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e.l.f. Beauty is looking for a talented Brand Manager to join our dynamic, fast-paced team to support the growing brands within our portfolio of products.
The Brand Manager will support the brand’s 360 go-to-market plans, understanding the needs of the brand, consumer, Channel Owners (paid, owned, earned), and retailers to deliver rich storytelling across our channels, that radiate consistency at every touchpoint.. This role will also be responsible for the development of our go-to-market vision and marketing calendar, the development of marketing briefs and toolkits for the Creative Team and Channel Owners to activate against, and delivering clear direction for each partner to build their strategy around. This role will partner collaboratively with cross-functional teams including Creative, Integrated Marketing Communications (Paid Media, Influencers, Social Media, PR), eCommerce, Visual Merchandising, Product Marketing, R&D, and Finance to create a strong, seamless brand experience across all touchpoints along the consumer decision journey.
This is an excellent position for someone looking to lead a small brand with immense potential. The ideal candidate is collaborative, and strategic, with the ability to create a vision for the brand and drive it forward into execution. This candidate brings a passion for clean products, beauty & digital marketing. The best candidate will bring 3-4 years of relevant experience supporting marketing campaigns and product launch strategies, with the goal of raising brand awareness and driving new customer acquisition with experience in the beauty industry preferred – clean beauty experience is even better! If you have a genuine passion for beauty while being someone who is team-oriented, responsive and comfortable collaborating and driving integration, this may be the right role for you.
This position is based in our Oakland or New York City offices and will report to our e.l.f. Beauty Director, Brand Marketing.
Detailed Responsibilities and Requirements
Responsibilities
- Support the development of our 360 go-to-market calendar, declaring product priorities, strategic campaigns, and seasonal product stories.
- Assist in the development and execution of our 360 marketing programs — organize and collaborate with all cross-functional teams to build robust end-to-end programs: assist in the creation of marketing briefs, align content needs of all channel owners, and ensure campaigns are coming to life across channels with impact.
- Champion a 360-integrated standard that builds seamless integration internally, delivers a frictionless experience to our consumer, drives consistent branding across all touch points, and ensures campaigns are implemented as directed.
- Assist in the development of retailer presentations, as well as launch playbooks that consolidate product launch details, message hierarchy, marketing concept, visual assets, and go-to-market strategy.
- Partner with a Project Manager to lead the communication of timelines and key updates to drive the 360 go-to-market team in the same direction.
- Identify and execute sampling opportunities to drive brand awareness, trial and loyalty. Build sampling strategy and calendar as a component of the go to market plan.
- Leverage data across channels to assess ongoing performance, postmortem evaluations, and KPI tracking.
Requirements
- BA or BS required
- 3-4 years of relevant experience supporting marketing campaigns and product launch strategies, with the goal of raising brand awareness and driving new customer acquisition
- Beauty industry background preferred
- Ability to think creatively, and build compelling, fresh ideas with a discerning brand eye
- Must be team-oriented, responsive, comfortable collaborating and driving integration
- Able to work in fast-paced environment, with cross-functional partners in multiple geographies, while also demonstrating calm under pressure
- Excellent written and verbal communication skills; able to convey thoughts clearly in PowerPoint; able to present with poise and confidence
- Ability to organize, prioritize, and deliver multiple outputs concurrently under time constraints
- A genuine passion for beauty, following trends and beauty vloggers; among the first to know about new beauty launches
E.L.F. BEAUTY
Job Description: Marketing Manager
Institute of Contemporary Art, Miami
Department: Marketing
Reports To: Director of External Affairs
Type: Full-Time, Exempt
Compensation: starting at $65,000
Hybrid Position
Position Summary:
The Institute of Contemporary Art, Miami, seeks a full-time skilled and energetic Marketing Manager. The ideal candidate has a strong track record of increasing audience engagement and delivering high ROI results. The role will require creativity, a keen affinity for art, and strong attention to detail.
The Marketing Department at ICA Miami crafts the content that galvanizes our multiple audiences. The department serves to inform audiences about our programs and encourages them to take part. The Marketing Manager will be responsible for executing marketing for exhibitions, public programs, events, membership, education programs, and retail, with the support of the Director of External Affairs.
Responsibilities include but are not limited to the following main focus areas:
Campaigns
● Plan and implement evidence-based marketing strategies to deliver target revenue for the museum’s entire portfolio of income-generating activities – including exhibitions, learning, public programs, events, and membership.
● Manage, optimize and report on social media and advertising campaigns in-house
● Develop email and customer relationship management (CRM) strategies to drive audiences and deliver Key Performance Indicators.
● Negotiate and deliver media partnerships and third-party promotions to reach audiences and impact Key Performance Indicators
● Manage the production of marketing collateral across all museum events, following the museum’s brand guidelines.
● Monitor campaigns daily and produce evaluation reports and usable insights for campaigns in a timely manner.
● Manage campaign budgets and make sure all costs are kept within targets. Including processing all related administration.
Audiences and Engagement
● Support senior management in reviewing and implementing the museum’s audience development and marketing strategy to achieve Key Performance Indicators and reach target audiences.
● Develop and manage signage and wayfinding onsite to enhance the visitor experience.
● Commission a range of digital content that appeals to the museum’s audiences, reflects the museum’s vision and supports its income targets with the support of the Digital Media and Web Coordinator and Graphic Designer.
● Work to ensure design quality, sustainability, accessibility, and social inclusion are embedded in all marketing and digital projects.
● Work with the Development Team and their work with sponsors and partners to help them achieve targets and effectively manage stakeholders.
● Maintain relationships with partners such as other arts organizations, concierges, group travel organizers, ticketing agencies, tourist bodies, and guidebooks to promote the museum
ICA Miami web presence
● Develop the main website using audience insights to reflect user needs, and drive audiences maximizing engagement and income opportunities.
● Manage the museum’s website to ensure quality, purpose, and relevance with target audiences.
● Work with the museum’s curators to establish and deliver an innovative content plan for use of all channels, including social media and websites, with the Digital Producer.
Data insight
● Maximize data capture to analyze audiences and marketing data that produce reports to inform income generation.
● Adhere to best practices for data management and champion this across the museum.
● Implement digital marketing strategies across the entire visitor journey using digital tools and insights such as SEO, PPC, Google Adwords, and social media.
● Initiate and analyze appropriate customer and market research to understand the needs and views of the museum’s audiences, understand barriers to entry, and identify routes to overcome them.
Management
● Lead, motivate and develop direct reports to deliver high-quality communications strategies. Lead by example to demonstrate and embed the museum’s values within the team and the wider museum.
● Continual development of your team, recognizing success and addressing areas for development, supported by the annual appraisal process.
● Working with and supporting volunteers and ensuring their full integration into the Communications team
Education, Qualifications, Competences, and Skills Required
● 5+ years of communications or marketing experience (including media buying, copywriting, proofreading, email marketing, and project management).
● Bachelor’s degree or equivalent experience.
● Experience working with writers and graphic designers is required.
● Experience with MailChimp, web maintenance, social media channels, and Adobe Acrobat and Adobe Creative Suite is required.
● Attentive to details, well-organized, and flexible in meeting shifting demands and priorities.
● Professional poise, strong interpersonal skills, a collaborative work style, and the ability to efficiently and accurately oversee various time-sensitive projects in a fast-paced work environment required.
● Strong writing skills, including proofreading, grammar, and spelling.
● Experience with Salesforce is preferred
● Ability to regularly work night and weekend hours.
● A strong interest in contemporary art is essential.
How to Apply
Please forward a cover letter and resume to [email protected].
Equal Employment Opportunities
IC Miami provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, ICA Miami complies with applicable state and local laws governing nondiscrimination in employment in every location where the company has facilities.
Institute of Contemporary Art, Miami
Position Summary
The Brand Director will develop the marketing strategy for new and existing products within the assigned brand portfolio to drive profitable and sustainable growth in alignment with Proximo’s long term goals.
Role & Responsibilities
Responsible for managing consumer marketing budget with the following responsibilities:
- Oversee and develop portfolio marketing strategy for large brand or multiple smaller brands, ensuring alignment to the broader organization objectives
- Develop long term strategy (2+ years) for brand portfolio, and provide team with a clear vision for execution
- Offer direction on the development of programs, positioning, and consumer research to measure the effectiveness of campaigns, brand health, and brand sentiment (Nielsen, NABCA, brand P&L)
- Provide direction on the development, approval, and execution of content (advertising, promotions) and connections (media plan) for the brand.
- Own relationships with key agency stakeholders, leading agency management, briefings, execution and evaluation.
- Effectively manage brand budgets to optimize marketing spend
- Summarize insights, trends, and consumer behaviors into further development of the brand storyline
- § Development of line-extensions for the brand – project management of all new packaging, liquid etc.
- Lead, coach and develop a team that provides meaningful and actionable insights and solutions that are data driven and support the brand’s strategy
- Invest time into the development of direct reports and identify opportunities for advancement within Proximo
- Identify high potential talent and invest in the development of those individuals to grow the pipeline for future leaders of the department
Key Competencies
- Strategic Thinking–Develops strategies to achieve organizational goals; Understands organization’s strengths & weaknesses; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions.
- Innovation–Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others’ attention.
- Business Acumen–Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals.
- Judgment–Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
- Planning/Organizing–Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
- Analytical–Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures.
- Managing People–Includes staff in planning, decision-making, facilitating and process improvement; Takes responsibility for subordinates’ activities; Makes self available to staff; Provides regular performance feedback; Develops subordinates’ skills and encourages growth; Solicits and applies customer feedback (internal and external); Fosters quality focus in others; Improves processes, products and services; Continually works to improve supervisory skills.
- Commercial Skills: Strategy, pricing, promotion, distribution, negotiation and accountability.
- Financial Skills: P&L Management (pricing, costs, margins, tax, discounts). Relationship management: Establish and maintain positive business relationships between stakeholders, both internal and external, by building appropriate rapport through credibility and reliability; Steadily builds and maintains connections through regular communication with business partners; Routinely measures the health of relationships with key stakeholders and identifies actions to strengthen them.
Key Relationships
- Internal: Field Sales, Commercial Team, Finance, Operations, Human Resources, PR, Cross functional interaction with: Proximo Canada, Proximo UK, Mexico, Casa Cuervo marketing department
- External: Distributor Partners Agency Partners: Advertising/Creative/Social Media/PR
Knowledge and Experience
- 7+ years of brand management and brand building experience preferably related to the Spirits Industry or FMCG.
- A strong track record of developing and implementing innovative marketing strategies that have consistently met or exceeded planned goals
- Experience with managing budgets, working with creative agencies, developing new packaging and a solid working knowledge of Nielsen.
- Up-to-date on marketing trends, new media platforms and benchmarking with other industries
- Understanding consumer insights and aligning all strategies to feed these needs
- Excellent presentation and communication skills
- Analytical skills- identify the full story and define implications from data analysis
- Forward thinker, who proactively seeks opportunities and proposes solutions.
- Positive attitude and influence.
- Ability to lead and manage projects with cross-functional teams across the company and our distributor network.
- Team oriented player that thrives in a collaborative environment.
- Proficient in Excel, PowerPoint and Word
- Bachelor’s degree in marketing or related field (required); advanced degree (preferred)
Proximo Spirits
Job Description
About BDP International:
BDP International, a member of the PSA Group, is a leading provider of global, integrated supply chain, transportation and logistics solutions. The company was founded in 1966 by Richard Bolte Sr. with global headquarters in Philadelphia, Pennsylvania. Now, BDP employs more than 5,400 people worldwide and operates freight logistics centers worldwide through a global network of wholly owned offices, joint ventures, and affiliates in 133 countries.
BDP serves more than 5,000 customers, including some of the world’s leading multinational companies. Clients include: Arkema, Dow, DuPont, HARMAN, The Hershey Company, and more.
Sr. Product Marketing Manager
BDP International, a member of PSA Group, is seeking a Senior Product Marketing Manager to define and execute the go-to-market strategy for our supply chain solutions and digital products. As a member of the global marketing team, you will lead product and solution go-to-market initiatives and serve as the marketing expert for product launches, marketing campaigns, and sales enablement. You will play a critical role in defining, positioning, and driving key messages through a multi-channel content strategy to generate demand and utilization of products and solutions.
What you’ll do:
- Create insight-driven go-to-market strategies and campaigns for new and existing products.
- Generate insights through market research, voice of customer, campaign effectiveness, industry trends, and product usage data and translate those insights into actionable marketing recommendations that drive tangible results.
- Translate business strategy and unique product services offerings into compelling message-market-fit narratives for a variety of industries and customer segments.
- Work closely with product owners, managers, and subject matter experts to develop product briefs that outline product goals, attributes and unique value proposition.
- Ideate and execute innovative product content and campaign initiatives and tactics to raise awareness and further penetrate the market.
- Collaborate with content team to develop engaging and differentiated sales funnel content, such as presentations, case studies, whitepapers, infographics, social media posts and graphics, webinars, videos, blog posts, eBooks, and more.
- Conduct internal, virtual awareness sessions for new product/solution releases and the release of sales enablement materials.
- Produce success stories and case studies in conjunction with account owners and customers.
- Work cross functionally to support ongoing priorities such as product presentations to customers.
- Work with the product team and our customers to get feedback on usage and leverage insights to create assets designed to accelerate adoption and expansion.
- Identify event marketing opportunities and attend trade shows and other events to help showcase our products.
- Help define advertising strategies to build product awareness in new markets.
- Ensure that our messaging and positioning are accurately represented across go-to-market activities, events, websites, pitch decks, and all enablement materials.
- Continuously review and adapt our messaging, value propositions and sales materials to ensure they resonate strongly with prospects and customers.
Job Requirements
What you bring:
- 7+ years of relevant B2B product marketing experience
- Experience in B2B logistics or supply chain visibility technology.
- Bachelor’s degree or higher in Marketing, Business, or other related discipline.
- Proven track record of successful product launches, ability to convert technical language into value-oriented messaging and highly effective sales materials.
- Strong persuasive skills and able to gain consensus through influence
- A growth mindset and a passion for value and outcome-based marketing.
- Outstanding interpersonal, written, verbal and presentation skills
Please note: There is no relocation or immigration assistance associated with this opening.
Compensation based on experience. We offer a very competitive salary, full benefits, matching 401(k), tuition reimbursement, and casual dress environment.
Please visit our website: www.bdpinternational.com
*** This is a great opportunity to advance your career! Come join our growing BDP team!***
BDP International – The Employer of Choice
Follow BDP International Career Pages!
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BDP International
Our client is a growing late-night bar group based in London that creates venues designed like homes to recreate an authentic house party-style experience.
They currently operate four venues around London in Notting Hill, Fulham, Clapham and their brand new opening in SOHO.
They’re looking for a highly experienced and ambitious social media and digital marketing manager to take the reins of their social media and overall online presence. They need a creative, proactive and self-motivated candidate with a passion for social media, digital marketing, food, cocktails, and the late-night London scene.
Reporting to and working closely with their Marketing Director, you will be at the forefront of their online communications. The position demands creative flair and exceptional levels of detail, up-to-date knowledge of industry trends and influences, an analytical and data-driven mindset and an outstanding approach to time management and organisation. They’re an entrepreneurial team so you will be at the forefront of social media and digital marketing with the capacity to build your own team as the company expands.
Key Responsibilities:
- Manage the day-to-day handling of all social media channels such as LinkedIn, Instagram, and Facebook (potentially TIKTOK but they do not have an account yet)
- Website Management, including backend. Must be highly experienced with HTML, UX and SEO and Google Analytics.
- Paid Ads Management – including Instagram, TIKTOK and Google Adwords
- Content Creation, Organisation and Collation. Knowledge of Instagram Reel creation and a natural flair for “short-form video” content is a must.
- Daily Community Management. Responding to messages and post interactions and increasing visibility on their competitors’ platforms within their online community.
- Working closely and taking guidance from their Marketing Director to ensure that tone of voice, campaign activity and messaging is on brand and aligned with their other channels of communication.
- Capturing footage during venue opening times including stories and reels.
- Research and evaluate the latest trends and techniques to find new and better ways of measuring social media activity.
- Influencer Management and Sourcing of Partnerships for collaborations through Social Media.
- Oversee, plan, and deliver organic content across different platforms using scheduling tools such as Hootsuite
- Analyse competitor activity
- Handle all photoshoots and organisation of the group’s photo bank.
- Work with the Marketing team to help deliver Event Production for special one-off events such as Halloween and Christmas.
- Database Management and reporting.
Hybrid Hours:
- 4 days a week in head office 10am-6pm
- 1 work-from-home day
- Hours are flexible as you may be required to be in the venues from time to time to gather content for the social media profiles.
- Office in Clapham
Key Competencies Required:
- A natural self-starter
- Passionate about your work
- Excellent eye for detail to ensure all media is delivered to the highest standards
- A team player, ready to support others and work with departments, at all levels
- Highly organised with excellent time management skills
- Strong communication skills; verbal and written
- Highly analytical and goal-oriented. Performance will be bonus’d on engagement-focused KPIs.
- Not afraid to use your voice to create conversation, give your opinion and suggest change where needed.
- A university degree in a relevant discipline is preferred but not mandatory
- 3-5 years prior experience in hospitality digital marketing and social media
Key Skills:
- You will be passionate about digital; social channels, paid social, SEO, content, and websites, as well as the wider technology and marketing sectors.
- Have excellent knowledge of social media platforms such as Facebook, Instagram and Linked In, particularly in relation to advertising/branding and demographics.
- Must have a diploma in Paid Social management, including Instagram and Google Adwords.
- Photoshop, Illustrator and Adobe package skills is desirable
- Strong copywriting and editing skills suited for each platform, from knowing how to write an effective storytelling article on Linked In to showcasing their venues’ in the best light on Instagram
- Knowledge and understanding of algorithms
Additional Perks:
- The latest iPhone for content collation
- Brand New Macbook Pro.
- Access to hospitality training courses and mental health support programme Spectrum.
- Weekly Tab to enjoy F&B in the venues
Wiser
Join Tubi (www.tubi.tv), a division of FOX Technology, a premium streaming service leading the charge in making entertainment accessible to all. Headquartered in San Francisco, Tubi is an ad-supported video-on-demand (AVOD) service with movies and television shows. With over 40,000 titles from every major Hollywood studio, Tubi gives fans of movies and television shows an easy way to discover new content that is available completely free. Tubi’s library has something for every member of our diverse audience, and we’re committed to building a workforce that reflects that diversity. We’re looking for great people who are creative thinkers, self-motivators, and impact-makers looking to help shape the future of streaming. Our services are currently available in the US, Canada, Australia, New Zealand, Mexico, Costa Rica, Ecuador, El Salvador, Guatemala, and Panama.
About the Role:
Tubi is seeking an experienced, analytical, and deal-driven content executive to join our rapidly expanding Content Acquisitions and Partnerships team to focus on our revenue share and FAST channel business. Reporting to the VP of Content Acquisitions and Partnerships, your primary responsibilities will be to lead the team focused on the continued growth of our revenue share AVOD and linear channel offering, the day to day management of our high volume content partners, and the negotiation of key licensing agreements. The ideal candidate will be a critical thinker who has exceptional attention to detail and can apply a solution-oriented attitude to problems big and small. This role is integral to ensuring that we continue to expand our content offering and hit our growth targets.
This is a hybrid role that will be based out of Los Angeles, CA or New York, NY.
Responsibilities:
- Drive and oversee the content acquisition strategy for all revshare and FAST channel content in the US, Canada, LatAm, and Australia.
- Execute AVOD and FAST content licensing agreements with global and local licensors.
- Lead all aspects of content licensing negotiations, including content selection, financial analysis, forecasting, and technical delivery requirements.
- Work with partner teams to identify and set financial metrics, goals, and benchmarks.
- Grow relationships with Tubi’s existing content partners and establish senior-level contacts with new partners.
- Dive deep into the data to understand content performance and engagement trends using usage and consumption to inform content acquisition decision-making.
- Work cross-functionally with partner teams (legal, finance, product, ad sales, operations, and marketing) to ensure that clear and robust communication and collaboration takes place pre and post-execution of licensing agreements.
- Lead long-term and ad hoc projects to support the broader strategy for the Content Acquisitions and Partnerships team.
- Develop market expertise through a focus on global and local market programming, engagement trends, and competitive intelligence to identify new and emerging opportunities.
- Understand the multicultural television marketplace; source and evaluate programming opportunities that align with such cultural or social trends.
Your Background:
- A minimum of 6 years of prior content licensing, distribution, or international business development experience at a leading entertainment or technology company.
- Demonstrated ability and track record of identifying, developing, and closing complex multi-platform licensing deals.
- Strong knowledge of domestic and international AVOD and FAST market, including a solid understanding of digital video distribution technologies.
- Strong quantitative and analytical skills and understanding of how to measure content value through analyzing performance metrics.
- Ability to work well in a fast-paced and ever-evolving environment.
- Established relationships throughout the entertainment sector specifically with the major studios, global indies, TV networks, and local international producers, distributors, and content aggregators.
- Excellent verbal and written communications skills with the ability to develop creative, clear, and concise narratives for a variety of audiences.
- Strong organizational skills, detail-oriented; ability to manage simultaneous projects in a fast-paced environment.
- Encyclopedic knowledge and love of movies and TV.
- Ability to navigate a variety of content management systems and data analysis tools.
- Willingness to travel to major content markets.
- BA or BS degree required; MBA or JD preferred.
California, New York City and Westchester County, NY
$130,000—$155,000 USD
Tubi is a division of Fox Technology, and the majority of all US-employee benefits are covered by FOX Employee Benefits, summarized here. The following distinctions below outline the differences between the Tubi and FOX benefits:
- For US-based non-exempt Tubi employees, the FOX Employee Benefits summary accurately captures the Vacation and Sick Time
- For all US-based employees, Tubi offers 12 paid “Tubi Holidays” in addition to the 11 FOX Corporate Company paid holidays
- For all salaried/exempt employees, in lieu of the FOX Vacation policy, Tubi offers a Flexible Time off Policy to manage all personal matters
- For all full-time, regular employees, in lieu of FOX Paid Parental Leave, Tubi offers a generous Parental Leave Program, which allows parents twelve (12) weeks of paid bonding leave within the first year of the birth, adoption, surrogacy or foster placement of a child. This time is 100% paid through a combination of any applicable state, city, and federal leaves and wage-replacement programs in addition to contributions made by Tubi
- For all full-time, regular employees, Tubi offers a monthly wellness reimbursement
Tubi is proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. We are an E-Verify company.
Tubi
Join Tubi (www.tubi.tv), a division of FOX Technology, a premium streaming service leading the charge in making entertainment accessible to all. Headquartered in San Francisco, Tubi is an ad-supported video-on-demand (AVOD) service with movies and television shows. With over 40,000 titles from every major Hollywood studio, Tubi gives fans of movies and television shows an easy way to discover new content that is available completely free. Tubi’s library has something for every member of our diverse audience, and we’re committed to building a workforce that reflects that diversity. We’re looking for great people who are creative thinkers, self-motivators, and impact-makers looking to help shape the future of streaming. Our services are currently available in the US, Canada, Australia, New Zealand, Mexico, Costa Rica, Ecuador, El Salvador, Guatemala, and Panama.
About the Role:
Tubi is seeking an experienced, analytical, and deal-driven content executive to join our rapidly expanding Content Acquisitions and Partnerships team to focus on our revenue share and FAST channel business. Reporting to the VP of Content Acquisitions and Partnerships, your primary responsibilities will be to lead the team focused on the continued growth of our revenue share AVOD and linear channel offering, the day to day management of our high volume content partners, and the negotiation of key licensing agreements. The ideal candidate will be a critical thinker who has exceptional attention to detail and can apply a solution-oriented attitude to problems big and small. This role is integral to ensuring that we continue to expand our content offering and hit our growth targets.
This is a hybrid role that will be based out of Los Angeles, CA or New York, NY.
Responsibilities:
- Drive and oversee the content acquisition strategy for all revshare and FAST channel content in the US, Canada, LatAm, and Australia.
- Execute AVOD and FAST content licensing agreements with global and local licensors.
- Lead all aspects of content licensing negotiations, including content selection, financial analysis, forecasting, and technical delivery requirements.
- Work with partner teams to identify and set financial metrics, goals, and benchmarks.
- Grow relationships with Tubi’s existing content partners and establish senior-level contacts with new partners.
- Dive deep into the data to understand content performance and engagement trends using usage and consumption to inform content acquisition decision-making.
- Work cross-functionally with partner teams (legal, finance, product, ad sales, operations, and marketing) to ensure that clear and robust communication and collaboration takes place pre and post-execution of licensing agreements.
- Lead long-term and ad hoc projects to support the broader strategy for the Content Acquisitions and Partnerships team.
- Develop market expertise through a focus on global and local market programming, engagement trends, and competitive intelligence to identify new and emerging opportunities.
- Understand the multicultural television marketplace; source and evaluate programming opportunities that align with such cultural or social trends.
Your Background:
- A minimum of 6 years of prior content licensing, distribution, or international business development experience at a leading entertainment or technology company.
- Demonstrated ability and track record of identifying, developing, and closing complex multi-platform licensing deals.
- Strong knowledge of domestic and international AVOD and FAST market, including a solid understanding of digital video distribution technologies.
- Strong quantitative and analytical skills and understanding of how to measure content value through analyzing performance metrics.
- Ability to work well in a fast-paced and ever-evolving environment.
- Established relationships throughout the entertainment sector specifically with the major studios, global indies, TV networks, and local international producers, distributors, and content aggregators.
- Excellent verbal and written communications skills with the ability to develop creative, clear, and concise narratives for a variety of audiences.
- Strong organizational skills, detail-oriented; ability to manage simultaneous projects in a fast-paced environment.
- Encyclopedic knowledge and love of movies and TV.
- Ability to navigate a variety of content management systems and data analysis tools.
- Willingness to travel to major content markets.
- BA or BS degree required; MBA or JD preferred.
California, New York City and Westchester County, NY
$130,000—$155,000 USD
Tubi is a division of Fox Technology, and the majority of all US-employee benefits are covered by FOX Employee Benefits, summarized here. The following distinctions below outline the differences between the Tubi and FOX benefits:
- For US-based non-exempt Tubi employees, the FOX Employee Benefits summary accurately captures the Vacation and Sick Time
- For all US-based employees, Tubi offers 12 paid “Tubi Holidays” in addition to the 11 FOX Corporate Company paid holidays
- For all salaried/exempt employees, in lieu of the FOX Vacation policy, Tubi offers a Flexible Time off Policy to manage all personal matters
- For all full-time, regular employees, in lieu of FOX Paid Parental Leave, Tubi offers a generous Parental Leave Program, which allows parents twelve (12) weeks of paid bonding leave within the first year of the birth, adoption, surrogacy or foster placement of a child. This time is 100% paid through a combination of any applicable state, city, and federal leaves and wage-replacement programs in addition to contributions made by Tubi
- For all full-time, regular employees, Tubi offers a monthly wellness reimbursement
Tubi is proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. We are an E-Verify company.
Tubi
Job Title: Marketing Director
Department: Marketing
Reports to: Chief Executive Officer
FSLA Status: Exempt
About Us
Common Citizen is proud to be a Michigan-based cannabis company committed to changing the social stigma that prevents people from enjoying the greater quality of life that cannabis can provide. Our company is founded on two principles: ‘cannabis for humanity’ and ‘change for the better’. ‘Cannabis for humanity’ meaning we put people first in everything we do – from our safe, high quality cannabis plants to our world-class customer experience to our caring workplace environment. ‘Change for the better’ meaning that we have an insatiable desire to make ourselves, our product and our team experience better each and every day. In fact, we are working hard to become and be recognized as a Great Place to Work Best Workplaces in the USA.
About This Role
Every position at Common Citizen from seed to sale, is contributing to our mission to serve our fellow citizens of Michigan with the highest quality, safest cannabis product through our highly individualized and education-oriented provisioning centers.
The Marketing Director will work closely with the executive leadership team to set strategies and oversee all marketing activities for the organization — setting a long-term vision to help the company continue to improve lives by helping people see better.
This successful candidate will be a self-starter with initiative and drive, capable of executing rapidly while understanding changing customer needs concurrent to optimizing the marketing budget. They will have an exceptional ability to understand brand relevance and strength and an unwillingness to compromise on high standards for both messaging and design. This leader must be both creative and analytical, bring strong leadership experience and must be comfortable rolling up their sleeves and actively participating, not just managing. They will bring a strong analytical “test and learn” set of practices and actively manage marketing investment with a strong measurement and continuous improvement lens.
The Marketing Director will have a successful track record developing marketing strategies through advanced digital methods, ideally within a complex services environment. They will have contributed to the development and implementation of best-in-class approaches to customer engagement and experience design in order to drive greater customer growth and value. They may, or may not, come from sports, hospitality and entertainment background with consumer brands and marketing expertise/experience a positive attribute for potential candidates.
It will be important that this leader work in a collaborative fashion, have great interpersonal skills, and possess the ability to jump in and immediately make a positive impact in a dynamic, growing environment.
Responsibilities
Outlined below is what we see you doing at this point in time. We are a fast-growing company looking for people that are excited to grow along with us.
Responsibilities include but not limited to:
- Execute marketing programs that create demand for Common Citizen products and services and drive both new and existing customers to our stores.
- Develop and execute a multi-channel media plan that includes digital, search, social, PR, and email.
- Develop competitive positioning with high-performing brand awareness efforts, seasonal campaigns and corporate messaging strategies.
- Bring strong analytical and measurement skills to develop marketing campaigns aimed at increasing loyalty, customer retention and the lifetime value of the customer. These programs must be delivered to the customer through the right channels, at the right time, with the best message to gain the desired results. The programs and campaigns should be tested and measured at critical stages to ensure maximum results.
- Partner closely with the store expansion team on the identification of new or underserved markets and develops targeted advertising channels, campaigns or events and promotions for successful new store/market openings.
- Review and approve all forms of marketing collateral.
- Set campaign performance standards and measurement protocols to test and learn and drive continuous improvement in campaign execution.
- Lead the entire marketing team and function. Guide, develop and mentor the team of professionals, including individual development, team progression and organizational improvement initiatives.
- Collaborate with members of the executive leadership team to align departmental strategy or direction with the overall goals of the organization.
- Develop policies, practices and procedures that have a significant impact on the organization.
- Ability to establish processes in a fast-growing company with a focus on execution, quality and attention to detail.
- Develop key relationships with industry professionals and influencers and serve as a face of the company in interviews and press pieces.
- Continue building the integration of both digital and physical capabilities and establish a comprehensive omni-channel strategy.
- Be accountable for brand growth, store and web traffic, and overall brand health.
- This role requires a leader who can stretch up and down (tons of strategic leadership height with the executive team, but also required to be in the details with a small and growing team)
- Build a world class marketing team in order to build a world class Cannabis brand.
- Key priorities- building the team, building the CRM program, putting a lot of fundamentals in place connected to annual planning and execution, commercialization/ product innovation
- This is a very entrepreneurial role. The successful candidate has an immense amount of agency over the role, development of the team and where the company takes the brand in the future. This is a highly unique opportunity!
The Experience You Bring and the Skills we Need:
· BS/BA in Marketing; MBA highly desired.
· Minimum of 10 years’ marketing experience with proven ability to lead strategy development and mentor marketing teams.
· Multi-site retail experience strongly preferred.
· Demonstrated success in using data and analytics to drive change, reach customers and deliver on ROI.
· Digitally savvy
· Strong business / financial acumen.
· Demonstrated experience using test and learn to move the needle.
· Ability to provide timely analysis and insights to senior leaders and ownership.
· Proven leadership skills with an ability to motivate, coach and hold teams accountable to produce high-quality results.
· Will bring creativity and originality to the organization’s marketing playbook.
· Outstanding time management skills and ability to coordinate multiple priorities and deadlines.
· Highly proficient communication skills, both oral and written.
· This is a dynamic team, and as such daily tasks may vary, resulting in a fast paced and lively work environment.
Physical Requirements
- Regularly required to sit for long periods of time
- Use hands to handle, control, or feel objects, tools, or controls.
- Reach with hands and arms; and talk or hear.
• Must be able to stand for the duration of the shift
- Frequently lift and/or move up to 50 pounds.
- Comfortable working in a greenhouse environment (tolerance of heat & humidity)
Why You’d Love This Role
You have:
- A high level of professionalism and believe in our founding principles: “Cannabis for humanity” and “Change for the better”. As such, you enjoy being involved in the community and being a steward for the company and the positive change that we believe in.
- A passion for providing the residents and visitors of Michigan with the highest quality and safest cannabis products in the state.
- A desire to change the social perception of cannabis and a passion for humanity.
- A constant desire to learn new skills and believe in continuous improvement, both personally and professionally.
- Value integrity and honesty and want to bring those values to the cannabis industry.
- Enjoy being part of a team and sharing your skills with your fellow citizens.
- An appreciation for all stages of the production cycle of cannabis, including harvesting, trimming and processing.
- An awareness of the contamination risk between a commercial and home grow, and thus can commit to not operating a home grow while working with us in the greenhouse.
We offer:
- Medical, Dental, Vision benefits active your first day of employment
- Paid time off
- Employee discount
- Employee sponsored life insurance
- Employee assistance program
- 401K & 401K matching
Common Citizen is an equal opportunity employer. We celebrate diversity and are committed to creating an environment of mutual respect for all people. If you are a member of an equity group, you are encouraged to self-identify, on your application, cover letter or resume.
***Must be at least 21 years of age as required by the Cannabis Regulatory Association**
Common Citizen
Universal Orlando Resort believes in-person collaboration is key to our success. Many of our Team Members work in a hybrid capacity, contributing from the workplace a minimum of three days per week. Some remote opportunities are available within specific departments. There are also roles that require being on-site full time. You’ll learn more about this during the application process.
JOB SUMMARY: Universal Parks & Resorts (UPR) welcomes guests around the world to experience epic stories and exhilarating adventures in astonishing and immersive new ways at its theme parks, through its licensed experiences and consumer products. With innovations inspired by some of the most creative minds in entertainment, Universal’s theme parks are where amazing technology, cinematic greatness and sheer ingenuity come together to bring guests inside the world’s most loved stories.
The Senior Director, Corporate Communications is a key leadership role that requires an experienced communications strategist and tactician who embraces fast pace, new and stimulating challenges, and who will help lead the global implementation of strategies designed to position Universal Parks & Resorts as a global employer of choice, a premium destination for our guests and visitors world-wide, industry leader and disruptor, and a strong community citizen and good neighbor.
- MAJOR RESPONSIBILITIES:
Develops and executes corporate communication strategies to support external and internal corporate initiatives; external community, diversity, and government activities; new products, content, ventures; and corporate-level crisis/issues communication. Measures effectives of programs and establishes KPIs for programs to deliver impact to organization. - Serve as a supporting company spokesperson, responding to media requests and crafting statements. Member of the crisis communications team, participating in crisis and issues response and supporting Parks crisis and business issues world-wide.
- Foster relationships with key external stakeholders including media, PIOs, community leaders and develop proactive, compelling corporate-level stories and related content that promote, enhance, and protect the UPR’s brand reputation. Contribute to corporate owned channels including UPR Linked-In, Corporate Communications website and Connect Community Newsletter. Maintain critical NBCU Comm relationships and support content development for NBCU-level initiatives.
- Share best practices, activity calendars, global media coverage, etc. and provides consultative role to global PR teams and partners. Amplifies destination-level initiatives at the global level as appropriate.
- Supports execution of executive communication strategies through external media and thought leadership. Serve as trusted advisor to leaders on communications strategy.
- Build and manage vendors and oversee contacts for communications toolsets. Oversee and deliver weekly global corporate communications calendar to ensure alignment.
- Understands and actively participates in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.
- Performs other duties as assigned.
EDUCATION: Bachelors degree from a four-year college or university in Communications, Public Relations, Journalism or related field required. Masters Degree a plus.
EXPERIENCE: 10+ years related experience required; 3+ years of supervisory experience.
CERTIFICATIONS, LICENSES, REGISTRATIONS: APR certification a plus.
Your talent, skills and experience will be rewarded with a competitive compensation package.
Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.
Universal Orlando Resort. Here you can.
Universal Orlando is an equal opportunity employer. Universal elements and all related indicia TM & © 2023 Universal Studios. All rights reserved. EOE
Universal Orlando
Company Description
Technicolor Creative Studios:
With around 12k people and growing by double digits, TCS is the world’s largest VFX organization and continues to be at the forefront of technological and creative innovation. Being responsible for some of the most memorable VFX films and adverts, TCS partners with brands from Apple to Disney to create content that is consumed by millions across the globe. During a period of unprecedented growth TCS has recently started the process of separating from the wider group to form a separately publicly traded business. This will allow for continued growth and position us to remain at the forefront of the creative industry.
Our four business divisions: TCS is comprised of four business units, each market leading and each serving a different part of the entertainment industry. All four business are seeing considerable growth and there are no signs of this slowing.
MPC – Serves Film and Episodic organizations. Having won several Oscars and other prestigious awards MPC partners with all the world leading film studios and has worked on films including The Lion King, Spider-Man: No Way Home, Top Gun, 1917, The Greatest Showman and Guardian of the Galaxy, to name but a few.
The Mill – Serves advertising organizations and has helped create some of the world’s most recognizable brands. With clients including Apple, Amazon, Budweiser and Nike The Mill is the most recognizable name in VFX advertising.
Mikros – Creating market leading animation, Mikros has created iconic shows such as Rug Rats, Alvin and the Chipmunks, SpongeBob and Paw Patrol.
Technicolor Games – Serves AAA game studios and work on asset creation as well as cinematics. Having worked on titles such as Call of Duty, Resident Evil, FIFA and Grand Theft Auto, Technicolor Games is growing incredibly quickly and rapidly moving into other areas of the games’ ecosystem.
The Team
The Global Employee Communications and Engagement team delivers exceptional internal campaigns and initiatives to engage everyone who works with us and excite those who may do so in the future.
When you join the team, you’ll be part of a global network of creative communicators, working with and learning from the most skilled people in the business.
Job Description
We are looking for a great communicator to lead internal communications and engagement in Canada. You will be responsible for the development and deployment of employee engagement programs, campaigns, and initiatives – including those related to Diversity, Equality & Inclusion. Our work focuses on informing and engaging our internal and external audiences. We aim to create and deliver a culture of inclusion to support our shared values to make sure we retain our people and others want to join us.
The Role Will Involve Two Main Areas Of Responsibility
This role is based in Montreal and reports to the Director of Employee Communications and Engagement.
The first is leading communications and engagement in Canada. You are a pro-active and creative individual with a passion for delivering communication campaigns, as well as planning exciting engagement activities for all. You will work closely with the Canada Leadership Team and the wider global team to create relevant and engaging content and activities – whilst managing some of the more ‘day-to-day’ requirements in a busy and creative studio environment. As a natural communicator and talented storyteller in both French and English, you’ll help to engage and inform our employees about our vision and strategy, keep everyone across the latest show developments and enhance our social and community contribution. You’ll create and manage a busy program of employee engagement activities within the studios and position the Technicolor Creative Studios brands in Canada as a highly desirable place to work for VFX and Animation artists around the world.
The second is a communications and engagement business partner role with one of our four brands at Technicolor Creative Studios. You will partner with the President and executive team for our animation brand Mikros, as well as supporting communications for the wider leadership team. With Mikros, you will develop and execute effective employee communications and engagement strategies that support business objectives with a focus on retention and awareness, including effective use of internal channels, curating our culture, and advancing employee engagement.
Primary Responsibilities
Communications & Engagement Manager, Canada
- Partner with the Canada Leadership Team and People & Talent to develop and deliver internal communications.
- Support the Canada sites with a regular rhythm of communications, one which keeps the facility informed and inspired through a variety of mediums.
- Lead the OLFQ committee (enlist members, host meetings, manage initiatives while following set government guidelines).
- Create written content for the company-wide intranet and other local channels.
- Conceive, film, and edit engaging video content.
- Build relationships with stakeholders across the studios to gain a sense of the latest developments within the local studios. Cater communications to the style and tone of voice to each of specific brands.
- Ensure all internal communications are compliant with the Quebec French law and manage the French Language committee.
- Manager “Monthlies” and all townhall communications.
- Work closely with marketing for show reels.
- Collaborate with the various services such as Human Resources, Immigration, Payroll, Production etc. on various annual communication requirements.
- Create synergies between the brands in Canada to ensure a common approach of communication whilst taking into consideration the different cultures.
- Collaborate with the Global Communications and Engagement team to create and implement an annual engagement calendar, then tailor to the Canadian studio’s various cultures.
- Ensure all important dates throughout the year are including in the engagement calendar.
- Work closely with the operations team to plan, execute and manage the various engagement activities in the various sites in Canada.
- Support on global campaigns and initiatives.
- Help support onboarding campaigns with the operations team with engaging activities and branded items.
- Support the internal engagement surveys, ensuring the leadership team has access to insights that inform positive change.
- Align with our global communication and engagement team to roll out key campaigns locally and push success stories from local sites for wider consumption.
- Initiate certain committees on each site in Canada (Balance/DEI, Social, Culture, OLFQ).
- Support and coordinate annual activities with our Mental Health Advisor.
- Plan, execute and manage wrap parties.
- Ensure to plan events around awards and milestones (annual service awards, film awards etc.).
Business Partner (BP) for Mikros
- Be the main communications and engagement point of contact for Mikros.
- Build trusted relationships with leadership and senior stakeholders at Mikros to support and anticipate needs.
- Serve as a communications partner to the President of Mikros to understand their priorities and provide support on delivering bespoke business goals.
- Analyze data and feedback to determine trends, areas for improvement and recommend and/or implement appropriate communications and engagement campaigns and initiatives.
- Strategize and develop plans for staff retention efforts.
- Meet regularly with senior leaders to provide feedback with a focus on growth and achievement of development goals.
- Act as a brand guardian to ensure both Mikros and Technicolor Creative Studios are positioned correctly alongside the established brands in the portfolio.
- Manage internal communications channels and events e.g. townhalls/all-staff sessions/world events days/corporate and local events.
Qualifications
- Bilingualism (French and English) is a must
- BAC in related area or equivalent work experience
- Five or more years in related position within comparable industry
- Experience of working in a fast paced, creative environment
- Experience of delivering communications for a busy organization across a range of channels
- Experience of developing and managing engagement activities
- Excellent writing skills in both French and English, with a journalistic instinct for a story
- Innovative and forward thinking, keeping up with the latest in digital/social media trends and platforms, proactively incorporating new ideas
- Good communicator with strong interpersonal and business skills
- Self-starter with a good sense of prioritization and hands-on approach, able to deliver to tight deadlines
- Experience using Adobe Creative Suite is desirable
- Event management experience is desirable
- Experience with film equipment or camera is desirable
- Experience of guiding and supporting communications for senior leaders
- The ability to understand business goals and recommend new communications approaches and initiatives
- Experience with rapid and complex changing work environment.
- Will be an enthusiastic team player with a strong drive to create a positive work environment.
- You will have high energy and flexibility, fantastic communication skills and high amounts of drive.
- Ability to develop strong working relations at all levels.
Additional Information
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If you require assistance applying, please reach out to [email protected] and we’ll be happy to assist.
TECHNICOLOR IS AN EQUAL OPPORTUNITY EMPLOYER
Technicolor complies and prohibits against discrimination on the basis of race, religion, creed, color, national origin, ancestry, medical condition (including genetic characteristics), mental and/or physical disability or handicap, marital status, sex, age, veteran status, citizenship status, sexual orientation, gender identity, political party preference, political belief, socioeconomic status, familial status, registered domestic partner status, military service, pregnancy, childbirth and related medical conditions and any other characteristic or activity protected by federal, state/provincial or local law.
All your information will be kept confidential according to EEO guidelines.
Technicolor Creative Studios