Marketing Coordinator

Job Title: Marketing Coordinator

Employment Type: Full-Time

Experience Level: 0-2 Years

This is a contract to hire role based in Golden, Colorado (Onsite)

Company Overview:

We are a dynamic and innovative Water Quality and Testing company dedicated to bringing clean water and energy to the world. We are seeking a motivated and creative Marketing Coordinator to join our growing team. If you are passionate about digital marketing, have a knack for SEM, PPC, and SEO, and are proficient in Adobe Suite, this could be the perfect opportunity for you to kickstart your marketing career.

Job Summary:

As a Marketing Coordinator, you will play a crucial role in supporting the marketing team’s efforts to increase brand visibility, drive website traffic, and generate leads. This entry-level position is ideal for recent graduates or individuals with up to two years of marketing experience looking to develop their skills in digital marketing.

Key Responsibilities:

1. Search Engine Marketing (SEM): Assist in creating, optimizing, and managing pay-per-click (PPC) advertising campaigns on platforms such as Google Ads and Bing Ads to increase online visibility and drive qualified traffic.
2. Search Engine Optimization (SEO): Collaborate with the SEO team to perform keyword research, optimize website content, and implement on-page and off-page SEO strategies to improve organic search rankings.
3. Digital Advertising: Support the development and execution of digital advertising campaigns, including display ads, social media advertising, and remarketing efforts.
4. Content Creation: Collaborate with the content team to create engaging and relevant content for various digital marketing channels, including blog posts, social media updates, and email campaigns.
5. Data Analysis: Monitor and analyze marketing campaign performance using analytics tools, providing insights and recommendations for improvement.
6. Adobe Suite: Utilize Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) for graphic design tasks, including the creation of marketing collateral, banners, and promotional materials.
7. Reporting: Prepare regular reports on marketing campaign performance and present findings to the marketing team, highlighting key metrics and areas for improvement.
8. Competitive Research: Stay up-to-date with industry trends and competitor activities to identify opportunities for differentiation and growth.

Qualifications:

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• 0-2 years of experience in marketing or a related role.
• Proficiency in SEM, PPC, and SEO best practices.
• Strong working knowledge of Adobe Suite (Photoshop, Illustrator, InDesign).
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to interpret data and draw meaningful conclusions.
• Highly organized and detail-oriented.
• Self-motivated and eager to learn in a fast-paced environment.

Why Join

• Opportunity to gain valuable experience in digital marketing.
• Collaborative and supportive team environment.
• Competitive salary and benefits package.
• Ongoing professional development and growth opportunities.
• Chance to contribute to a growing company with a strong mission.

Robert Half