We are seeking a highly motivated and experienced Customer Engagement Marketing Manager to join our team. In this role, you will be responsible for developing and executing marketing initiatives and strategies targeting end users of our products, with a particular focus on contractors, home builders, and other decision-makers in the new construction, repair, and remodel industries. Your main objective will be to engage with contractors and develop business solutions that drive customer loyalty and sales growth. Additionally, you will play a vital role in customer advocacy, lead nurturing, collateral strategy, website UX optimization, and supporting training and engagement events. The successful candidate will work closely with the field market development team to implement effective pull strategies.
DUTIES AND RESPONSIBILITIES
- Develop and execute tactics for engaging with contractors and driving their loyalty to our products
- Lead voice-of-the-customer initiatives and conduct customer research to identify insights, preferences and behaviors the inform marketing strategies
- Manage customer segmentation and targeting to ensure personalized messaging and experiences
- Lead and manage retention-focused programs, in collaboration with sales and extended marketing team
- Create and implement marketing initiatives targeting contractors, including email campaigns, trades advertising, and lead nurturing programs
- Serve as the advocate for our customers, ensuring their needs and feedback are effectively communicated to key internal team members
- Collaborate with internal teams to develop customer-focused collateral, including sales kits, brochures, and other marketing materials
- Provide strategic direction for website user experience optimization tailored to professional audiences
- Design and implement a comprehensive loyalty program to incentivize customer retention and repeat business
- Support the planning and execution of training and engagement events for contractors
- Work closely with the field market development team to develop and implement pull strategies that drive product demand
- Stay up to date with industry trends and competitive landscape to identify new opportunities for customer engagement and marketing initiatives
QUALIFICATIONS
- Bachelor’s degree in Marketing, Business Administration, or a related field
- 3-5 years or more of experience in marketing roles focused on pull strategies and engagement initiatives with trades audiences
- Experience managing loyalty or credentialing programs preferred
- Understanding of the new construction, repair and remodel industries, and contractor segments preferred
- Proven track record of developing and executing successful marketing campaigns and initiatives
- Proficiency in marketing tools and software applications
- Excellent communication and interpersonal skills, with the ability to effectively collaborate with internal and external stakeholders
- Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously
- Ability to thrive in a fast-paced, matrixed environment
Cornerstone Building Brands
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