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Fast-paced digital agency, Reusser, is seeking an experienced and motivated Director of Digital Marketing to own, lead, and grow our digital marketing service line.
As the Director of Digital Marketing, you will understand and translate client’s business needs into strategies & campaigns that meet the needs of our clients and achieve results across all channels.
About the Job
- Cast company-wide vision and direction for digital marketing services and products.
- Develop yearly and quarterly goals for the digital marketing team.
- Mentor and coach the digital marketing team through regularly scheduled 1:1s.
- Responsible for account performance and results. Work closely with account managers for account retention and upsell opportunities.
- Identify key account growth opportunities and pitch to prospective clients when appropriate.
- Manage and refine client contracts and terms of services.
- Work directly with the service delivery team to allocate and plan digital marketing resources.
- Create, implement, and maintain processes/policies for delivering digital marketing services.
- Plan and execute multi-channel social media, email marketing and digital marketing campaigns tailored to clients’ goals and needs.
- Measure and report KPIs related to all digital marketing campaigns.
- Identify and analyze digital trends and insights.
- Manage and optimize marketing budgets based on KPI and analytics.
- Build conversion metrics, plans and tests related to goals and needs.
- Evaluate emerging technologies, provide thought leadership, implement new technology where appropriate.
- Help clients plan, execute and report on key marketing campaigns; provide clients with thoughtful analysis of campaign results and recommendations for optimization and performance improvement opportunities.
- Brainstorm and execute new and creative growth strategies for clients
About You
- Minimum of 7 years of work experience in digital marketing; agency experience is a plus.
- Must have strong grasp of current marketing tools, trends and best practices, and be able to lead integrated digital marketing campaigns from concept to execution
- Experience leading and managing social media, email and digital marketing campaigns, including SEO/SEM, Google Ad Words and display advertising
- Expertise in identifying target audiences, creating persona development, devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and ad copy/creative/targeting, including experience with A/B and multivariate experiments
- Working knowledge of analytic tools and ad serving tools necessary for campaign set-up and reporting
- Experience with building organic social media and marketing campaigns
Bonus Points
- Having agency experience.
- Graphic design and/or website development.
- Having client references from past clients that loved you.
- Having employer references that are still recovering from your absence.
- Can share successful campaigns results that you’ve createdÂ
About Reusser Design
We are a results-driven digital agency crafting innovative solutions that create demand and generate value for the clients we serve.
- We support businesses and organizations on their journey to become a better version of themselves. We believe everyone deserves best-in-class digital products to help them compete and succeed in a digital world.
- We approach doing business in a unique way which is highlighted by Inc Magazine, Business Insider, Forbes, and CNN Money.
- We build custom websites, native apps, and SaaS applications with hand crafted user experiences. We create brands and market them with digital marketing, content strategy, and PR.
- We are a small, hard-working team of strategists, designers, and developers that are very passionate about our work and the clients we serve.
- We constantly encourage and challenge each other in order to better our craft and make the user experiences we build for our clients function at a world-class level.
- We partner with companies of all sizes and industries.
Benefits & Perks
- Work-life balance: 4-day work week (Monday – Thursday)
- Work from home: (2 days in the office, 2 days remote)
- Paid maternity/paternity leave.
- Medical & Dental insurance coverage through Physicians Health Plan—beginning on day one.
- Retirement Planning: SimpleIRA contributions match dollar-for-dollar up to 3% of your salary—matching begins on day one.
- 3+ weeks PTO and federal holidays off.
- Commission on any business you directly bring to the company.
- New office space in downtown Roanoke, IN.
- Apple hardware
- Work from home stipend
- Annual professional growth stipend
- Great coffee!
Interested more about our mission, vision, and core values? Please send a direct message to our President, Nate Reusser. All applications are confidential.
How to Apply
If you’re interested in this job, please apply through LinkedIn only. Please tell us why you think you’d be a good fit on our team. Calling us up will not improve your chances. If we think you’ll be a good fit, we’ll reach out to you!
Reusser
Join our Team!! IPD is known for raising the bar with each new venture. IPD has been in business for over 80 years, and we are a leader in a rapidly growing industry. We offer a competitive salary, a comprehensive benefits package, and a great work environment.
We are looking for a full-time E-commerce Manager. This position will oversee online sales and marketing at IPD, developing strategies to increase sales and optimize the website experience. They will work with other departments and technical partners to improve site functionality, design, and advertising strategies.
A. ESSENTIAL DUTIES AND RESPONSIBILITIES
Regular Functions include:
- Develops and implements the design of the e-commerce platform to drive utilization and increase sales, ensuring a seamless and engaging customer experience.
- Develops and implements an e-commerce strategy that improves website performance and aligns with organizational goals and objectives.
- Manages the maintenance of web store global databases/catalogs (North America & Europe today), ensuring all products are correctly represented with descriptions, pictures, and part numbers.
- Ensures all products are accurately represented on the e-commerce platform with compelling descriptions, high-quality images, and clear part numbers that facilitate easy navigation and purchasing.
- Collaborates closely with marketing to seamlessly integrate the Web Store and Marketing website, creating a unified brand experience for customers at all touchpoints.
- Develops a comprehensive plan for an integrated “customer portal” that fosters customer self-service across multiple functions, including purchasing, order tracking, payments, and post-purchase support.
- Manages all online sales activity associated with traffic acquisition, sales, conversion, and A/B testing, leveraging data-driven analysis to optimize performance and deliver measurable results.
- Works closely with development teams to identify and implement strategies for improving website speed and performance, ensuring optimal site functionality and user experience.
- Collaborates with the marketing team to ensure seamless integration with all online and social media campaigns, including SEO/SEM and PPC campaigns, maximizing cross-channel impact and delivering a consistent customer experience.
- Develops and executes product promotional and marketing campaigns via the e-commerce platform to drive sales of specific products and in specific regions, leveraging data to target customers effectively.
- Analyzes various data to deliver data-driven strategies and tactics that drive top performance and achieve key performance indicators (KPIs) related to sales, customer acquisition, and engagement.
- Manages and evaluates potential web store migration to a new platform, ensuring a seamless and successful transition while maintaining optimal site performance.
- Stays informed of market trends and technological developments to continuously improve website performance and deliver best-in-class e-commerce experiences.
- Completes other duties as assigned by senior management as needed.
- This position involves occasional travel, up to 20% of the time.
- Other duties as required.
Periodic Functions include:
- May make presentations on E-Commerce initiatives
Leadership Responsibilities:
- This role does not supervise anyone.
MINIMUM QUALIFICATIONS
Education and/or Experience:
- Minimum 3 to 5 years’ experience in a similar role
- Bachelor’s degree in digital marketing or related field.
- Demonstrated experience developing, implementing, and overseeing retail and E-Commerce digital marketing strategies.
- Knowledge of digital marketing concepts such as PPC, SEO/SEM, social media, display, and affiliate channels.
- Demonstrates digital-savvy capabilities, digital native.
Professional/Technical Training and Skills include:
- Excellent Excel and data manipulation skills.
- Computer literate with Microsoft office products; advanced Excel required.
- General business knowledge.
- Process Improvement.
IPD (Industrial Parts Depot, LLC)
The Digital Marketing Manager at Eufora strategizes, builds, optimizes, and enhances the performance of Eufora’s digital marketing efforts and manages all web assets in the B2C and B2B divisions of the company. This position contributes greatly to the conception and creation of digital graphics, social advertising, email marketing, and search advertisements. Assists marketing and communications strategies as well as creative excellence in support of sales efforts, educational programs and member services. Responsible for supporting day-to-day web design and management, and graphic design operations.Â
Duties and Responsibilities of the position include:
- Collaborate the marketing and creative services department to align the web experience with the organization’s brand, strategy and standards
- Responsible for developing design elements and layouts for custom websites and web applications deployed on Shopify Plus and other web platforms
- Continually work to optimize site performance, conversion rate, and ensure responsiveness delivers an optimal user experienceÂ
- Create and implement comprehensive digital marketing strategies using paid traffic, SEO, conversion rate optimization and email/SMS marketing to increase brand visibility, drive online sales, and elevate customer experienceÂ
- Assist with other digital design needs in areas such as social media campaigns, email, etc
- Implement security measures and monitor website security breaches and respond to them as needed
- Reply to, troubleshoot, and resolve website issues and keep the website’s domain and hosting registration current
- Monitor and report on key metrics, including ROAS, CAC, and LTV. Utilize data to continually refine and adapt strategies
- Consistently apply brand and style guidelines; ensure compliance with all internal policies and federal, state and local regulations regarding marketing materials
Required Skills/Abilities:
- Expert knowledge of Shopify Plus, WordPress, Klaviyo, Recharge, and other relevant technologies in our digital marketing stack
- Proficiency in HTML, CSS, and Adobe Creative Suite
- Ability to manage multiple projects and multiple timelines, ensuring quality standards are met from concept to final output
- Demonstrated knowledge of UI/UX principles and best practices
- Strong analytical, troubleshooting, and problem-solving skills
- Understanding of digital marketing concepts, techniques, and strategies for business to business and business to consumer (B2B and B2C) applications
- High attention to detail with a high degree of accuracy
- Ability to think creatively individually and in a team setting
- Adept at anticipating, assessing, and translating company needs into actionable tactics
- Positive attitude and ability to work in fast-paced environment
Education and Experience Requirements:Â Â
- Minimum of three years of progressive experience in website management and digital design including three years in web design and three years in digital marketing experienceÂ
- Portfolio of strong creative work demonstrating three years of graphic design experience
- Successful work experience with a variety of creative projects including brand identity, email campaigns, and social media campaigns.
- Work experience with search engine optimization, search engine marketing (SEO, SEM), and Google Analytics as it pertains to web design and content marketing
- Beauty, personal care products, or fashion industry experience preferred
Eufora International
About Us:
Diamond Peak Recruiting is a leading recruiting agency specializing in the construction industry. With a mission to connect the people that build the world, we are dedicated to excellence, professionalism, and innovation. We are currently seeking a skilled and creative Marketing Manager to drive our marketing initiatives and promote our recruiting services.
Position Overview:
We are looking for an experienced Marketing Manager to lead and execute our Marketing strategy, enhancing our brand presence and supporting our recruitment efforts. The Marketing Manager will play a pivotal role in building our agency’s reputation and expanding our client and candidate networks.
Key Responsibilities:
MARKETING STRATEGY DEVELOPMENT: Develop and implement a comprehensive marketing strategy that aligns with our business objectives and brand values.
LEAD GENERATION: Develop and implement lead generation strategies to grow our client and candidate pipelines.
CONTENT CREATION: Oversee the creation of engaging and relevant content, including blog posts, social media content, email marketing campaigns, case studies, and more.
DIGITAL MARKETING: Manage and optimize digital marketing channels, including SEO, SEM, social media, email marketing, and paid advertising campaigns.
BRAND MANAGEMENT: Ensure consistent branding across all materials and communications and safeguard the reputation and image of the agency.
ANALYTICS & REPORTING: Utilize data analytics and reporting tools to track key performance indicators (KPIs) and make data-driven decisions to improve marketing effectiveness.
MARKETING RESEARCH: Stay informed about industry trends, competitor activities, and market changes to refine our marketing strategy.
BUDGET MANAGEMENT: Manage the marketing budget efficiently, ensuring a positive ROI on marketing expenditures.
Qualifications:
-Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus
-Proven experience as a marketing professional with at least 5 years of experience, with a track record of successful email marketing campaigns.
-In-depth knowledge of digital marketing, SEO, SEM, and analytics.
-Excellent written and verbal communication skills
-Creativity and the ability to develop unique marketing campaigns
-Proficiency in marketing software and tools
-Results-oriented mindset and a demonstrated ability to meet or exceed marketing goals
-Exceptional project management skills
Benefits:
-Competitive salary and performance-based bonus
-Health, Dental and vision benefits
-Professional development opportunities
-Collaborative and innovative work environment
-Opportunity to make a significant impact on the agency’s success and growth
If this sounds like an opportunity for you, Apply Now!
Diamond Peak Recruiting is an equal opportunity employer and welcomes applications from candidates of all backgrounds.
Diamond Peak Recruiting
Marketing Project ManagerÂ
Join our team and take on this exciting opportunity to combine your project management expertise with your passion for marketing. We are seeking a dynamic and talented individual to join our team as a Marketing Project Manager. In this role, you will be responsible for overseeing and executing projects while also assisting our brand + marketing initiatives.Â
Responsibilities:Â
1. Project Management:Â
- Lead and manage cross-functional projects, including product launches, from initiation to completion, ensuring adherence to timelines and quality standards.Â
- Define project scope, objectives, and deliverables in collaboration with the marketing team.Â
- Develop comprehensive project plans, including resource allocation, task assignment, and risk management.Â
- Own execution of special brand initiatives including our experiential bus activations and holiday campaigns.Â
- Monitor project progress, identify and anticipate potential roadblocks, and implement effective solutions and suggest process improvements, tools and optimizations where needed.Â
- Foster strong communication and collaboration among team members and stakeholders to ensure project success.Â
 2. Marketing + Brand Communication:
- Help develop, support and execute go-to-market strategies and executional plans to determine product-market fit for product launches, collaborating closely with cross-functional teams
- Responsible for managing brand calendar ensuring all cross-functional initiatives are alignedÂ
- Help develop, support and execute all marketing eventsÂ
- Implement tracking and monitor, analyze, and measure the effectiveness of brand marketing initiatives to develop insights and make recommendations for improvement
- Help outreach for paid creators and manage deliverables
- Help organize + execute brand photoshoots and development of campaign assets
- Support influencer and affiliate marketing initiatives
- Stay updated on industry trends and best practices in marketing to drive innovation and competitive advantage.
Requirements:Â
- Bachelor’s degree.Â
- 2+ years of marketing experience in the beauty industryÂ
- 2+ years of project management experience
- Proven experience in project management, preferably in beauty and digital environment.
- Demonstrated success in developing and executing social media strategies across various platforms.Â
- Strong understanding of influencer marketing and experience in managing influencer collaborations.Â
- Excellent communication skills, both written and verbal, with the ability to craft compelling content.Â
- Analytical mindset with proficiency in analyzing data and performance metrics.Â
- Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.Â
- A proactive, creative problem-solver with the ability to work independently in a fast-paced environmentÂ
- Passion for Clean Beauty and Skincare!
- Proficiency in social media management tools and analytics platforms.Â
- Familiarity with Asana project management tools is a plus.
Odacité Skincare
Role: Content Manager
Salary: $60-85K
Location: Onsite- Broomfield, CO
About our client:
A fast-growing startup company in the technology sector. We’re known for our innovative culture, a commitment to problem-solving, and a dynamic work environment. As we continue to expand, we’re looking for a Marketing Content Specialist to join our team and play a pivotal role in our marketing efforts.
Position Overview:
The Marketing Content Specialist will be responsible for creating and managing a wide range of content across various platforms, including social media, blogs, and other marketing channels. This individual will have a key role in shaping the visual and written identity of our brand and will work closely with our Marketing Director, Creative Strategist, and external PR partners.
Key Responsibilities:
- Content Creation: Develop engaging and creative content for social media posts, blogs, and other marketing materials to promote our company and its various product lines.
- Design and Branding: Ensure the look and feel of our content is aligned with our brand’s identity and values.
- Digital Analytics: Utilize Google Analytics, UTM tracking, and SEO best practices to measure the effectiveness of marketing efforts and make data-driven decisions.
- Collaboration: Work collaboratively with team members to share ideas and contribute to creative brainstorming sessions. Be open to receiving feedback and coaching.
- Project Management: Use tools such as Trello and SharePoint to organize and manage tasks and projects, ensuring all initiatives are executed efficiently.
- Adaptability: Thrive in a fast-paced, ever-changing environment and embrace the opportunity to work on various projects spanning different industries.
Qualifications:
- 5-7 years of experience designing and executing campaigns and social content.
- Strong content creation skills, including writing/blogging.
- Proficiency in using tools like Trello, SharePoint, and cloud campaign management.
- Knowledge and use of Google Analytics, UTM tracking, and SEO best practices.
- A collaborative mindset, with the ability to communicate effectively and share ideas in team meetings.
- Professional and polished presence, with excellent organizational skills.
- Experience in a startup environment is a plus, as adaptability and a hands-on approach are essential.
Working Environment:
This role will work primarly onsite so likely should live within a reasonable commuting distance. The company is currently going through exciting changes and growing rapidly.
We foster a culture of innovation and problem-solving, requiring team members to be adaptable and hands-on, ready to roll up their sleeves to contribute to the company’s success.
If you are a creative, adaptable, and proactive marketer who thrives in a startup environment and is eager to play a significant role in a fast-growing company, we encourage you to apply. We can’t wait to meet you. ????
Ultimate Staffing
As the Marketing Manager, you will oversee the planning, management, and measurement of marketing strategies, functions, and initiatives within the Anderson Marketing Department. This position will work across two brands: Anderson Business Advisors and Infinity Investing.
You will be responsible for planning and executing a wide variety of core marketing programs; fueling inbound marketing strategies with rich, meaningful content, highlighting best-in-class research, thought leadership, and innovation; collaborating internally to identify new programs that help meet our business goals; and will provide key implementation support for other marketing team members.
The best fit for this role will have experience developing and implementing a cohesive marketing strategy across multiple channels to ensure a pipeline of relevant, timely, and engaging content that strengthens our brand and clearly articulates our value proposition for our customers and prospects for B2B and B2C audiences.
The right person will be driven, experienced across a wide variety of marketing tactics, self-motivated, and excited about joining a dynamic organization that has experienced tremendous organizational and revenue growth over the last two years. This is a great opportunity for the right marketer to build experience driving growth in the financial and asset protection category for a mid-market organization.
Objectives:
- Drive the development and execution of the company’s digital marketing campaigns to support company objectives around lead generation and brand awareness.
- Translate growth initiatives from internal clients and stakeholders into projects ready for the marketing team.
- Identify, prioritize, and develop new marketing strategies utilizing traditional and digital spaces that include website, SEO, content marketing, social media, email, earned media, video, research, and analytics.
- Support the development of the company’s marketing strategy and activation plan for key communications to target audiences as well as leadership, team members, partners, clients, and employees, across various industry touchpoints.
Job Duties and Responsibilities:
- Develop and manage strategic long-term marketing campaigns that reach and resonate with Anderson’s targeted audiences utilizing a diversified marketing mix that supports organizational company priorities as well as quarterly and annual KPIs.
- Lead and manage projects surrounding marketing initiatives with internal and external clients as well as manage ongoing account management with vendors and consultants.
- Leverage customer and competitor research and business analytics to prioritize campaign development and content creation based on opportunity size and audience relevance.
- Develop SOPs (standard operating procedures) and continuously optimize them by identifying, designing, and implementing ongoing program process improvement.
Experience & Skill-Set:
- The ideal candidate is equal parts strategic thinker, agile problem-solver, innovative self-starter, and collaborative team member
- Strong communication, leadership, organizing, and project management skills are a must.
- Superior analytical skills; ability to synthesize and interpret data to build meaningful conclusions and recommended actions to the marketing team and stakeholders.
- Excellent writing skills and functional understanding of PR, social content creation, SEO, content marketing, and customer sales cycle.
- Experience managing effective creative development to tell a story using words, images, and audio, and an understanding of how to create content that draws an audience.
- Capable of organizing and managing complicated projects with numerous stakeholders
- Up to speed with current and online marketing techniques and best practices.
- Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends, etc.) and Google Adwords.
- Thorough knowledge of the social media landscape, leading channels, tools, and measurement.
- Must be authorized to work in the US; we are not currently sponsoring visas
Education and Experience Requirements:
- Bachelor’s or master’s degree in marketing or a related field
- 5-8+ years in digital marketing with experience in B2B and B2C marketing
- A self-starter with strong project management skills and accountability
- At least five years managing marketing teams within a mid-sized company or agency
- Experience using and reporting out of CMS and CRMs such as HubSpot and Salesforce
- Experience working in tax and asset protection, personal finance, real estate, and stock investing is a plus
- Demonstrable experience leading and managing content marketing, demand-gen, SEO/SEM, marketing database, email, social media, and advertising campaigns
- Accuracy of work as well as exceptional verbal and written communication in English
- Working experience in Google Suite, WordPress Divi, Google Analytics, Google AdWords, Google Data Studio, Agorapulse, Chatbots, Email Management Platforms, and business intelligence software (i.e. Power BI, Tableau)
- Strong sense of website and graphic design
- Ability to multitask, prioritize, and manage time effectively
- Motivated and dependable team player
- Experience in optimizing the customer journey, landing pages, and user funnels
- Experience with A/B and multivariate experiments
About Anderson
Serving investors and small business owners nationally since 1997, Anderson Business Advisors is the nation’s premier asset protection and tax planning firm. With a focus on providing excellent service, Anderson Business Advisors brings attorneys, CPAs, and other professionals under one roof to empower our clients to protect themselves and their investments from the growing legal and tax threats of an increasingly complex world.
Anderson Business Advisors is an award-winning workplace — voted Top Places to Work in 2020, 2021, 2022 and 2023 by the Las Vegas Business Review Journal, as well as Intuit’s Firm of the Future award in 2020. Anderson Business Advisors is growing at a phenomenal rate and we owe this success to our dynamic team, our commitment to excellent service, and our valued clients.
At Anderson Business Advisors, we’re looking for friendly, driven, and passionate individuals to help us continue our mission as we empower investors and business owners to preserve and protect their wealth, find financial freedom, and create a legacy for their loved ones and communities.
We support our team with ongoing training and professional development while providing internal advancement opportunities for driven team members who want to grow within Anderson as they succeed professionally and personally.
Anderson Advisors offers robust benefits including:
- Hybrid work schedule working remotely and in-office
- Robust onboarding program to ensure new employees are knowledgeable about all aspects of the organization, its services, and products
- Medical, Dental, Vision, and Short-term disability are all provided at no cost to each employee. Employee-paid health insurance starts at the beginning of next month after hire.
- 401(k) plan that is matched at 4% after 3 months of employment
- 16 days of PTO in the 1st year, 21 days of PTO after 1 year of employment
- In addition to PTO, Anderson offers 7 paid company holidays per year
- Family Leave (FMLA)
- $35 monthly gym membership
A full background check, drug screen, internet, and social media search are required for employment.
Anderson is an EEO employer as defined by the EEOC.
Anderson Business Advisors
As the Marketing Data Analyst, you will be responsible for in-depth reporting on marketing, e-commerce and customer technology activities, providing insights on revenue attribution, campaign performance, and user adoption across a range of mediums and platforms. You will gather, analyze, interpret and present marketing and sales data to inform marketing decisions, optimize campaigns, improve customer segmentation, and advance predictive analytics capabilities. Through analytical and data storytelling skills, this strategic role enables our marketing team to make smarter, better, and faster decisions to improve the customer experience and increase market share.
This position has a virtual-first hybrid work arrangement with a preferred location in Houston, TX with a minimum of two days a week in the office or co-located with other team members.
- Collects and analyzes data from various sources, including digital marketing campaigns, website analytics, social media platforms, customer surveys, e-commerce platforms, sales data and market research reports to identify and present strategic useful insights
- Centralizes and maintains all marketing and customer technology analytics and reports
- Works closely with Sales Operations and Analytics Center of Excellence (ACE) to integrate marketing data into data structures for the broader company
- Guides third party agencies on reporting standards, structure and formats as needed to aggregate into centralized reports
- Guide necessary data integrations between our marketing and sales platforms, involving complex data workflows.
- Assist with analytics implementation QA, documentation, and optimization
- Manage the tag management, working with marketing managers and agency to ensure the correct implementation and set up of all of our required tags within Google Tag Manager
- Implement and maintain marketing data governance standards, ensuring accuracy and completeness of data within reports and dashboards.
- Take ownership of data-related problems and drive the resolution process; coordinates with the IT department on data-related technical issues.
- Monitors and measures performance of online and offline campaigns, evaluating metrics related to website traffic, lead generation, conversion rates, customer engagement, brand awareness, and product interest
- Translates complex metrics into concise reports, dashboards, and presentations to inform and guide strategy
- Develops visual reports consumable for key stakeholders to inform our current and future marketing initiatives
- Crafts monthly, quarterly and annual reports for marketing and business unit leadership measuring important metrics across earned, owned and paid media efforts
- Collaborates with Corporate Marketing and Sales Enablement stakeholders to gather data, perform analysis, synthesize results, and deliver key insights; ensures consistency in data definitions and sources
- Reports on marketing KPIs like leads, conversion rates, website traffic and social media engagement
- Develop and implement analytical models to understand customer behavior and optimize marketing strategies.
- Provide data-driven recommendations to enhance our marketing and customer technology efforts
- Analyzes marketing and sales funnel performance and customer intent based on customer behavior, incorporating both first and multi-touch source attribution
- Reports on marketing KPIs including leads, conversion rates, website traffic and social media engagement to create transparency to ROI
- Create and advance marketing forecast and prediction models using multi-year performance trends.
- Integrates insights from multiple projects, campaigns and platforms into more strategic insights
- Conduct competitive research and analyze benchmarking data to identify new market opportunities, target audiences, and consumer behavior patterns
- Supports marketing budget analysis and forecasting, making recommendation based on insights to future marketing investments
- Identify, evaluate and implement new tools and technologies to enhance and mature marketing tracking and reporting capabilities
- Share best practices with others and promote cross-functional learning.
- All other duties as assigned.
QUALIFICATIONS
- Bachelor’s degree in business, statistics, mathematics, social sciences, marketing, or a similar field.
- A minimum of 5-7 years of experience collecting, analyzing and reporting on data sourced from sales and marketing platforms such as CRM, marketing automation platforms like Eloqua, and Google Analytics
- In-depth understanding of digital marketing and e-commerce campaign strategies and tactics such as SEM, merchandising, PPC and programmatic advertising
- Proficiency with computer programs, such as MS Excel, Access, and PowerPoint.
- Comprehensive understanding of full marketing and sales funnels, including familiarity with lead maturation processes.
- Expertise in data visualization and BI tools such as Microsoft Power BI, Tableau, Google Data Studio, etc.
Cornerstone Building Brands
Our mission is to bring blockchain to a billion people. The Alchemy Platform is a world class developer platform designed to make building on the blockchain easy. We’ve built leading infrastructure in the space, powering over $105 billion in transactions for tens of millions of users in 99% of countries worldwide.
The Alchemy team draws from decades of deep expertise in massively scalable infrastructure, AI, and blockchain from leadership roles at leading companies and universities like Google, Microsoft, Facebook, Stanford, and MIT.
Alchemy recently raised a Series C1 at a $10.2B valuation led by Lightspeed and Silver Lake. Previously, Alchemy raised from a16z, Coatue, Addition, Stanford University, Coinbase, the Chairman of Google, Charles Schwab, and the founders and executives of leading organizations.
Alchemy powers the top blockchain companies globally and has been featured in TechCrunch, Forbes, Bloomberg, and elsewhere.
The Role
As a Product Marketer at Alchemy, you’ll own the holistic strategy and execution for product development and go-to-market. You’ll work cross-functionally with our world-class Product, Engineering, Design, and Sales teams to drive the adoption of the products that make up our industry-leading developer platform.
Responsibilities:
- Work hand-in-hand with Product and Engineering to inform product development and marketing strategy, based on actionable, data-driven insights
- Engage our community by talking regularly to our customers and advocating for our user base in product development
- Drive product strategy bridging short-term execution and long-term vision
- Create holistic product positioning and messaging, informed by user research and product expertise
- Own and drive all aspects of product launches, including press releases, product landing pages, social media and co-marketing with our partners
- Expand market awareness and adoption of existing products
- Develop the story and strategy for our brand and online presence
What We’re Looking For:
- 4+ years relevant experience in Product Marketing
- Ideally 3+ years working on a developer platform or another team that required technical or b2b product marketing; experience marketing to developers is preferred
- Powerful storyteller: written, verbal, and visual
- Experience successfully developing, executing, and managing a product marketing strategy with little oversight
- Experience planning and rolling out large-scale marketing campaigns, and the ability to identify and drive improvements, using a data-driven approach
- Experience in market research, messaging, positioning, and branding
- Ability to create content and a content strategy in order to engage a developer community
- Experience with brand marketing, PR/comms, and social media is a plus
- Experience working with startups is a plus
- Experience working in web3 is a plus
- A hustler mentality, founding a company or building side projects is a plus!
Alchemy
Are you a seasoned marketing professional looking to make an impact in the interior design industry? Kanak Exports, home to Kanak Scapes, is seeking a dynamic Marketing Manager to join our team and help us elevate interior spaces with practical, efficient, and artful solutions. We are dedicated to tailoring our design, service, and sourcing expertise to create inspired environments that seamlessly blend beauty with utility.
About Kanak Exports: Kanak Exports is a leading name in the interior design industry, offering versatile solutions to clients ranging from senior living apartments to multi-family dwellings. With our expertise and capabilities, we support projects of any size, ensuring quality construction and creative execution. Whether working with interior design teams, general contractors, or facility owners, we are committed to delivering inspired solutions that meet specifications and budget requirements. Our products are designed to enhance the workday, whether you choose to work from home or the office.
Position Overview:
As the Marketing Manager at Kanak Exports, you will be at the forefront of driving our brand’s success. You will lead our marketing efforts, helping us connect with our target audience and showcasing our high-performance and commercial-grade cabinets, tables, storage, and desks. This role provides an exciting opportunity to shape the marketing strategy, build brand recognition, and drive sales growth.
Responsibilities:
- Develop and execute marketing strategies and campaigns to promote Kanak Scapes products.
- Manage all aspects of digital marketing, including website content, email marketing, and social media.
- Collaborate with the sales team to create sales collateral and promotional materials.
- Analyze market trends and competitors to identify opportunities for growth.
- Monitor and report on the effectiveness of marketing campaigns.
- Build and maintain strong relationships with industry influencers and partners.
- Assist in the development of advertising and promotional materials.
- Oversee market research and customer feedback to drive product improvements.
Requirements:
- Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
- Proven experience in marketing, with a track record of successfully executing marketing strategies.
- Strong digital marketing skills, including SEO, SEM, email marketing, and social media.
- Excellent communication and interpersonal skills.
- Creative mindset with the ability to think outside the box.
- Strong analytical and problem-solving abilities.
- Familiarity with the interior design industry is a plus.
Benefits:
- Competitive salary and performance-based bonuses.
- Health insurance.
- Life insurance.
- Dental insurance.
- Vision insurance.
- Health savings account (HSA).
- 401(k) with company match.
- Opportunity for career advancement in a growing company.
- Collaborative and inclusive company culture.
Kanak Exports is an equal opportunity employer. We encourage individuals from all backgrounds to apply.
Join us in shaping the future of interior design at Kanak Exports and be a part of a company that’s dedicated to blending beauty with utility.
Kanak Exports