Company Description
Cogent World is a non-traditional marketing agency with headquarters in New York City and Los Angeles. We connect brands with the most authentic influencers, celebrities, and experiences.
Role Description
This full-time on-site role as Vice President of Influencer Marketing will be based in New York, NY. The Vice President of Influencer Marketing / Business Development will be responsible for driving revenue growth through strategic partnerships, developing and implementing brand influencer marketing campaigns, and building and maintaining relationships with top-performing influencers, celebrities, and brand partners.
Qualifications
- 10+ years of progressive experience in marketing, partnerships, or business development with a focus on influencer marketing, social media, and digital media
- Experience developing and executing influencer marketing campaigns, programming, and relationship building with influencers
- Strong existing relationships with influencers, talent agencies, and brand partners
- Strong analytical skills with experience with ROI analysis, as well as the ability to use data-driven insights to make strategic recommendations
- Proven ability to build and manage high-performing teams, collaborate with cross-functional teams, and manage budgets
- Excellent communication and presentation skills with the ability to articulate the company’s mission and vision to a variety of audiences
- Bachelor’s degree in Marketing, Business Administration, or a related field
.
- MBA or equivalent experience preferred
Compensation
$150k – $200k salary/bonus
Cogent World
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