Digital Marketing Manager

Avery Dennison is seeking a Digital Marketing Manager to join the Materials Group organization. This role is aligned with the Graphics Solutions Division. This role will help develop, execute, and measure online marketing initiatives, as well as support offline programs where appropriate. This is an exciting opportunity for an individual to be involved in all aspects of digital marketing that drive awareness, acquisition, and retention. The Digital Marketing Manager plays a key role as a subject matter expert and leader for marketing automation. The position is heavily involved in planning, implementation, and production support.

Key responsibilities:

• Develop a digital roadmap and strategy to lead the division to more automated and digitally centric processes
• Initiate and lead integrated marketing programs in collaboration with the Marketing team that support marketing goals and objectives.
• Build, execute, and manage integrated digital marketing campaigns using Act-On and SalesForce by developing workflows, landing pages and coordination with social media.
• Identify appropriate metrics and provide performance tracking across channels against established benchmarks, budget, and goals.
• Recommend online and offline strategies and tactics that will drive performance and assure campaign efficiency while maintaining brand integrity including SEO strategies.
• Coordinate all aspects of analytics and reporting, ensuring the appropriate metrics are tracked across channels and measuring ROI across programs.
• Build positive relationships with business functions to understand business challenges and collaborate on possible solutions.
• Provide strategic functional and technical insight with respect to salesforce.com and provide expertise on integrating with other enterprise systems.
• Interact closely with the IT team to translate functional designs into technical designs and results.

Qualifications

Minimum Requirements:

• Bachelor’s degree in Marketing, Business, Communications or related business field.
• 5+ years of relevant experience in internet-based marketing with B2B experience preferred.
• Experience managing direct reports.
• Experience in leading or contributing to the development of integrated marketing plans.
• Outstanding communication skills, both written and oral, as well as strong presentation skills.
• Strong understanding of marketing automation (experience with Act-On strongly preferred), email marketing, CMS (AEM), CRM system (Salesforce.com), and social media platforms experience with web analytics measurement and reporting and a strong understanding of Google Analytics. Solid understanding of applicable AI.
• Extensive experience interpreting user needs and writing or editing functional specifications for new systems, systems changes or system improvements.
• Technical and functional experience with Salesforce.com application capabilities including Campaign, Contact, Account, Lead, Opportunity Management, Forecasting and Partner Management.
• Demonstrated ability to effectively work both independently and within cross functional project teams that span multiple time-zones.

Strong project management and organization skills

Additional Information

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines.

If you require accommodations to view or apply for a job, alternative methods are available to submit an application. Please contact (440)534-6000 [email protected] to discuss reasonable accommodations.

Avery Dennison