The Director of Marketing achieves results through researching, planning and executing the marketing process of the organization. A strong initiative, competitive drive, excellent communication skills, deep industry knowledge and the ability to stay results focused when market conditions change are all essential to achieve goals and objectives.
The leader of the marketing team is focused on implementing practical, timely solutions, and utilizing tools and strategies that have proven results. Making prudent decisions on a variety of activities that enable messages to stay on point and in front of the audience is key. Self-assurance and innovation are critical to purposefully drive results. Problem solving and engaging the commitment of others is essential.
Create and implement marketing strategies for each new release title, category, and imprint. Collaborate with the Imprint Marketer and align the marketing plan with the audience and the author, leveraging and/or developing their platforms to successfully launch and support their publication.
Lead the marketing team to achieve goals through proactively motivating, teaching, and engaging the team. Through outgoing, poised and persuasive communication, the Director of Marketing will build rapport and relationships with individuals and groups. Due to the nature of the work and evolving market, effective delegation and the ability to quickly and thoroughly digest information is critical.
The marketing leader must act independently and collaboratively. This position requires confidence and flexibility to handle a variety of challenges with a sense of urgency. A full commitment to the success of the organization and a devotion to high standards are expected in this role. The employment of effective systems through and with people will achieve desired results.
Role and Responsibilities
Responsible for leading the marketing team and providing strategy and execution of companies marketing.
Provide direction to the company and members of the marketing team to optimize discoverability of publications, categories of publications, imprints, and company to both B2B and B2C.and ensure a positive ROI
Oversight for all marketing activities across imprints including but not limited to: digital marketing, email, social media, publicity, advertising, e-commerce platforms, trade shows
Align and implement marketing programs to create discoverability, generate interest and demand
Work closely with Sales and Imprint teams on campaigns, events, and digital marketing
Develop skills of marketing team to ensure they are utilizing necessary tools and strategy effectively.
Overarching Marketing Strategy
Actively participate in company strategic planning, operations, and leadership meetings
Oversight of company branding strategy, brand messaging, industry/trade communications, direct-to-consumer communications, digital marketing outreach.
Industry & trade show planning,
Outreach to both new and current markets.
Identify and communicate trends, provide continuing education for team and evaluate marketing systems and tools, identify potential pitfalls and troubleshoot solutions
Marketing
Collaborate with marketing team and industry contacts to ensure messaging is consistent
Manage departmental budgets, including but not limited to advertising, promotional (swag), travel, show, departmental subscriptions & resources (i.e. Cision, magazines, etc.)
Collaborate with Sales Director to develop strategies seasonal front-list marketing and sales initiatives in line with top-line goals
Lead and manage marketing team including title assignments, advising on author engagement, troubleshooting, and serving as an advocate, supporter and sounding board for team.
Manage strategy for marketing corporate relationships and serve as point-of-contact (i.e. Co-Ops, PW, Book Riot, etc.)
Develop and nurture relationships with media and journalists, arranging and attending in-person meetings to pitch titles as applicable
Collaborate across departments and with department heads to accomplish rocks and annual goals
Attend industry and category specific shows
Manage individual title strategy as needed
Manage social media promotion for all Schiffer titles (collaborative team effort)
Qualifications and Education Requirements
Bachelor’s Degree
Minimum 5+ years of book marketing experience
Schiffer Publishing Ltd.
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