Overview
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The position: The Corporate Marketing Manager will be a key stakeholder in the development of the RPM Living corporate marketing strategy, responsible for managing various corporate marketing-related projects, programs, and activities. In this role, you will be part of a team charged with RPM’s corporate-level brand narrative and related marketing strategy/support for its operational support specialties. This is a high-impact position with an extraordinary opportunity to increase brand awareness and solidify RPM’s position as an industry leader with vision, both internally and externally. This role requires superior account and project management skills, big-picture strategic thinking and the ability to align cross-functional teams.
Responsibilities
Corporate Marketing
• Directly impact and enhance operational propensity to achieve business objectives through high-touch strategy directly related to corporate marketing initiatives.
• Be the client-facing leader on corporate marketing initiatives (your book of business, touching both internal “clients” and external clients, depending on scope) to facilitate strategic dialogue, effective planning and on-brand marketing efforts, and ensure objectives and projects are completed on time and with excellence.
• Plan and execute campaign strategies, plans and tactics for RPM internal and external initiatives, holding responsibility for all aspects of corporate marketing projects to include monitoring, tracking, and communicating project details with key stakeholders.
• Partner with the creative and communications teams to establish and maintain the strategic approach for internal branding and communication that consistently supports successful change management, is connected/aligned with company vision, generates associate engagement and effects a high degree of employee understanding.
• Collaborate with creative services, communications and other teams on development and delivery of project resources.
• Drive consistency of the customer experience across all internal departments, regions and clients related to marketing support
Project Management
• Work cross-functionally with internal teams, clients, and vendors on projects from start to finish (project planning, scope of work, budgeting, scheduling priorities, allocating resources, collecting assets and deliverables, conflict resolution, management of workflow, etc.)• Manage daily workflow and project priorities across multiple departments.
• Field ad hoc emails/requests from internal departments and other business leaders; review requests/content and provide strategy/recommendations as relevant to marketing and communication priorities
• Communicate and present campaign information, deadlines, release dates, and results to internal and external project stakeholders.
• Lead regular internal meetings for all corporate marketing projects to ensure success and communicate expectations to all involved.
• Troubleshoot and propose solutions when project or campaign prioritization conflicts arise, elevating issues when necessary for resolution.
Business Intelligence
• Deliver insight on corporate marketing performance and ROI across the organization and marketing support offerings.
• Collect performance data, ROI results, anecdotal feedback, etc. to inform a thorough and actionable post-campaign evaluation and reporting.
Strategic Collaboration
• Develop and maintain partnerships with board members, executive leadership, operations and vendor partners to ensure company standards and vision are executed consistently across all channels and assets.
• Collaborate closely with senior leadership to synthesize organizational priorities with stakeholder objectives to produce alignment documents and creative briefs that support strategic campaign development.
• Maintain a strong focus on generating new ideas through creative strategy. Continually research and make recommendations on new opportunities and marketing channels.
Qualifications
• A minimum of 2 years in a marketing-related field; multifamily housing industry experience a plus.
• Bachelor’s Degree in marketing, communications or related field.
• Proven track record of success in enterprise communications strategy development and execution.
• Travel <30%
Employment with RPM Living is contingent upon successful completion of a background check and possessing a valid driver’s license.
RPM Living is an Equal Opportunity Employer.
This job title is associated with Marketing Specialist, Regional Marketing Manager and/or Marketing Associate.
RPM Living
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