Open Jobs:
As the Marketing Data Analyst, you will be responsible for in-depth reporting on marketing, e-commerce and customer technology activities, providing insights on revenue attribution, campaign performance, and user adoption across a range of mediums and platforms. You will gather, analyze, interpret and present marketing and sales data to inform marketing decisions, optimize campaigns, improve customer segmentation, and advance predictive analytics capabilities. Through analytical and data storytelling skills, this strategic role enables our marketing team to make smarter, better, and faster decisions to improve the customer experience and increase market share.
This position has a virtual-first hybrid work arrangement with a preferred location in Houston, TX with a minimum of two days a week in the office or co-located with other team members.
- Collects and analyzes data from various sources, including digital marketing campaigns, website analytics, social media platforms, customer surveys, e-commerce platforms, sales data and market research reports to identify and present strategic useful insights
- Centralizes and maintains all marketing and customer technology analytics and reports
- Works closely with Sales Operations and Analytics Center of Excellence (ACE) to integrate marketing data into data structures for the broader company
- Guides third party agencies on reporting standards, structure and formats as needed to aggregate into centralized reports
- Guide necessary data integrations between our marketing and sales platforms, involving complex data workflows.
- Assist with analytics implementation QA, documentation, and optimization
- Manage the tag management, working with marketing managers and agency to ensure the correct implementation and set up of all of our required tags within Google Tag Manager
- Implement and maintain marketing data governance standards, ensuring accuracy and completeness of data within reports and dashboards.
- Take ownership of data-related problems and drive the resolution process; coordinates with the IT department on data-related technical issues.
- Monitors and measures performance of online and offline campaigns, evaluating metrics related to website traffic, lead generation, conversion rates, customer engagement, brand awareness, and product interest
- Translates complex metrics into concise reports, dashboards, and presentations to inform and guide strategy
- Develops visual reports consumable for key stakeholders to inform our current and future marketing initiatives
- Crafts monthly, quarterly and annual reports for marketing and business unit leadership measuring important metrics across earned, owned and paid media efforts
- Collaborates with Corporate Marketing and Sales Enablement stakeholders to gather data, perform analysis, synthesize results, and deliver key insights; ensures consistency in data definitions and sources
- Reports on marketing KPIs like leads, conversion rates, website traffic and social media engagement
- Develop and implement analytical models to understand customer behavior and optimize marketing strategies.
- Provide data-driven recommendations to enhance our marketing and customer technology efforts
- Analyzes marketing and sales funnel performance and customer intent based on customer behavior, incorporating both first and multi-touch source attribution
- Reports on marketing KPIs including leads, conversion rates, website traffic and social media engagement to create transparency to ROI
- Create and advance marketing forecast and prediction models using multi-year performance trends.
- Integrates insights from multiple projects, campaigns and platforms into more strategic insights
- Conduct competitive research and analyze benchmarking data to identify new market opportunities, target audiences, and consumer behavior patterns
- Supports marketing budget analysis and forecasting, making recommendation based on insights to future marketing investments
- Identify, evaluate and implement new tools and technologies to enhance and mature marketing tracking and reporting capabilities
- Share best practices with others and promote cross-functional learning.
- All other duties as assigned.
QUALIFICATIONS
- Bachelor’s degree in business, statistics, mathematics, social sciences, marketing, or a similar field.
- A minimum of 5-7 years of experience collecting, analyzing and reporting on data sourced from sales and marketing platforms such as CRM, marketing automation platforms like Eloqua, and Google Analytics
- In-depth understanding of digital marketing and e-commerce campaign strategies and tactics such as SEM, merchandising, PPC and programmatic advertising
- Proficiency with computer programs, such as MS Excel, Access, and PowerPoint.
- Comprehensive understanding of full marketing and sales funnels, including familiarity with lead maturation processes.
- Expertise in data visualization and BI tools such as Microsoft Power BI, Tableau, Google Data Studio, etc.
Cornerstone Building Brands
Cornerstone Building Brands is deeply committed to building a workplace and global community where inclusion is not only valued, but prioritized, providing an environment of mutual respect where equal employment opportunities are available to all applicants and team members.
The Product Manager is responsible for the overall management of assigned product lines, including managing the product portfolio to optimize sales, gross margin profitability, and product assortment. Execute the product roadmap appropriate for the product lifestyle stage and coordinate day-to-day activities for the product line across the organization.
DUTIES AND RESPONSIBILITIES
- Provide overall strategic direction for assigned product lines, including development of three-year product plans
- Drive new product development; this includes managing the NPD process, situation analysis (including industry trends, field and customer input, competitive gap analysis) to identify and confirm opportunities, positioning (product features and benefits, colors, pricing) and financial analysis (volume, price, costs, capital), maintain a continuous flow of new products appropriate for marketplace requirements delivered according to the product launch calendar
- Manage product portfolio including new product development and ongoing evaluation of SKUs for potential changes or rationalization; use lifecycle analysis, distribution and movement data, market research and market share/industry trends to ensure portfolio has necessary depth and breadth while maintaining financial effectiveness; manage SKU rationalization processes
- Drive assigned product line to achieve gross margin targets
- Responsible for ensuring appropriate packaging and labelling for product
- Develop pricing guidance tools and processes to maximize overall product line profitability, taking into consideration legal guidelines, product positioning, current competitive situations and long-term competitive standing
- Be the focal point for all activities associated with product lines; frequent communication with management, customers, field sales, headquarters and plant operations, customer service, and other associates involved in the day-to-day “run the business activities”
- Work with Marketing Communications to confirm product claims and detail product features and benefits for the development of sales tools; assist in defining the communications strategy; ensure production elements (parts for samples, color chips, etc.) are delivered to meet launch timetables; train Market Development Representatives and Siding sales organization and key customers on updates and changes to the product portfolio
- Coordinate (in conjunction with Technical Associates) competitive product testing to support product development and selling communications including requesting competitive samples from the field and working with engineering to determine suitable metrics; as appropriate, effectively communicate learnings and implications to key audiences (Marketing Communications, Market Development/Field Sales, Customer Service, Operations)
- Interact with Market Development Representatives, sales organization, and Marketing Communications as necessary to support selling initiatives including sales blitzes, tradeshows, local events, customer visits, and flawless installation support
- Interact with R&D and/or Engineering on code related issues
- Ensure product installation manuals are developed, disseminated, and maintained as appropriate
- Performs other duties as assigned
QUALIFICATIONS
- Bachelor’s degree in Marketing, Business Administration or comparable discipline or equivalent combination of education and experience required
- Minimum of 5 years of business experience; 3 of which must have been in a Product management position
- Experience in building products industry (exterior products) strongly preferred, especially with similar customer base (RSI distributors, home centers) and generating pull-thru demand by working directly with decision-makers and influencers
- Highly developed verbal and written communication skills required
- Strong Analytical and planning skills
- Problem solving orientation required
- Effective in analysis, solution and presentation of marketing data required
- Ability to create and gain buy-in to strategic vision for assigned product lines
- Proven ability to influence and drive organization toward agreement and timely implementation of agreed-to activities
- Position requires high travel (50-75%)
Why work for Cornerstone Building Brands?
Our teams are at the heart of our purpose to positively contribute to the communities where we live, work and play. Full-time* team members receive** medical, dental and vision benefits starting day 1. Other benefits include PTO, paid holidays, FSA, life insurance, LTD, STD, 401k, EAP, discount programs, tuition reimbursement, training, and professional development. You can also join one of our Employee Resource Groups which help support our commitment to providing a diverse and inclusive work environment.
*Full-time is defined as regularly working 30+ hours per week. **Union programs may vary depending on the collective bargaining agreement.
All your information will be kept confidential according to EEO guidelines.
Cornerstone Building Brands is the largest manufacturer of exterior building products in North America. Our comprehensive portfolio spans the breadth of the residential and commercial markets, while our expansive footprint enables us to serve customers and communities across North America. Our relentless focus on excellence combined with our ongoing commitment to innovation and R&D has driven us to become the #1 manufacturer of windows, vinyl siding, insulated metal panels, metal roofing and wall systems, and metal accessories. We believe every building we create, and every part of that building, positively contributes to communities where people live, work and play.
Cornerstone Building Brands is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. You can find the Equal Employment Opportunity Poster here. If you’d like to view a copy of the company’s affirmative action plan or policy statement, please email [email protected]. If you have a disability and you believe that you need a reasonable accommodation in order to search for a job opening or to submit an online application, please e-mail [email protected]. This email is used exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only emails received for this purpose will be returned. Messages left for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response.
Cornerstone Building Brands
We are seeking a highly motivated and experienced Customer Engagement Marketing Manager to join our team. In this role, you will be responsible for developing and executing marketing initiatives and strategies targeting end users of our products, with a particular focus on contractors, home builders, and other decision-makers in the new construction, repair, and remodel industries. Your main objective will be to engage with contractors and develop business solutions that drive customer loyalty and sales growth. Additionally, you will play a vital role in customer advocacy, lead nurturing, collateral strategy, website UX optimization, and supporting training and engagement events. The successful candidate will work closely with the field market development team to implement effective pull strategies.
DUTIES AND RESPONSIBILITIES
- Develop and execute tactics for engaging with contractors and driving their loyalty to our products
- Lead voice-of-the-customer initiatives and conduct customer research to identify insights, preferences and behaviors the inform marketing strategies
- Manage customer segmentation and targeting to ensure personalized messaging and experiences
- Lead and manage retention-focused programs, in collaboration with sales and extended marketing team
- Create and implement marketing initiatives targeting contractors, including email campaigns, trades advertising, and lead nurturing programs
- Serve as the advocate for our customers, ensuring their needs and feedback are effectively communicated to key internal team members
- Collaborate with internal teams to develop customer-focused collateral, including sales kits, brochures, and other marketing materials
- Provide strategic direction for website user experience optimization tailored to professional audiences
- Design and implement a comprehensive loyalty program to incentivize customer retention and repeat business
- Support the planning and execution of training and engagement events for contractors
- Work closely with the field market development team to develop and implement pull strategies that drive product demand
- Stay up to date with industry trends and competitive landscape to identify new opportunities for customer engagement and marketing initiatives
QUALIFICATIONS
- Bachelor’s degree in Marketing, Business Administration, or a related field
- 3-5 years or more of experience in marketing roles focused on pull strategies and engagement initiatives with trades audiences
- Experience managing loyalty or credentialing programs preferred
- Understanding of the new construction, repair and remodel industries, and contractor segments preferred
- Proven track record of developing and executing successful marketing campaigns and initiatives
- Proficiency in marketing tools and software applications
- Excellent communication and interpersonal skills, with the ability to effectively collaborate with internal and external stakeholders
- Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously
- Ability to thrive in a fast-paced, matrixed environment
Cornerstone Building Brands