E-Commerce Manager

Join our Team!! IPD is known for raising the bar with each new venture. IPD has been in business for over 80 years, and we are a leader in a rapidly growing industry. We offer a competitive salary, a comprehensive benefits package, and a great work environment.

We are looking for a full-time E-commerce Manager. This position will oversee online sales and marketing at IPD, developing strategies to increase sales and optimize the website experience. They will work with other departments and technical partners to improve site functionality, design, and advertising strategies.

A. ESSENTIAL DUTIES AND RESPONSIBILITIES

Regular Functions include:

• Develops and implements the design of the e-commerce platform to drive utilization and increase sales, ensuring a seamless and engaging customer experience.

• Develops and implements an e-commerce strategy that improves website performance and aligns with organizational goals and objectives.

• Manages the maintenance of web store global databases/catalogs (North America & Europe today), ensuring all products are correctly represented with descriptions, pictures, and part numbers.

• Ensures all products are accurately represented on the e-commerce platform with compelling descriptions, high-quality images, and clear part numbers that facilitate easy navigation and purchasing.

• Collaborates closely with marketing to seamlessly integrate the Web Store and Marketing website, creating a unified brand experience for customers at all touchpoints.

• Develops a comprehensive plan for an integrated “customer portal” that fosters customer self-service across multiple functions, including purchasing, order tracking, payments, and post-purchase support.

• Manages all online sales activity associated with traffic acquisition, sales, conversion, and A/B testing, leveraging data-driven analysis to optimize performance and deliver measurable results.

• Works closely with development teams to identify and implement strategies for improving website speed and performance, ensuring optimal site functionality and user experience.

• Collaborates with the marketing team to ensure seamless integration with all online and social media campaigns, including SEO/SEM and PPC campaigns, maximizing cross-channel impact and delivering a consistent customer experience.

• Develops and executes product promotional and marketing campaigns via the e-commerce platform to drive sales of specific products and in specific regions, leveraging data to target customers effectively.

• Analyzes various data to deliver data-driven strategies and tactics that drive top performance and achieve key performance indicators (KPIs) related to sales, customer acquisition, and engagement.

• Manages and evaluates potential web store migration to a new platform, ensuring a seamless and successful transition while maintaining optimal site performance.

• Stays informed of market trends and technological developments to continuously improve website performance and deliver best-in-class e-commerce experiences.

• Completes other duties as assigned by senior management as needed.

• This position involves occasional travel, up to 20% of the time.

• Other duties as required.

Periodic Functions include:

• May make presentations on E-Commerce initiatives

Leadership Responsibilities:

• This role does not supervise anyone.

MINIMUM QUALIFICATIONS

Education and/or Experience:

• Minimum 3 to 5 years’ experience in a similar role
• Bachelor’s degree in digital marketing or related field.
• Demonstrated experience developing, implementing, and overseeing retail and E-Commerce digital marketing strategies.
• Knowledge of digital marketing concepts such as PPC, SEO/SEM, social media, display, and affiliate channels.
• Demonstrates digital-savvy capabilities, digital native.

Professional/Technical Training and Skills include:

• Excellent Excel and data manipulation skills.
• Computer literate with Microsoft office products; advanced Excel required.
• General business knowledge.
• Process Improvement.

IPD (Industrial Parts Depot, LLC)