Director of Marketing

Overview Looking for something different? We ARE that something different at RPM Living. Dynamic and fast growth culture and multiple nationwide opportunities let YOU shape your future with us. Top industry pay and benefits, best industry practices, career training and education, people-first focus……we show you the way to success.

The Position: The position requires a strong background in senior-level positions and/or demonstrated superior performance as a Director of Marketing.

Responsibilities

• Directly impact and enhance operational propensity to achieve business objectives, KPIs, NOI and leasing goals through high-touch marketing strategy and leadership
• Closely work with a team of marketing experts responsible for the strategic plan and optimal marketing mix across channels to leverage the highest propensity for lease conversions
• Drive consistency of the customer experience across all regions and clients related to marketing support

Business Intelligence

• Deliver insight on marketing performance and ROI across the organization and structured portfolios.
• Set and maintain a high standard of analytic rigor in constructing robust BI insights to drive and support bodies of work, facilitate dialogue, and inform strategy

Strategic Leadership

• Drive occupancy and ROI by providing support, guidance and direction in the development and implementation of marketing and branding programs.
• Complete integration of marketing and sales efforts. Leveraging consumer insights knowledge and apply expertise to sales tactics.
• Develop and maintain partnerships with board members, executive leadership, operations and vendor partners to ensure company standards and vision are executed consistently across all channels and assets.
• Work closely with marketing leadership to drive collaboration, and foster a shared understanding of, and alignment around the work agenda, process, SOP, findings and implications, and to move the department (and ultimately organization) toward action.
• Own, plan, execute and synthesize bodies of strategy work related to operational marketing support; maintaining a solid understanding of the “Big Picture” while digging deep into the details of individual bodies of work/initiatives.
• Define the portfolio-level strategic initiatives and monitor sub-market trends in accordance; define adjustments needed to maximize traffic and closing performance.
• Consult with creative, marketing managers, interactive, and public relations – ensuring objectives are clearly understood, and deadlines met.
• Maintain a strong focus on generating new ideas through creative strategy. Continually research and make recommendations on new opportunities and marketing channels.

Client Relations / Business Development

• Ensure client relations are positive and stable with high-touch engagement as needed
• Participate to a high-degree in business development; material preparation, in-person and virtual pitch meetings and client presentations.
• Travel <30%, may vary seasonally

Qualifications

• Bachelor’s degree from four-year college or university; a minimum of 7 years related experience and/or training; or equivalent combination of education and experience.
• Minimum of 5 years’ experience in Property Management, with marketing experience.
• Experience in training/mentoring a large team of associates.
• Proven track record of success in enterprise marketing strategy

Employment with RPM Living is contingent upon successful completion of a background check and possessing a valid driver’s license.

RPM Living is an Equal Opportunity Employer.

RPM Living