Cogent World

Job Description: Influencer Marketing Manager

Company: Cogent World

www.cogentworld.com

https://www.instagram.com/cogentworld

Location: Los Angeles, CA 

The role of the Influencer Marketing Manager involves actively contributing to our team’s efforts in 

developing, supervising, and executing influencer and celebrity-driven digital marketing initiatives 

for our wide-ranging client base at Cogent World. We’re seeking a candidate who not only thrives in 

orchestrating multiple campaigns featuring diverse talents but also showcases remarkable 

organizational skills, a proactive mindset, and a collaborative spirit. Our ideal fit is someone who 

embodies a genuine passion for social media, particularly in the realms of beauty, fragrance, and 

current trends. Exceptional writing prowess and a sincere enthusiasm for the realm of influencer 

marketing are indispensable qualities we’re looking for in the perfect candidate.

Responsibilities:

• Assist in the development and execution of comprehensive influencer marketing strategies aligned with our client’s objectives and target audiences, ensuring optimal reach and engagement.

• Identify, research, and establish relationships with relevant influencers in various niches. 

• Build a strong network of influencers to amplify our client’s messaging effectively.

• Assist in the conceptualization and design of engaging influencer marketing campaigns that seamlessly integrate with our client’s overall marketing initiatives. Collaborate with influencers to create authentic and compelling content.

• Work closely with influencers to ideate, create, and review content that aligns with our client’s values and resonates with our client’s audiences across various platforms.

• Assist with the negotiation of terms, compensation, and agreements with influencers, ensuring a mutually beneficial partnership. Manage contracts, deliverables, and deadlines.

• Monitor, track, and analyze the performance of influencer campaigns, using data-driven insights to optimize strategies for improved results.

• Cultivate and maintain strong relationships with influencers, acting as the main point of contact throughout campaigns to ensure successful execution and alignment with our client’s brand guidelines.

• Stay current with industry trends, emerging platforms, and influencer marketing best practices to continually innovate and enhance our strategies.

• Ensure that influencer partnerships adhere to FTC guidelines and regulations by overseeing proper disclosure and transparency in influencer content.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field. 
• 2-3 years of proven experience in influencer marketing.
• A strong portfolio showcasing successful influencer collaborations and campaigns.
• In-depth knowledge of various social media platforms and influencer marketing trends.
• Exceptional communication and interpersonal skills for building strong relationships.
• Creative thinker with the ability to ideate and execute innovative influencer campaigns.
• Strong negotiation skills and the ability to manage contracts and partnerships.
• Analytical mindset with the ability to interpret data and metrics to drive campaign optimization.
• Proficiency in influencer marketing tools, social media analytics, and project management software.
• Familiarity with legal and ethical considerations related to influencer marketing.

Cogent World

Company Description

We’re a non-traditional marketing agency connecting brands with the most authentic influencers, celebrities, and experiences. Our headquarters are in New York City and Los Angeles.

Role Description

This is a full-time Senior Manager Influencer Marketing role at Cogent World located in New York, NY. The Senior Manager Influencer Marketing will be responsible for developing and implementing influencer marketing strategies, managing influencer partnerships to drive performance, and collaborating with internal teams to ensure the success of campaigns. The Senior Manager Influencer Marketing will also lead outreach efforts to new and existing talent, and negotiate contracts and deals, while maintaining a deep understanding of the influencer marketing landscape and latest trends.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or equivalent practical experience
• 5+ years of experience in Influencer Marketing or Digital Marketing, with proven track record of taking ownership and driving results
• Strong understanding of the influencer space, social media platforms and trends, and the ability to analyze and interpret data to drive business impact
• Excellent communication, negotiation, and project management skills
• Passionate about creativity, innovation, and storytelling, with experience leading creative partnerships and developing impactful creative briefs
• Ability to work in a fast-paced, ever-changing environment while maintaining high professional standards and attention to detail
• Experience in Fashion, Lifestyle, or Beauty industries is a plus
• Experience working with international influencers is a plus

Cogent World

Company Description

Cogent World is a non-traditional marketing agency with headquarters in New York City and Los Angeles. We connect brands with the most authentic influencers, celebrities, and experiences.

Role Description

This full-time on-site role as Vice President of Influencer Marketing will be based in New York, NY. The Vice President of Influencer Marketing / Business Development will be responsible for driving revenue growth through strategic partnerships, developing and implementing brand influencer marketing campaigns, and building and maintaining relationships with top-performing influencers, celebrities, and brand partners.

Qualifications

• 10+ years of progressive experience in marketing, partnerships, or business development with a focus on influencer marketing, social media, and digital media
• Experience developing and executing influencer marketing campaigns, programming, and relationship building with influencers
• Strong existing relationships with influencers, talent agencies, and brand partners
• Strong analytical skills with experience with ROI analysis, as well as the ability to use data-driven insights to make strategic recommendations
• Proven ability to build and manage high-performing teams, collaborate with cross-functional teams, and manage budgets
• Excellent communication and presentation skills with the ability to articulate the company’s mission and vision to a variety of audiences
• Bachelor’s degree in Marketing, Business Administration, or a related field

.

• MBA or equivalent experience preferred

Compensation

$150k – $200k salary/bonus

Cogent World