Job Title: Marketing Coordinator
Employment Type: Full-Time
Experience Level: 0-2 Years
This is a contract to hire role based in Golden, Colorado (Onsite)
Company Overview:
We are a dynamic and innovative Water Quality and Testing company dedicated to bringing clean water and energy to the world. We are seeking a motivated and creative Marketing Coordinator to join our growing team. If you are passionate about digital marketing, have a knack for SEM, PPC, and SEO, and are proficient in Adobe Suite, this could be the perfect opportunity for you to kickstart your marketing career.
Job Summary:
As a Marketing Coordinator, you will play a crucial role in supporting the marketing team’s efforts to increase brand visibility, drive website traffic, and generate leads. This entry-level position is ideal for recent graduates or individuals with up to two years of marketing experience looking to develop their skills in digital marketing.
Key Responsibilities:
- Search Engine Marketing (SEM): Assist in creating, optimizing, and managing pay-per-click (PPC) advertising campaigns on platforms such as Google Ads and Bing Ads to increase online visibility and drive qualified traffic.
- Search Engine Optimization (SEO): Collaborate with the SEO team to perform keyword research, optimize website content, and implement on-page and off-page SEO strategies to improve organic search rankings.
- Digital Advertising: Support the development and execution of digital advertising campaigns, including display ads, social media advertising, and remarketing efforts.
- Content Creation: Collaborate with the content team to create engaging and relevant content for various digital marketing channels, including blog posts, social media updates, and email campaigns.
- Data Analysis: Monitor and analyze marketing campaign performance using analytics tools, providing insights and recommendations for improvement.
- Adobe Suite: Utilize Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) for graphic design tasks, including the creation of marketing collateral, banners, and promotional materials.
- Reporting: Prepare regular reports on marketing campaign performance and present findings to the marketing team, highlighting key metrics and areas for improvement.
- Competitive Research: Stay up-to-date with industry trends and competitor activities to identify opportunities for differentiation and growth.
Qualifications:
- Bachelor’s degree in Marketing, Advertising, Business, or a related field.
- 0-2 years of experience in marketing or a related role.
- Proficiency in SEM, PPC, and SEO best practices.
- Strong working knowledge of Adobe Suite (Photoshop, Illustrator, InDesign).
- Excellent written and verbal communication skills.
- Analytical mindset with the ability to interpret data and draw meaningful conclusions.
- Highly organized and detail-oriented.
- Self-motivated and eager to learn in a fast-paced environment.
Why Join
- Opportunity to gain valuable experience in digital marketing.
- Collaborative and supportive team environment.
- Competitive salary and benefits package.
- Ongoing professional development and growth opportunities.
- Chance to contribute to a growing company with a strong mission.
Robert Half
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