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Join a team that is changing millions of lives.

Transforming smiles, changing lives

At Align Technology, we believe a great smile can transform a person’s life, so we create technology that gives people the confidence to take on whatever’s next. We revolutionized the orthodontic industry with the introduction of the Invisalign system, and we have never lost sight of that spirit of innovation. Our diverse and collaborative teams are constantly pushing the boundaries of what’s possible.

Ready to join us? 

About This Opportunity

The Director of Marketing, Media is an integral leadership role on the US Consumer Marketing team focused on connecting with consumers to make the Invisalign brand the most consumer requested brand in orthodontics. This is a great opportunity for someone who has strong experience in and is passionate about optimizing a brand’s interaction on the key touchpoints along the consumer journey to fuel brand awareness & consideration.

We’re looking for an experienced marketing leader to lead the strategy and execution of all paid media to build brand equity and strong acquisition channels. They will be leading this work with our partner media agency and in-house paid social team. They will also own our web content strategy with the goal of seamless consideration & conversion of acquired audiences.

In this role, you will…

• Own our media strategy directing spend of substantial working media budget and ensuring forecasting & delivery of key performance metrics.
• Organize, coach, uplevel, and retain a team of channel experts across paid media channels to achieve aggressive growth at scale
• Drive web content strategy to increase brand affinity, grow consideration and optimize conversion rates.
• Identify growth opportunities and drive channel optimization, building a culture of innovation and hypothesis-driven experimentation
• Develop cross-channel strategies to support integrated campaigns, new product launches, and growth initiatives in partnership with other US Consumer Marketing members.
• Partner with agency & cross-functional teams to enhance and continue building best-in-class marketing data and technology capabilities that will accelerate delivery of our goals.
• Work closely with Analytics to optimize marketing dashboards, attribution methodologies, measure ROI and provide consumer insights back to the organization

In this role, you’ll need…

• 10+ years related experience with deep expertise leveraging a portfolio of marketing channels and tactics (Paid Search, Paid Social, Programmatic, TV, Video, Audio, Mobile, etc) to run effective always-on media and cross-channel campaigns
• Proven ability to manage at minimum 10 figure budgets and drive efficient growth working in-house at a high-growth consumer brand
• Understanding of vendors, tools, systems, and tactics across the evolving marketing landscape: Advertising/Media, Personalization/Targeting/Audience Building, Measurement/Attribution
• Data-driven decision making, able to triangulate across different datasets and varying degrees of data completeness to develop models and inform strategies
• Experience in growing and developing a team
• Excellent collaboration, communication and interpersonal skills with ability to set a vision and drive followership
• Ability to lead through ambiguity and dig into the details to solve. Bias to action while clearly keeping focus on operational discipline and desired/measurable results.

Sound like a good fit?   

Great! Click the “Apply” link to let us know you are interested. Not the right fit? Don’t worry, Align is quickly growing so we are creating more opportunities to expand our Align family. Please consider joining our Talent Network to receive notifications about future jobs or sharing this opportunity with others in your network.    

About Align  

Align Technology is a publicly traded medical device company that is transforming smiles and changing lives. Our global team of talented employees develop innovative technology, tools and treatment options to help dental professionals worldwide achieve the clinical results they expect. Our digital ecosystem combines the power of technology to create beautiful smiles through the integration of AI and machine learning, digital imaging and visualization, biomechanics and material science to develop the Invisalign system, the most advanced clear aligner system in the world; iTero Intraoral Scanners and OrthoCAD digital services. Did you know? Align is the world’s largest manufacturer of custom 3D-printed materials.   

By joining Align, you will be part of a global, fast-growing company in one of the most dynamic industries. Great people, innovative technologies, and meaningful work – these are just some of the things employees say make Align Technology a great place to work.   

We respect your privacy. Please review our Applicant Privacy Policies for additional information.  

Global Diversity Statement

At Align, we believe in the power of a smile, and we know that every smile is as unique as our employees. As we grow, we will continue building a workforce of diverse cultural backgrounds and life experiences and fostering a culture of open-mindedness and compassion for all our employees. We live our company values by promoting healthy people and healthy communities. All with the intent of changing millions of lives, one unique smile at a time.

Equal Opportunity Statement

It is our policy to provide equal employment opportunity in all of our employment practices without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, individuals with disabilities, sexual orientation or gender identity or expression or any other legally protected category. Applicants for positions with Align must be legally authorized to work in the country which they are applying for and verification of employment eligibility will be required as a condition of hire.

Base Salary Range: $189,671 to $229,221 USD

Align Technology

Come join the Pack!

ABOUT THE ORGANIZATION

KIOTI Tractor is the U.S. subsidiary of Daedong Corporation specializing in the distribution of high quality tractors, UTVs, zero turn mowers, attachments and implements. Since its establishment in 1993, KIOTI has experienced rapid growth as a result of its unique ability to facilitate responsive engineering and production of KIOTI products specifically designed to meet the growing needs of North American equipment users.

Today, KIOTI Tractor sells its products through an expanding KIOTI dealer network of more than 500 dealerships located throughout North America. To assist with this, we have a strategically positioned U.S. warehouse distribution system and its streamlined parts, service and fulfillment center located in Wendell, North Carolina.

This will be an on-site position with a work schedule of Monday – Friday 8:00 AM to 5:00 PM.

JOB SUMMARY

KIOTI Tractor, a leader in the design and manufacture of compact tractors, utility vehicles, turf care and compact construction equipment is looking for a Marketing Assistant to help drive the next phase of our growth. This person will be a key member of the marketing organization providing administrative support to the team.

KEY RESPONSIBILITIES OF JOB

• Provide administrative support to the Marketing team assisting in the execution of the overall Marketing strategy.
• Work closely with the Creative Director with assisting on production and project coordination needs.
• Aid with printed collateral development, specification verification, proofing, final approval, and inventory management of all printed marketing collateral.
• Support social media community management and expediting urgent requests as needed.
• Maintains, organizes, and distributes marketing assets, such as, photography, print/digital ads, logos, etc.
• Responsible for maintaining, organizing, and tracking all physical marketing inventory.
• Manages the department’s internal and external requests and email inbox.
• Assist with marketing budget tracking including preparing approvals, purchase orders, invoice payment and budget reconciliation.
• Assist with Tradeshows and Events throughout the year.
• Assist in reviewing co-op advertising approvals/denials.
• Administers regular data updates for survey platforms, email and text platforms, and others as needed.
• Compile, track and fulfill marketing leads.
• Assists with day-to-day tasks, coordinating projects and activities as needed.

EDUCATIONAL AND PHYSICAL REQUIREMENTS

• Bachelor’s degree in marketing, communication arts or related field.
• 1 -2 years of marketing experience.
• Proficiency in Microsoft Suite (Excel, PowerPoint, Word) and Adobe CC (Photoshop, InDesign, Illustrator, Acrobat)
• Proficiency in CMS platforms Umbraco and WordPress.
• Experience with Dynamics CRM a plus.
• Experience in social media community management a plus.
• Ability to learn quickly and manage workload in a demanding environment.
• Ability to work with a strong level of independence.
• Flexible and able to shift priorities as needed.
• Ability to work efficiently without compromising quality or accuracy.
• Possesses excellent interpersonal relationship, effective judgment, and discretion skills.
• Effectively work as part of a team.

KIOTI BENEFITS

• Immediate 4% employer match on employee contributions
• Birthday PTO
• Free Medical Insurance (for employee only)
• Vision, dental, and life insurance available
• Wellness reimbursements
• KIOTI Café – free for all employees!
• Training/Growth Opportunities

Daedong-USA, Inc. dba KIOTI Tractor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

KIOTI Tractor

At Sunday Cool, marketing is about creating unpredictably engaging experiences for both prospective and existing customers. We do this by taking a unique approach with our content in both building awareness around our apparel and products, as well as in the way we nurture existing customers; turning them into raving fans.

We’re looking for an experienced, intuitive, and versatile marketing manager who is eager to do this and more. The ideal candidate will have experience in developing and executing marketing campaigns while managing and inspiring a team. They should be equally proficient in day-to-day marketing activities as well as long-term planning, both from a strategic and tactical level. This manager will strive to exceed expectations, even under tight deadlines.

The Marketing Manager will be responsible for executing the content marketing strategy for all brands and platforms: Sunday Cool, Cool Carll, and the Ninjas are Butterflies podcast. They will oversee our web presence, marketing automation and email campaign execution as well as manage social media content and copywriting for each of Sunday Cool’s marketing channels and brands with the goal of expanding our reach and impact, while driving customers back to our products.

To ensure success, the ideal candidate will need extensive knowledge of marketing strategies and the intuitive ability to identify new business opportunities while applying an inbound marketing strategy to our unique work at Sunday Cool.

The Primary Objectives and Areas of Responsibility of the Marketing Manager role include, but are not limited to:

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Lead the execution of marketing programs from start to finish, leveraging our internal team while driving collaboration
• Analyze customer insights, sales cycles, market analysis, and marketing best practices to build successful strategies, customer journeys, and campaigns
• Create, maintain, and conduct analytics reporting across web, social, and email platforms and extract key insights for future campaign development and go-to-market strategies, complete with proposals and recommendations on tactics presented to the Director of Marketing
• Collaborate with Sales, Art, and Product Development Teams to design, test, and evolve lead-nurturing tactics
• Ensuring collaboration across each subset of the marketing team, from content to branding to video production
• Conceptualize and execute multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
• Gather customer and market insights within our CRM, Salesforce, to inform marketing strategies, increase customer conversions, and generate more qualified leads
• Oversee the implementation and execution of inbound marketing strategy using our marketing automation software, Ortto
• Identify the effectiveness and impact of current marketing initiatives with tracking and analysis reporting to the Director of Marketing
• Present ideas and final deliverables to the Director of Marketing and internal and external teams, and communicate with the full Executive Team about marketing initiatives, strategies, and budgets

Knowledge, Skills and Requirements: 

• Bachelor’s degree in marketing, business, or related field, with 2-3 years of relevant work experience, and examples of recent work. 3-5 years experience would be optimal for this position.
• Proven success in developing marketing plans and campaigns
• Excellent written and verbal communication skills
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with an eye for creativity
• Experience with marketing automation and CRM tools
• Experience with mass email clients (e.g. MailChimp, Marketing Cloud, Constant Contact)
• Excellent organizational, time-management, and multi-tasking skills with strong attention to detail.
• Ability to accept constructive feedback and make changes. 
• Ability to contribute individually, and participate across teams.

Sunday Cool, LLC

Who we are

It’s fun to work in a company where people truly believe in what they are doing. At Birge & Held (“B&H”), we are committed to bringing excitement and energy to the business of multifamily housing. We expect every employee within our organization to be a leader working in a collaborative environment towards a shared vision. You must be ready to show up every day with a true passion for people and learning. Every leader has an exciting opportunity to profoundly impact our Purpose, “Enhancing Lives by Transforming Communities”, and turn it into reality. Are you up for the challenge?

The role

The Marketing Director at Birge & Held is responsible for developing and managing a multi-channel marketing department that executes marketing strategies designed to capitalize on market opportunities and generate demand. They must maintain an awareness of trends in marketing design and strategically apply that knowledge to branding, advertising, and reputation management. The Marketing Director is ultimately accountable for the organization’s brand experience and reputation awareness. The Marketing Director must be a leader with extensive experience in multi-family, corporate branding, marketing strategy, graphic design, and leveraging current technology and data.

What you will do

Essential Duties and Responsibilities

• Translate our organization’s mission, vision, and values into brand strategies; develop and execute multi-channel marketing initiatives to ensure consistency and alignment.
• Partner with leadership to promote Birge & Held, increase company and community engagement, clearly communicate, and grow awareness of our company’s purpose and values.
• Lead the management and positioning of Birge & Held’s real estate brands to ensure consistent identity, messaging and integrity across all marketing platforms, collateral, and communications
• Responsible for creating, implementing, and directing marketing activities for the firm’s real estate portfolio of assets in numerous markets nationwide
• Lead a team of marketing professionals in the development and execution of annual strategic marketing plans to support achieving revenue and occupancy goals that align with the goals of each respective community
• Review current marketing trends and advertisements, with a significant emphasis on digital, to determine the effectiveness of different styles and strategies and make recommendations for enhancements to current programs and platforms
• Oversight of key marketing relationships including: website development, ILS, PPC, SEO, reputation management, print, strategic branding, locator services, and property management system marketing technologies
• Conduct relevant market research and develop benchmark criteria to regularly measure and report on the effectiveness of all marketing programs, including advertising to drive highly qualified leads and achieve optimal ROI on marketing spend.
• Collaborates with the training and other corporate departments to ensure Marketing SOPs are updated and trained.
• Hire and train as necessary. Responsible for the ongoing education, development, mentoring and performance management of a team of individuals. Facilitate a high level of productivity, engagement, and efficiency.
• Research competitors to stay current with similar products or services within the market
• Manage and monitor property websites, social media profiles, and other public-facing content, including but not limited to: brand and content management, functionality and user experience, consistency in look-and-feel, understanding and utilization of site statistics and google analytics
• Map out content strategies that support and extend marketing initiatives for our corporate entity, as well as our property management team, both short- and long-term; the ability to identify successful marketing strategies and willingness to continuously evolve strategy is a must.
• Lead and participate in special projects associated with brand, reputation, as an expert in Marketing.
• Conduct all business in accordance with company policies and procedures, Fair Housing, Americans with Disabilities Act (ADA), Fair Credit Reporting Act (FCRA), and all other laws that pertain to the multifamily industry.
• Completes other duties as assigned
• Occasional travel may be required.

What you will need

Education and Experience

• Minimum 7 years of applicable experience in multi-family
• Bachelor’s degree in marketing, business communication, public relations, or similar field of study
• Experience developing and managing a company brand and marketing strategy
• Knowledge of finance, especially as it pertains to expense management and profit and loss statements is desirable
• Intimate understanding of traditional and emerging marketing channels.
• Familiarity with the latest trends, technologies and methodologies in graphic design, web design and production.

Skills and Competencies

• Must be proactive and self-motivated, resourceful with impeccable communication and leadership skills
• Willingness and ability to partner with senior leadership and property management teams in the development and execution of sales, marketing and branding strategies
• Transition seamlessly between projects of varying scale, audience, format, and distribution
• Demonstratable skill in innovative strategic thinking, combined with pragmatic, roll-up-the-sleeves execution
• Past success managing paid search, email, SEO, SEM, affiliate, display, retargeting, and social media with measurable results
• High level of sensitivity to confidential situations and information is required

What we offer

• Competitive compensation, retirement plan, medical, dental, vision and life insurance for eligible employees
• A collaborative, progressive, team development environment
• Paid holidays (to include your birthday!) and paid time off
• Opportunities to make a difference in a growing and highly productive environment

Birge & Held is an Equal Opportunity Employer and we are committed to hiring a diverse and talented workforce.

Birge & Held

Director of Marketing

GameChange Solar is one of the fastest growing, most dynamic companies in the rapidly growing utility scale solar industry. We have top quality solar racking and tracker products that generate the most amount of energy, are the fastest to install, and the most cost effective. The company is approaching $1 billion in revenue, profitable and growing over 50% annually. The Director of Marketing will oversee, coordinate, and participate in the development of marketing strategies and products for the organization.

Director of Marketing Responsibilities:

• Participate in the development of branding and corporate identity initiatives
• Develop and implement marketing plans, including promotional calendars and programs, new product introductions and other marketing projects
• Develop technical product marketing materials and guide development of white papers and technical documents from Engineering teams
• Develop sales forecasting and product branding plans
• Develop and manage marketing budget
• Partner with Business Development Team to establish and grow a target market share
• Evaluate geographic and product markets for new business development efforts and support development of locally tailored material
• Partner with Financial Planning for Strategic Planning Processes
• Conduct customer, brand and product research initiatives
• Offer expert advice to develop innovative advertising, public relations, social media and events
• Negotiate with media partners to guarantee advantageous contracts
• Work with new business development team and sales teams on brand initiatives
• Supervise marketing, including hiring, training, workloads, schedules and deadlines
• Oversee the operation of a company’s website or email marketing program and provide analytics review
• Plan, design and execute SolarConnectionsTM, trade shows, and other events such as webinars, sponsorship events, etc.
• Effectively communicate with all levels of an organization both internally and externally in both written and oral form
• Ensure that all marketing work is professionally and efficiently performed
• Oversee Communications and Financial and Trade Press in Partnership with Chief Commercial Officer and Chief Financial Officer

Director of Marketing Required Skills & Experience:

• Business to Business based marketing expertise
• Bachelor’s Degree in Marketing, Business or related area; MBA a plus
• Manufacturing industry experience; renewable energy industry experience desirable
• Experiencer reporting directly to the CEO or Business Line Leader
• High growth, low structure environment experience
• Building capability experience as senior marketing hire
• Experience working in a public company and interaction with financial media
• Comfortable contributing in a “roll up your sleeves” environment which is fast paced
• Passionate about clean energy on a global basis
• High Integrity, High Work Ethic and Reliable is our culture
• Outstanding communication, organization and project management skills
• Standard Hybrid Work Environment based on location or willingness to travel to CT HQ regularly as well as trade shows and other marketing events
• Future potential upside to CMO role if deemed necessary and appropriate

Principals only. GameChange Solar does not accept unsolicited resumes from recruitment agencies. PLEASE NO AGENCY CONTACTS.

WE ARE NOT ABLE TO PROVIDE SPONSORSHIP AT THIS TIME

Job Type: Full-time

Salary: From $160,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

GameChange Solar

Overview of Responsibilities Include:

• We’re looking for a high-powered, effective and thoughtful Director of Social Media & Influencer Marketing to help our brand continue to grow via social media and with our influencer marketing teams
• We’re looking for someone with a love for strategic thinking combined with an ability to lead day-to-day execution, strategy, and optimization
• Our team is looking to hire a Director who is able to multitask and manage multiple timelines and launches across channels – the ideal candidate thrives in a fast paced environment and is nimble with change in direction at times with changing inventory
• As a team leader and contributor, the ideal person performs tasks effectively, develops collaborative relationships with team members, is open to feedback, displays clear communication and acts proactively, professionally and efficiently
• The ideal candidate will have an interest in the digital creative space and be fluent on social platforms. This comes with proven experience scaling talent and influencer capabilities for driving outsized awareness and engagement gains
• This person knows how to identify the best creators to deliver on KPIs against reach, engagement and cost effectiveness, taking Packed Party’s influencer program to the next level to drive interest, engagement and brand love with our target consumer
• You know how to identify target customers, set clear objectives, build an effective content strategy to engage the audience, increase traffic and boost conversions
• We are looking for someone who is an attentive and mindful leader. Someone who enjoys contributing to the overall success and growth of the brand and can look at things from a 10,000 ft. perspective

Social Content Creation + Posting:

• Work to organize photo + video shoots to create content that can be executed and deployed across Instagram, TikTok, Facebook and Pinterest
• Manage all social content from shoot planning, execution and editing to social media in-feed planning, caption creation and deployment
• Determine how to creatively promote focus products amongst the hundreds of SKUs available not only on PackedParty.com, but also via Walmart and other major retailers
• Curate and upkeep monthly marketing calendar within Planoly and share projected postings weekly with leadership
• Depth of Instagram, TikTok + Facebook Daily/Weekly/Monthly Requirements:
• Static Post in Feed (Every day, 2 – 3x/day)
• Stories (3x/week)
• Community Management (Daily: actively engage with community externally on platform, as well as respond to all inbound DMs and customer comments in a timely manner)
• TikTok (5x/week)
• Facebook (Cross promote from Instagram which will include pertinent sales or promotions)
• Content Shoots (As necessary, in conjunction with product launches or promotions)
• Influencer Management (Weekly gifting/management)

Community Engagement:

• Stay up-to-date with industry emerging trends, influencers, creators, partners across all platforms to make compelling and engaging influencer and organic social content across channels
• Recommend refinement of process or workflows if necessary for new social media initiatives to boost awareness and relevance for the market
• Engage and respond to all DMs/inquiries across all social channels
• Direct and funnel related inquiries to customer support team as necessary

Influencers + Partnerships:

• Responsible for managing the influencer and organic social strategies and team to grow awareness, engagement, affinity and, ultimately, conversion at Packed Party
• Lead the direction and execution of social media content, influencer marketing campaigns, strategic partnerships with influencers and budget across channels to build brand fame and community engagement
• Identify and build relationships with key influencers relevant to the Packed Party brand
• Mange influencer network via LTK (Reward Style)
• Manage weekly influencer gifting and work cross functionally to ensure all influencer gifting and packages are sent out timely and monitor and report on influencer gifting impact.
• Upkeep on tracking shipments and working with distribution team as necessary
• Identify and secure potential strategic partners for collaborations and/or giveaways to build and promote Packed Party
• Manage giveaways with Packed Party followers as necessary. compiling relevant information for gifting and ensuring timely delivery for giveaway winners
• Streamline and manage Party Planner Ambassador Program with Walmart Influencers and Packed Party Brand Ambassador Program

Social Support (Statistics + Measurability):

• Regularly analyze social performance across organic social and influencer marketing campaigns and optimize programs accordingly
• For each campaign and product launch, provide a social summary highlighting influencers targeted, reach, mentions, etc.
• Track weekly and monthly engagement, followers, mentions, site visits, across all social channels
• Summarize findings in a monthly report to be shared with leadership team

Qualifications:

• Bachelor’s degree or equivalent work experience (Marketing + Digital Marketing Degree preferred)
• 5 – 7+ years in experience in Social Media Management
• Expert level knowledge of the latest best practices, tools, and trends on social media platforms related to Instagram, Instagram stories, IGTV, Instagram Live, TikTok, Meta/Meta Live, Pinterest and Twitter
• Exceptional relationship management skills, able to work collaboratively with internal teams and external partners
• Excellent communication skills, both verbal and written
• Comes hardwired with the ability to understand the big picture as well as nuances of all social media platforms
• Demonstrated thought leadership & compelling achievements in both paid as well as non-paid social media strategy
• A strategic mindset and capable of partnering with our creative, communications, media and channel teams to bring excellence to our social media
• Must be a team player with a strong work ethic. Works well with others internally as well as externally and harnesses relationships with other brands and influencers
• Strong commitment to prioritization of timelines, accuracy, organization, and professionalism
• Dedicated commitment to deliver on all project deadlines
• Ability to work independently and accomplish tasks with minimal oversight

Additional Skills:

Planoly

Instagram

TikTok

Facebook

Pinterest

Gmail/G-Suite

Google Drive

Packed Party

Job Summary:

The Associate Brand Manager is responsible for the execution of the core business strategies of the retail marketing team. This role will define and refine the product offering across all retail categories. This role will also support key sales opportunities through the development of fact-based selling stories using secondary and custom research, and execution of promotional programs for key retail accounts. This role requires strong collaboration with cross-functional partners, and the ability to lead multiple project teams concurrently. This role will support all Butterball categories with leadership of the retail deli business, and reports to the Director of Retail Marketing.

Essential Functions:

• Lead and collaborate with R&D and other cross functional teams on the development of line extensions and continuous improvement of current items.
• Support branding efforts such that all consumer and trade communications reinforce the brand’s positioning.
• Work with Brand Managers to develop marketing plans for key accounts to drive trial and awareness and support the execution of those plans.
• Evaluate syndicated data monthly and understand the implications of trends against strategies.
• Evaluate marketing plan effectiveness: program tracking, sales impact and next-step action plans.
• Manage packaging development process for product offerings, ensure all products are designed to brand standard and consistently live up to the brand.
• Manage A&P budget.

Knowledge, Skills, and Abilities:

• Ability to drive initiatives that align with corporate growth strategies and Butterball’s brand equities.
• Synthesize many separate pieces of information to draw conclusions and make recommendations that drive new projects through the organization.
• Familiarity with business analysis and management.
• Ability to analyze data (experience with IRI, preferred) to draw conclusions and make recommendations.
• Strong Excel skills are required
• Capable of prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters.
• Experience building professional presentations. They will attend sales calls and present directly to Butterball leadership and ownership. Strong PowerPoint skills are required
• Familiarity with commonly used consumer research methodologies and able to draw conclusions from research and translate learnings into successful new initiatives.
• Proven competency to manage category budgets to wisely invest the funds, maximizing returns.
• Advocating new initiatives through the organization, achieving buy-in necessary to get full organizational support both inside and outside of the organization.
• Ability to travel overnight up to 10 percent of the time.

Education and Experience:

• Relevant undergraduate degree (marketing, media communications, business, sciences) with 1-3 years of relevant experience.
• Will consider longer tenure of relevant experience without degree.
• Experience in a consumer-packaged goods marketing, marketing analytics or project management role or related capacity preferred

Butterball, LLC is an equal opportunity employer and is committed to the fair and impartial treatment of all employees and applicants for employment without regard to gender, age, race, religion, color, national origin, physical or mental disability, military/veteran status, sexual orientation, gender identity and expression, genetic information, marital status, parental status, pregnancy, or any other status protected by law.

Butterball, LLC

FlashPoint Leadership Consulting is a boutique WBENC-certified leadership development firm serving the Fortune 1000 with proven leadership, team effectiveness, and coaching solutions that make leaders, teams, and organizations more effective.

We build long-term, deep relationships with our clients to provide highly researched and effective leadership development and coaching programs through both our flagship programs, as well as with more customized solutions.

Headquartered in Indianapolis, our in-office and remote team of facilitators, coaches, and project managers serve clients around the globe. Our values-driven culture makes FlashPoint an inclusive and flexible workplace where team members are supported and encouraged to learn and grow. We’re curious. We’re dynamic. And above all, we care about our team and our clients and are committed to high-quality impactful work. 

About the Position:

The content marketing coordinator produces targeted content that promotes FlashPoint’s services, connects the brand with prospective and current clients, supports lead generation and sales activities, and educates our audience on topics related to leadership, team effectiveness, and coaching.

The content marketing coordinator uses their writing, research, and development skills to help execute FlashPoint’s content marketing strategy. This role increases brand awareness, grows and optimizes website traffic, helps to acquire clients, and supports the FlashPoint team with content development (e.g. blog posts, articles, website content, case studies, white papers, marketing materials, sales tools, pitch decks, proposals, etc.) that helps us grow our impact on leaders in client organizations.

This is an in-office position at our company headquarters in Indianapolis, Indiana, with the option for hybrid work after approximately 6 months, depending on office staffing needs, successful onboarding, and demonstrated familiarity with the role.

The key responsibilities of the content marketing coordinator will be to:

• Create SEO-supporting content that helps drive traffic and showcases FlashPoint Leadership’s thought leadership to new audiences, which could include web copy, email, blog posts, social media posts, case studies, whitepapers, e-books, research studies, and more.
• Provide support with the writing, editing, and quality review of capabilities presentations, sales tools, proposals, pitch decks, and other business development tools in support of the sales and marketing teams.
• Write new content, as well as curate and ghost-write content from subject-matter experts on the team that is consistent with FlashPoint’s brand and tone. Deliverables could include blog posts, articles, white papers, ebooks, case studies, website content, marketing materials, guides, infographics, landing pages, video scripting, etc.)
• Maintain FlashPoint’s content marketing calendar and social media calendar and ensure we’re creating a mix of content aimed at increasing brand awareness, website traffic, search engine rank, and leads generated on the website and across social platforms.
• Collaborate with the marketing team to ensure copy tone and style are consistent with the overall FlashPoint brand.
• Regularly maintain and update website content.
• Efficiently manage content creation through production cycles so that tasks are completed on time and team members are clear on project requirements and schedules.
• Distribute content through online channels to grow the FlashPoint social audience. Lead social media campaigns, and track metrics and engagement with the goal of continuous improvement.
• Monitor, analyze and report on content marketing metrics, and help to continuously align the content strategy based on analytics and audience responsiveness.
• Make an ongoing effort to understand and stay up to date on the business, brand, products, and clients, and keep informed of industry trends and marketing approaches.

Ideal candidates will have the following:

• A bachelor’s degree from a four-year college or university. (Marketing, journalism, communications, public relations, English, or a related field).
• One or more years of experience in business writing or content strategy tactics, including content creation, editing, copywriting, social media marketing, blogging, or an equivalent combination of education and experience.
• Experience converting comprehensive product or industry information into customer-friendly messaging.
• Ability to adapt quickly to new or unfamiliar business topics and rely on research, review of existing materials, and in-depth interviewing skills to develop content.
• A strong understanding of brand marketing, social media, and how to encourage user engagement to support brand initiatives and business goals.
• Experience using content management systems to create and publish web updates (Hubspot preferred).
• Proficient in inbound marketing strategies (HubSpot Inbound Certified a plus).
• Experience in keyword research and search engine optimization a plus.
• Experience using Google Analytics, Search Console, and AdWords is a plus.
• Experience or a flair for graphic design is a plus.

To be successful in this role, you must:

• Have exemplary writing and editing skills.
• Be able to adapt quickly to new or unfamiliar business topics and rely on research, review of existing materials, and in-depth interviewing skills to develop content.
• Act with initiative and be able to respond quickly to requests.
• Be highly organized, with a flair for details and deadlines, along with the ability to orchestrate a project from start to finish. You must be able to focus, prioritize, and deliver quality results under tight timelines, and be flexible and responsive when needed to be.
• Have a thorough understanding of existing and emerging digital communications channels and be able to drive business outcomes through appropriate channel selection.
• Be computer savvy and proficient with multiple applications, including Microsoft Word, Excel, and PowerPoint. Prior knowledge of Adobe Illustrator, Adobe InDesign, Canva, or other design software is a plus.
• Be flexible with your schedule. At FlashPoint, we promote positive work-life balance, but we also understand that in order to serve clients well, we have to be flexible to meet their business needs.

Compensation and Benefits

FlashPoint will reward your talents with competitive compensation and an exceptional benefits package that includes medical, dental, and vision insurance; life and disability insurance; 401(k); generous paid time off; and support for your ongoing professional development.

Equal Opportunity Employer

FlashPoint is an equal opportunity employer and our hiring process is inclusive of all genders and gender expressions, races and ethnicities, religions, and sexualities as well as veterans and people with disabilities. Throughout our hiring process, we will actively recruit a diverse group of candidates, advertise broadly, craft job descriptions to be inclusive, and include a diverse group of candidates within the interview pool.

FlashPoint Leadership Consulting

DIRECTOR OF CUSTOMER ACQUISITION & CONVERSION (Social Media – Email – PPC)

ESSENTIAL JOB DUTIES & RESPONSIBILITIES:

This critical role will lead the development and implementation of all paid media, social media acquisition channels, influencer search – engagement and growth, analytics, tools/tech, and operations utilized for driving growth through digital acquisition channels. This person will be responsible for managing ad spend and performance forecasting and will work closely with the E-commerce, Marketing, Sales, and Finance teams to ensure top and bottom-line growth. To succeed in this role, you’ll need to be extremely well versed in digital marketing, conversion optimization, data-driven, have exceptional analytical skills, be a strong communicator with the ability to present learnings, and have a go-getter attitude.

What you’ll do in this role

• Be obsessed with driving growth through innovative and efficient marketing performance.
• Manage all online media, including SEM, paid social, podcasts, e-mail, and other digital acquisition channels
• Work with E-commerce lead to assess and optimize engagement and move towards a customer journey-based re-engagement program
• Collaborate with the e-commerce team to identify and implement solutions to improve conversion across DTC channels, Amazon, and Omni retailers.
• Integrate closely with the brand marketing team to optimize all efforts across channels and drive top-line growth
• Manage budgeting process for customer acquisition, including forecasting and ROI assessments
• Work closely with larger marketing and brand team to integrate above-the-line strategies with media and CRM efforts.
• Manage full-time customer acquisition team as well as media agencies
• Support the SEO (Search Engine Optimization) content strategy in partnership with Search Marketing and technical product management teams.
• Support the development of capabilities to improve Shopify site management and ensure compliance.
• Act as a subject matter expert in Digital Marketing for the Prospect Onsite channel.
• Ability to adapt to fast-paced priorities as they shift in partnership with key stakeholders
• Establish a team to manage digital acquisition across multiple divisions and several key brands in the appliances categories.

We’re looking for

• 7+ years of experience in customer acquisition roles related to DTC, Amazon and Omnichannel E-commerce
• Experience managing annual media budgets
• Expert at managing inventory through TikTok, Facebook, Instagram, Pinterest, Snapchat, and other paid social platforms
• Extensive experience managing PPC platforms, developing high-converting campaigns delivering strong ROAS/ACos (Google Ads, Facebook, Instagram, TikTok, Walmart, Wayfair, and others)
• Heavy experience managing and optimizing SEM and Shopping campaigns
• Extensive experience building relationships with influencers and familiarity with influencer search and management tools.
• Experience building the performance marketing function (team, process, tools) of at least
• Deep understanding and practical experience in planning global, regional, and localized campaigns, including emerging markets.
• Deep understanding of programmatic media buying and experience with paid social media platforms.
• Skilled in audience insights, segmentation, persona targeting and integrating propensity models.
• Experience in analyzing and reporting on digital media performance to a range of audiences, including marketing counterparts and business stakeholders.
• Extensive team management skills, including career development and coaching.
• Experience partnering cross-functionally across marketing, internal stakeholders, and agency partners.
• A strong mix of analytical skills and strategic thinking with a demonstrated ability to drive business results.
• Digital marketing experience, including user experience design, A/B and MVT testing, and responsive web design.
• Strong marketing expertise, with proven ability to brief and manage copy and design processes.
• Solid project management and organizational skills, including attention to detail, handling multiple priorities, managing tight timelines, and driving flawless execution.
• Proven ability to build and leverage relationships to influence internal and external partners across multiple work streams.
• Self-starter with demonstrated ability to work independently and through ambiguity.
• Excellent verbal, written, presentation, and interpersonal communication skills.
• Ability to work in a fast-paced, constantly evolving environment—experience working in Agile a plus.

Additional requirements

• BA or BS degree preferred
• Equal parts strategic thinker and hands-on” do-er” and builder
• Experience with financial/budget forecasting and ROI assessment/tracking
• Excellent time management and communication skills
• People management experience
• Experience working in a cross-functional role/organization
• A fun, flexible demeanor with a desire to be a part of a winning team
• The willingness & desire to put in the effort and time to scale the business

The Legacy Companies

Overview:

Fast-growing online women’s boutique is searching for a creative and assertive Ecommerce Marketing Director to join our team and help navigate our rapid growth. We are looking for a fashion lover who is skilled in the latest social media and digital marketing trends.

Responsibilities:

1. Social Ad/Channels Management

 – Weekly reports on Ad spend & Analysis sent to team

 – Work with digital team on implementing new content across all social channels

2. Loyalty Program

 – Customer data file segmentation by tier

 – Assist with design and lead execution of program launch including media and customer communications

 – Email database growth strategy

 – Track and report on Key Performance Indicator (KPI) achievement including customer retention, growth of spend, and new customer acquisition

 – Customer Relationship Management (CRM) and increasing customer interaction

3. Marketing Campaign Management

 – Keep accurate calendar consisting of marketing campaigns, deadlines, product launches, and brand collaborations

 – Marketing and content distribution plan corresponding with every new product launch (i.e. photo shoots, social ad content, PR, blog, etc.) 

 – Set up brand in-person marketing events

4. Content Growth

 – Influencer Marketing – Build reach and content through influencer partners

 – Assist the team to create video and other content for website, newsletters, and social

Areas of Learning:

• Marketing program/campaign development and management
• Hands-on accountability for Social Media channel optimization and growth
• Loyalty Program development, implementation, and management
• Direct to Consumer (D2C) retail sales and event management
• Customer Relationship Management – including customer outreach and communications
• Exposure to full lifecycle of an apparel brand – Product Development, Marketing, Sales, Supply Chain, Ecommerce, CX, Fulfillment
• Entrepreneurship from an emerging industry leader to ongoing mentorship working directly with the brand founders

Qualifications:

• Preferred Class Level – college graduate, Bachelor’s degree
• Preferred Field of Study – Marketing, Entrepreneurship, Business

Beneficial Job-Related Experience/Interests:

• Prior Marketing Internship or work experience. Digital Marketing experience
• Social Media understanding/experience with marketing strategies and tactics
• Understanding of branding in the fashion landscape
• Experience or good understanding of retail sales, Ecommerce sales, and related technology is a plus

Required Skills:

• Adept with all popular social media platforms
• Highly creative and energetic; ability to contribute to marketing strategies and formulate tactical plans for program execution
• Organized, self-motivated, and an ability to execute with a sense of urgency
• Exceptional written communication skills; ability to effectively communicate with team and customers in an “on-brand way”
• Ability to collect, analyze, and report marketing/customer data both periodically and on an ad hoc basis to the team

Perks for Full-time employees:

• Competitive pay
• 40% employee discount
• Medical, dental, and vision insurance
• 401k with matching program

This is a fun, casual work environment with opportunity for advancement for the right person. Hours are Monday-Friday 8:30-5:00pm. Hybrid schedule for flexibility.

Magnolia Boutique