Director of Digital Marketing

Fast-paced digital agency, Reusser, is seeking an experienced and motivated Director of Digital Marketing to own, lead, and grow our digital marketing service line.

As the Director of Digital Marketing, you will understand and translate client’s business needs into strategies & campaigns that meet the needs of our clients and achieve results across all channels.

About the Job

• Cast company-wide vision and direction for digital marketing services and products.
• Develop yearly and quarterly goals for the digital marketing team.
• Mentor and coach the digital marketing team through regularly scheduled 1:1s.
• Responsible for account performance and results.  Work closely with account managers for account retention and upsell opportunities.
• Identify key account growth opportunities and pitch to prospective clients when appropriate.
• Manage and refine client contracts and terms of services.
• Work directly with the service delivery team to allocate and plan digital marketing resources.
• Create, implement, and maintain processes/policies for delivering digital marketing services.
• Plan and execute multi-channel social media, email marketing and digital marketing campaigns tailored to clients’ goals and needs.
• Measure and report KPIs related to all digital marketing campaigns.
• Identify and analyze digital trends and insights.
• Manage and optimize marketing budgets based on KPI and analytics.
• Build conversion metrics, plans and tests related to goals and needs.
• Evaluate emerging technologies, provide thought leadership, implement new technology where appropriate.
• Help clients plan, execute and report on key marketing campaigns; provide clients with thoughtful analysis of campaign results and recommendations for optimization and performance improvement opportunities.
• Brainstorm and execute new and creative growth strategies for clients

About You

• Minimum of 7 years of work experience in digital marketing; agency experience is a plus.
• Must have strong grasp of current marketing tools, trends and best practices, and be able to lead integrated digital marketing campaigns from concept to execution
• Experience leading and managing social media, email and digital marketing campaigns, including SEO/SEM, Google Ad Words and display advertising
• Expertise in identifying target audiences, creating persona development, devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and ad copy/creative/targeting, including experience with A/B and multivariate experiments
• Working knowledge of analytic tools and ad serving tools necessary for campaign set-up and reporting
• Experience with building organic social media and marketing campaigns

Bonus Points

• Having agency experience.
• Graphic design and/or website development.
• Having client references from past clients that loved you.
• Having employer references that are still recovering from your absence.
• Can share successful campaigns results that you’ve created 

About Reusser Design

We are a results-driven digital agency crafting innovative solutions that create demand and generate value for the clients we serve.

• We support businesses and organizations on their journey to become a better version of themselves. We believe everyone deserves best-in-class digital products to help them compete and succeed in a digital world.
• We approach doing business in a unique way which is highlighted by Inc Magazine, Business Insider, Forbes, and CNN Money.
• We build custom websites, native apps, and SaaS applications with hand crafted user experiences. We create brands and market them with digital marketing, content strategy, and PR.
• We are a small, hard-working team of strategists, designers, and developers that are very passionate about our work and the clients we serve.
• We constantly encourage and challenge each other in order to better our craft and make the user experiences we build for our clients function at a world-class level.
• We partner with companies of all sizes and industries.

Benefits & Perks

• Work-life balance: 4-day work week (Monday – Thursday)
• Work from home: (2 days in the office, 2 days remote)
• Paid maternity/paternity leave.
• Medical & Dental insurance coverage through Physicians Health Plan—beginning on day one.
• Retirement Planning: SimpleIRA contributions match dollar-for-dollar up to 3% of your salary—matching begins on day one.
• 3+ weeks PTO and federal holidays off.
• Commission on any business you directly bring to the company.
• New office space in downtown Roanoke, IN.
• Apple hardware
• Work from home stipend
• Annual professional growth stipend
• Great coffee!

Interested more about our mission, vision, and core values? Please send a direct message to our President, Nate Reusser. All applications are confidential.

How to Apply

If you’re interested in this job, please apply through LinkedIn only. Please tell us why you think you’d be a good fit on our team. Calling us up will not improve your chances. If we think you’ll be a good fit, we’ll reach out to you!

Reusser