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Influencer Marketing Manager

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Job Description: Influencer Marketing Manager

Company: Cogent World

www.cogentworld.com

https://www.instagram.com/cogentworld

Location: Los Angeles, CA 

The role of the Influencer Marketing Manager involves actively contributing to our team’s efforts in 

developing, supervising, and executing influencer and celebrity-driven digital marketing initiatives 

for our wide-ranging client base at Cogent World. We’re seeking a candidate who not only thrives in 

orchestrating multiple campaigns featuring diverse talents but also showcases remarkable 

organizational skills, a proactive mindset, and a collaborative spirit. Our ideal fit is someone who 

embodies a genuine passion for social media, particularly in the realms of beauty, fragrance, and 

current trends. Exceptional writing prowess and a sincere enthusiasm for the realm of influencer 

marketing are indispensable qualities we’re looking for in the perfect candidate.

Responsibilities:

  • Assist in the development and execution of comprehensive influencer marketing strategies aligned with our client’s objectives and target audiences, ensuring optimal reach and engagement.

  • Identify, research, and establish relationships with relevant influencers in various niches. 

  • Build a strong network of influencers to amplify our client’s messaging effectively.

  • Assist in the conceptualization and design of engaging influencer marketing campaigns that seamlessly integrate with our client’s overall marketing initiatives. Collaborate with influencers to create authentic and compelling content.

  • Work closely with influencers to ideate, create, and review content that aligns with our client’s values and resonates with our client’s audiences across various platforms.

  • Assist with the negotiation of terms, compensation, and agreements with influencers, ensuring a mutually beneficial partnership. Manage contracts, deliverables, and deadlines.

  • Monitor, track, and analyze the performance of influencer campaigns, using data-driven insights to optimize strategies for improved results.

  • Cultivate and maintain strong relationships with influencers, acting as the main point of contact throughout campaigns to ensure successful execution and alignment with our client’s brand guidelines.

  • Stay current with industry trends, emerging platforms, and influencer marketing best practices to continually innovate and enhance our strategies.

  • Ensure that influencer partnerships adhere to FTC guidelines and regulations by overseeing proper disclosure and transparency in influencer content.

Requirements:

  • Bachelor’s degree in Marketing, Communications, or a related field. 
  • 2-3 years of proven experience in influencer marketing.
  • A strong portfolio showcasing successful influencer collaborations and campaigns.
  • In-depth knowledge of various social media platforms and influencer marketing trends.
  • Exceptional communication and interpersonal skills for building strong relationships.
  • Creative thinker with the ability to ideate and execute innovative influencer campaigns.
  • Strong negotiation skills and the ability to manage contracts and partnerships.
  • Analytical mindset with the ability to interpret data and metrics to drive campaign optimization.
  • Proficiency in influencer marketing tools, social media analytics, and project management software.
  • Familiarity with legal and ethical considerations related to influencer marketing.

Cogent World

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Expiration date:
12-26-2023

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