Description – External
City Colleges of Chicago (CCC), the largest community college system in Illinois, is made up of seven colleges and five satellite sites, providing more than 70,000 students each year access to a quality, affordable education.
CCC Marketing is an in-house creative center offering solutions to all marketing and communication needs, working with offices and departments across the District to tell CCC’s story to a wide range of audiences, both internal and external. The department’s mission is to preserve and strengthen the reputation and brand of CCC through a variety of communication mediums including print, digital, video, and social. CCC Marketing is committed to creating communications that engage and inform various audiences and promote CCC through strategic marketing and branding.
PRIMARY OBJECTIVE
Reporting to the District Director – Marketing and Communications, the Manager – Marketing Communications plans and implements marketing strategies to effectively promote CCC’s colleges and programs, working in close collaboration with MarCom staff, college administrators and staff, and consultants/marketing vendors.
The Manager – Marketing Communications works on digital and traditional media projects, delivering integrated and cross-platform communications to marketing and communications plans to enhance CCC’s image and promote its mission, increase awareness of colleges’ programs, attract students and increase enrollment, and foster relationships within the community. Performs related duties as required.
ESSENTIAL DUTIES
· Participates in the development, implementation, and evaluation of marketing and communication strategies, campaigns and initiatives to support CCC’s strategic objectives.
· Supports day-to-day operations, working closely with MarCom teams and college personnel to identify the objectives and goals of various marketing campaigns and provide communication solutions including print, digital and social media marketing efforts.
· Works with college administrators to strategically market and promote the colleges’ programs, events, faculty/staff and student achievements to internal and external audiences. Provides guidance on generational marketing and communications preferences for different target audiences so materials are appropriate and effective in meeting communication goals
· Evaluates marketing strategies and analyzes data on exposure, traffic and other metrics to provide feedback to college administrators on the progress and results of college marketing campaigns and initiatives.
· Writes, edits and proofreads copy for use in digital and print media and marketing materials for student recruitment and brand awareness.
· Develops and creates content including student success stories and faculty/staff/alumni profiles. Researches, evaluates and fact-checks story leads to develop story ideas. Conducts interviews with story subjects (e.g. students, faculty, alumni) and writes stories for various print, digital and visual media.
· Coordinates the approval of content for print and digital communications (i.e., print, publications, website, and social media platforms), ensuring materials meets marketing, branding and quality requirements.
· Develops creative briefs for client marketing projects to communicate project details to creative staff for the execution of various tasks (e.g. design, video, social media).
· Delivers completed marketing artwork to CCC’s media buying agency for trafficking to various media outlets.
· Manages marketing jobs by moving jobs through the production process to assure quality control and on-time delivery of marketing communication assets.
· Supports the execution of campaigns in print, radio, broadcast, mail, email, and mobile,
coordinating with internal units and external service providers to
· Compiles and evaluates marketing analytics from multimedia platforms and makes recommendations for improvements that increase the impact of marketing communications and campaigns.
· Assists with market research; identifies and tracks market trends in the education industry to ensure that CCC has identified the appropriate segments of the market.
QUALIFICATIONS
· A Bachelor’s degree from an accredited college or university in Marketing, Journalism, Communications or a related field.
· Five years of work experience in communications/marketing/public relations
· Experience writing and distributing content across a variety of digital channels
· Knowledge and experience in the full cycle of completing marketing related projects
· Experience in managing multiple marketing projects on tight deadlines
· Experience with marketing analytics data collection and analysis
· Evidence of strong writing and editing skills with an eye for detail
· Strong project management skills
· Ability to think creatively
· Excellent verbal, writer and interpersonal communication skills
· Ability to work effectively within a culturally diverse environment
· Ability to work evenings and weekends as required
· Proficiency in Microsoft Suite (Word, Excel, PowerPoint)
The intent of this job description is to provide a general description of the duties and responsibilities of this position. It is not intended to be an exhaustive set of the duties and responsibilities, nor all of the necessary qualifications to perform the work.
City Colleges of Chicago
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