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(Senior) Brand Manager, Vaccines – HCM
The ideal candidate is a passionate, self-motivated, and detail-oriented team player who is committed to the success of our customers. Then AstraZeneca might be the one for you!
About AstraZeneca and AstraZeneca Vietnam
AstraZeneca
AstraZeneca (LSE/STO/Nasdaq: AZN) is a global, science-led biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines in Oncology, Rare Diseases and BioPharmaceuticals, including Cardiovascular, Renal & Metabolism, and Respiratory & Immunology. Based in Cambridge, UK, AstraZeneca operates in over 100 countries and its innovative medicines are used by millions of patients worldwide. Please visit astrazeneca.com and follow the Company on Twitter @AstraZeneca.
AstraZeneca Vietnam
As a Foreign Invested Enterprise with over 600 members, AstraZeneca is investing into Vietnam 360 million USD from 2020 to 2030 with a focus on reducing the burdens of non-communicable diseases, developing local talent, and uplifting the domestic biopharmaceutical R&D and manufacturing capabilities.
Over the last three decades accompanying Vietnam’s sustainable development, AstraZeneca has run several impactful programmes in collaboration with the Government, Ministry of Health and healthcare partners to promote disease awareness, prevention and early detection. In recent years, AstraZeneca Vietnam has received several certificates of merit from the Prime Minister and Minister of Health, for excellent contributions to Vietnam’s vaccine diplomacy, fight against COVID-19 and advancement of cancer treatment and disease awareness. The company has also been recognized among Vietnam’s Top 100 Best Places to Work (2018 – 2024) with various other industry awards from BritCham, EuroCham, and government agencies.
What you’ll do
Job Description / Capsule
- Manage the brand/therapeutic area: developing and implementing of marketing plans (brand strategic and operational plans, launch readiness plans) to achieve the brand objectives and outcomes.
- Building and management P&L of brands/therapeutic area aligned with company objectives.
Typical Accountabilities
- Build brand strategies to achieve brand objectives and outcomes (business’s performance, P&L…..),including digital plan.
- Lead and ensure successful execution of brand operational plans to drive the brand strategy and achieve brand goals, including new launching.
- Provide local market insight & ensure local brand strategies.
- Effective cross-functional collaboration and working to ensure the brand management (strategic development, tactical implementation, P&L management, building materials, quota – tender building, new market assessment…)
- Manage and work with external vendors to create personalized marketing campaigns through Omni-channels.
- Analyse market research, data sources, customer, and market insights to have quick decision in the strategies and execution to adapt the VUCA situation.
- Effectively manage KOLs: engage and leverage KOLs insight and support for brand strategies.
- Optimize digital resources and capabilities to maximize customer engagement especially through Omnichannel solution.
- Effectively manage project scope, budgets, timelines, and deliverables for assigned projects.
- Deliver other task/ cross-functional projects assigned by the company.
- Adherence to AZ global policy, AZVN compliance for external interaction, code of conduct, and industry code of marketing practices.
- Have a plan to develop direct reported marketing team based on their career path. Build coaching plan to improve team competencies.
Marketing strategy:
1. BRAND STRATEGY: Develops brand narrative and KPIs to set direction and deliver strategy
2. INSIGHT: Anticipates trends to better understand the market environment, develop marketing vision and set brand direction based on evidence and logic
Brand Plan Execution:
1. CUSTOMER: Prioritises customer needs; designs and articulates the value proposition; designs marketing campaign reflecting improvements in the customer journey
2. ENGAGEMENT PLAN: Prepares and executes customer sequence activities and executes campaigns across channels
3. Key EE engagement
4. CONTENT: Build marketing materials that help to deliver brand strategies & help to increase brand competitive advantages & address brand issue (if any).
5. RESEARCH: Applies the latest techniques to deepen understanding of customers and the market, anticipating trends over time
6. BUSINESS ACUMEN: Conducts robust budget planning and operational financial management
People:
1. PROJECT LEADERSHIP: Applies sound business acumen and valuable insights to drive results through optimal decision making, influencing without a formal leadership position
2. TEAMING: Builds cross-functional capability, leveraging differences and establishing collaborative networks to contribute to high-functioning, cohesive teams
3. PARTNERSHIPS: Optimises internal and external partnerships to deliver high-quality outputs aligned to brand plan both globally and within the US.
Marketing Functional Capabilities
1. CX Mapping, Design & Implementation: Customer experience mapping and experience design; Service design, launch and scaling; Partner and ecosystem management.
2. Analytics & Insights: Understanding market environment; Understanding our customers; Measuring Impact
3. Strategic Direction & Value Proposition: Crafting a value proposition.
4. Content Strategy & Management: Content Strategy and Experience Planning; Content production and governance; Content deployment and optimization.
5. Omni-Channel Execution: Customer engagement plan; Campaign design and deployment; Key account and influencer strategy
Individual Capabilities
Analytical Acumen
Discriminating and analysing information to draw logical conclusions
Creative Reasoning
Exercising good judgement and creative or original thought when faced with new or unfamiliar problems
Social & Emotional Intelligence
Recognising and appreciating the value of multiple perspectives and fostering collaborative, meaningful relationships
Resilience
Remaining positive and persisting in the pursuit of goals despite challenges or setbacks
Learning Agility
Adopting a growth mindset and aspiring to continually reskill e.g. embracing scientific and TA knowledge
Demonstrate AZ Values Consistently
- We follow the science.
- We put patients first.
- We play to win.
- We do the right thing.
- We are entrepreneurial.
Education, Qualifications, Skills and Experience
Essential
- Bachelor’s Degree of Pharmacy or Medicine
- Scientific background or affinity for scientific information
- More than 3 years’ experience in vaccines pharmaceutical brand management with good track record of effective implementation of plan and campaign in both marketing and sale.
- Proven leadership skills ability to connect and collaborate across matrix organizations.
- Strong organizational and interpersonal skills, with proven project management experience (complex projects) to drive performance.
- Knowledge and experience in navigating the regulatory approval process and other relevant codes of practice.
- Strong interpersonal skills, demonstrating flexibility and a proven ability to deal with complexity under time pressure.
- Experience and effectiveness in the presentation of marketing messages
- Strong attention to detail
- Acts with a sense of accountability and urgency.
- A flexible, team orientated attitude, willing to contribute own skills to deliver AstraZeneca priority projects.
Desirable
- Experience in Consumer and/or Managed Markets promotions and/or strategy role
- Experience in Insight/Market Research
- Sales and/or Sales Leadership experience
- Understanding of the development and commercialization of pharmaceutical products
- Understanding of the Vietnam Healthcare environment
Key Relationships to reach solutions
Internal (to AZ or team)
- Sales Management and Field Force
- Medical and Regulatory Department
- Marketing colleagues
- Finance, HR, Supply Chain, regional groups
External (to AZ)
- Working with partner company at local /regional level
- Key opinion leaders, doctors, medical societies, regulatory body, healthcare associations, Pharmacists, Patients associations, Communication agencies (market research, PR, ads and events companies, etc.)
Why AstraZeneca?
At AstraZeneca, we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and fuel your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients, and society. An inclusive culture that champions diversity and collaboration, and is always committed to lifelong learning, growth, and development. We’re on an exciting journey to pioneer the future of healthcare.
What will you get?
We provide driven packages and benefits for proficient and qualified candidates; a winning dream team and colleagues who share ONE values, ideas, and goals.
So, what’s next?
If you are already inspiring yourself to join our dream team, we can’t wait to hear from you.
If you are ready to bring new insights and fresh thinking to the table, Brilliant! We have one seat available, and we hope it’s yours.
If you’re curious to know more then please take initiative to [email protected]. We encourage your application.
Where can I find out more?
Visit our website www.astrazeneca.vn
Follow us on LinkedIn www.linkedin.com/company/astrazeneca/
Contact us via [email protected]
Date Posted
17-Oct-2025
Closing Date
19-Nov-2025
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment),as well as work authorization and employment eligibility verification requirements.
(Associate) Brand Manager, Biologics – HCM
The ideal candidate is a passionate, self-motivated, and detail-oriented team player who is committed to the success of our customers. Then AstraZeneca might be the one for you!
About AstraZeneca and AstraZeneca Vietnam
AstraZeneca
AstraZeneca (LSE/STO/Nasdaq: AZN) is a global, science-led biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines in Oncology, Rare Diseases and BioPharmaceuticals, including Cardiovascular, Renal & Metabolism, and Respiratory & Immunology. Based in Cambridge, UK, AstraZeneca operates in over 100 countries and its innovative medicines are used by millions of patients worldwide. Please visit astrazeneca.com and follow the Company on Twitter @AstraZeneca.
AstraZeneca Vietnam
As a Foreign Invested Enterprise with over 600 members, AstraZeneca is investing into Vietnam 360 million USD from 2020 to 2030 with a focus on reducing the burdens of non-communicable diseases, developing local talent, and uplifting the domestic biopharmaceutical R&D and manufacturing capabilities.
Over the last three decades accompanying Vietnam’s sustainable development, AstraZeneca has run several impactful programmes in collaboration with the Government, Ministry of Health and healthcare partners to promote disease awareness, prevention and early detection. In recent years, AstraZeneca Vietnam has received several certificates of merit from the Prime Minister and Minister of Health, for excellent contributions to Vietnam’s vaccine diplomacy, fight against COVID-19 and advancement of cancer treatment and disease awareness. The company has also been recognized among Vietnam’s Top 100 Best Places to Work (2018 – 2024) with various other industry awards from BritCham, EuroCham, and government agencies.
What you’ll do
Job Description / Capsule
- Manage the brand/therapeutic area: developing and implementing of marketing plans (brand strategic and operational plans, launch readiness plans) to achieve the brand objectives and outcomes.
- Building and management P&L of brands/therapeutic area aligned with company objectives.
Typical Accountabilities
- Build brand strategies to achieve brand objectives and outcomes (business’s performance, P&L…..),including digital plan.
- Lead and ensure successful execution of brand operational plans to drive the brand strategy and achieve brand goals, including new launching.
- Provide local market insight & ensure local brand strategies.
- Effective cross-functional collaboration and working to ensure the brand management (strategic development, tactical implementation, P&L management, building materials, quota – tender building, new market assessment…)
- Manage and work with external vendors to create personalized marketing campaigns through Omni-channels.
- Analyse market research, data sources, customer, and market insights to have quick decision in the strategies and execution to adapt the VUCA situation.
- Effectively manage KOLs: engage and leverage KOLs insight and support for brand strategies.
- Optimize digital resources and capabilities to maximize customer engagement especially through Omnichannel solution.
- Effectively manage project scope, budgets, timelines, and deliverables for assigned projects.
- Deliver other task/ cross-functional projects assigned by the company.
- Adherence to AZ global policy, AZVN compliance for external interaction, code of conduct, and industry code of marketing practices.
- Have a plan to develop direct reported marketing team based on their career path. Build coaching plan to improve team competencies.
Marketing strategy:
1. BRAND STRATEGY: Develops brand narrative and KPIs to set direction and deliver strategy
2. INSIGHT: Anticipates trends to better understand the market environment, develop marketing vision and set brand direction based on evidence and logic
Brand Plan Execution:
1. CUSTOMER: Prioritises customer needs; designs and articulates the value proposition; designs marketing campaign reflecting improvements in the customer journey
2. ENGAGEMENT PLAN: Prepares and executes customer sequence activities and executes campaigns across channels
3. Key EE engagement
4. CONTENT: Build marketing materials that help to deliver brand strategies & help to increase brand competitive advantages & address brand issue (if any).
5. RESEARCH: Applies the latest techniques to deepen understanding of customers and the market, anticipating trends over time
6. BUSINESS ACUMEN: Conducts robust budget planning and operational financial management
People:
1. PROJECT LEADERSHIP: Applies sound business acumen and valuable insights to drive results through optimal decision making, influencing without a formal leadership position
2. TEAMING: Builds cross-functional capability, leveraging differences and establishing collaborative networks to contribute to high-functioning, cohesive teams
3. PARTNERSHIPS: Optimises internal and external partnerships to deliver high-quality outputs aligned to brand plan both globally and within the US.
Marketing Functional Capabilities
1. CX Mapping, Design & Implementation: Customer experience mapping and experience design; Service design, launch and scaling; Partner and ecosystem management.
2. Analytics & Insights: Understanding market environment; Understanding our customers; Measuring Impact
3. Strategic Direction & Value Proposition: Crafting a value proposition.
4. Content Strategy & Management: Content Strategy and Experience Planning; Content production and governance; Content deployment and optimization.
5. Omni-Channel Execution: Customer engagement plan; Campaign design and deployment; Key account and influencer strategy
Individual Capabilities
Analytical Acumen
Discriminating and analysing information to draw logical conclusions
Creative Reasoning
Exercising good judgement and creative or original thought when faced with new or unfamiliar problems
Social & Emotional Intelligence
Recognising and appreciating the value of multiple perspectives and fostering collaborative, meaningful relationships
Resilience
Remaining positive and persisting in the pursuit of goals despite challenges or setbacks
Learning Agility
Adopting a growth mindset and aspiring to continually reskill e.g. embracing scientific and TA knowledge
Demonstrate AZ Values Consistently
- We follow the science.
- We put patients first.
- We play to win.
- We do the right thing.
- We are entrepreneurial.
Education, Qualifications, Skills and Experience
Essential
- Bachelor’s Degree of Pharmacy or Medicine
- Scientific background or affinity for scientific information
- More than 3 years’ experience in specialty/oncology/biologic pharmaceutical brand management with good track record of effective implementation of plan and campaign.
- Proven leadership skills ability to connect and collaborate across matrix organizations.
- Strong organizational and interpersonal skills, with proven project management experience (complex projects) to drive performance.
- Knowledge and experience in navigating the regulatory approval process and other relevant codes of practice.
- Strong interpersonal skills, demonstrating flexibility and a proven ability to deal with complexity under time pressure.
- Experience and effectiveness in the presentation of marketing messages
- Strong attention to detail
- Acts with a sense of accountability and urgency.
- A flexible, team orientated attitude, willing to contribute own skills to deliver AstraZeneca priority projects.
Desirable
- Experience in Consumer and/or Managed Markets promotions and/or strategy role
- Experience in Insight/Market Research
- Sales and/or Sales Leadership experience
- Understanding of the development and commercialization of pharmaceutical products
- Understanding of the Vietnam Healthcare environment
Key Relationships to reach solutions
Internal (to AZ or team)
- Sales Management and Field Force
- Medical and Regulatory Department
- Marketing colleagues
- Finance, HR, Supply Chain, regional groups
External (to AZ)
- Working with partner company at local /regional level
- Key opinion leaders, doctors, medical societies, regulatory body, healthcare associations, Pharmacists, Patients associations, Communication agencies (market research, PR, ads and events companies, etc.)
Why AstraZeneca?
At AstraZeneca, we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and fuel your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients, and society. An inclusive culture that champions diversity and collaboration, and is always committed to lifelong learning, growth, and development. We’re on an exciting journey to pioneer the future of healthcare.
What will you get?
We provide driven packages and benefits for proficient and qualified candidates; a winning dream team and colleagues who share ONE values, ideas, and goals.
So, what’s next?
If you are already inspiring yourself to join our dream team, we can’t wait to hear from you.
If you are ready to bring new insights and fresh thinking to the table, Brilliant! We have one seat available, and we hope it’s yours.
If you’re curious to know more then please take initiative to [email protected]. We encourage your application.
Where can I find out more?
Visit our website www.astrazeneca.vn
Follow us on LinkedIn www.linkedin.com/company/astrazeneca/
Contact us via [email protected]
Date Posted
17-Oct-2025
Closing Date
16-Nov-2025
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment),as well as work authorization and employment eligibility verification requirements.
Corporate Campaign Talent
Job Description
A major Government-Sponsored Lender campaign is seeking local D.C.-area talent to portray professionals for an upcoming nonunion corporate production. This project will highlight authentic, professional individuals representing real-world corporate environments.
Job Responsibilities
-
Portray a professional in a corporate or business environment.
-
Work collaboratively with the production team to capture authentic and natural performances.
-
Participate in a three-day shoot schedule.
Requirements
-
Must be based in the Washington, D.C. area.
-
Ages 25–60, all genders and ethnicities welcome.
-
Must be available for all three shoot dates.
-
Comfortable performing on camera in a professional setting.
Compensation
-
Paid opportunity (rate to be disclosed upon selection).
-
Meals and standard on-set amenities provided.
-
Exposure through a high-quality corporate campaign.
Commercial Casting Call – Outdoor Family Adventure Campaign
Job Description
A new commercial campaign is now seeking authentic, outdoors-loving talent for a cinematic shoot celebrating family, nature, and adventure. This production will capture multi-generational moments of connection through trail running, canoeing, and outdoor exploration. Filming will take place in a scenic location, showcasing real families and individuals with an appreciation for the outdoors and active lifestyles.
Job Responsibilities
-
Perform natural, lifestyle-driven actions such as running, canoeing, and light hiking on camera
-
Collaborate with directors and crew to create authentic and visually compelling moments
-
Follow direction on set while maintaining professionalism and energy throughout production
-
Engage naturally with other cast members to create believable family dynamics
Requirements
-
Trail Running Son: Male, 12–17 years old. Caucasian or mixed race. Athletic and comfortable with light trail running. Real father-son duos welcome but not required.
-
Trail Running Dad/Uncle: Male, 35–45 years old. Caucasian or mixed race. Athletic, in good running shape, and comfortable with light trail activity. Real father-son duos encouraged to apply.
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Canoeing Parents (2): One male and one female, 28–40 years old. Caucasian, East Asian, or mixed race. Must be comfortable on the water and able to swim. Experience in canoeing or kayaking is a plus.
-
Grandpa: Male, 55–70 years old. Caucasian or mixed race. Fit and active, with a charismatic, “cool grandpa” vibe.
-
Real multi-generational families are highly encouraged to submit, even if not filling every role.
Compensation
-
Wardrobe fitting: $100 fitting fee
-
Session rate: $800/day (10-hour day)
-
Usage rate: $1,500
Office App Commercial in Seattle, WA
Job Description
A new commercial for an innovative office app is seeking talented non-speaking actors for featured roles. The project will film in Seattle, WA, and actors must be local or able to self-report to set as no travel will be paid. This commercial focuses on workplace dynamics with a creative, modern twist.
Job Responsibilities
-
Perform non-speaking roles with expressive, confident body language
-
Collaborate with production and creative teams on set
-
Bring authenticity and personality to each scene
Requirements
-
Must be local to Seattle, WA, or able to self-report (no travel compensation)
-
Must be available for one or both filming dates
-
Confident performers who can express emotion and character through motion
Role Breakdown
-
Adam (New Employee / Magician Type)
-
Male, 28–35, all ethnicities
-
A creative designer with subtle charm and confidence
-
Performs small magic tricks (endless fabric, sleight-of-hand cards, etc.)
-
Real magic experience is a plus but not required
-
Must convey a cool, effortless energy similar to David Blaine’s style
-
-
Divya (CEO)
-
Female, 40–55, East Indian or South Asian
-
CEO of a design firm who exudes leadership and poise
-
Appears in scenes guiding and celebrating her team’s success
-
-
Victor (Head of IT)
-
Male, 35–45, African American, Latino, or Caucasian
-
Plays the tech-savvy head of IT assisting a new employee with onboarding
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Friendly, professional, and reliable demeanor
-
Compensation
-
Wardrobe Fitting: $75
-
Session Rate: $600 for 10 hours
-
Overtime: $120/hour
-
Usage: $7,000 (paid only if recognizable in the final spot; most talent expected to qualify)
-
All rates less 20% agency fee
Casting Call for Black Teen Girls for Nonunion Short Film
Job Description
A tech company is seeking talented Black teen actresses for a nonunion short film shooting in Washington, D.C. This project offers a great opportunity to gain on-camera experience and work with a professional production team.
Job Responsibilities
-
Perform in a short film under professional direction
-
Bring authenticity and depth to the character
-
Submit a self-tape audition before the deadline
Requirements
-
Black teen girls, ages 16–18
-
Must be available for the filming date
-
Must submit a self-tape audition by the deadline
Compensation
-
Paid opportunity (rate disclosed upon booking)
Casting Call for Young Black Men for Nonunion Short Film
Job Description
A tech company is producing a nonunion short film and is seeking talented young Black male actors to bring authenticity and energy to this project. Filming will take place in Washington, D.C., and this is a great opportunity to gain on-camera experience.
Job Responsibilities
-
Perform in a short film as directed by the production team
-
Portray characters with realism and professionalism
-
Submit a self-tape audition before the deadline
Requirements
-
Black male actors, ages 19–23
-
Must be available for the scheduled filming date
-
Must submit a self-tape audition by the deadline
Compensation
-
Paid opportunity (rate provided upon booking)
Senior Talent for Luxury Lifestyle Photoshoot
Job Description
A luxury senior living community is casting vibrant and expressive senior talent for a professional lifestyle photo shoot. The project seeks diverse individuals to authentically represent the spirit of aging with confidence and joy. This is a single-day commitment in a welcoming and supportive environment.
Job Responsibilities
-
Pose for professional lifestyle and portrait photos in a luxury community setting
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Participate in styled group and individual scenes that reflect active senior living
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Follow photographer and creative team direction during the shoot
Requirements
-
Age range: 75–90
-
Seeking 8 seniors total: 2 Hispanic, 2 Black, 2 Asian
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Must be comfortable on camera and able to take direction
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Availability for a one-day shoot within a specified date range
Compensation
-
Paid opportunity
-
Professional photoshoot experience
Casting Male Student Role for Digital Commercial Project
Job Description
A digital commercial is seeking a non-union male actor to portray a college student in a lifestyle shoot. The character will be featured in a careers and skills segment for white-label use across digital and social platforms. This is a one-day shoot taking place in the Washington DC area. Talent must be a local hire, as travel and lodging will not be provided.
Job Responsibilities
• Portray a student in a realistic, career-focused scene
• Follow direction during a full day of filming
• Collaborate professionally with production staff and crew
• Represent the tone and values of a modern, career-minded campaign
Requirements
• Male, aged 20–22, any ethnicity or race
• Must be at least 18 years old
• Must be local to the Washington DC area
• Professional attitude and camera presence required
Compensation
• $750 for one full shoot day
• Usage includes digital/social white-label content for 2 years
• Exposure through a branded digital campaign
Casting Notice: Seattle: Vampire Society 🧛🏽♀️🧛♂️
We are currently seeking male actors for an upcoming urban vampire action-thriller film titled Seattle: Vampire Society, filming July 1st in Seattle, WA.
We are seeking versatile and flexible aspiring or seasoned actor with strong presence, improv skills, and action experience preferred (but not required). This is a stylistic, gothic vampire project with choreography, club scenes, and immersive storytelling. Roles include:
Vampires, Vampire Hunters, Ghouls, and Club Patrons
Leads, featured, and background actors available
All ethnicities and gender expressions encouraged to apply
🔸 Must be comfortable with on-set direction, wearing club/gothic/alternative wardrobe, and acting in dynamic scenes.


