OVERVIEW
The Brand Manager is responsible for all day-to-day aspects of an account including owning/building key client relationships, developing advertising strategies, developing multi-touch personalized and dynamic communications programs, leading teams of subject matter experts/internal cross-functional departments. This position is ultimately responsible for growing the client relationship and account and the value/quality of service the client receives. This position must provide strategic marketing solutions that drive overall marketing initiatives for the client. The position will work with internal partners to include: Brand Strategy, Project Management, Creative, Content Creation, Experiential, Web Design & Development, Digital Media, Social Media and New Business teams along with clients and their various agency partners to develop overall marketing programs that maximize client’s budget.
Essential Duties and Responsibilities:
- Client leadership and growth
- Project prioritization and workflow
- Work within a CPG, restaurant, non-profit and healthcare a plus
- Ability to learn the working knowledge of data technologies
- Works closely with PM and Strategy teams to kick off planning and development strategic recommendations on plans, market communication, processes and channels
- Implementation of advertising and marketing for brands across industry verticals
- Understanding of all channels of communications both traditional and digital
- Lead client business meetings & actively participate in agency partner status meetings
- Manage the execution of multiple projects at one time
- Responsible for planning and executing special ad hoc projects
- Responsible for developing revenue generating opportunities with the objective of growing the account
- Works with Project Management to ensure projects stick to timelines and budgets
- Write/review briefs, scopes of work, estimates, presentations and any other client facing documents
- Will assist with monthly revenue recognition and billing detail
- Develops and maintains relationships with internal departments for execution of Insight, strategy, data and ad hoc client project
- Works with Brand Strategy, Project Management, Creative, Content Creation, Experiential, Web Design & Development, Digital Media, Social Media and New Business teams to support client meeting preparation and follow up internal communication
- Assists the team to organize, prepare and host any client visits to Infinite
- Other duties and responsibilities as assigned
Qualifications
- Bachelor’s Degree in Advertising, Marketing, or related field
- 1-3 year of experience working within an Advertising/Marketing agency
- 2 – 5 years of advertising/marketing experience
- Proven skills in account management and advertising strategy development.
- Excellent client facing and presentation skills
- Strong written and verbal communications skills, ability to multitask, attention to detail and organized
- Team oriented and able to mentor and coach others; must have proven leadership experience
- Excellent problem-solving skills and the ability to accept accountability; ability to work very independently
- Positive attitude; natural tendency to be proactive
- High level of confidence, self-motivated, proven leadership experience
At Infinite, we believe in developing great people, which develops great work. Culture is at the heart of everything we do here and is lived out in the day-to-day, as well as through the many celebrations, events and social outings throughout the year. We offer a great benefit package that includes medical, dental, vision, life, paid time off, and more. We are committed to the principles of diversity, inclusion, and equal opportunity.Â
For more information about our company, please visit www.theinfiniteagency.com
The Infinite Agency
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