPIs
• 2+ years in social media or digital execution
• Deep understanding of analytical tools, approaches and methodologies for customer acquisition (A/B testing, funnel analysis, email drip campaigns, etc)
• Fluency in paid search including Google Shopping/AdWords and Bing Ads
• Requires hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint
• Expert in Google Analytics (or other analytics software), conversion tracking, e-commerce, and the interplay of PPC/SEO and local search.
• Strong analytical skills with ability to drive meaningful actions from large data sets
• An organized individual with great attention to detail and focus on quality of results
• A self-motivated individual; a good team player
• Takes accountability and ownership of his/her own work

Venteon

• Reporting to the Director of Social and Influencer Marketing, you will help lead our end-to-end process from social strategy and influencer partnerships to organic and paid creative development, editorial calendars, campaign execution and reporting.
• You will be the lead client contact for daily communications and strategy, ensuring all pieces of the account are managed effectively and provide regular updates internally.
• You understand the social media landscape and trends (including Instagram, TikTok, Twitter, Facebook, LinkedIn, YouTube, and Snapchat) and can use insights to inform social strategies across all platforms.
• You will build influencer strategies, recommend talent and content plans, draft influencer contracts, negotiate fees and manage the influencer relationship from contracting through campaign wrap-up.
• You will ensure timelines are met at all stages of the program.
• You will partner with internal departments, clients, talent reps and external vendors.
• You will partner with our sponsorship/consulting team to guide social strategy and develop best practices.
• You will manage team workflows and create timelines based on priorities, resource availability and other project requirements.
• You will organically grow existing client work, collaborate on new business pitches, and assist Senior Leadership in drafting scopes of work and proper adherence to agency/client policies.

Qualifications

• 6+ years of experience in a similar role
• Experience with sports and entertainment, and the ability to speak to the ins and outs of racing and NASCAR industry news
• Open to frequent travel to several locations that correspond to the NASCAR schedule, including weekends and regular in-person interaction/relationship-building with important client leads
• Experience in social media content, strategy, creative and influencer partnerships, ideally at an agency
• Experience developing content and influencer strategies for clients with the ability to strategize, pitch, then implement
• Comfortable partnering with clients, leading client calls, tracking deliverables and facilitating next steps with external partners and our teams
• Experience being able to prioritize and flex accordingly
• Comfortable with finance and reporting
• Comfortable creating in PowerPoint and Keynote, writing and presenting
• Bachelors in Advertising, Marketing or related field, required; in lieu of degree, equivalent experience in a relevant field required

Additional Information

The anticipated salary range for this position is $59,000 – $96,025. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

Dentsu (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done to ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

dentsu

The Director of Marketing achieves results through researching, planning and executing the marketing process of the organization. A strong initiative, competitive drive, excellent communication skills, deep industry knowledge and the ability to stay results focused when market conditions change are all essential to achieve goals and objectives. 

The leader of the marketing team is focused on implementing practical, timely solutions, and utilizing tools and strategies that have proven results. Making prudent decisions on a variety of activities that enable messages to stay on point and in front of the audience is key. Self-assurance and innovation are critical to purposefully drive results. Problem solving and engaging the commitment of others is essential. 

Create and implement marketing strategies for each new release title, category, and imprint. Collaborate with the Imprint Marketer and align the marketing plan with the audience and the author, leveraging and/or developing their platforms to successfully launch and support their publication. 

Lead the marketing team to achieve goals through proactively motivating, teaching, and engaging the team. Through outgoing, poised and persuasive communication, the Director of Marketing will build rapport and relationships with individuals and groups. Due to the nature of the work and evolving market, effective delegation and the ability to quickly and thoroughly digest information is critical. 

The marketing leader must act independently and collaboratively. This position requires confidence and flexibility to handle a variety of challenges with a sense of urgency. A full commitment to the success of the organization and a devotion to high standards are expected in this role. The employment of effective systems through and with people will achieve desired results.  

Role and Responsibilities

Responsible for leading the marketing team and providing strategy and execution of companies marketing.

Provide direction to the company and members of the marketing team to optimize discoverability of publications, categories of publications, imprints, and company to both B2B and B2C.and ensure a positive ROI

Oversight for all marketing activities across imprints including but not limited to: digital marketing, email, social media, publicity, advertising, e-commerce platforms, trade shows 

Align and implement marketing programs to create discoverability, generate interest and demand 

Work closely with Sales and Imprint teams on campaigns, events, and digital marketing

Develop skills of marketing team to ensure they are utilizing necessary tools and strategy effectively.

Overarching Marketing Strategy

Actively participate in company strategic planning, operations, and leadership meetings

Oversight of company branding strategy, brand messaging, industry/trade communications, direct-to-consumer communications, digital marketing outreach.

Industry & trade show planning,

Outreach to both new and current markets.

Identify and communicate trends, provide continuing education for team and evaluate marketing systems and tools, identify potential pitfalls and troubleshoot solutions

Marketing

Collaborate with marketing team and industry contacts to ensure messaging is consistent 

Manage departmental budgets, including but not limited to advertising, promotional (swag), travel, show, departmental subscriptions & resources (i.e. Cision, magazines, etc.)

Collaborate with Sales Director to develop strategies seasonal front-list marketing and sales initiatives in line with top-line goals

Lead and manage marketing team including title assignments, advising on author engagement, troubleshooting, and serving as an advocate, supporter and sounding board for team.

Manage strategy for marketing corporate relationships and serve as point-of-contact (i.e. Co-Ops, PW, Book Riot, etc.)

Develop and nurture relationships with media and journalists, arranging and attending in-person meetings to pitch titles as applicable

Collaborate across departments and with department heads to accomplish rocks and annual goals

Attend industry and category specific shows

Manage individual title strategy as needed

Manage social media promotion for all Schiffer titles (collaborative team effort)

Qualifications and Education Requirements

Bachelor’s Degree

Minimum 5+ years of book marketing experience

Schiffer Publishing Ltd.

OVERVIEW

The Brand Manager is responsible for all day-to-day aspects of an account including owning/building key client relationships, developing advertising strategies, developing multi-touch personalized and dynamic communications programs, leading teams of subject matter experts/internal cross-functional departments. This position is ultimately responsible for growing the client relationship and account and the value/quality of service the client receives. This position must provide strategic marketing solutions that drive overall marketing initiatives for the client. The position will work with internal partners to include: Brand Strategy, Project Management, Creative, Content Creation, Experiential, Web Design & Development, Digital Media, Social Media and New Business teams along with clients and their various agency partners to develop overall marketing programs that maximize client’s budget.

Essential Duties and Responsibilities:

• Client leadership and growth
• Project prioritization and workflow
• Work within a CPG, restaurant, non-profit and healthcare a plus
• Ability to learn the working knowledge of data technologies
• Works closely with PM and Strategy teams to kick off planning and development strategic recommendations on plans, market communication, processes and channels
• Implementation of advertising and marketing for brands across industry verticals
• Understanding of all channels of communications both traditional and digital
• Lead client business meetings & actively participate in agency partner status meetings
• Manage the execution of multiple projects at one time
• Responsible for planning and executing special ad hoc projects
• Responsible for developing revenue generating opportunities with the objective of growing the account
• Works with Project Management to ensure projects stick to timelines and budgets
• Write/review briefs, scopes of work, estimates, presentations and any other client facing documents
• Will assist with monthly revenue recognition and billing detail
• Develops and maintains relationships with internal departments for execution of Insight, strategy, data and ad hoc client project
• Works with Brand Strategy, Project Management, Creative, Content Creation, Experiential, Web Design & Development, Digital Media, Social Media and New Business teams to support client meeting preparation and follow up internal communication
• Assists the team to organize, prepare and host any client visits to Infinite
• Other duties and responsibilities as assigned

Qualifications

• Bachelor’s Degree in Advertising, Marketing, or related field
• 1-3 year of experience working within an Advertising/Marketing agency
• 2 – 5 years of advertising/marketing experience
• Proven skills in account management and advertising strategy development.
• Excellent client facing and presentation skills
• Strong written and verbal communications skills, ability to multitask, attention to detail and organized
• Team oriented and able to mentor and coach others; must have proven leadership experience
• Excellent problem-solving skills and the ability to accept accountability; ability to work very independently
• Positive attitude; natural tendency to be proactive
• High level of confidence, self-motivated, proven leadership experience

At Infinite, we believe in developing great people, which develops great work. Culture is at the heart of everything we do here and is lived out in the day-to-day, as well as through the many celebrations, events and social outings throughout the year. We offer a great benefit package that includes medical, dental, vision, life, paid time off, and more. We are committed to the principles of diversity, inclusion, and equal opportunity. 

For more information about our company, please visit www.theinfiniteagency.com

The Infinite Agency

Company Description

We’re a non-traditional marketing agency connecting brands with the most authentic influencers, celebrities, and experiences. Our headquarters are in New York City and Los Angeles.

Role Description

This is a full-time Senior Manager Influencer Marketing role at Cogent World located in New York, NY. The Senior Manager Influencer Marketing will be responsible for developing and implementing influencer marketing strategies, managing influencer partnerships to drive performance, and collaborating with internal teams to ensure the success of campaigns. The Senior Manager Influencer Marketing will also lead outreach efforts to new and existing talent, and negotiate contracts and deals, while maintaining a deep understanding of the influencer marketing landscape and latest trends.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or equivalent practical experience
• 5+ years of experience in Influencer Marketing or Digital Marketing, with proven track record of taking ownership and driving results
• Strong understanding of the influencer space, social media platforms and trends, and the ability to analyze and interpret data to drive business impact
• Excellent communication, negotiation, and project management skills
• Passionate about creativity, innovation, and storytelling, with experience leading creative partnerships and developing impactful creative briefs
• Ability to work in a fast-paced, ever-changing environment while maintaining high professional standards and attention to detail
• Experience in Fashion, Lifestyle, or Beauty industries is a plus
• Experience working with international influencers is a plus

Cogent World

Digital Marketing Director

LHH Recruitment Solutions is on-the-hunt for a full-time Digital Marketing Director in Austin, TX. Our client is looking to bring an experienced Digital Marketing Director with a focus on PPC, Paid Social and Campaign management.

This is an exciting and supportive company within the Food & Beverage Industry, that is seeking a proficient Digital Marketing Director who is a happy Strategizing and Executing for various campaigns, and someone who is happy leading a small team, and shaping the team culture.

Responsibilities:

• Develop and Execute Marketing Campaigns in Paid Social,
• Manage the social media presence, including creating content, scheduling posts, and engaging with followers,
• Executing various digital marketing campaigns, across PPC and website Optimisation.

Managing and reviewing the marketing budget, and measuring the effectiveness of marketing efforts

Skills:

• Min 5 years’ commercial experience in a Digital Marketing Role
• Proficiency with Google Analytics, Meta, Instagram, and YouTube Ads.
• Experience in the Food & Beverage Sector is essential.

Qualifications:

· Bachelor’s degree in Marketing or Advertising would be desired but not essential.

Compensation:

· This posting is a representative sample of the types of roles we typically place with our clients, the salary range is estimated to $90,000 – $95,000.

Job Type:

· Full-time, Direct hire

LHH

Company Description

Cogent World is a non-traditional marketing agency with headquarters in New York City and Los Angeles. We connect brands with the most authentic influencers, celebrities, and experiences.

Role Description

This full-time on-site role as Vice President of Influencer Marketing will be based in New York, NY. The Vice President of Influencer Marketing / Business Development will be responsible for driving revenue growth through strategic partnerships, developing and implementing brand influencer marketing campaigns, and building and maintaining relationships with top-performing influencers, celebrities, and brand partners.

Qualifications

• 10+ years of progressive experience in marketing, partnerships, or business development with a focus on influencer marketing, social media, and digital media
• Experience developing and executing influencer marketing campaigns, programming, and relationship building with influencers
• Strong existing relationships with influencers, talent agencies, and brand partners
• Strong analytical skills with experience with ROI analysis, as well as the ability to use data-driven insights to make strategic recommendations
• Proven ability to build and manage high-performing teams, collaborate with cross-functional teams, and manage budgets
• Excellent communication and presentation skills with the ability to articulate the company’s mission and vision to a variety of audiences
• Bachelor’s degree in Marketing, Business Administration, or a related field

.

• MBA or equivalent experience preferred

Compensation

$150k – $200k salary/bonus

Cogent World

Job Purpose & Objective:

The Digital Loyalty Marketing Manager will lead the digital marketing process and is responsible for upholding all current and potential future equities of the TXB Brand, including voice, value proposition, promise and standards, across all digital and social media platforms. This individual will own all digital facing executions and will create and execute thoroughly researched integrated digital marketing plans to achieve the organization’s core objectives of building loyalty engagement, building loyalty customer user base, growing loyalty sales, loyalty customer profiles/personas, brand awareness, driving consumer traffic, fuel/food/inside sales for TXB. These efforts including growing TXB Reward Loyalty sign ups, growing existing loyalty engagement, building loyalty segmentation analysis, customer personas, customer journey mapping and digital marketing to TXB Rewards Loyalty program as well as TXB APP and Third Party Platform menus. The Digital Loyalty Marketing Manager will achieve this through meaningful, impactful customer engagement, and will establish digital business success through the development, implementation and ongoing management of a continually evolving strategy.

This position will report to the Vice President of Marketing, and will be located at TXB home office in Spicewood, Texas.

Responsibilities & Essential Functions:

Develop, implement and manage TXB Rewards Loyalty Program and integrated marketing plans and tactics across a wide range of channels, including TXB APP, TXB landing pages, content marketing, affiliate relationships, social, PR, print, email and digital Medias. This includes driving current/ongoing campaigns, as well as envisioning new campaigns consistent with our target audience’s needs, our organization’s key differentiators, and value propositions.

Loyalty: Lead, Manage and Develop TXB Rewards Program to include the maintenance and utilization of TXB loyalty data to create effective and successful marketing campaigns and club member connectivity and brand loyalty. Efforts should result in marketing to members with group and individual offers as well as in the moment offers to maximize loyalty baskets, repeat visits and brand loyalty. Loyalty Manager will be responsible for driving Loyalty Engagement, Sales, Transactions, Conversion/Capture Rates, new Sign-ups; Retention, Profitability, KPI Development, Analysis and Insight Development, Strategy/Tactic Development and Loyalty Consumer Behavior Changes that lead to higher profitability and repeat traffic. Must have strong analytical skills and loyalty management experience.

• Creation and Execute loyalty strategies that drives brand engagement and lifetime value of loyalty members.
• Execute the overall strategy and program benefits for the loyalty program. Clearly communicate strategy to cross-functional teams.
• Influence customer behavior to drive incremental sales and loyalty enrollment.
• Formulate marketing strategies and flawlessly execute customer-centric rewards marketing for TXB Rewards Members including personalized offers across digital channels.
• Build and manage campaigns delivered to members across multiple channels.
• Provide reporting/measurement/analysis of loyalty campaigns, Loyalty KPIS and initiatives to develop future planning and decision-making.
• Build data-driven offers, campaigns, and messaging to target KPIs and drive ROIs.
• Monitor program and campaign KPIs on an ongoing basis to ensure program health and to identify business opportunities and recommend solutions; pull ad-hoc reporting as needed.
• Ability to translate insights and analytics into action
• Oversee the setup and testing of promos and general program management
• Create and manage member journeys for a consistent, on-brand experience
• Manage TXBstores.com and the TXB Rewards app.
• Create training materials for stores on loyalty initiatives.
• Project manage all member retention campaigns and initiatives from conception to analysis and rollout by collaborating with cross-functional partners and identifying and delivering on key project milestones
• Manage all projects with third-party providers to improve and maintain program
• Document business requirements, use cases and conduct user acceptance tests.
• Build and manage performance reports (leverage insights to optimize performance) through Paytronix Loyalty Portal, Google Analytics, internal email and database software, as well as digital advertising platforms.
• Lead website, campaign optimization and by site search optimization and reviews: SEO, Google Analytics, A/B testing, content optimization, cross/upselling, lead scoring and tagging.
• Create and implement tagging/campaign tracking across all digital channels to track and report out on what is working/not working.
• Lead digital reporting in marketing and cross-function team meetings: translate/share the efficiency and effectiveness of digital channels, including but not limited to spend, ROI, messaging summary, high level optimizations, tests, learnings, conclusions, and next steps.
• Manage Third Party Menu and TXB APP Digital menus, look and merchandising to maximize sales.

Effectively execute digital marketing campaigns through team collaboration, data analytics, competitive research and pushing the envelope to regularly test new and emerging channels.

• Collaborate with a wide variety of stakeholders—including operations, web / IT / data, meetings, education, media & publishing, strategic initiatives and external partner agencies—to onboard new marketing technologies and platforms to achieve internal business unit goals and objectives.
• Collaborate with VP Marketing & Brand Manager and other marketing team members to strategize/build/integrate digital customer journey from strategic marketing plans across multiple digital platforms: digital ads, website, social media, etc.
• Work across multiple departments to manage digital strategy: place and manage ads, update and implement different versions, report what’s happening and why (patterns from behavioral data); identify and recommend next steps.
• Identify new technologies that can be used to make digital marketing more cost effective and efficient.
• Operate marketing software, platforms and digital scheduling tools. Provide guidance on new digital tools.
• Map business requirements to technology capabilities to help build and refine both tech stack and processes that span across numerous campaigns and association goals.
• Analyze new and existing business opportunities through a disciplined approach to ensure sustainability and profitability of strategic and tactical digital marketing initiatives.
• Measure spend, ROI and KPIs across campaigns to show direct success or shortcoming, and to assist in preparing budgets.
• Evaluate results against benchmarks and goals to measure the effectiveness of marketing programs and implement improvements as required.
• Forecast potential ROI and KPI metrics
• Manage TXB APP and Third Party APP Platforms Order and Delivery Menu Management, APP Page Updates and digital AD revenues, APP Gamification, Digital Coupons, TXB Rewards and TXB Subscription Programs. Responsible for ensuring content on APPs, Website and Online Search is up to date to maximize TXB Digital Sales and Consumer Engagement.
• Responsible for creation of Digital Consumer Journey Mapping.
• Online Digital Reputation by Managing NACS Thrivr Search Engine Optimization Platform and online reputation tools and responding to online consumer feedback.
• Social Media Management advertisement (paid and unpaid). This will include development of Strategy for each platform, detailed tactics and KPI metrics. Will work with Brand Manager to build out TXB Digital Brand Awareness, Reputation and Reach to drive sales, profitability and TXB Brand.

Functional Capabilities

• Loyalty Strategy Development, Planning, Execution, Loyalty Data Analytics and Loyalty KPI Management and Loyalty Budget Management
• Customer Journey Mapping
• Digital Marketing Strategy, Planning, Execution and Analysis
• Content Marketing
• Web Analytics, Insights and Reporting
• Program Management/Agency Mgmt.
• Search Engine Optimization (SEO)
• HTML
• Digital Advertising and Pay-Per-Click (PPC) Marketing
• Marketing Automation; SMS, Email and other Digital Marketing
• Brand Advocate
• Mobile APP Content Management to include TXB APP & Third Party Restaurant Menu Platforms (Uber Eats, Door Dash, Grub Hub)

Education, Experience and Skill Requirements:

• Bachelor’s degree in business or related field required. Master’s degree in Marketing or Integrated Marketing and Communications (pursuing or attained) preferred.
• Minimum 5+ years of Loyalty Program Management experience to include Loyalty Program Development, Loyalty Strategy Development, Loyalty Cost Management, Loyalty Segmentation and Analysis, Loyalty Program Engagement, Traffic Building and Promotion Management Experience.
• 3+ years professional experience in consumer-focused digital marketing with strong social media expertise
• Experience with multi-site retailing and foodservice a strong positive.
• Demonstrated successful experience of building or materially advancing a digital marketing program.
• Experience with Third Party Order & Deliver Delivery APP Menu Management a Plus.
• Computer proficiency with Microsoft Office
• Experience with various graphics design packages, digital photography, website and other management tools, among others needed to create, execute and manage a best-in-class digital marketing program
• Strong analytical skills and capabilities, including experience using array of marketing technologies and platforms
• Experience with and ability to execute various types of design, execution and optimization of marketing campaigns, including customer journey flow, adjusting layout, copy, images, calls-to-action, and other content as needed.
• Ability to formulate recommendations based on a broad set of inputs and facts.

TXB (Texas Born)