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Our client is looking for Digital Marketing Manager located in SE Michigan

Responsibilities:

  • 3-5 years in a Digital Marketing Management role; leading and developing a team
  • 5+ years of experience in overseeing and monitoring paid search campaigns and KPIs
  • 2+ years in social media or digital execution
  • Deep understanding of analytical tools, approaches and methodologies for customer acquisition (A/B testing, funnel analysis, email drip campaigns, etc)
  • Fluency in paid search including Google Shopping/AdWords and Bing Ads
  • Requires hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint
  • Expert in Google Analytics (or other analytics software), conversion tracking, e-commerce, and the interplay of PPC/SEO and local search.
  • Strong analytical skills with ability to drive meaningful actions from large data sets
  • An organized individual with great attention to detail and focus on quality of results
  • A self-motivated individual; a good team player
  • Takes accountability and ownership of his/her own work

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