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Description – External
City Colleges of Chicago (CCC), the largest community college system in Illinois, is made up of seven colleges and five satellite sites, providing more than 70,000 students each year access to a quality, affordable education.
CCC Marketing is an in-house creative center offering solutions to all marketing and communication needs, working with offices and departments across the District to tell CCC’s story to a wide range of audiences, both internal and external. The department’s mission is to preserve and strengthen the reputation and brand of CCC through a variety of communication mediums including print, digital, video, and social. CCC Marketing is committed to creating communications that engage and inform various audiences and promote CCC through strategic marketing and branding.
PRIMARY OBJECTIVE
Reporting to the District Director – Marketing and Communications, the Manager – Marketing Communications plans and implements marketing strategies to effectively promote CCC’s colleges and programs, working in close collaboration with MarCom staff, college administrators and staff, and consultants/marketing vendors.
The Manager – Marketing Communications works on digital and traditional media projects, delivering integrated and cross-platform communications to marketing and communications plans to enhance CCC’s image and promote its mission, increase awareness of colleges’ programs, attract students and increase enrollment, and foster relationships within the community. Performs related duties as required.
ESSENTIAL DUTIES
· Participates in the development, implementation, and evaluation of marketing and communication strategies, campaigns and initiatives to support CCC’s strategic objectives.
· Supports day-to-day operations, working closely with MarCom teams and college personnel to identify the objectives and goals of various marketing campaigns and provide communication solutions including print, digital and social media marketing efforts.
· Works with college administrators to strategically market and promote the colleges’ programs, events, faculty/staff and student achievements to internal and external audiences. Provides guidance on generational marketing and communications preferences for different target audiences so materials are appropriate and effective in meeting communication goals
· Evaluates marketing strategies and analyzes data on exposure, traffic and other metrics to provide feedback to college administrators on the progress and results of college marketing campaigns and initiatives.
· Writes, edits and proofreads copy for use in digital and print media and marketing materials for student recruitment and brand awareness.
· Develops and creates content including student success stories and faculty/staff/alumni profiles. Researches, evaluates and fact-checks story leads to develop story ideas. Conducts interviews with story subjects (e.g. students, faculty, alumni) and writes stories for various print, digital and visual media.
· Coordinates the approval of content for print and digital communications (i.e., print, publications, website, and social media platforms), ensuring materials meets marketing, branding and quality requirements.
· Develops creative briefs for client marketing projects to communicate project details to creative staff for the execution of various tasks (e.g. design, video, social media).
· Delivers completed marketing artwork to CCC’s media buying agency for trafficking to various media outlets.
· Manages marketing jobs by moving jobs through the production process to assure quality control and on-time delivery of marketing communication assets.
· Supports the execution of campaigns in print, radio, broadcast, mail, email, and mobile,
coordinating with internal units and external service providers to
· Compiles and evaluates marketing analytics from multimedia platforms and makes recommendations for improvements that increase the impact of marketing communications and campaigns.
· Assists with market research; identifies and tracks market trends in the education industry to ensure that CCC has identified the appropriate segments of the market.
QUALIFICATIONS
· A Bachelor’s degree from an accredited college or university in Marketing, Journalism, Communications or a related field.
· Five years of work experience in communications/marketing/public relations
· Experience writing and distributing content across a variety of digital channels
· Knowledge and experience in the full cycle of completing marketing related projects
· Experience in managing multiple marketing projects on tight deadlines
· Experience with marketing analytics data collection and analysis
· Evidence of strong writing and editing skills with an eye for detail
· Strong project management skills
· Ability to think creatively
· Excellent verbal, writer and interpersonal communication skills
· Ability to work effectively within a culturally diverse environment
· Ability to work evenings and weekends as required
· Proficiency in Microsoft Suite (Word, Excel, PowerPoint)
The intent of this job description is to provide a general description of the duties and responsibilities of this position. It is not intended to be an exhaustive set of the duties and responsibilities, nor all of the necessary qualifications to perform the work.
City Colleges of Chicago
Robert Half is looking for a Retail Marketing Coordinator for a hybrid, long-term contract role with a Fortune 500 Commercial Real Estate company.
Retail Marketing Coordinator
Location: Everett, WA ( 3 days min. onsite each week)
Duration: ongoing, long-term contract
Pay rate: $25-$28/hr
Job Summary
Serve as support for the Marketing Manager to ensure our marketing philosophy, tools, and core practices are effectively implemented to provide superior client service for maximum client satisfaction.
Job Responsibilities
- Assist in developing and implementing the entire marketing program for the retail property based on the strategic goals
- Assist in coordinating special events and programs to support merchandising efforts to the level necessary as outlined in the strategic plan
- Develop and effectively execute sales promotions, special events, along with internal and external communication strategies to drive tenant sales.
- Ensure that specialty leasing retailers and amenities enhance the appearance and values of the shopping center and meet our company’s visual merchandising requirements and standards of professionalism
- Maintain ongoing communication with permanent leasing agent to ascertain space availability, merchandise mix goals, and incubation candidates
- Digital media management: maintain the property’s website, email, mobile and social media programs, as applicable
- Work with Regional Marketing Manager, Leasing Agent, and Regional Specialty Leasing Manager to ensure leasing collateral is current, complete, and accurate including but not limited to leasing packets, research data, and property fact sheets
- Work with the Marketing Manager to identify sponsorship and ancillary income opportunities and create packages to present to the prospect
- Work with Marketing Manager to review monthly sales reports to have a thorough knowledge of retailer sales and track key retailer and category trends
- Establish an ongoing partnership with tenants to maximize individual store sales through a retailer communication/sales program/visual merchandising
- Have knowledge of the trade area including all competitive properties, trade area and customer demographics, and available media
- Assist Marketing Manager in collecting secondary research information
- Assist in developing and maintaining an appropriate level of involvement in community activities representing the property and our company
- Follow corporate policies and procedures for all programs and promotions
- Provide administrative support and superior client service
- Complete all tasks as assigned by Marketing Manager, General Manager, or Regional Marketing Manager
Skills and Knowledge
- Complete knowledge of Microsoft Office Products: Excel, Word, PowerPoint
- 2+ years of experience with Event Coordination
- 2+ years of experience in Social Media Management
- Ability to learn employer-specific web-based software systems
- Must have interpersonal, communication skills (verbal and written)
- Math and organizational skills
- Computer and digital media skills
- Ability to multi-task
- Flexibility to work varied schedules including weekends and evenings
Education/training- College degree
- Years of relevant experience – 3+ years in Retail, Marketing, advertising, or comparable business experience
Robert Half
Marketing Coordinator
About Systemates Inc.
From our corporate offices in DFW, Systemates is not-so-quietly plotting the construction industry on a course to a more tech-focused future. Our award-winning software, Projectmates, contains all of the functionality needed to unite and streamline complex construction project management processes. Put simply, Projectmates users are more efficient, more cost-effective, and better prepared for the changing construction landscape.
Now, this is where you come in.
We’re searching for people who thrive in a small, growth-focused environment. You need to be passionate about helping customers solve problems and focused on self-improvement. Our talented and diverse team is working to take Systemates to the next level.
Help us build something great.
What You’ll Be Doing
As the Marketing Coordinator at Systemates, you will help with the daily marketing activities and initiatives of the company. This is an exciting opportunity to take on a high-impact position that will help ensure continued growth and success for the company. You need to be creative and analytical while simultaneously seeing the “big picture.”
Here’s a snapshot of what your day-to-day schedule could look like:
- Managing and organizing all data, reports, and dashboards in HubSpot, ensuring accuracy, completeness, and data hygiene.
- Providing day-to-day support on HubSpot, prioritizing and processing requests, including data imports/exports, reporting, workflows, and other ad hoc requests.
- Tracking, measuring, and reporting on digital marketing campaigns.
- Helping develop content for blog posts and social media.
- Supporting tradeshow and event planning and logistics.
- Managing social media accounts and automating campaigns for various platforms.
- Monitoring website traffic and tracking website analytics (i.e., Google Analytics).
- Supporting the end-to-end process of bi-monthly webinars.
- Participating in creative projects with the marketing team.
- Assisting with writing newsletters, advertisements, and other marketing collateral such as one-pagers and handouts for other departments.
- Providing miscellaneous marketing administrative support.
Desired Skills & Experience
- Bachelor’s degree in business administration, marketing, or related field
- 2+ years of professional experience in marketing/sales support and HubSpot
- Excellent analytical, problem-solving, and organizational skills
- Experience with data management and analysis
- Knowledge of traditional, digital, and content marketing
- Strong written and verbal communication skills
- Excellent organizational skills and attention to detail
- Self-starter with the ability to function effectively in a fast-paced environment
Where you’ll be working
This is a hybrid, full-time role based out of our Richardson, TX office.
EEO Statement
Systemates Inc. is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Projectmates by Systemates Inc.
As the Marketing Manager, you will oversee the planning, management, and measurement of marketing strategies, functions, and initiatives within the Anderson Marketing Department. This position will work across two brands: Anderson Business Advisors and Infinity Investing.
You will be responsible for planning and executing a wide variety of core marketing programs; fueling inbound marketing strategies with rich, meaningful content, highlighting best-in-class research, thought leadership, and innovation; collaborating internally to identify new programs that help meet our business goals; and will provide key implementation support for other marketing team members.
The best fit for this role will have experience developing and implementing a cohesive marketing strategy across multiple channels to ensure a pipeline of relevant, timely, and engaging content that strengthens our brand and clearly articulates our value proposition for our customers and prospects for B2B and B2C audiences.
The right person will be driven, experienced across a wide variety of marketing tactics, self-motivated, and excited about joining a dynamic organization that has experienced tremendous organizational and revenue growth over the last two years. This is a great opportunity for the right marketer to build experience driving growth in the financial and asset protection category for a mid-market organization.
Objectives:
- Drive the development and execution of the company’s digital marketing campaigns to support company objectives around lead generation and brand awareness.
- Translate growth initiatives from internal clients and stakeholders into projects ready for the marketing team.
- Identify, prioritize, and develop new marketing strategies utilizing traditional and digital spaces that include website, SEO, content marketing, social media, email, earned media, video, research, and analytics.
- Support the development of the company’s marketing strategy and activation plan for key communications to target audiences as well as leadership, team members, partners, clients, and employees, across various industry touchpoints.
Job Duties and Responsibilities:
- Develop and manage strategic long-term marketing campaigns that reach and resonate with Anderson’s targeted audiences utilizing a diversified marketing mix that supports organizational company priorities as well as quarterly and annual KPIs.
- Lead and manage projects surrounding marketing initiatives with internal and external clients as well as manage ongoing account management with vendors and consultants.
- Leverage customer and competitor research and business analytics to prioritize campaign development and content creation based on opportunity size and audience relevance.
- Develop SOPs (standard operating procedures) and continuously optimize them by identifying, designing, and implementing ongoing program process improvement.
Experience & Skill-Set:
- The ideal candidate is equal parts strategic thinker, agile problem-solver, innovative self-starter, and collaborative team member
- Strong communication, leadership, organizing, and project management skills are a must.
- Superior analytical skills; ability to synthesize and interpret data to build meaningful conclusions and recommended actions to the marketing team and stakeholders.
- Excellent writing skills and functional understanding of PR, social content creation, SEO, content marketing, and customer sales cycle.
- Experience managing effective creative development to tell a story using words, images, and audio, and an understanding of how to create content that draws an audience.
- Capable of organizing and managing complicated projects with numerous stakeholders
- Up to speed with current and online marketing techniques and best practices.
- Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends, etc.) and Google Adwords.
- Thorough knowledge of the social media landscape, leading channels, tools, and measurement.
- Must be authorized to work in the US; we are not currently sponsoring visas
Education and Experience Requirements:
- Bachelor’s or master’s degree in marketing or a related field
- 5-8+ years in digital marketing with experience in B2B and B2C marketing
- A self-starter with strong project management skills and accountability
- At least five years managing marketing teams within a mid-sized company or agency
- Experience using and reporting out of CMS and CRMs such as HubSpot and Salesforce
- Experience working in tax and asset protection, personal finance, real estate, and stock investing is a plus
- Demonstrable experience leading and managing content marketing, demand-gen, SEO/SEM, marketing database, email, social media, and advertising campaigns
- Accuracy of work as well as exceptional verbal and written communication in English
- Working experience in Google Suite, WordPress Divi, Google Analytics, Google AdWords, Google Data Studio, Agorapulse, Chatbots, Email Management Platforms, and business intelligence software (i.e. Power BI, Tableau)
- Strong sense of website and graphic design
- Ability to multitask, prioritize, and manage time effectively
- Motivated and dependable team player
- Experience in optimizing the customer journey, landing pages, and user funnels
- Experience with A/B and multivariate experiments
About Anderson
Serving investors and small business owners nationally since 1997, Anderson Business Advisors is the nation’s premier asset protection and tax planning firm. With a focus on providing excellent service, Anderson Business Advisors brings attorneys, CPAs, and other professionals under one roof to empower our clients to protect themselves and their investments from the growing legal and tax threats of an increasingly complex world.
Anderson Business Advisors is an award-winning workplace — voted Top Places to Work in 2020, 2021, 2022 and 2023 by the Las Vegas Business Review Journal, as well as Intuit’s Firm of the Future award in 2020. Anderson Business Advisors is growing at a phenomenal rate and we owe this success to our dynamic team, our commitment to excellent service, and our valued clients.
At Anderson Business Advisors, we’re looking for friendly, driven, and passionate individuals to help us continue our mission as we empower investors and business owners to preserve and protect their wealth, find financial freedom, and create a legacy for their loved ones and communities.
We support our team with ongoing training and professional development while providing internal advancement opportunities for driven team members who want to grow within Anderson as they succeed professionally and personally.
Anderson Advisors offers robust benefits including:
- Hybrid work schedule working remotely and in-office
- Robust onboarding program to ensure new employees are knowledgeable about all aspects of the organization, its services, and products
- Medical, Dental, Vision, and Short-term disability are all provided at no cost to each employee. Employee-paid health insurance starts at the beginning of next month after hire.
- 401(k) plan that is matched at 4% after 3 months of employment
- 16 days of PTO in the 1st year, 21 days of PTO after 1 year of employment
- In addition to PTO, Anderson offers 7 paid company holidays per year
- Family Leave (FMLA)
- $35 monthly gym membership
A full background check, drug screen, internet, and social media search are required for employment.
Anderson is an EEO employer as defined by the EEOC.
Anderson Business Advisors
Overview
Looking for something different? We ARE that something different at RPM Living. Dynamic and fast growth culture and multiple nationwide opportunities let YOU shape your future with us. Top industry pay and benefits, best industry practices, career training and education, people-first focus…we show you the way to success.
The position: The Marketing Manager will provide strategic marketing support and insight for a portfolio of properties to the Regional Operations team and the clients that as a company, RPM’s support departments collectively serve.
Responsibilities
- Works closely with Operations leadership on maintaining successful property marketing efforts that supports overall leasing efforts with both stabilized and lease up properties.
- Responsible for utilizing internal marketing team support, individual expertise, and preferred agency partner services to provide next-level strategic thought leadership and support to ensure the right marketing mix and approach is applied to individual property needs.
- Develops and executes strategic marketing plans for lease up communities; evaluating ongoing performance bi-weekly and providing performance data reporting that aligns with KPIs for the industry, RPM performance metrics, and market-specific targets.
- Participates in regularly scheduled calls with regional operations leadership to review Marketing performance for individual property or regional manager portfolios and adjust strategy, tactics, and marketing investment as needed.
- Provides training and best practices to onsite teams via internal learning platform and hosted monthly calls for the region on relevant topics.
- Oversees onsite team completion of monthly marketing audits; ensuring ILS, lead tracking, website, concessions, and paid ad copy is up-to-date.
- Participates in property takeover/onboarding process; ensuring all marketing-related tasks are prepared to launch on day of takeover, including website, paid digital, social media accounts, and ILS advertising.
- Supports efforts related to New Business, performing digital audits, preparing marketing strategy slides, and comfortable in a client-facing role to represent RPM and RPM Marketing Services.
- Creates additional marketing ideas and campaigns for prospects, resident referrals, resident events, etc. to increase social media presence and drive qualified traffic to the communities.
- Creates 30- and 60-day marketing action plans for properties that are at risk of dipping below budgeted occupancy and/or not meeting renewal targets.
Qualifications
- 4 – 5 years marketing experience that directly supports regional marketing manager responsibilities; especially, but not limited to, paid digital media, strategic marketing recommendations, evaluating reporting data and making data-driven decisions.
- Bachelors degree, or equivalent combination of education and career experience.
- Experience in multifamily industry, or related industries is preferred, but not required. We encourage you to demonstrate how your unique mix of marketing skills is the perfect fit and how you intend to elevate the market
Employment with RPM Living is contingent upon successful completion of a background check and possessing a valid driver’s license.
RPM Living is an Equal Opportunity Employer.
RPM Living
Avery Dennison is seeking a Digital Marketing Manager to join the Materials Group organization. This role is aligned with the Graphics Solutions Division. This role will help develop, execute, and measure online marketing initiatives, as well as support offline programs where appropriate. This is an exciting opportunity for an individual to be involved in all aspects of digital marketing that drive awareness, acquisition, and retention. The Digital Marketing Manager plays a key role as a subject matter expert and leader for marketing automation. The position is heavily involved in planning, implementation, and production support.
Key responsibilities:
- Develop a digital roadmap and strategy to lead the division to more automated and digitally centric processes
- Initiate and lead integrated marketing programs in collaboration with the Marketing team that support marketing goals and objectives.
- Build, execute, and manage integrated digital marketing campaigns using Act-On and SalesForce by developing workflows, landing pages and coordination with social media.
- Identify appropriate metrics and provide performance tracking across channels against established benchmarks, budget, and goals.
- Recommend online and offline strategies and tactics that will drive performance and assure campaign efficiency while maintaining brand integrity including SEO strategies.
- Coordinate all aspects of analytics and reporting, ensuring the appropriate metrics are tracked across channels and measuring ROI across programs.
- Build positive relationships with business functions to understand business challenges and collaborate on possible solutions.
- Provide strategic functional and technical insight with respect to salesforce.com and provide expertise on integrating with other enterprise systems.
- Interact closely with the IT team to translate functional designs into technical designs and results.
Qualifications
Minimum Requirements:
- Bachelor’s degree in Marketing, Business, Communications or related business field.
- 5+ years of relevant experience in internet-based marketing with B2B experience preferred.
- Experience managing direct reports.
- Experience in leading or contributing to the development of integrated marketing plans.
- Outstanding communication skills, both written and oral, as well as strong presentation skills.
- Strong understanding of marketing automation (experience with Act-On strongly preferred), email marketing, CMS (AEM), CRM system (Salesforce.com), and social media platforms experience with web analytics measurement and reporting and a strong understanding of Google Analytics. Solid understanding of applicable AI.
- Extensive experience interpreting user needs and writing or editing functional specifications for new systems, systems changes or system improvements.
- Technical and functional experience with Salesforce.com application capabilities including Campaign, Contact, Account, Lead, Opportunity Management, Forecasting and Partner Management.
- Demonstrated ability to effectively work both independently and within cross functional project teams that span multiple time-zones.
Strong project management and organization skills
Additional Information
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines.
If you require accommodations to view or apply for a job, alternative methods are available to submit an application. Please contact (440)534-6000 [email protected] to discuss reasonable accommodations.
Avery Dennison
Great Atlantic Management is a locally owned management company operating self-storage facilities since 1977. We strive to provide quality storage solutions that exceed customers’ expectations. No matter the department or facility, our employees are an integral part of providing the best for our customers. We foster an environment of support, teamwork, and innovation. As we’ve grown over the years, we are now in need of a Marketing Manager to enhance our efforts to continue to scale our business. As the Marketing Manager, you would be responsible for all aspects of our digital and traditional marketing campaigns, improving the performance of our websites, expanding our social media influence, and visiting local community businesses to increase brand awareness.
Essential Duties Include:
- Regularly monitor and optimize the performance of PPC campaigns, local SEO, social media, and other marketing initiatives
- Make recommendations to improve marketing across all channels, such as conversion rate optimization
- Coordinate with leadership to concept, launch, manage, and report on ad campaigns
- Maintain accuracy of listings, such as store location and hours, and polish webpage content
- Monitor and respond to reviews and ensure the company’s brands are protected and improved via media channels
- Visit community businesses around our facility locations to supply them with branded marketing materials
These are the essential functions of the position that must be performed. This is not intended to be a comprehensive list of the duties and responsibilities of the position. The duties and responsibilities may change at any time without notice.
The successful candidate will have:
- Ability to commute to our Virginia Beach office – this is not a remote position.
- Excellent written and verbal communication skills
- Outstanding web writing, editing, and proofreading skills
- Ability to present information in a clear, concise manner
- Analytical mindset with a strong attention to detail; critical thinking is a must
- Ability to interact with a variety of internal team members at different levels in the organization
- Strong understanding of web metrics, digital analytics, and data interpretation
- In-depth knowledge of Google Ads and local SEO best practices
- Professional, punctual, and reliable
- Ability to work on multiple projects simultaneously with strong time management
- Desire to stay current with digital marketing strategies and maintain continued education in related fields
Education & Experience Qualifications:
- Bachelor’s Degree from an accredited college or university in marketing or related field; or five years of relevant experience; or equivalent combination of education and experience required
- Experience with Google (Analytics, Ads, Business) and Meta Business required; experience with Birdeye and BrightLocal preferred
- Demonstrated proficiency with digital platforms (e.g., certification) preferred
Benefits:
Great Atlantic Management offers health, dental, and vision benefits, paid time off, and paid holidays. All regular, full-time employees are eligible to receive benefits after 90 days of employment with the company.
Great Atlantic Management is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Great Atlantic Management Llc
Job Title: Marketing Coordinator
Employment Type: Full-Time
Experience Level: 0-2 Years
This is a contract to hire role based in Golden, Colorado (Onsite)
Company Overview:
We are a dynamic and innovative Water Quality and Testing company dedicated to bringing clean water and energy to the world. We are seeking a motivated and creative Marketing Coordinator to join our growing team. If you are passionate about digital marketing, have a knack for SEM, PPC, and SEO, and are proficient in Adobe Suite, this could be the perfect opportunity for you to kickstart your marketing career.
Job Summary:
As a Marketing Coordinator, you will play a crucial role in supporting the marketing team’s efforts to increase brand visibility, drive website traffic, and generate leads. This entry-level position is ideal for recent graduates or individuals with up to two years of marketing experience looking to develop their skills in digital marketing.
Key Responsibilities:
- Search Engine Marketing (SEM): Assist in creating, optimizing, and managing pay-per-click (PPC) advertising campaigns on platforms such as Google Ads and Bing Ads to increase online visibility and drive qualified traffic.
- Search Engine Optimization (SEO): Collaborate with the SEO team to perform keyword research, optimize website content, and implement on-page and off-page SEO strategies to improve organic search rankings.
- Digital Advertising: Support the development and execution of digital advertising campaigns, including display ads, social media advertising, and remarketing efforts.
- Content Creation: Collaborate with the content team to create engaging and relevant content for various digital marketing channels, including blog posts, social media updates, and email campaigns.
- Data Analysis: Monitor and analyze marketing campaign performance using analytics tools, providing insights and recommendations for improvement.
- Adobe Suite: Utilize Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) for graphic design tasks, including the creation of marketing collateral, banners, and promotional materials.
- Reporting: Prepare regular reports on marketing campaign performance and present findings to the marketing team, highlighting key metrics and areas for improvement.
- Competitive Research: Stay up-to-date with industry trends and competitor activities to identify opportunities for differentiation and growth.
Qualifications:
- Bachelor’s degree in Marketing, Advertising, Business, or a related field.
- 0-2 years of experience in marketing or a related role.
- Proficiency in SEM, PPC, and SEO best practices.
- Strong working knowledge of Adobe Suite (Photoshop, Illustrator, InDesign).
- Excellent written and verbal communication skills.
- Analytical mindset with the ability to interpret data and draw meaningful conclusions.
- Highly organized and detail-oriented.
- Self-motivated and eager to learn in a fast-paced environment.
Why Join
- Opportunity to gain valuable experience in digital marketing.
- Collaborative and supportive team environment.
- Competitive salary and benefits package.
- Ongoing professional development and growth opportunities.
- Chance to contribute to a growing company with a strong mission.
Robert Half
HFI Management (“HFIM”) is currently seeking a Sales and Digital Marketing Manager based in Idaho Falls, Id. This role will manage and oversee the internal and external marketing for all marketing strategies and efforts of LP Propane and Bingham Ag Services.
HFIM is the administrative and sales support division of the Brad Hall family of companies. HFIM supports companies in fuel and lube distribution, propane sales, retail fuel stations, oil field services farming, fuel transportation and other industries. The family of Companies does business in the Western United States and supplies to over 30 states.
The Sales and Digital Marketing Manager will primarily be focused on:
Project Management
- Work collaboratively with cross-functional teams, including sales, product, and design, to ensure that all video content aligns with overall marketing goals and brand standards.
- Participation in the development and execution of marketing projects and presentations.
- Maintain and coordinate all aspects of the Companies’ websites and social media platforms to include but not limited to: site development and content creation, customer portals, user interfaces, search engine optimization, paid search, customer buying experience, content deployment, live chat, analytics and reporting, and daily monitoring.
- Develop and manage marketing budgets.
- Oversee the creation and publication of all marketing material in line with marketing plans.
- Support and lead research and analysis of emerging and target markets for assigned Companies.
- Keep up-to-date with emerging trends and best practices in video marketing, sharing insights and recommendations with the broader marketing team.
Marketing Strategies
- Develop and execute video marketing strategies to drive brand awareness and lead generation across multiple channels, including social media, email, and website.
- Develop and oversee internal marketing initiatives including but not limited to: creation and management of internal communications mediums, manage internal branding and Company stores, and support internal promotions and advertising needs.
- Lead and support the planning and implementation of Company events such as training events, customer and vendor events, trade shows, and other Company outreach opportunities.
- Ensure all brands are positioned appropriately and according to marketing strategy.
- Create and analyze the effectiveness of marketing campaigns and initiatives through reporting, tracking and analysis to provide feedback to executive management team and Company leaders as needed.
The preferred candidate for the Sales and Digital Marketing Manager will have the following:
- 3+ years of experience in Adobe After Effects, Premiere Pro, and Videography.
- Three or more years’ experience in a related field.
- Strong verbal and written communication skills.
- Excellent project management skills.
- Excellent computer skills and able to learn company systems and processes.
- Adheres to the company’s values and ethical expectations.
- Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
- Strong collaboration and communication skills, with the ability to work effectively with cross-functional teams.
Brad Hall Companies
Position Overview:
As a Senior Brand Manager in the music industry, you will play a pivotal role in developing and executing strategic brand initiatives for artists, music labels, or entertainment companies. You will be responsible for creating and enhancing the brand identity, image, and market positioning of the musical entities you work with. This role requires a deep understanding of music trends, consumer behavior, and marketing strategies to effectively promote artists and their music.
Key Responsibilities:
1. Brand Strategy Development:
– Develop comprehensive brand strategies that align with the artist’s or label’s vision, values, and target audience.
– Collaborate with cross-functional teams to establish long-term brand goals and short-term objectives.
2. Brand Identity and Messaging:
– Define and refine the brand’s visual and tonal identity, ensuring consistency across all touchpoints.
– Craft compelling brand narratives and messaging that resonate with the audience and differentiate the artist/label in the market.
3. Marketing Campaigns:
– Plan, execute, and oversee marketing campaigns that promote new music releases, tours, events, and merchandise.
– Leverage various channels such as social media, digital platforms, traditional media, and partnerships to maximize campaign reach and impact.
4. Audience Engagement:
– Identify and analyze the target audience’s preferences, behaviors, and trends to tailor marketing strategies effectively.
– Foster a strong emotional connection between the audience and the artist/label through innovative engagement initiatives.
5. Partnerships and Collaborations:
– Identify potential brand partnerships, collaborations, and sponsorships that align with the label’s image and values.
– Negotiate and manage partnerships to create mutually beneficial opportunities.
6. Market Research:
– Stay updated on music industry trends, competitive landscape, and emerging technologies to drive informed decision-making.
– Conduct market research to identify growth opportunities and adapt strategies accordingly.
7. Budget Management:
– Develop and manage budgets for marketing and branding initiatives, ensuring efficient allocation of resources to achieve desired outcomes.
8. Performance Analysis:
– Monitor and analyze the effectiveness of branding and marketing initiatives using relevant metrics and KPIs.
– Continuously refine strategies based on data insights to improve results.
Qualifications and Requirements:
– Bachelor’s degree in Marketing, Business, Music Business, or a related field (Master’s degree preferred).
– Minimum of 5-7 years of experience in brand management, marketing, or related roles within the music or entertainment industry.
– Strong passion for music and a solid understanding of music trends, genres, and consumer behavior.
– Proven track record of developing and executing successful brand strategies and marketing campaigns.
– Exceptional communication skills, both written and verbal, with the ability to craft compelling narratives.
– Proficiency in using digital marketing tools, social media platforms, and analytics tools.
– Leadership experience with the ability to manage and inspire a team.
– Strategic thinker with creative problem-solving skills and the ability to adapt to changing market dynamics.
– Strong negotiation, project management, and organizational skills.
– Adept at working in a fast-paced, dynamic environment.
Gator Co. – Gator Cases, Cableworks, Frameworks, Rackworks, Levy’s Music Accessories