Job Purpose & Objective:
The Digital Loyalty Marketing Manager will lead the digital marketing process and is responsible for upholding all current and potential future equities of the TXB Brand, including voice, value proposition, promise and standards, across all digital and social media platforms. This individual will own all digital facing executions and will create and execute thoroughly researched integrated digital marketing plans to achieve the organization’s core objectives of building loyalty engagement, building loyalty customer user base, growing loyalty sales, loyalty customer profiles/personas, brand awareness, driving consumer traffic, fuel/food/inside sales for TXB. These efforts including growing TXB Reward Loyalty sign ups, growing existing loyalty engagement, building loyalty segmentation analysis, customer personas, customer journey mapping and digital marketing to TXB Rewards Loyalty program as well as TXB APP and Third Party Platform menus. The Digital Loyalty Marketing Manager will achieve this through meaningful, impactful customer engagement, and will establish digital business success through the development, implementation and ongoing management of a continually evolving strategy.
This position will report to the Vice President of Marketing, and will be located at TXB home office in Spicewood, Texas.
Responsibilities & Essential Functions:
Develop, implement and manage TXB Rewards Loyalty Program and integrated marketing plans and tactics across a wide range of channels, including TXB APP, TXB landing pages, content marketing, affiliate relationships, social, PR, print, email and digital Medias. This includes driving current/ongoing campaigns, as well as envisioning new campaigns consistent with our target audience’s needs, our organization’s key differentiators, and value propositions.
Loyalty: Lead, Manage and Develop TXB Rewards Program to include the maintenance and utilization of TXB loyalty data to create effective and successful marketing campaigns and club member connectivity and brand loyalty. Efforts should result in marketing to members with group and individual offers as well as in the moment offers to maximize loyalty baskets, repeat visits and brand loyalty. Loyalty Manager will be responsible for driving Loyalty Engagement, Sales, Transactions, Conversion/Capture Rates, new Sign-ups; Retention, Profitability, KPI Development, Analysis and Insight Development, Strategy/Tactic Development and Loyalty Consumer Behavior Changes that lead to higher profitability and repeat traffic. Must have strong analytical skills and loyalty management experience.
- Creation and Execute loyalty strategies that drives brand engagement and lifetime value of loyalty members.
- Execute the overall strategy and program benefits for the loyalty program. Clearly communicate strategy to cross-functional teams.
- Influence customer behavior to drive incremental sales and loyalty enrollment.
- Formulate marketing strategies and flawlessly execute customer-centric rewards marketing for TXB Rewards Members including personalized offers across digital channels.
- Build and manage campaigns delivered to members across multiple channels.
- Provide reporting/measurement/analysis of loyalty campaigns, Loyalty KPIS and initiatives to develop future planning and decision-making.
- Build data-driven offers, campaigns, and messaging to target KPIs and drive ROIs.
- Monitor program and campaign KPIs on an ongoing basis to ensure program health and to identify business opportunities and recommend solutions; pull ad-hoc reporting as needed.
- Ability to translate insights and analytics into action
- Oversee the setup and testing of promos and general program management
- Create and manage member journeys for a consistent, on-brand experience
- Manage TXBstores.com and the TXB Rewards app.
- Create training materials for stores on loyalty initiatives.
- Project manage all member retention campaigns and initiatives from conception to analysis and rollout by collaborating with cross-functional partners and identifying and delivering on key project milestones
- Manage all projects with third-party providers to improve and maintain program
- Document business requirements, use cases and conduct user acceptance tests.
- Build and manage performance reports (leverage insights to optimize performance) through Paytronix Loyalty Portal, Google Analytics, internal email and database software, as well as digital advertising platforms.
- Lead website, campaign optimization and by site search optimization and reviews: SEO, Google Analytics, A/B testing, content optimization, cross/upselling, lead scoring and tagging.
- Create and implement tagging/campaign tracking across all digital channels to track and report out on what is working/not working.
- Lead digital reporting in marketing and cross-function team meetings: translate/share the efficiency and effectiveness of digital channels, including but not limited to spend, ROI, messaging summary, high level optimizations, tests, learnings, conclusions, and next steps.
- Manage Third Party Menu and TXB APP Digital menus, look and merchandising to maximize sales.
Effectively execute digital marketing campaigns through team collaboration, data analytics, competitive research and pushing the envelope to regularly test new and emerging channels.
- Collaborate with a wide variety of stakeholders—including operations, web / IT / data, meetings, education, media & publishing, strategic initiatives and external partner agencies—to onboard new marketing technologies and platforms to achieve internal business unit goals and objectives.
- Collaborate with VP Marketing & Brand Manager and other marketing team members to strategize/build/integrate digital customer journey from strategic marketing plans across multiple digital platforms: digital ads, website, social media, etc.
- Work across multiple departments to manage digital strategy: place and manage ads, update and implement different versions, report what’s happening and why (patterns from behavioral data); identify and recommend next steps.
- Identify new technologies that can be used to make digital marketing more cost effective and efficient.
- Operate marketing software, platforms and digital scheduling tools. Provide guidance on new digital tools.
- Map business requirements to technology capabilities to help build and refine both tech stack and processes that span across numerous campaigns and association goals.
- Analyze new and existing business opportunities through a disciplined approach to ensure sustainability and profitability of strategic and tactical digital marketing initiatives.
- Measure spend, ROI and KPIs across campaigns to show direct success or shortcoming, and to assist in preparing budgets.
- Evaluate results against benchmarks and goals to measure the effectiveness of marketing programs and implement improvements as required.
- Forecast potential ROI and KPI metrics
- Manage TXB APP and Third Party APP Platforms Order and Delivery Menu Management, APP Page Updates and digital AD revenues, APP Gamification, Digital Coupons, TXB Rewards and TXB Subscription Programs. Responsible for ensuring content on APPs, Website and Online Search is up to date to maximize TXB Digital Sales and Consumer Engagement.
- Responsible for creation of Digital Consumer Journey Mapping.
- Online Digital Reputation by Managing NACS Thrivr Search Engine Optimization Platform and online reputation tools and responding to online consumer feedback.
- Social Media Management advertisement (paid and unpaid). This will include development of Strategy for each platform, detailed tactics and KPI metrics. Will work with Brand Manager to build out TXB Digital Brand Awareness, Reputation and Reach to drive sales, profitability and TXB Brand.
Functional Capabilities
- Loyalty Strategy Development, Planning, Execution, Loyalty Data Analytics and Loyalty KPI Management and Loyalty Budget Management
- Customer Journey Mapping
- Digital Marketing Strategy, Planning, Execution and Analysis
- Content Marketing
- Web Analytics, Insights and Reporting
- Program Management/Agency Mgmt.
- Search Engine Optimization (SEO)
- HTML
- Digital Advertising and Pay-Per-Click (PPC) Marketing
- Marketing Automation; SMS, Email and other Digital Marketing
- Brand Advocate
- Mobile APP Content Management to include TXB APP & Third Party Restaurant Menu Platforms (Uber Eats, Door Dash, Grub Hub)
Education, Experience and Skill Requirements:
- Bachelor’s degree in business or related field required. Master’s degree in Marketing or Integrated Marketing and Communications (pursuing or attained) preferred.
- Minimum 5+ years of Loyalty Program Management experience to include Loyalty Program Development, Loyalty Strategy Development, Loyalty Cost Management, Loyalty Segmentation and Analysis, Loyalty Program Engagement, Traffic Building and Promotion Management Experience.
- 3+ years professional experience in consumer-focused digital marketing with strong social media expertise
- Experience with multi-site retailing and foodservice a strong positive.
- Demonstrated successful experience of building or materially advancing a digital marketing program.
- Experience with Third Party Order & Deliver Delivery APP Menu Management a Plus.
- Computer proficiency with Microsoft Office
- Experience with various graphics design packages, digital photography, website and other management tools, among others needed to create, execute and manage a best-in-class digital marketing program
- Strong analytical skills and capabilities, including experience using array of marketing technologies and platforms
- Experience with and ability to execute various types of design, execution and optimization of marketing campaigns, including customer journey flow, adjusting layout, copy, images, calls-to-action, and other content as needed.
- Ability to formulate recommendations based on a broad set of inputs and facts.
TXB (Texas Born)
Related jobs:
Entertainment Industry Production Staff
Job Description
A growing television and digital media network is hiring motivated professionals and aspiring creatives to join its production team. Opportunities are available across multiple departments, including content creation, production, post-production, casting, photography, and event support. Training is available for select positions, making this an excellent opportunity for both experienced professionals and individuals looking to gain hands-on entertainment industry experience.
Job Responsibilities
- Support television, digital media, and content production projects
- Collaborate with creative and production teams to deliver high-quality content
- Assist with filming, editing, casting, photography, or production operations depending on the role
- Maintain professionalism and reliability in a fast-paced production environment
- Contribute to the development of original programming and entertainment content
Requirements
- Passion for television, media, production, or entertainment
- Strong communication and teamwork skills
- Reliable, professional, and motivated work ethic
- Relevant experience preferred but not required for select positions
- Ability to work collaboratively in a creative environment
Available Positions
- Assistant Editors
- Story Producers
- Videographers
- Photographers
- Drivers / Security
- Licensed Medics
- Casting Producers
- Makeup Artists (MUA)
- Hair Stylists
Compensation
- Competitive compensation based on position and experience
- Training opportunities available for select roles
- Hands-on experience in television and digital media production
- Opportunity to work with a growing entertainment network
Job Description
A paid narrative video production for a hat brand is seeking experienced crew members to join a small, low-budget production team. Producers are looking for talented professionals who can contribute their expertise and, ideally, provide their own equipment. This is a collaborative project with a streamlined crew and an engaging creative concept.
Job Responsibilities
- Perform assigned crew duties throughout production.
- Collaborate with the director, producers, and fellow crew members.
- Assist in maintaining efficient production workflows.
- Provide and operate personal equipment when applicable.
- Ensure professional-quality production standards are maintained.
Available Positions
Sound Operator / Mixer
- Manage on-set audio recording and sound quality.
- Operate sound equipment and monitor audio levels.
1st Assistant Camera (1st AC)
- Assist camera department operations.
- Maintain focus, camera setup, and equipment readiness.
Gaffer
- Oversee lighting setup and execution.
- Work closely with the camera team to achieve the desired visual look.
Requirements
- Must be based in the Los Angeles area.
- Prior experience in the relevant crew position preferred.
- Ability to work efficiently on a small production team.
- Own gear is highly preferred.
- Must provide full-day and half-day rates when applying.
- Include a list of available equipment with submission.
Compensation Details
- Paid opportunity.
- Compensation based on submitted day rates and position.
- Production schedule includes approximately one full shooting day and one half-day.
Runner II – Live Sports Broadcast Production
Job Description
A live sports broadcast team is seeking an experienced Runner II to support remote production operations for a major college football media event. This role is ideal for production professionals who excel in fast-paced environments and enjoy contributing to high-profile live broadcasts. Responsibilities include assisting operations and production staff, coordinating logistics, supporting on-air talent, and helping ensure the successful execution of live event coverage.
Job Responsibilities
- Assist operations and production teams during live remote broadcasts
- Run errands and provide logistical support for production personnel
- Coordinate announcer arrivals, departures, and related activities
- Distribute information and materials to crew members and staff
- Support daily broadcast operations and event workflows
- Complete assigned tasks to help maintain smooth production execution
- Communicate effectively with operations and production leadership
- Adapt quickly to changing production needs and priorities
Requirements
- Must reside within 100 miles of the event location
- Must be at least 21 years old and legally authorized to work in the United States
- Valid driver’s license required
- Experience working on at least eight live remote productions as a runner
- Strong communication skills via phone, text, and email
- Ability to work effectively in a fast-paced, ever-changing environment
- Positive attitude and proactive approach to production support
- Willingness to check in and out daily with the operations team
- Familiarity with the venue and local area preferred
- Leadership experience assisting or directing other runners is a plus
- Basic understanding of broadcast production operations preferred
Compensation
- Paid live event production opportunity
- Gain hands-on experience in sports broadcasting and live television
- Work alongside experienced production and operations professionals
- Build valuable industry connections within sports media and entertainment
Runner II – Live Sports Broadcast Production
Job Description
A live sports production team is seeking a Runner II to support remote broadcast operations for a major flag football event. This role is ideal for experienced production professionals who thrive in fast-paced environments and enjoy contributing to high-profile live broadcasts. Responsibilities include assisting production and operations teams, coordinating logistics, supporting talent and crew members, and helping ensure smooth event execution from start to finish.
Job Responsibilities
- Assist operations and production teams during live remote broadcasts
- Run errands and provide logistical support for production personnel
- Coordinate announcer arrivals, departures, and on-site activities
- Distribute information and materials to crew members and stakeholders
- Support daily event operations and broadcast workflows
- Complete assigned production tasks as directed by management
- Maintain clear communication with production and operations teams
- Adapt quickly to changing priorities in a live event environment
Requirements
- Must reside within 100 miles of the event location
- Must be at least 21 years old and legally authorized to work in the United States
- Valid driver’s license required
- Experience working on at least eight live remote productions as a runner
- Strong communication skills via phone, text, and email
- Ability to work effectively in a fast-paced and evolving environment
- Positive attitude and proactive approach to production support
- Willingness to check in and out daily with the operations team
- Familiarity with the venue and surrounding area preferred
- Leadership experience assisting or directing other runners is a plus
- Basic understanding of broadcast production operations preferred
Compensation
- Paid live event production opportunity
- Hands-on experience working in sports broadcasting
- Opportunity to collaborate with experienced production professionals
- Valuable networking opportunities within the entertainment and media industry
Runner II – Remote Sports Broadcast Production
Job Description
A live sports broadcast team is seeking an experienced Runner II to support remote production operations for a professional basketball event in Atlanta. This role is perfect for production professionals who excel in fast-paced environments and enjoy contributing to live television broadcasts. The position involves assisting operations staff, coordinating logistics, supporting announcer activities, and helping ensure seamless execution of on-site broadcast production.
Job Responsibilities
- Assist operations and production teams during live remote broadcasts
- Run errands and provide logistical support for broadcast personnel
- Coordinate announcer arrivals, departures, and related activities
- Distribute important information and materials to crew members
- Support daily production operations and event workflows
- Complete assigned tasks to help maintain smooth broadcast execution
- Communicate effectively with operations and production leadership
- Adapt quickly to changing production needs and priorities
Requirements
- Must reside within 100 miles of the event location
- Must be at least 21 years old and legally authorized to work in the United States
- Valid driver’s license required
- Experience working on at least eight live remote productions as a runner
- Strong communication skills via phone, text, and email
- Ability to work efficiently in a fast-paced, ever-changing environment
- Positive attitude and proactive approach to production support
- Willingness to check in and out daily with the operations team
- Familiarity with the venue and local area preferred
- Experience leading or assisting other runners is a plus
- Basic knowledge of broadcast production operations preferred
Compensation
- Paid live sports production opportunity
- Hands-on experience with professional broadcast operations
- Opportunity to work alongside experienced television production teams
- Valuable networking opportunities within the entertainment and sports media industry
Runner II – Live Event Broadcast Production
Job Description
A live event production team is hiring a Runner II to support remote broadcast operations for a major multi-sport competition. This production role is ideal for experienced professionals who thrive in fast-paced environments and enjoy supporting live television broadcasts. Responsibilities include assisting production and operations teams, coordinating logistics, supporting on-air talent, and ensuring smooth event execution across assigned competition venues.
Job Responsibilities
- Assist operations and production teams during live remote broadcasts
- Run errands and provide logistical support for production staff
- Coordinate announcer arrivals, departures, and related activities
- Distribute information and materials to crew members and stakeholders
- Support daily broadcast operations and event execution
- Perform assigned tasks to help maintain efficient production workflows
- Communicate effectively with operations personnel throughout the event
Requirements
- Must live within 100 miles of the event location
- Must be at least 21 years old and legally authorized to work in the United States
- Valid driver’s license required
- Minimum experience working on multiple live remote productions as a runner
- Strong communication skills via phone, text, and email
- Ability to work effectively in a fast-paced and changing environment
- Positive attitude and proactive approach to problem-solving
- Willingness to check in and out daily with the operations team
- Basic understanding of broadcast production operations
- Familiarity with the local area and venue is preferred
- Leadership experience assisting or directing other runners is a plus
Compensation
- Paid live event production opportunity
- Gain valuable experience in sports and broadcast production
- Work alongside experienced television and operations professionals
- Expand your professional network within the entertainment and media industry
Runner II – Remote Sports Broadcast Production
Job Description
A live sports broadcast production team is seeking an experienced Runner II to support remote broadcast operations for a collegiate baseball event. This production assistant role involves assisting operations staff, coordinating logistics, supporting talent and crew needs, and helping ensure seamless event execution. Ideal candidates are organized, proactive, and comfortable working in a fast-paced live production environment.
Job Responsibilities
- Assist operations and production teams during remote sports broadcasts
- Support event logistics, including arrivals, departures, and crew coordination
- Distribute information and materials to production staff and talent
- Help coordinate announcer and on-site production activities
- Complete assigned production and operations tasks throughout the event
- Maintain effective communication with crew members and leadership
- Contribute to the successful execution of live broadcast operations
Requirements
- Must live within 100 miles of the event location
- Must be at least 21 years old and legally authorized to work in the United States
- Valid driver’s license required
- Previous experience working on live remote productions as a runner
- Strong communication skills via phone, text, and email
- Ability to work efficiently in a fast-paced, evolving environment
- Positive attitude and strong problem-solving skills
- Willingness to communicate regularly with the operations team
- Basic knowledge of broadcast production operations preferred
- Leadership experience overseeing or assisting other runners is a plus
- Familiarity with the local area and venue is beneficial
Compensation
- Paid live event production opportunity
- Hands-on experience in sports television broadcasting
- Work alongside experienced production and operations professionals
- Opportunity to expand your network and production resume
Runner II – Live Sports Broadcast Production
Job Description
Join a fast-paced live sports broadcast team as a Runner II supporting remote production operations for a major studio show covering professional basketball championship events. This behind-the-scenes production role involves assisting operations staff, coordinating logistics, supporting on-site talent, distributing information, and helping ensure broadcasts run smoothly. Candidates should be adaptable, organized, and comfortable working in a dynamic live event environment.
Job Responsibilities
- Support operations and production teams during live remote broadcasts
- Assist with event logistics, including arrivals, departures, and on-site coordination
- Distribute information and materials to crew members and production staff
- Provide support for announcer and talent coordination as needed
- Perform assigned production and operations tasks throughout the event
- Maintain clear communication with team members and leadership
- Help ensure smooth execution of live broadcast activities
Requirements
- Must reside within 100 miles of the event location
- Must be at least 21 years old and legally authorized to work in the United States
- Valid driver’s license required
- Experience working as a runner on live remote productions preferred
- Strong communication skills via phone, text, and email
- Ability to thrive in a fast-paced, ever-changing production environment
- Positive attitude and proactive work ethic
- Willingness to check in daily with the operations team
- Familiarity with broadcast production operations is preferred
- Leadership experience guiding or assisting other runners is a plus
Compensation
- Paid live event production opportunity
- Gain experience working on a high-profile sports broadcast
- Collaborate with experienced operations and production professionals
- Opportunity to expand skills in live television and remote broadcast production
Film Crew Swing Position – 1st AC, Art PA, Grip & Electric
Job Description
A production team is seeking a versatile crew member to fill a Swing position supporting multiple departments, including 1st Assistant Camera, Art Department Production Assistant, and Grip & Electric. This opportunity is ideal for experienced film crew professionals who can assist with production operations, equipment handling, and end-of-day load-out duties on a soundstage production in Los Angeles.
Job Responsibilities
- Assist the camera department as needed
- Support the art department with production tasks
- Help the grip and electric team with equipment setup and breakdown
- Assist with loading and unloading production equipment
- Maintain a safe and organized work environment
- Collaborate with multiple departments throughout the production day
Requirements
- Experience working in film, television, or commercial production
- Familiarity with camera, grip, electric, or art department workflows
- Ability to lift and move production equipment safely
- Strong communication and teamwork skills
- Reliable transportation to the Los Angeles production location
- Available for a full production day and end-of-day load-out
Compensation
- Paid crew opportunity
- Meals provided during production
- Networking opportunities with industry professionals
- Hands-on experience across multiple production departments
Film Crew Positions for Independent Film Production
Job Description
An independent film production is seeking crew members for multiple departments on an upcoming project filming in Atlanta, Georgia. Casting directors and production coordinators are looking for reliable, hardworking professionals who can contribute to a fast-paced production environment. Many positions may recur throughout the production schedule, making this a great opportunity for crew members seeking consistent work and valuable industry experience.
Job Responsibilities
- Support production operations within your assigned department
- Follow direction from department heads and production management
- Maintain professionalism and reliability throughout filming
- Assist with equipment, set operations, or logistical tasks as required
- Collaborate effectively with fellow crew members
Requirements
- Ages 18–65
- Open to all genders
- Open to all ethnicities
- Available for recurring work opportunities during the production schedule
- Professional attitude and strong work ethic
- Ability to work in a team-oriented production environment
- Positions available include:
- Production Assistants (PAs)
- Assistant Directors (ADs)
- Wranglers
- Camera Operators
- Steadicam Operators
- Dolly Crew
- Grip Department
- Costume Department
- Set Dressers
- Makeup Department
- Coffee Cart Crafty (Female)
- General Crew Members
Compensation
- $132 for 10 hours
- Potential recurring work throughout production
- Professional film production experience
- Opportunity to build industry connections and credits
Job Description
Next Legacy Media Group, a women-forward production company based in New Jersey, is seeking talented women writers, directors, and production crew members to collaborate on a slate of upcoming micro drama productions.
The company is currently building a creative team and is particularly interested in writers with completed scripts or those who can develop content efficiently for production. The focus is on compelling stories in the YA, romance, family, drama, and character-driven genres.
In addition to writers, the company is looking to connect with female directors, assistant directors, cinematographers, camera operators, and other production professionals in the New Jersey and New York area.
Opportunities Available
Writers
- Seeking 4–5 writers
- Completed scripts preferred but not required
- Ability to write efficiently for production
- Interest in YA, romance, family, drama, and character-driven content
Production Team
- Directors
- Assistant Directors
- Cinematographers
- Camera Operators
- Other production professionals
Requirements
- Women professionals in film, television, or micro drama production.
- Writers with completed scripts or strong writing samples.
- Production professionals with relevant experience or a strong interest in micro drama content.
- Located in or able to work within the NJ/NY metro area preferred.
- Horror and explicit-content projects are not currently being considered.
Compensation
- Compensation details were not specified.
- Company states it offers favorable writer deals and is focused on long-term creative partnerships.
Job Description
An independent LGBTQIA+ romantic comedy pilot is seeking passionate crew members to join the production team for an upcoming shoot in Los Angeles. The project follows two diner waiters whose unexpected connection sparks a romance that challenges the traditional expectations of their small-town community.
The production is currently hiring Production Assistants and a Script Supervisor for this self-funded pilot. Team members who are enthusiastic about collaboration, independent filmmaking, and inclusive storytelling are encouraged to apply.
Job Responsibilities
Production Assistants
- Assist with on-set logistics and production support.
- Help coordinate crew needs and daily production tasks.
- Support setup, breakdown, and general production operations.
- Work collaboratively with department heads and crew members.
Script Supervisor
- Track script continuity throughout filming.
- Monitor scene coverage, dialogue accuracy, and production notes.
- Communicate continuity information to the director and production team.
- Assist with maintaining consistency across all filmed scenes.
Requirements
- Strong interest in film and television production.
- Ability to work collaboratively in a fast-paced environment.
- Relevant experience preferred for the applied position.
- Resume and work samples requested.
- Passion for independent filmmaking and storytelling.
- LGBTQIA+ identification may be highlighted if applicable but is not required.
- Applicants should specify the role they are applying for in their submission.
Compensation Details
- Production Assistants: Meal, copy of the project, and screen credit provided.
- Script Supervisor: Meal, copy of the project, and screen credit provided.
- Self-funded independent production with limited budget.
- Partial availability may be considered for Production Assistants.