RPM Living

Overview

Looking for something different? We ARE that something different at RPM Living. Dynamic and fast growth culture and multiple nationwide opportunities let YOU shape your future with us. Top industry pay and benefits, best industry practices, career training and education, people-first focus…we show you the way to success.

The position: The Marketing Manager will provide strategic marketing support and insight for a portfolio of properties to the Regional Operations team and the clients that as a company, RPM’s support departments collectively serve.

Responsibilities

• Works closely with Operations leadership on maintaining successful property marketing efforts that supports overall leasing efforts with both stabilized and lease up properties.
• Responsible for utilizing internal marketing team support, individual expertise, and preferred agency partner services to provide next-level strategic thought leadership and support to ensure the right marketing mix and approach is applied to individual property needs.
• Develops and executes strategic marketing plans for lease up communities; evaluating ongoing performance bi-weekly and providing performance data reporting that aligns with KPIs for the industry, RPM performance metrics, and market-specific targets.
• Participates in regularly scheduled calls with regional operations leadership to review Marketing performance for individual property or regional manager portfolios and adjust strategy, tactics, and marketing investment as needed.
• Provides training and best practices to onsite teams via internal learning platform and hosted monthly calls for the region on relevant topics.
• Oversees onsite team completion of monthly marketing audits; ensuring ILS, lead tracking, website, concessions, and paid ad copy is up-to-date.
• Participates in property takeover/onboarding process; ensuring all marketing-related tasks are prepared to launch on day of takeover, including website, paid digital, social media accounts, and ILS advertising.
• Supports efforts related to New Business, performing digital audits, preparing marketing strategy slides, and comfortable in a client-facing role to represent RPM and RPM Marketing Services.
• Creates additional marketing ideas and campaigns for prospects, resident referrals, resident events, etc. to increase social media presence and drive qualified traffic to the communities.
• Creates 30- and 60-day marketing action plans for properties that are at risk of dipping below budgeted occupancy and/or not meeting renewal targets.

Qualifications

• 4 – 5 years marketing experience that directly supports regional marketing manager responsibilities; especially, but not limited to, paid digital media, strategic marketing recommendations, evaluating reporting data and making data-driven decisions.
• Bachelors degree, or equivalent combination of education and career experience.
• Experience in multifamily industry, or related industries is preferred, but not required. We encourage you to demonstrate how your unique mix of marketing skills is the perfect fit and how you intend to elevate the market

Employment with RPM Living is contingent upon successful completion of a background check and possessing a valid driver’s license.

RPM Living is an Equal Opportunity Employer.

RPM Living

Overview Looking for something different? We ARE that something different at RPM Living. Dynamic and fast growth culture and multiple nationwide opportunities let YOU shape your future with us. Top industry pay and benefits, best industry practices, career training and education, people-first focus……we show you the way to success.

The Position: The position requires a strong background in senior-level positions and/or demonstrated superior performance as a Director of Marketing.

Responsibilities

• Directly impact and enhance operational propensity to achieve business objectives, KPIs, NOI and leasing goals through high-touch marketing strategy and leadership
• Closely work with a team of marketing experts responsible for the strategic plan and optimal marketing mix across channels to leverage the highest propensity for lease conversions
• Drive consistency of the customer experience across all regions and clients related to marketing support

Business Intelligence

• Deliver insight on marketing performance and ROI across the organization and structured portfolios.
• Set and maintain a high standard of analytic rigor in constructing robust BI insights to drive and support bodies of work, facilitate dialogue, and inform strategy

Strategic Leadership

• Drive occupancy and ROI by providing support, guidance and direction in the development and implementation of marketing and branding programs.
• Complete integration of marketing and sales efforts. Leveraging consumer insights knowledge and apply expertise to sales tactics.
• Develop and maintain partnerships with board members, executive leadership, operations and vendor partners to ensure company standards and vision are executed consistently across all channels and assets.
• Work closely with marketing leadership to drive collaboration, and foster a shared understanding of, and alignment around the work agenda, process, SOP, findings and implications, and to move the department (and ultimately organization) toward action.
• Own, plan, execute and synthesize bodies of strategy work related to operational marketing support; maintaining a solid understanding of the “Big Picture” while digging deep into the details of individual bodies of work/initiatives.
• Define the portfolio-level strategic initiatives and monitor sub-market trends in accordance; define adjustments needed to maximize traffic and closing performance.
• Consult with creative, marketing managers, interactive, and public relations – ensuring objectives are clearly understood, and deadlines met.
• Maintain a strong focus on generating new ideas through creative strategy. Continually research and make recommendations on new opportunities and marketing channels.

Client Relations / Business Development

• Ensure client relations are positive and stable with high-touch engagement as needed
• Participate to a high-degree in business development; material preparation, in-person and virtual pitch meetings and client presentations.
• Travel <30%, may vary seasonally

Qualifications

• Bachelor’s degree from four-year college or university; a minimum of 7 years related experience and/or training; or equivalent combination of education and experience.
• Minimum of 5 years’ experience in Property Management, with marketing experience.
• Experience in training/mentoring a large team of associates.
• Proven track record of success in enterprise marketing strategy

Employment with RPM Living is contingent upon successful completion of a background check and possessing a valid driver’s license.

RPM Living is an Equal Opportunity Employer.

RPM Living

Overview

Looking for something different? We ARE that something different at RPM Living. Dynamic and fast growth culture and multiple nationwide opportunities let YOU shape your future with us. Top industry pay and benefits, best industry practices, career training and education, people-first focus…we show you the way to success.

The position: The Corporate Marketing Manager will be a key stakeholder in the development of the RPM Living corporate marketing strategy, responsible for managing various corporate marketing-related projects, programs, and activities. In this role, you will be part of a team charged with RPM’s corporate-level brand narrative and related marketing strategy/support for its operational support specialties. This is a high-impact position with an extraordinary opportunity to increase brand awareness and solidify RPM’s position as an industry leader with vision, both internally and externally. This role requires superior account and project management skills, big-picture strategic thinking and the ability to align cross-functional teams.

Responsibilities

Corporate Marketing

• Directly impact and enhance operational propensity to achieve business objectives through high-touch strategy directly related to corporate marketing initiatives.

• Be the client-facing leader on corporate marketing initiatives (your book of business, touching both internal “clients” and external clients, depending on scope) to facilitate strategic dialogue, effective planning and on-brand marketing efforts, and ensure objectives and projects are completed on time and with excellence.

• Plan and execute campaign strategies, plans and tactics for RPM internal and external initiatives, holding responsibility for all aspects of corporate marketing projects to include monitoring, tracking, and communicating project details with key stakeholders.

• Partner with the creative and communications teams to establish and maintain the strategic approach for internal branding and communication that consistently supports successful change management, is connected/aligned with company vision, generates associate engagement and effects a high degree of employee understanding.

• Collaborate with creative services, communications and other teams on development and delivery of project resources.

• Drive consistency of the customer experience across all internal departments, regions and clients related to marketing support

Project Management

• Work cross-functionally with internal teams, clients, and vendors on projects from start to finish (project planning, scope of work, budgeting, scheduling priorities, allocating resources, collecting assets and deliverables, conflict resolution, management of workflow, etc.)• Manage daily workflow and project priorities across multiple departments.

• Field ad hoc emails/requests from internal departments and other business leaders; review requests/content and provide strategy/recommendations as relevant to marketing and communication priorities

• Communicate and present campaign information, deadlines, release dates, and results to internal and external project stakeholders.

• Lead regular internal meetings for all corporate marketing projects to ensure success and communicate expectations to all involved.

• Troubleshoot and propose solutions when project or campaign prioritization conflicts arise, elevating issues when necessary for resolution.

Business Intelligence

• Deliver insight on corporate marketing performance and ROI across the organization and marketing support offerings.

• Collect performance data, ROI results, anecdotal feedback, etc. to inform a thorough and actionable post-campaign evaluation and reporting.

Strategic Collaboration

• Develop and maintain partnerships with board members, executive leadership, operations and vendor partners to ensure company standards and vision are executed consistently across all channels and assets.

• Collaborate closely with senior leadership to synthesize organizational priorities with stakeholder objectives to produce alignment documents and creative briefs that support strategic campaign development.

• Maintain a strong focus on generating new ideas through creative strategy. Continually research and make recommendations on new opportunities and marketing channels.

Qualifications

• A minimum of 2 years in a marketing-related field; multifamily housing industry experience a plus.

• Bachelor’s Degree in marketing, communications or related field.

• Proven track record of success in enterprise communications strategy development and execution.

• Travel <30%

Employment with RPM Living is contingent upon successful completion of a background check and possessing a valid driver’s license.

RPM Living is an Equal Opportunity Employer.

This job title is associated with Marketing Specialist, Regional Marketing Manager and/or Marketing Associate.

RPM Living