The Digital Marketing Manager at Eufora strategizes, builds, optimizes, and enhances the performance of Eufora’s digital marketing efforts and manages all web assets in the B2C and B2B divisions of the company. This position contributes greatly to the conception and creation of digital graphics, social advertising, email marketing, and search advertisements. Assists marketing and communications strategies as well as creative excellence in support of sales efforts, educational programs and member services. Responsible for supporting day-to-day web design and management, and graphic design operations.
Duties and Responsibilities of the position include:
- Collaborate the marketing and creative services department to align the web experience with the organization’s brand, strategy and standards
- Responsible for developing design elements and layouts for custom websites and web applications deployed on Shopify Plus and other web platforms
- Continually work to optimize site performance, conversion rate, and ensure responsiveness delivers an optimal user experience
- Create and implement comprehensive digital marketing strategies using paid traffic, SEO, conversion rate optimization and email/SMS marketing to increase brand visibility, drive online sales, and elevate customer experience
- Assist with other digital design needs in areas such as social media campaigns, email, etc
- Implement security measures and monitor website security breaches and respond to them as needed
- Reply to, troubleshoot, and resolve website issues and keep the website’s domain and hosting registration current
- Monitor and report on key metrics, including ROAS, CAC, and LTV. Utilize data to continually refine and adapt strategies
- Consistently apply brand and style guidelines; ensure compliance with all internal policies and federal, state and local regulations regarding marketing materials
Required Skills/Abilities:
- Expert knowledge of Shopify Plus, WordPress, Klaviyo, Recharge, and other relevant technologies in our digital marketing stack
- Proficiency in HTML, CSS, and Adobe Creative Suite
- Ability to manage multiple projects and multiple timelines, ensuring quality standards are met from concept to final output
- Demonstrated knowledge of UI/UX principles and best practices
- Strong analytical, troubleshooting, and problem-solving skills
- Understanding of digital marketing concepts, techniques, and strategies for business to business and business to consumer (B2B and B2C) applications
- High attention to detail with a high degree of accuracy
- Ability to think creatively individually and in a team setting
- Adept at anticipating, assessing, and translating company needs into actionable tactics
- Positive attitude and ability to work in fast-paced environment
Education and Experience Requirements:
- Minimum of three years of progressive experience in website management and digital design including three years in web design and three years in digital marketing experience
- Portfolio of strong creative work demonstrating three years of graphic design experience
- Successful work experience with a variety of creative projects including brand identity, email campaigns, and social media campaigns.
- Work experience with search engine optimization, search engine marketing (SEO, SEM), and Google Analytics as it pertains to web design and content marketing
- Beauty, personal care products, or fashion industry experience preferred
Eufora International
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