Job Title: Marketing Director
Department: Marketing
Reports to: Chief Executive Officer
FSLA Status: Exempt
About Us
Common Citizen is proud to be a Michigan-based cannabis company committed to changing the social stigma that prevents people from enjoying the greater quality of life that cannabis can provide. Our company is founded on two principles: ‘cannabis for humanity’ and ‘change for the better’. ‘Cannabis for humanity’ meaning we put people first in everything we do – from our safe, high quality cannabis plants to our world-class customer experience to our caring workplace environment. ‘Change for the better’ meaning that we have an insatiable desire to make ourselves, our product and our team experience better each and every day. In fact, we are working hard to become and be recognized as a Great Place to Work Best Workplaces in the USA.
About This Role
Every position at Common Citizen from seed to sale, is contributing to our mission to serve our fellow citizens of Michigan with the highest quality, safest cannabis product through our highly individualized and education-oriented provisioning centers.
The Marketing Director will work closely with the executive leadership team to set strategies and oversee all marketing activities for the organization — setting a long-term vision to help the company continue to improve lives by helping people see better.
This successful candidate will be a self-starter with initiative and drive, capable of executing rapidly while understanding changing customer needs concurrent to optimizing the marketing budget. They will have an exceptional ability to understand brand relevance and strength and an unwillingness to compromise on high standards for both messaging and design. This leader must be both creative and analytical, bring strong leadership experience and must be comfortable rolling up their sleeves and actively participating, not just managing. They will bring a strong analytical “test and learn” set of practices and actively manage marketing investment with a strong measurement and continuous improvement lens.
The Marketing Director will have a successful track record developing marketing strategies through advanced digital methods, ideally within a complex services environment. They will have contributed to the development and implementation of best-in-class approaches to customer engagement and experience design in order to drive greater customer growth and value. They may, or may not, come from sports, hospitality and entertainment background with consumer brands and marketing expertise/experience a positive attribute for potential candidates.
It will be important that this leader work in a collaborative fashion, have great interpersonal skills, and possess the ability to jump in and immediately make a positive impact in a dynamic, growing environment.
Responsibilities
Outlined below is what we see you doing at this point in time. We are a fast-growing company looking for people that are excited to grow along with us.
Responsibilities include but not limited to:
- Execute marketing programs that create demand for Common Citizen products and services and drive both new and existing customers to our stores.
- Develop and execute a multi-channel media plan that includes digital, search, social, PR, and email.
- Develop competitive positioning with high-performing brand awareness efforts, seasonal campaigns and corporate messaging strategies.
- Bring strong analytical and measurement skills to develop marketing campaigns aimed at increasing loyalty, customer retention and the lifetime value of the customer. These programs must be delivered to the customer through the right channels, at the right time, with the best message to gain the desired results. The programs and campaigns should be tested and measured at critical stages to ensure maximum results.
- Partner closely with the store expansion team on the identification of new or underserved markets and develops targeted advertising channels, campaigns or events and promotions for successful new store/market openings.
- Review and approve all forms of marketing collateral.
- Set campaign performance standards and measurement protocols to test and learn and drive continuous improvement in campaign execution.
- Lead the entire marketing team and function. Guide, develop and mentor the team of professionals, including individual development, team progression and organizational improvement initiatives.
- Collaborate with members of the executive leadership team to align departmental strategy or direction with the overall goals of the organization.
- Develop policies, practices and procedures that have a significant impact on the organization.
- Ability to establish processes in a fast-growing company with a focus on execution, quality and attention to detail.
- Develop key relationships with industry professionals and influencers and serve as a face of the company in interviews and press pieces.
- Continue building the integration of both digital and physical capabilities and establish a comprehensive omni-channel strategy.
- Be accountable for brand growth, store and web traffic, and overall brand health.
- This role requires a leader who can stretch up and down (tons of strategic leadership height with the executive team, but also required to be in the details with a small and growing team)
- Build a world class marketing team in order to build a world class Cannabis brand.
- Key priorities- building the team, building the CRM program, putting a lot of fundamentals in place connected to annual planning and execution, commercialization/ product innovation
- This is a very entrepreneurial role. The successful candidate has an immense amount of agency over the role, development of the team and where the company takes the brand in the future. This is a highly unique opportunity!
The Experience You Bring and the Skills we Need:
· BS/BA in Marketing; MBA highly desired.
· Minimum of 10 years’ marketing experience with proven ability to lead strategy development and mentor marketing teams.
· Multi-site retail experience strongly preferred.
· Demonstrated success in using data and analytics to drive change, reach customers and deliver on ROI.
· Digitally savvy
· Strong business / financial acumen.
· Demonstrated experience using test and learn to move the needle.
· Ability to provide timely analysis and insights to senior leaders and ownership.
· Proven leadership skills with an ability to motivate, coach and hold teams accountable to produce high-quality results.
· Will bring creativity and originality to the organization’s marketing playbook.
· Outstanding time management skills and ability to coordinate multiple priorities and deadlines.
· Highly proficient communication skills, both oral and written.
· This is a dynamic team, and as such daily tasks may vary, resulting in a fast paced and lively work environment.
Physical Requirements
- Regularly required to sit for long periods of time
- Use hands to handle, control, or feel objects, tools, or controls.
- Reach with hands and arms; and talk or hear.
• Must be able to stand for the duration of the shift
- Frequently lift and/or move up to 50 pounds.
- Comfortable working in a greenhouse environment (tolerance of heat & humidity)
Why You’d Love This Role
You have:
- A high level of professionalism and believe in our founding principles: “Cannabis for humanity” and “Change for the better”. As such, you enjoy being involved in the community and being a steward for the company and the positive change that we believe in.
- A passion for providing the residents and visitors of Michigan with the highest quality and safest cannabis products in the state.
- A desire to change the social perception of cannabis and a passion for humanity.
- A constant desire to learn new skills and believe in continuous improvement, both personally and professionally.
- Value integrity and honesty and want to bring those values to the cannabis industry.
- Enjoy being part of a team and sharing your skills with your fellow citizens.
- An appreciation for all stages of the production cycle of cannabis, including harvesting, trimming and processing.
- An awareness of the contamination risk between a commercial and home grow, and thus can commit to not operating a home grow while working with us in the greenhouse.
We offer:
- Medical, Dental, Vision benefits active your first day of employment
- Paid time off
- Employee discount
- Employee sponsored life insurance
- Employee assistance program
- 401K & 401K matching
Common Citizen is an equal opportunity employer. We celebrate diversity and are committed to creating an environment of mutual respect for all people. If you are a member of an equity group, you are encouraged to self-identify, on your application, cover letter or resume.
***Must be at least 21 years of age as required by the Cannabis Regulatory Association**
Common Citizen
Related jobs:
Female Models for Bridal Studio Shoot
Job Description
A bridal studio content shoot is seeking female models for an elegant, fashion-forward bridal session. This project will focus on clean, modern bridal looks captured in a professional studio setting. Selected models will receive glam styling and high-quality portfolio images from the shoot, making this a strong opportunity for models looking to expand their bridal or fashion portfolio.
Job Responsibilities
-
Model bridal gowns and accessories during a studio photo shoot
-
Pose for editorial-style bridal content
-
Work collaboratively with photographers, stylists, and creative team
-
Follow creative direction to capture refined, timeless bridal imagery
Requirements
-
Female models ages 18–30
-
Comfortable modeling bridal fashion
-
Strong on-camera presence and posing ability
-
Available for a studio shoot in Long Island City, New York
-
Professional attitude and reliability on set
Compensation
-
Paid modeling opportunity
-
Professional glam provided
-
High-quality portfolio images included
Job Description
A non-union, festival-bound short thriller is casting a male actor for a lead role in a suspense-driven narrative. The project centers on a psychologically complex character whose charm and persuasion mask darker intentions. This role is ideal for an actor comfortable exploring layered, intense material in a cinematic short film setting.
Job Responsibilities
-
Portray a central character in a short thriller film
-
Perform scripted scenes requiring emotional depth and psychological nuance
-
Collaborate closely with the director to develop character motivation and tension
-
Participate in scenes involving light intimacy, including kissing
-
Maintain professionalism on set during scheduled shoot days
Requirements
-
Male actors ages 35–55
-
Strong dramatic acting ability
-
Comfortable portraying a manipulative, complex character
-
Willing to perform scenes involving intimacy
-
Must be able to work locally in Los Angeles
Compensation
-
Copy and screen credit
-
Meals provided during production
-
Transportation provided
Job Description
A short film is casting talent for multiple paid roles in a period-style production filming at the Mescal Movie Set. This project is seeking performers for a stunt double role, a speaking role, and background extras to help bring an Old West setting to life. The production welcomes performers who can contribute to an authentic, cinematic atmosphere.
Job Responsibilities
-
Perform assigned role in a scripted short film
-
Follow direction from the director and production team
-
Maintain professionalism and continuity on set
-
Participate in filming on scheduled workdays
Requirements
-
Must fit one of the following available roles:
-
Horse Riding Double
-
Male, Caucasian
-
Ages 30–45
-
Height between 6’3”–6’5”
-
Beard required
-
Comfortable riding a horse
-
Non-union
-
-
Bartender (Speaking Role)
-
Any ethnicity
-
Any age
-
Comfortable delivering dialogue on camera
-
-
Background Extras
-
Male or female
-
Ages 20–45
-
Any ethnicity
-
1880s-style wardrobe preferred but not required
-
-
Compensation
-
Horse riding double: $350 per day
-
Bartender (speaking role): $500 per day
-
Background extras: $125 per day
-
Paid non-union roles
Job Description
An independent short film is casting principal and supporting roles, along with background extras, for a character-driven project focused on quiet moments, emotional realism, and visual storytelling. This low-fi indie film features long takes and intimate scenes, offering actors the chance to explore subtle, grounded performances in a creative production environment.
Job Responsibilities
-
Perform scripted scenes in a character-driven indie short film
-
Collaborate with the director to deliver natural, emotionally authentic performances
-
Participate in rehearsals and scheduled filming
-
For extras, appear as town residents in diner, street, or community scenes
Requirements
-
Open to all backgrounds
-
Must fit one of the following roles:
-
Alex (Lead)
-
Male, ages 28–38
-
Late-night radio host
-
-
Marcus (Supporting)
-
Male, ages 30–45
-
Older brother
-
-
Jamie (Supporting)
-
Male, ages 20–35
-
Young barista
-
-
Maya (Lead)
-
Female, ages 26–36
-
Traveling sound artist
-
-
Lena (Supporting)
-
Female, ages 25–35
-
-
Rita (Supporting)
-
Female, ages 40–55
-
Diner owner
-
-
Nora (Supporting)
-
Female, ages 18–25
-
Teen listener
-
-
Emily (Featured)
-
Female, ages 22–32
-
Brief pivotal role
-
-
Background Extras
-
All ages and looks
-
Town residents for diner, street, and fundraiser scenes
-
-
-
Must be available for filming
-
Local Houston talent encouraged
Compensation
-
Paid principal and supporting roles (modest stipend)
-
Paid daily rate for extras
-
Meals provided on set
Job Description
A growing food and lifestyle brand is hiring a Graphic Designer and UGC Content Creator to join its creative team. This role is ideal for a visually driven creator who enjoys bringing ideas to life through graphics and short-form video content. You’ll help shape engaging digital content across social and marketing platforms while collaborating with a fast-moving creative brand.
Job Responsibilities
-
Create engaging visual assets for social media and digital platforms
-
Design graphics using tools such as Canva and Photoshop
-
Edit short-form videos for marketing and brand content
-
Contribute creative ideas and concepts for ongoing campaigns
-
Maintain consistent brand visuals and attention to detail
Requirements
-
Strong skills in Canva and Photoshop
-
Experience editing videos
-
Creative eye with strong attention to detail
-
Ability to work independently and meet deadlines
-
Interest in social media content creation and UGC-style storytelling
Compensation
-
Paid creative role
-
Compensation based on experience and scope of work
-
Opportunity to grow with an expanding brand
Job Description
An independent film production company is expanding its team and seeking experienced 1st and 2nd Assistant Directors to support upcoming projects. As productions continue to grow in scale, this opportunity is ideal for ADs who are comfortable managing larger sets, coordinating background talent, and supporting fast-paced film environments.
Job Responsibilities
-
Support the director with scheduling, on-set coordination, and workflow
-
Manage background talent and assist with call sheets and daily logistics
-
Coordinate between departments to ensure smooth production operations
-
Help maintain production timelines and on-set efficiency
Requirements
-
Prior experience as a 1st or 2nd Assistant Director
-
Strong organizational and communication skills
-
Comfortable working on independent film sets
-
Ability to manage cast, crew, and background talent
-
Reliable and professional on set
Compensation
-
Paid crew positions
-
Compensation based on experience and project scope
-
Opportunity for ongoing work on growing film productions
Job Description
A non-union brand awareness campaign is casting background actors for non-speaking roles in professional commercial-style scenes. This project focuses on realistic, everyday environments and is seeking talent to portray banking and coffee shop settings. Filming will take place over two days, and performers may be booked for one or both shoot days.
Job Responsibilities
-
Appear as background talent in non-speaking commercial scenes
-
Portray roles such as bankers, loan officers, bank customers, coffee shop patrons, or a barista
-
Follow direction from the production team to support natural, realistic scenes
-
Provide your own appropriate wardrobe as requested
Requirements
-
Ages 20s–40s
-
All genders and ethnicities welcome
-
Comfortable working in non-speaking background roles
-
Must be local to Wilmington, North Carolina
-
Available for one or both shoot days
Compensation
-
Paid background roles
-
Non-union commercial rates
-
3-year usage term for web and social platforms
Job Description
A short film is casting male and female Italian-American actors for a character-driven story centered around loyalty, identity, and belonging. The film follows an outsider navigating a series of intense and surreal loyalty tests while interviewing for acceptance into a mafia-like organization. This project focuses on strong performances, grounded emotion, and authentic cultural portrayal.
Job Responsibilities
-
Portray Italian-American characters in a scripted short film
-
Perform dialogue using a New York–Italian dialect
-
Follow direction from the director and production team
-
Participate in multiple filming days
-
Deliver emotionally grounded, character-focused performances
Requirements
-
Male and female actors
-
Italian-American performers only
-
Ability to portray a New York–Italian dialect
-
Comfortable working on a dramatic, character-driven film
-
Available for a multi-day shoot
Compensation
-
$150 total for two days
-
Paid acting role
-
Professional short film credit
Open Call for Models and On-Camera Talent
Job Description
A leading talent agency is hosting a major open call to discover new faces for 2026 runway, commercial, television, and print opportunities. This casting is seeking diverse talent for high-level fashion events, global campaigns, and on-camera projects. Selected talent may be considered for exclusive runway showcases, commercial and TV work, and major brand campaigns throughout the year.
Job Responsibilities
-
Participate in runway shows, commercial shoots, or on-camera projects
-
Follow creative and professional direction during castings and bookings
-
Present confidence, presence, and professionalism on set or runway
-
Be available for potential fashion, TV, film, or print work
Requirements
-
Open to kids, teens, and adults
-
All genders, ethnicities, sizes, and looks encouraged to apply
-
New faces strongly encouraged
-
Comfortable being photographed or filmed
-
Must fit one of the following opportunity tracks:
-
High-level private fashion show for industry insiders
-
Commercial and television projects
-
Print and global brand campaigns
-
Compensation
-
Paid fashion, commercial, and on-camera bookings
-
Compensation varies by project type and usage
-
Opportunities for exclusive runway and major brand exposure
Hispanic and Latino Talent for Paid Project
Job Description
A paid on-camera project is casting Hispanic and Latino men and women for an upcoming production. This opportunity is open to new faces and does not require prior acting experience. The production is seeking natural, everyday individuals who are comfortable on camera and interested in participating in a professional shoot.
Job Responsibilities
-
Appear on camera in a scripted or lifestyle-style project
-
Follow direction from the production team
-
Present natural expressions and authentic presence
-
Remain professional and punctual on set
Requirements
-
Hispanic or Latino men and women
-
Ages 22–29
-
No acting experience required
-
Comfortable being filmed on camera
-
Must be available for the scheduled shoot
Compensation
-
$350 flat rate
-
Paid on-camera role
-
Professional production experience
Commercial Roles for Financial Services Campaign
Job Description
A major financial services commercial is casting real people and performers for a professionally produced advertising campaign. This project welcomes talent of all backgrounds and life experiences and focuses on authentic, real-world representation. No acting experience is required, making this a great opportunity for individuals who feel comfortable being themselves on camera.
Job Responsibilities
-
Appear in a national commercial portraying real-life roles
-
Follow direction from the director and production team
-
Present natural, authentic expressions and interactions on camera
-
Participate in fittings and filming as scheduled
Requirements
-
Must be legally eligible to work in the United States
-
Must be willing to work as a local hire
-
Must be open to a standard background check during the selection process
-
Must be comfortable submitting current, unfiltered photos
-
No professional headshots required
-
Must fit one of the following available roles:
-
Female Veteran
-
African American woman, ages 28–35
-
Military experience a plus
-
-
Nurse
-
Woman, ages 24–50
-
All ethnicities welcome
-
Healthcare or community service experience a plus
-
-
Male Veteran
-
Man, ages 22–28
-
Military experience a plus
-
-
Corporate Men and Women
-
Ages 35–60
-
All ethnicities welcome
-
Corporate business experience a plus
-
-
City Planner
-
Woman, ages 35–55
-
All ethnicities welcome
-
Civic planning or local government experience a plus
-
-
Real Estate Developer
-
Man, ages 40–50
-
All ethnicities welcome
-
Real estate development experience a plus
-
-
Young Brothers
-
Two to three boys who can portray the same child at different ages
-
Approximate ages: 5 years, 3 years, and infant
-
Must closely resemble one another
-
-
Mom with Sons
-
Woman with two to three young boys
-
Children approx. ages: 5 years, 3 years, and infant
-
Children must resemble one another
-
-
Compensation
-
Paid commercial roles
-
Industry-standard commercial rates
-
Fitting pay provided
Creative Team Members for Media Brand
Job Description
A growing media and lifestyle brand is expanding its creative team and is seeking talented graphic designers, videographers, and photographers. This opportunity is ideal for creatives who want to collaborate on bold, culture-driven content and contribute to visual storytelling across digital platforms. The team is especially interested in creatives who bring unique perspectives and strong creative voices.
Job Responsibilities
-
Create high-quality visual content for digital and social platforms
-
Collaborate with the creative team on branding and campaign concepts
-
Design graphics, capture video, or shoot photography based on role
-
Edit and deliver polished creative assets
-
Contribute ideas that reflect culture, community, and storytelling
Requirements
-
Open to graphic designers, videographers, and photographers
-
Strong portfolio showcasing relevant creative work
-
Ability to meet deadlines and collaborate with a team
-
Passion for media, culture, and visual storytelling
-
Black and POC women are strongly encouraged to apply
Compensation
-
Paid creative opportunities
-
Compensation varies by role and project scope
-
Ongoing collaboration opportunities throughout the year