Job Description: Influencer Marketing Manager
Company: Cogent World
www.cogentworld.com
https://www.instagram.com/cogentworld
Location: Los Angeles, CAÂ
The role of the Influencer Marketing Manager involves actively contributing to our team’s efforts inÂ
developing, supervising, and executing influencer and celebrity-driven digital marketing initiativesÂ
for our wide-ranging client base at Cogent World. We’re seeking a candidate who not only thrives inÂ
orchestrating multiple campaigns featuring diverse talents but also showcases remarkableÂ
organizational skills, a proactive mindset, and a collaborative spirit. Our ideal fit is someone whoÂ
embodies a genuine passion for social media, particularly in the realms of beauty, fragrance, andÂ
current trends. Exceptional writing prowess and a sincere enthusiasm for the realm of influencerÂ
marketing are indispensable qualities we’re looking for in the perfect candidate.
Responsibilities:
- Assist in the development and execution of comprehensive influencer marketing strategies aligned with our client’s objectives and target audiences, ensuring optimal reach and engagement.
- Identify, research, and establish relationships with relevant influencers in various niches.Â
- Build a strong network of influencers to amplify our client’s messaging effectively.
- Assist in the conceptualization and design of engaging influencer marketing campaigns that seamlessly integrate with our client’s overall marketing initiatives. Collaborate with influencers to create authentic and compelling content.
- Work closely with influencers to ideate, create, and review content that aligns with our client’s values and resonates with our client’s audiences across various platforms.
- Assist with the negotiation of terms, compensation, and agreements with influencers, ensuring a mutually beneficial partnership. Manage contracts, deliverables, and deadlines.
- Monitor, track, and analyze the performance of influencer campaigns, using data-driven insights to optimize strategies for improved results.
- Cultivate and maintain strong relationships with influencers, acting as the main point of contact throughout campaigns to ensure successful execution and alignment with our client’s brand guidelines.
- Stay current with industry trends, emerging platforms, and influencer marketing best practices to continually innovate and enhance our strategies.
- Ensure that influencer partnerships adhere to FTC guidelines and regulations by overseeing proper disclosure and transparency in influencer content.
Requirements:
- Bachelor’s degree in Marketing, Communications, or a related field.Â
- 2-3 years of proven experience in influencer marketing.
- A strong portfolio showcasing successful influencer collaborations and campaigns.
- In-depth knowledge of various social media platforms and influencer marketing trends.
- Exceptional communication and interpersonal skills for building strong relationships.
- Creative thinker with the ability to ideate and execute innovative influencer campaigns.
- Strong negotiation skills and the ability to manage contracts and partnerships.
- Analytical mindset with the ability to interpret data and metrics to drive campaign optimization.
- Proficiency in influencer marketing tools, social media analytics, and project management software.
- Familiarity with legal and ethical considerations related to influencer marketing.
Cogent World
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