Sales & Digital Marketing Manager

HFI Management (“HFIM”) is currently seeking a Sales and Digital Marketing Manager based in Idaho Falls, Id. This role will manage and oversee the internal and external marketing for all marketing strategies and efforts of LP Propane and Bingham Ag Services.

HFIM is the administrative and sales support division of the Brad Hall family of companies. HFIM supports companies in fuel and lube distribution, propane sales, retail fuel stations, oil field services farming, fuel transportation and other industries. The family of Companies does business in the Western United States and supplies to over 30 states.

The Sales and Digital Marketing Manager will primarily be focused on:

Project Management

• Work collaboratively with cross-functional teams, including sales, product, and design, to ensure that all video content aligns with overall marketing goals and brand standards.
• Participation in the development and execution of marketing projects and presentations.
• Maintain and coordinate all aspects of the Companies’ websites and social media platforms to include but not limited to: site development and content creation, customer portals, user interfaces, search engine optimization, paid search, customer buying experience, content deployment, live chat, analytics and reporting, and daily monitoring.
• Develop and manage marketing budgets.
• Oversee the creation and publication of all marketing material in line with marketing plans.
• Support and lead research and analysis of emerging and target markets for assigned Companies.
• Keep up-to-date with emerging trends and best practices in video marketing, sharing insights and recommendations with the broader marketing team.

Marketing Strategies

• Develop and execute video marketing strategies to drive brand awareness and lead generation across multiple channels, including social media, email, and website.
• Develop and oversee internal marketing initiatives including but not limited to: creation and management of internal communications mediums, manage internal branding and Company stores, and support internal promotions and advertising needs.
• Lead and support the planning and implementation of Company events such as training events, customer and vendor events, trade shows, and other Company outreach opportunities.
• Ensure all brands are positioned appropriately and according to marketing strategy.
• Create and analyze the effectiveness of marketing campaigns and initiatives through reporting, tracking and analysis to provide feedback to executive management team and Company leaders as needed.

The preferred candidate for the Sales and Digital Marketing Manager will have the following:

• 3+ years of experience in Adobe After Effects, Premiere Pro, and Videography.
• Three or more years’ experience in a related field.
• Strong verbal and written communication skills.
• Excellent project management skills.
• Excellent computer skills and able to learn company systems and processes.
• Adheres to the company’s values and ethical expectations.
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
• Strong collaboration and communication skills, with the ability to work effectively with cross-functional teams.

Brad Hall Companies