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The Position: The position requires a strong background in senior-level positions and/or demonstrated superior performance as a Director of Marketing.
Responsibilities
- Directly impact and enhance operational propensity to achieve business objectives, KPIs, NOI and leasing goals through high-touch marketing strategy and leadership
- Closely work with a team of marketing experts responsible for the strategic plan and optimal marketing mix across channels to leverage the highest propensity for lease conversions
- Drive consistency of the customer experience across all regions and clients related to marketing support
Business Intelligence
- Deliver insight on marketing performance and ROI across the organization and structured portfolios.
- Set and maintain a high standard of analytic rigor in constructing robust BI insights to drive and support bodies of work, facilitate dialogue, and inform strategy
Strategic Leadership
- Drive occupancy and ROI by providing support, guidance and direction in the development and implementation of marketing and branding programs.
- Complete integration of marketing and sales efforts. Leveraging consumer insights knowledge and apply expertise to sales tactics.
- Develop and maintain partnerships with board members, executive leadership, operations and vendor partners to ensure company standards and vision are executed consistently across all channels and assets.
- Work closely with marketing leadership to drive collaboration, and foster a shared understanding of, and alignment around the work agenda, process, SOP, findings and implications, and to move the department (and ultimately organization) toward action.
- Own, plan, execute and synthesize bodies of strategy work related to operational marketing support; maintaining a solid understanding of the “Big Picture” while digging deep into the details of individual bodies of work/initiatives.
- Define the portfolio-level strategic initiatives and monitor sub-market trends in accordance; define adjustments needed to maximize traffic and closing performance.
- Consult with creative, marketing managers, interactive, and public relations – ensuring objectives are clearly understood, and deadlines met.
- Maintain a strong focus on generating new ideas through creative strategy. Continually research and make recommendations on new opportunities and marketing channels.
Client Relations / Business Development
- Ensure client relations are positive and stable with high-touch engagement as needed
- Participate to a high-degree in business development; material preparation, in-person and virtual pitch meetings and client presentations.
- Travel <30%, may vary seasonally
Qualifications
- Bachelor’s degree from four-year college or university; a minimum of 7 years related experience and/or training; or equivalent combination of education and experience.
- Minimum of 5 years’ experience in Property Management, with marketing experience.
- Experience in training/mentoring a large team of associates.
- Proven track record of success in enterprise marketing strategy
Employment with RPM Living is contingent upon successful completion of a background check and possessing a valid driver’s license.
RPM Living is an Equal Opportunity Employer.
RPM Living
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